What Buhl Personal does

BUHL Personal GmbH is a German personnel services company founded in 1988 in Augsburg and headquartered since 2015 in Augsburg's Alfred-Nobel-Straße 9. It provides temporary staffing (Arbeitnehmerüberlassung/Zeitarbeit) and permanent placement (Personalvermittlung) services across two main verticals: Gastronomie & Hotellerie (hotels, restaurants, event venues, catering, communal/contract catering) and, since 2019, Gewerblich & Handel (office, call center, warehousing, logistics, retail, production, and the defense sector). The company operates 26 owned branches across all major German metropolitan areas, employs approximately 2,000 people, and binds workers to the GVP (formerly iGZ-DGB) collective agreement. Named enterprise customers include BASF, Daimler, Porsche, Hilton International, Steigenberger, Accor, ARAMARK, Sodexo, Vodafone D2, DZ Bank, KaDeWe, and Olympiastadion Berlin. The company holds an unlimited Arbeitnehmerüberlassung permit (since 1995), TÜV Austria ISO 9001:2015 certification (since 2011), and the BGN Prämierter Betrieb occupational safety award.

The underlying technology stack combines branch-based sourcing with a portfolio of owned digital assets housed under BUHL Holding GmbH: HOGAPAGE (a hospitality/gastronomy job portal launched 2010, recognized seven consecutive years as best specialized job board by jobboersencheck.de), STUDENTpartout (student job platform launched 2021), BUHL Lohn (payroll services for hospitality clients), BUHL Services (quality management for the group), and BUHL Medien Agentur und Verlag GmbH (media and publishing). BUHL launched an AI-powered mapping tool in 2024 to optimize job-candidate matching on HOGAPAGE. Core administrative systems include an employee self-service portal (Mitarbeiterportal) for pay slips and certificates, a digital signature workflow, the zvoove HR software platform, CleverReach email marketing, and consentmanager GDPR tooling.

Revenue is generated primarily through hours-billed temporary staffing margins under the Arbeitnehmerüberlassung model (where BUHL is the legal employer and bills clients for deployed hours), supplemented by success-fee permanent placement (a percentage of first-year salary, payable only on successful hire) and ongoing direct account management for recurring corporate clients. The go-to-market combines enterprise sales-led acquisition (long-term anchor accounts such as BASF, Daimler, Hilton), direct-to-consumer job-seeker applications via website and 26 physical branches, and digital candidate acquisition through HOGAPAGE and STUDENTpartout. The company also operates an employee referral program with €50-150 bonuses per successful hire. Ownership remains with founders Charlotte and Hermann Buhl via BUHL Holding GmbH (established 2019); no external private equity or venture capital investment is disclosed.

Name

Buhl Personal

Legal name

BUHL Personal GmbH

Website

https://buhl-personal.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BUHL Personal GmbH is a German staffing firm providing temporary and permanent placement for the gastronomy, hospitality, and commercial/industrial sectors, operating 26 branches nationwide with approximately 2,000 employees under BUHL Holding GmbH.

Ownership category

akta.pro rank

Product category

Hospitality and Commercial Staffing Services

akta.pro primary industry

HR Shared Services Centers (Captive/Managed) (BPACAKAB)

Keywords

• Hospitality staffing
• Gastronomy personnel
• Temporary employment
• Permanent placement
• Commercial staffing

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personaldienstleistung (Arbeitnehmerüberlassung): Temporary staffing services where BUHL employs workers and assigns them to client companies for specific periods. Clients pay for hours worked. BUHL handles all employer obligations including wages, social contributions, and compliance.
2. Personalvermittlung: Permanent placement services where BUHL recruits and screens candidates for direct hire by client companies. Fee is success-based, payable only after successful placement, calculated as percentage of candidate's first annual salary.
3. Direktkontakt / Kundenbetreuung: Ongoing account management for corporate clients requiring flexible staffing solutions, maintaining long-term relationships for recurring placement needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

BUHL Personal GmbH provides temporary staffing (Personaldienstleistung/Arbeitnehmerüberlassung) and permanent placement (Personalvermittlung) services primarily to the gastronomy, hotel, catering, and event sectors, with a separate commercial/industrial division serving logistics, retail, and office administration clients. The company supplies qualified personnel to approximately 6,000 businesses across Germany through 26 branch offices and a workforce of around 2,000 internal and external staff.

Product overview

BUHL Personal operates as a staffing and recruitment services company with two primary business lines: temporary staffing (Personaldienstleistung/Zeitarbeit) and direct placement recruitment (Personalvermittlung), serving both the hospitality/gastronomy sector and the commercial/retail sector. The company has expanded beyond its core hospitality focus since 2019 to include commercial and administrative staffing. Related services include STUDENTpartout (student employment), HOGAPAGE (hospitality job portal), and BUHL Services (quality management). The portfolio includes specialized offerings such as Eventservice, Care-Mitarbeiter, and sector-specific placements for defense, logistics, and office administration.

Differentiator

Problem solved

Functional benefit

Brands

• HOGAPAGE: Internet job exchange/portal for hotel and gastronomy industry
• STUDENTpartout
• HOGALOUNGE
• BUHL Lohn
• BUHL Services

Products and services

• Personaldienstleistung Gastronomie & Hotellerie (Temporary Staffing – Hospitality)

Quantifiable outcome

• Marktführer in gastronomic staffing in Germany
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TÜV AustriacoreOthersQuality management certification partnership. BUHL's processes are TÜV-certified according to ISO 9001:2015 standards since 2011.
• Gesamtverband der Personaldienstleister (GVP)coreOthersIndustry association membership. GVP emerged in 2024 from the iGZ-DGB Tarifgemeinschaft. BUHL is bound to GVP/DGB collective agreement.
• Interessenverband Deutscher Zeitarbeitsunternehmen e.V. (iGZ)coreOthersHistorical membership in employer association for German staffing companies, transitioned to GVP in 2024.
• Bundesagentur für Arbeit - Regionaldirektion BayerncoreOthersRegulatory oversight for staffing operations. BUHL holds unlimited worker's lease permit under supervision of Regionaldirektion Bayern.
• HOGAPAGE Media GmbHcoreStrategic or Co-development PartnerRelated company within BUHL Group operating job boards, news portal, and career fair platform HOGA-Connect. Shares management (Daniela Müller) with BUHL Holding.
• STUDENTpartout GmbHcoreStrategic or Co-development PartnerRelated company within BUHL Group providing student job matching services. Founded 2021 as evolution of EVENTpartout.
• BUHL Services GmbHcoreStrategic or Co-development PartnerRelated company within BUHL Group providing quality management, accounting, and administrative services for the group.
• BUHL LOHN GmbHcoreStrategic or Co-development PartnerRelated company within BUHL Group providing payroll processing services for hotel and gastronomy sector clients.
• BUHL Holding GmbHcoreStrategic or Co-development PartnerParent company established in 2019 unifying all BUHL companies under one corporate umbrella with Charlotte Buhl and Daniela Müller in leadership.
• HOGAPAGE Media GmbH - HOGA-ConnectminorStrategic or Co-development PartnerCareer fair initiative launched 2023 in Bad Wörishofen, attracting 600 visitors with positive response.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Persona Service: Persona Service is a top-5 German staffing firm providing temporary work, permanent placement and on-site management across hospitality, commercial, industrial, and logistics segments. Comparable mid-sized German peer with similar GVP/iGZ tariff compliance and multi-branch model.
• DIS AG: DIS AG is one of Germany's leading personnel service providers, offering temporary staffing (Arbeitnehmerüberlassung), permanent placement, and on-site management across commercial and industrial verticals. Headquartered in Düsseldorf, it competes with BUHL in commercial/industrial expansion and on enterprise customers.
• Hofmann Personal: Hofmann Personal is a German mid-market staffing firm offering temp work and permanent placement across hospitality, commercial, and industrial verticals. Comparable scale, branch model, and service mix; competes with BUHL on enterprise accounts in Germany.
• ZAG Personal & Perspektiven: ZAG is a German personnel services provider with comparable offerings in temporary staffing and permanent placement across hospitality, commercial, and industrial sectors. Mid-sized competitor with overlapping branch footprint and GVP collective-bargaining compliance.
• Tempton Personaldienstleistungen: Tempton is a German mid-market staffing firm with a comparable branch network and service mix (temp staffing + permanent placement + on-site management) across hospitality, commercial, and industrial sectors. Competes head-to-head with BUHL on enterprise clients in Germany.
• ARWA Personaldienstleistungen: ARWA is a German personnel services company with a similar product set (Arbeitnehmerüberlassung, Personalvermittlung) and multi-branch national footprint covering hospitality, commercial, and industrial customers. Comparable mid-sized German competitor to BUHL.

Broad incumbents

• Gi Group Germany: Gi Group is an Italian-headquartered global staffing firm with substantial German operations across hospitality, catering, logistics, industrial, and office staffing. Direct overlap on temp staffing, permanent placement, and hospitality specializations.
• ManpowerGroup Deutschland: ManpowerGroup is a global staffing leader with German operations covering hospitality, events, commercial, and industrial staffing. Comparable on the same service lines (Zeitarbeit, Personalvermittlung) and shares many of the same enterprise customers (Hilton, Accor, large industrial firms).
• Adecco Group (Germany): Adecco is one of the world's largest staffing firms with a dedicated German hospitality division (Adecco HOSPITALITY). Directly comparable as a temp-staffing and permanent-placement provider across hospitality, catering, events, logistics, and office verticals; competes with BUHL on enterprise accounts.
• Randstad Deutschland: Randstad is a global staffing leader with significant German operations spanning hospitality, events, commercial, logistics, and office staffing. Directly comparable service mix (Zeitarbeit + Personalvermittlung) and customer overlap (hotels, corporate canteens, industrial firms).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/buhl.gps
• LinkedInlinkedin.com/company/buhl-gastronomie-personal-service
• Instagraminstagram.com/buhlpersonal
• Xx.com/buhlgps

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buhl Personal