What Dragons Catalans does

Dragons Catalans is a professional rugby league club headquartered at Stade Gilbert Brutus in Perpignan, France, competing in the British Super League since 2006 as one of only two French clubs in the 14-team competition. Founded in 2000 from the merger of XIII Catalan and Saint-Estève, the club operates a multi-team structure that includes the men's first team, reserve team (St Estève XIII Catalan), U19s, women's team (Les Déesses Catalanes), Handi Dragons wheelchair team, and a Centre de Formation academy with 30+ institutional conventions. The club's core business is matchday entertainment at Stade Gilbert Brutus (Bonzoms Stand 3,000 seats plus West Stand 2,500 covered seats), supported by a ticketing platform (dragons-billetterie.com), a global online merchandise boutique (dragons-boutique.com), and an official iOS/Android mobile application.

The club monetizes through four principal revenue streams: ticket and season subscription sales (Virage, Argent, Bronze, and Premium tiers), merchandise sales (replica jerseys at €89, sweatshirts from €69), corporate sponsorship and hospitality (Club Premium, Salon Panoramique Lafage, Brasserie, Club Brasero, and VIP packages from €150 per match), and an endowment fund (Fonds de Dotation) for philanthropic donations. Strategic partners include Crédit Agricole, LLUM, Intermarché, AXA, Red Bull, Coca-Cola, Carlsberg, Macron, and more than 40 other regional and national brands. Distribution channels span direct online ticketing, physical stadium box office, online and on-site boutique, Stadium Box gift package resale through retail chains (Cultura, Auchan, Monoprix), corporate group sales, and 15+ official Penyas fan clubs.

The club has no proprietary technology platform and no disclosed AI capabilities. On-field performance over the 2021–2024 period yielded a 2018 Challenge Cup title (first French winner in 122 years), the 2021 League Leaders' Shield, and Grand Final appearances in 2021, 2023, and 2024. As of late July 2026, the club sits 8th in the Super League with 18 points from 20 matches. The club is privately held as a Société Anonyme Sportive Professionnelle (SASP) with €150,000 registered capital, led by CEO Sébastien Munoz, head coach John Cartwright, and operated without a parent company or external institutional ownership. Its legal entity is Les Dragons (doing business as Dragons Catalans / Catalans Dragons / Les Dragons).

Name

Dragons Catalans

Legal name

Les Dragons

Website

https://catalansdragons.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Dragons Catalans is a privately held professional rugby league club in Perpignan, France, competing in the British Super League since 2006. It operates matchday, hospitality, merchandise, and sponsorship revenue streams, supported by a Centre de Formation, women's team, and Handi Dragons wheelchair team.

Ownership category

akta.pro rank

Product category

Professional Rugby League Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional rugby league
• Sports team merchandise
• Match ticketing services
• Corporate hospitality
• Youth rugby academy

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from match tickets sold through online platform, stadium box office, and day-of-match windows. Includes individual match tickets and season subscriptions.
2. Merchandise Sales: Revenue from official club merchandise including jerseys, apparel, and souvenirs sold through the stadium shop and online boutique.
3. Corporate Sponsorship & Hospitality: Revenue from major partners, business club memberships, VIP hospitality experiences, and advertising at the stadium.
4. Endowment Fund (Fonds de Dotation): Philanthropic donations from individuals and companies supporting youth development, education, health, and social programs, with associated tax benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Dragons Catalans is a professional rugby league club that competes in the British Super League and sells match tickets, season subscriptions, and corporate hospitality packages. The club operates a physical stadium (Stade Gilbert Brutus) and digital channels (online ticketing platform, online merchandise boutique, and official mobile app) to monetize professional rugby league entertainment for individual fans, families, and corporate partners. Ancillary revenue streams include official merchandise, youth rugby training camps, the Dragons Business Club networking program, and a philanthropic endowment fund.

Product overview

Dragons Catalans operates a multi-channel commercial platform for its professional rugby league club. The core product portfolio consists of an online ticketing system for match admissions and season subscriptions, an e-commerce boutique for official merchandise, and an official mobile application for news and supporter engagement. The club supplements these digital products with VIP hospitality experiences at Stade Gilbert Brutus (including Club Premium, Salon Panoramique, Brasserie, and Club Brasero), youth rugby training camps delivered via UCPA partnership, and the Dragons Business Club for professional networking. The ticketing system, online shop, and mobile app serve as the primary digital revenue channels, while hospitality and membership offerings drive ancillary commercial revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Les Déesses Catalanes: Women's rugby team competing in the French Championship
• Handi Dragons
• St Estève XIII Catalan
• U19 St Estève XIII Catalan

Products and services

• Billetterie (Online Ticketing System) Online ticketing platform enabling fans to purchase match tickets, reserve seats, and manage season subscriptions for Dragons Catalans home games at Stade Gilbert Brutus.
• Boutique (Online Merchandise Shop) Official online merchandise store selling Dragons Catalans branded products including replica jerseys (from €89), sweatshirts (from €69), polos (from €59), shirts (from €85), and accessories.
• Official Mobile Application Official smartphone application available on iOS and Android providing match news, live coverage, videos, predictions, quizzes, and interactive features for supporter engagement.
• VIP Hospitality Experiences Premium matchday hospitality offerings including Club Premium (seated meal and premium seating), Premium Cocktail, Salon Panoramique Lafage (panoramic suite), Brasserie, and Club Brasero for corporate networking and client entertainment. VIP seating starts from €150 per match.
• Season Subscriptions (Abonnements) Annual membership packages offering reserved seating for all home Super League matches (12 matches per season), with tiered seating categories (Virage standing, Bronze, Argent, Premium) and exclusive benefits including 10% boutique discount, priority access to playoff and Cup matches, and invitations to subscriber events.
• Rugby Training Camps (Stages Rugby) Rugby XIII training camps for children aged 7-13 organized in partnership with UCPA Saint-Cyprien during school holidays, including daily rugby sessions, stadium visits, and match invitations.
• La Brasserie du Stade Stadium restaurant open Monday to Friday for lunch service, located at the entrance of Stade Gilbert Brutus, offering meals in a friendly atmosphere with pitch views and terrace seating.
• Dragons Business Club Membership Business networking club connecting company leaders through Dragons Catalans events, offering networking opportunities, matchday hospitality, and annual trips to the Super League Grand Final in Manchester.

Quantifiable outcome

• 84,241 spectators at 2007 Challenge Cup Final - record for French club at Wembley
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

46 partnerships are on record, tiered flagship, major, core and minor.

• LLUMflagshipGTM or Marketing Partner · 1 January 2026Major partner and main electricity supplier for 2026. Green energy company based in Vallespir, Pyrénées-Orientales, offering exclusive promotional code DRAGONSLLUM21 for one month free subscription for supporters. Provides green electricity from renewable sources in Occitanie.
• CCL (Crédit Agricole)majorGTM or Marketing PartnerMajor partner and financial institution supporting the club with banking services and promotional activities.
• SorodistmajorGTM or Marketing PartnerMajor partner - nature of partnership includes equipment and promotional support.
• Casas DistributionmajorGTM or Marketing PartnerMajor partner providing distribution services and promotional support for the club.
• EuromastercoreGTM or Marketing PartnerTire and automotive services partner with locations across Occitanie including Argèles-sur-Mer.
• BlancomcoreGTM or Marketing PartnerPartner providing products/services with promotional visibility at the stadium.
• IntermarchécoreGTM or Marketing PartnerMajor retail partner with stores in Canet-en-Roussillon and throughout the region.
• Guasch ViandescoreGTM or Marketing PartnerMeat supplier and partner providing catering services for stadium hospitality areas including the Brasserie and Club Brasero.
• VeoliacoreGTM or Marketing PartnerWater and environmental services partner providing solutions for the stadium.
• AltiservicemajorGTM or Marketing PartnerSki resort and tourism operator for Font-Romeu Pyrénées 2000, providing promotional partnerships and supporter experiences.
• Durand et FilscoreGTM or Marketing PartnerLocal business partner with vineyard Domaine Sol Payré supporting player sponsorships and hospitality.
• Stadium BoxcoreChannel Partner/ Reseller/ DistributorGift experience company offering Dragons Catalans gift packages with 2 match tickets plus digital subscription for €39.90. Available at Cultura, Auchan, Monoprix, stadium boutique, and online.
• Team Spirit AnimationcoreStrategic or Co-development PartnerEntertainment provider animating stadium concourses on match days with activities, DJ shows, and fan engagement experiences across Fan Zones.
• Galeries Lafayette PerpignancoreGTM or Marketing PartnerDepartment store partnering for the Crossbar Challenge allowing fans to win €500 gift cards during halftime at home matches.
• Sud de FrancecoreGTM or Marketing PartnerRegional brand sponsoring Fan Zones at Bonzoms, Guasch-Laborde, and Puig-Aubert esplanades for matchday entertainment.
• Sky SportscoreGTM or Marketing PartnerInternational sports broadcaster covering Super League matches in the UK and Ireland.
• BBCcoreGTM or Marketing PartnerBritish public broadcaster airing Challenge Cup matches live and attracting over 4 million viewers per final.
• Dali HôtelflagshipStrategic or Co-development PartnerPremium hotel partner branding the Club Premium and Premium Cocktail hospitality experiences at the stadium.
• Lafage (Domaine Lafage)flagshipGTM or Marketing PartnerWine producer from Montpellier region sponsoring the Panoramic Salon Lafage VIP hospitality area with exclusive wine selection.
• Dragons Business ClubflagshipStrategic or Co-development PartnerBusiness networking organization connecting company leaders through professional gatherings, matchday hospitality, and annual Manchester trips for the Super League Grand Final.
• Perpignan Méditerranée MétropolecoreGTM or Marketing PartnerLocal government authority and institutional partner supporting the club and stadium operations.
• Département des Pyrénées-OrientalescoreGTM or Marketing PartnerDepartmental council providing institutional support and funding for club development programs.
• Région OccitaniecoreGTM or Marketing PartnerRegional council supporting the club and promoting Sud de France brand through stadium activations.
• Ville de PerpignancoreGTM or Marketing PartnerCity municipality supporting stadium operations and providing infrastructure and parking facilities for match days.
• UCPA Saint-CypriencoreStrategic or Co-development PartnerYouth holiday organization running rugby camps for children aged 7-13 during school vacations, with stadium visits and match invitations included.
• USEP66coreStrategic or Co-development PartnerSports education union partnering for Rugby à XIII initiation in primary schools and pedagogical training for teachers.
• CFA EMSATcoreStrategic or Co-development PartnerApprenticeship training center receiving apprenticeship tax contributions (Taxe d'Apprentissage) to support Centre de Formation educational programs.
• Mission Locale des JeunesminorStrategic or Co-development PartnerYouth employment agency partnering for social and professional insertion programs.
• FACE FoundationminorStrategic or Co-development PartnerFoundation supporting diversity and inclusion initiatives through social insertion programs.
• UFOLEP66minorStrategic or Co-development PartnerSports federation partnering for youth insertion and employment programs alongside psychological resources (IREPS).
• MacroncoreStrategic or Co-development PartnerOfficial technical partner supplying club apparel, merchandise, and Macron collection for the boutique.
• Philippe Mélé TraiteurcoreGTM or Marketing PartnerCatering supplier for hospitality spaces including the Club Premium and Premium Cocktail experiences.
• Red BullcoreGTM or Marketing PartnerEnergy drink brand providing beverages for stadium hospitality and matchday consumption.
• Coca-ColacoreGTM or Marketing PartnerBeverage partner providing soft drinks for stadium outlets and hospitality areas.
• CarlsbergcoreGTM or Marketing PartnerBeer partner supplying alcoholic beverages for the Club Brasero and other hospitality areas.
• HaribominorGTM or Marketing PartnerConfectionery brand providing sweets for hospitality areas and fan zones.
• Groupe GonzalezmajorGTM or Marketing PartnerIndustrial and commercial group providing support across various hospitality areas.
• Banque Populaire du SudmajorGTM or Marketing PartnerRegional bank supporting the club as a major partner and financial services provider.
• AXAcoreGTM or Marketing PartnerInsurance company supporting player sponsorships including Les Agents Axa partnership.
• GroupamacoreGTM or Marketing PartnerInsurance and banking partner with multi-area sponsorship across hospitality zones.
• Crédit AgricolecoreGTM or Marketing PartnerBanking partner supporting the club across multiple hospitality and partnership areas.
• KeolisminorGTM or Marketing PartnerPublic transport operator supporting transportation solutions and matchday logistics.
• VINCI AutoroutesminorGTM or Marketing PartnerHighway operator providing sponsorship and supporter travel promotions.
• AttrapTempscoreTechnology or IntegrationDigital agency responsible for website development, hosting, and technical support for the club's digital platforms.
• RugbyramaminorGTM or Marketing PartnerFrench rugby news outlet providing media coverage and content about the club.
• L'IndependentminorGTM or Marketing PartnerRegional newspaper covering news in the Pyrénées-Orientales department.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wakefield Trinity: Direct Super League competitor and similar-size professional rugby league club, drawing on a single-city catchment and operating the same core revenue streams as Dragons Catalans.
• Toulouse Olympique: The only other French club in the Super League, making it the closest direct comparable: same national market, same UK-dominated league structure, similar Perpignan/Toulouse southern France geographic profile, and identical revenue model (ticketing, sponsorships, merchandise, hospitality).
• Wigan Warriors: Historic Super League club and direct on-pitch competitor (Dragons Catalans played them at the 2019 Camp Nou fixture with 31,555 attendance). Operates an identical professional rugby league business model with ticketing, hospitality, retail and central broadcast revenues.
• Warrington Wolves: Super League opponent that Dragons Catalans defeated to win the 2018 Challenge Cup at Wembley. Comparable in scale, league structure, and revenue mix (gate receipts, sponsorship, hospitality, retail).
• Castleford Tigers: Super League club operating with the same professional rugby league model (gate receipts, sponsorship, merchandise) and facing similar geographic and stadium-capacity constraints as Dragons Catalans.
• Hull F.C. Super League club operating with a similar commercial mix (ticketing, hospitality, sponsorship, merchandise) and facing analogous constraints around a northern-England catchment and stadium economics.
• Huddersfield Giants: Super League rival and direct comparable in club scale and revenue architecture — season subscriptions, hospitality, retail, and central broadcast revenues.
• Leeds Rhinos: Current 2026 Super League leader and historic rival of Dragons Catalans. Same league, comparable full-stack commercial operation including a major stadium (Headingley), hospitality and retail.
• St Helens R.F.C. Multiple-time Super League champion and direct league rival. Operates a near-identical professional rugby league business: central broadcast distributions, corporate partnerships, season subscriptions, and merchandise.

Broad incumbents

• South Sydney Rabbitohs: NRL (Australian professional rugby league) club. Same sport and revenue architecture (memberships, sponsorships, hospitality, merchandise, central broadcast) at a meaningfully larger scale — useful as a benchmark for the upper end of rugby league commercial economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CatalansDragons
• YouTubeyoutube.com/@AdminCatalansDragons
• Facebookfacebook.com/DragonsCatalans
• Instagraminstagram.com/catalansdragons
• LinkedInlinkedin.com/company/dragons-catalans

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragons Catalans