Name

Sharda Exports

Legal name

Sharda Exports

Website

https://shardaindia.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale - Custom Manufacturing: Sharda co-creates and manufactures custom handmade rugs and home fashion products for 200+ global home fashion brands. The company serves as a manufacturing partner, producing rugs according to brand specifications with pricing combining manufacturer prices with wholesaler stock availability and brand value.
2. The Rug Republic (TRR) - Own Brand B2C: Launched in 2013, TRR offers over 600 styles in 70 constructions at manufacturer prices with wholesaler stock efficiency and brand value. Available through own e-commerce platforms (trrhome.com for India, therugrepublic.com for Europe) and the B2B website launched in 2014.
3. The Rug Republic (TRR) - B2B Wholesale: TRR serves as a B2B brand available to retailers, designers, architects, and small businesses without minimum quantities, offering the unique combination of manufacturer prices, wholesaler stock, and brand value.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Sharda Exports is a vertically integrated manufacturer and wholesaler of handmade rugs and carpets, producing hand-knotted, hand-tufted, hand-woven, leather, cross-stitch, panja loom, pit loom, printed, and table-tuft rugs, along with poufs, pillows, stools, and benches. The company serves 200+ global home fashion brands across 85 countries through B2B custom manufacturing and co-creation, and sells directly to consumers via its own brand The Rug Republic (TRR), which offers 600+ styles in 70 constructions through B2B wholesale and owned e-commerce platforms in India and Europe.

Product overview

Sharda Exports is a handcrafted carpet and rug manufacturer with a diversified product portfolio spanning multiple rug construction techniques including hand knotted, hand tufted, hand woven, leather, cross stitch, panja loom, pit loom, printed, and table tuft rugs, plus poufs and pillows. The company operates both B2B (exporting to 200+ home fashion brands across 85 countries) and B2C channels through its sub-brand The Rug Republic (TRR), available at therugrepublic.in. The product portfolio includes 19 distinct collections (Global Citizen, Terrific Textures, Joy with Jute, Killer Kilims, Pure Performance, Dream Denims, Recycled Leather, Handsomely Hand Knotted, Viscose Winners, Absolute Abstract, Recycling Revolution, Vintage Value, Jacquard Jazz, Fashionable Florals, Trendy Transitional, Sturdy Skins, Unique Cross Stitch, Table Tufted, Print Power) and eco-friendly products made from recycled materials (denim, leather, PET bottles, wool). The company has been operating for 32 years with vertically integrated manufacturing infrastructure of 2 million square feet.

Differentiator

Problem solved

Functional benefit

Brands

• The Rug Republic (TRR): International Home Fashion brand launched in 2013, offering over 600 styles in 70 constructions. Available in over 70 countries worldwide. Combines manufacturer prices with wholesaler stock and brand value.

Products and services

• Hand Knotted Rugs Premium handmade rugs produced using traditional vertical hand-knotting looms, with unlimited design and color variations. Each rug is knotted by hand, with quality determined by knot type, wool strand size, and tightness. Targeted at high-end home fashion brands and consumers seeking the highest quality among handmade rugs.
• Hand Tufted Rugs Rugs produced with a tufting hand gun over a stretched base fabric, with patterns traced on wax paper and finished with latex glue backing. Loops may be left visible, shaved, or carved for different textures. Suited for design flexibility and moderate price points relative to hand-knotted rugs.
• Hand Woven Rugs Carpets produced on a loom similar to woven fabric using a manual Broadloom, where the warp forms the pile and the weft forms the base. Capable of intricate patterns at significantly lower prices than hand-tufted rugs. Targeted at brand partners and consumers seeking woven rugs at accessible price points.
• Cross Stitch Rugs Counted-thread embroidery rugs created with X-shaped stitches in a tiled raster-like pattern over a leather base, finished with fine New Zealand wool on the surface. A unique Sharda product adaptation priced between hand-tufted and hand-knotted rugs.
• Leather Rugs Rugs hand-sewn from various leather hides, cut and stitched by hand using a mastered leather stitching technique. Extremely hard wearing, recommended for high-traffic areas and ultra-modern interiors, priced between hand-tufted and hand-knotted rugs.
• Panja Loom Rugs Premium flatweave rugs created using a heavy comb-like instrument for beating wefts and scissors for trimming. Intricate patterns and dense quality are achievable through the technique. Suited to brands and consumers seeking premium flatweave rugs.
• Pit Loom Rugs (Dhurrie) Flatweave rugs (Dhurries) produced on pit looms, where the artisan weaves through pedals with the pit below used for shedding. Enables creative items at very low price points. Targeted at price-sensitive brand partners and consumers.
• Printed Rugs Hand-tufted or hand-woven rugs subjected to a special printing process where skilled craftsmen create random coloring effects, making each rug unique. Several distinctive looks achievable at competitive prices that are not possible through tufting or weaving alone.
• Table Tuft Rugs Hand-guided rugs tufted against a fixed-position needle, commonly using cotton and increasingly new man-made materials. Most popular construction for bath rugs and as low-cost fast-moving products, including tufted and shaggy rugs.
• Poufs & Pillows Fashionable poufs and pillows created using various rug-making techniques to complement Sharda's floor fashion offering. Available in plywood/MDF structures, natural wooden looks, and EPS-bead-filled casual poufs. Targeted at retailers and wholesalers seeking coordinated home decor assortments.
• Recycled Materials Rugs Eco-friendly rugs and home decor products made from recycled materials, including denim (jeans cut into strips and woven on manual shuttle looms), recycled leather scraps, PET bottles transformed into soft tactile yarn, and discarded wool garments. Targeted at brands and consumers seeking sustainable home fashion products.
• The Rug Republic (TRR) Brand Sharda's owned international home fashion brand launched in 2013, offering the combination of manufacturer prices, wholesaler stock efficiency, and brand value across 600+ styles in 70 constructions. Available through B2B wholesale (with no minimum quantities for small retailers, designers, and architects) and B2C e-commerce platforms in India (trrhome.com) and Europe (therugrepublic.com, Netherlands). The first international home fashion brand from India, available in 70+ countries.

Quantifiable outcome

• 9000+ containers shipped over 32 years
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and foundational.

• International Home Deco Park (IHDP) TenantscoreOthers · 1 January 2007Sharda created IHDP in Noida with vision to create a hub for India's Home Deco Exports. Sprawling over 5 acres and 40,000 sqm of built up space, it houses business tenants in the home decor export ecosystem.
• Habitat UK and FrancefoundationalChannel Partner/ Reseller/ Distributor · 1 January 1991First direct export order in 1991, marking Sharda's entry into international markets. Habitat UK and France placed the first order establishing Sharda as an export-oriented manufacturer.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Balta Industries: European (Belgian) rug and broadloom manufacturer serving European retail with broadloom, area rugs and carpet tiles. Comparable as a vertically integrated rug producer, though Europe-focused and primarily machine-made.

Broad incumbents

• Safavieh: US-based rug and home furnishings company with strong wholesale and retail presence. Comparable as a B2B rug supplier serving large home fashion retailers, though broader in category scope (furniture, lighting) than Sharda.
• Oriental Weavers: World's largest machine-made rug manufacturer (Egypt), with growing handmade and outdoor offerings. Comparable as a global rug exporter, though predominantly machine-made versus Sharda's handmade focus.
• Surya: Broad home decor company (rugs, pillows, lighting, accent furniture) selling through B2B wholesale channels. Comparable in the rug category and wholesale distribution, though broader in overall category coverage.

Direct peers

• The Rug Company: UK-based premium handmade rug brand with high-end designer collaborations and direct retail showrooms. Comparable as a designer-driven handmade rug specialist serving premium home fashion customers globally.
• Obeetee Textiles: Indian handmade rug manufacturer founded in 1920, exporting to 60+ countries with a vertically integrated production model. Directly comparable on handmade rug construction techniques, export-led B2B distribution, and India-based manufacturing.
• Feizy Rugs: Family-owned rug importer/wholesaler with strong designer-licensed collections and B2B distribution to home fashion retailers. Comparable on family-owned B2B model, designer-driven assortment, and wholesale customer overlap.
• Loloi Rugs: US-based rug company with extensive designer collaborations and wholesale distribution. Comparable target customer base (home fashion brands and retailers) and product category, with growing branded collections akin to The Rug Republic.
• Jaipur Rugs: One of India's largest handmade rug manufacturers, founded in 1978, with a comparable B2B model supplying global home fashion brands and a growing own-brand retail presence. Most directly comparable peer along product, geography, customer base, and channel mix.
• Kaleen (Rugs USA / Kaleen Rugs): Vertically integrated rug manufacturer and wholesaler with India-based production and global B2B distribution. Comparable on product breadth, wholesale channel, vertical integration, and design-driven collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShardaExports
• LinkedInlinkedin.com/company/sharda-exports

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharda Exports