IBRA

What IBRA does

IBRA (legal name IBRA Online) is a private UK-based e-commerce retailer founded in 2001 and headquartered in Ilford, Essex. The company sells electronic connectivity products and accessories direct-to-consumer through its own Shopify storefront at ibraonline.com, shipping to over 40 countries with multi-currency and multi-region pricing. Its catalog comprises more than 5,000 SKUs spanning HDMI cables (including 8K HDMI 2.1 and fiber optic variants supporting 48Gbps), Ethernet cables (CAT6 through CAT8 in round, flat, and reel formats), audio cables (TOSLINK, 3.5mm, 6.35mm, XLR, RCA), TV aerial/coaxial cables, USB and Apple accessories, RJ45 connectors, and TV/vehicle mounts. The product line is organized into multiple sub-brands and quality tiers (Basic, Red Range, Orange Gold, Luxury Gold, Platinum, Flex Series, Pro Gold IBRA) with both copper and fiber constructions and varied lengths, colors, and connector configurations.

Underlying technology centers on cable construction and signal integrity: CAT8 products use SSTP (Shielded Foiled Twisted Pair) shielding, 24K gold-plated RJ45 connectors, pure copper conductors, and 0.8mm environmental PVC to deliver 40Gbps/2000MHz throughput. HDMI 2.1 offerings employ 24K gold-plated connectors, nylon braiding, aluminum casing, oxygen-free copper, and triple EMI shielding for 8K@60Hz/4K@120Hz HDR and eARC support. Fiber optic HDMI lines extend 48Gbps transmission over longer distances for commercial and residential AV installations.

The business model is one-time direct product sales at unit pricing, with pay-as-you-go billing and frequent promotional discounting of 20-60%. Pricing ranges from $2 accessories to $130 premium cables and $1,000+ bulk pallets. A dedicated Trade Customers program serves business buyers purchasing 45-100 unit boxes for commercial installations, data centers, and resale. GTM is direct-to-consumer e-commerce supported by social media (X, Facebook, Instagram), email/newsletter marketing, SEO-optimized product pages, and a blog. No funding rounds, acquisitions, leadership changes, or public listing events are disclosed.

Name

IBRA

Legal name

IBRA Online

Website

https://ibraonline.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

IBRA is a UK-based private e-commerce retailer selling 5,000+ audio-video cables, networking cables, and connectivity accessories direct to consumers and trade buyers across 40+ countries, operating from Ilford, Essex since 2001.

Ownership category

akta.pro rank

Product category

Cables & Connectivity Accessories

NAICS

Electronic Connector Manufacturing (334417), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)

akta.pro secondary industries

Cables & Interconnects (USB/HDMI/DP/Ethernet/Thunderbolt) (HDACAHAJ), Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE)

Keywords

• HDMI cables
• Ethernet cables
• Audio cables
• Network connectivity accessories
• TV aerial cables

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: One-time purchase revenue from selling cables and accessories directly to consumers and trade customers through e-commerce platform. Products include HDMI cables, ethernet cables, audio cables, USB accessories, and TV mounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IBRA designs, manufactures, sources and retails cables and connectivity accessories—including HDMI, Ethernet (CAT8/CAT7/CAT6A/CAT6), TOSLINK, XLR, RCA, jack and TV aerial cables—plus device mounts, USB and Apple accessories, sold through its own online storefront ibraonline.com to individual consumers and trade/bulk buyers in over 30 countries. The catalog spans more than 5,000 SKUs across multiple quality tiers, lengths, colors and bulk formats.

Product overview

IBRA is an e-commerce retailer specializing in audio-video cables and mobile accessories. The product portfolio centers on HDMI cables (including 8K HDMI 2.1, 4K HDMI 2.0, and Fiber Optic variants), Ethernet/network cables (CAT8, CAT7, CAT6A, CAT6 in both round and flat configurations with bulk reel options), audio cables (TOSLINK, 3.5mm jack, 6.35mm, XLR, RCA), TV aerial/coaxial cables, and device mounting solutions. The offering includes multiple sub-brands such as Orange Gold Series, Red Range, and Flex Series for HDMI products, with color-coded product lines across various categories. Accessories include USB cables, Apple accessories, network connectors (RJ45 plugs), and car/TV mounts. Products are primarily sold in individual units and bulk wholesale quantities, with dedicated trade customer programs. The company operates from the UK with global shipping and maintains over 5000 products in their catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• HDMI Cables High-definition multimedia interface cables including 8K HDMI 2.1, 4K HDMI 2.0, and fiber optic variants supporting up to 8K at 60Hz and 4K at 120Hz with bandwidth up to 48Gbps for home entertainment, gaming and AV installations.
• Ethernet Cables (CAT8, CAT7, CAT6A, CAT6) Network ethernet cables in CAT8, CAT7, CAT6A and CAT6 categories, available in round and flat formats, supporting data transfer speeds up to 40Gbps with frequencies up to 2000MHz for home and business networking.
• Network Cable Reels Bulk network cable reels for indoor and outdoor installations, available in CAT6, CAT6A and CAT7 specifications for large-scale cabling projects.
• RJ45 Network Plugs RJ45 connectors for terminating CAT6 and CAT7 ethernet cables, available in shielded and unshielded variants in multiple piece counts, for installers and DIY network setups.
• TOSLINK Optical Audio Cables Optical digital audio cables in multiple IBRA series variants (Master Range, Pro Gold Premium, Pearl Optical, etc.) for home theater and audio equipment connections.
• Jack Cables (3.5mm and 6.35mm) Audio jack cables in 3.5mm and 6.35mm formats, including jack-to-jack, extensions, splitters and adapter cables for consumer and pro audio equipment.
• XLR Cables Professional microphone XLR cables available in male-to-female configurations and XLR-to-jack adapters for studio and live sound applications.
• RCA Cables Audio/video RCA cables in multiple configurations (1RCA-1RCA, 1RCA-2RCA, 2RCA-2RCA, 3.5mm-2RCA adapters) for AV equipment connections.
• TV Aerial Cables Coaxial TV antenna cables with gold-plated connectors supporting Freeview, Freesat, Sky, Virgin, BT, YouView and satellite TV connections, in multiple connector and angle configurations.
• TV & Car Mounts Vehicle and television mounting solutions including car/bike phone mounts and LED, LCD, and remote-controlled motorized TV brackets.
• USB Cables & Accessories USB connectivity products including USB-C cables, USB wall power plugs, USB car chargers, magnet USB cables, screen cleaners, micro HDMI and mini HDMI cables.
• Apple Accessories Apple-compatible connectivity accessories including USB-C to Lightning cables, MHL/Mini DisplayPort adapters, USB 3.0 to HDMI and USB 3.0 to RJ45 ethernet adapters.
• CAT8 Ethernet Cable Pallets (Bulk) Bulk pallet quantities of CAT8 ethernet cables in various sizes for large-scale commercial, data center, and reseller installations sold to trade customers.

Quantifiable outcome

• Supports up to 40Gbps data transfer speed and 2000MHz bandwidth for CAT8 cables
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cable Matters: US-based online retailer and brand focused on HDMI, DisplayPort, USB-C and Ethernet cables for both consumer and prosumer use. Directly comparable assortment and target buyer.
• StarTech.com: Specialist in IT connectivity including HDMI, USB-C, Ethernet and AV cables, with strong presence in the trade/prosumer channel. Comparable on SKU breadth and B2B/trade positioning.
• FS.com: Online specialist in fiber optic, Ethernet (CAT6/7/8) and networking cables with strong trade and data-center channel presence. Directly comparable on CAT8 and bulk networking SKUs.
• Monoprice: US-based online retailer specializing in discounted cables (HDMI, Ethernet, audio), mounts and AV accessories. Closest pure-play e-commerce cable retailer peer to IBRA.
• Scosche: Consumer and prosumer mobile/AV accessories brand selling cables, mounts and chargers. Overlaps IBRA on USB, HDMI and TV/car mount categories with similar target customer.
• UGREEN: China-founded direct-to-consumer brand selling HDMI cables, Ethernet cables, USB-C cables, chargers and adapters globally. Closest analogue to IBRA by category mix (HDMI/USB/Ethernet) and DTC e-commerce model.
• Anker: Global consumer electronics accessories brand selling USB-C, HDMI, and charging cables alongside chargers and power banks. Highly comparable on HDMI/USB cable categories and DTC channel, though larger and broader.

Broad incumbents

• Tripp Lite: Long-established connectivity and power protection brand covering HDMI, USB, Ethernet and AV cables for IT and AV professionals. Comparable on trade/professional cable SKUs though broader portfolio.
• Belkin: Established consumer electronics accessories brand (owned by Foxconn) selling cables, chargers, and connectivity. Larger and broader portfolio, overlapping IBRA on HDMI, USB and Ethernet categories.
• Amazon Basics: Amazon's private-label electronics accessories brand covering HDMI, Ethernet, USB and audio cables at aggressive price points. Represents the dominant competitive benchmark for IBRA's commodity cable SKUs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ibra_ibraonline
• Facebookfacebook.com/ibraonlinedotcom
• Instagraminstagram.com/ibra_ibraonline
• LinkedInlinkedin.com/company/ibraonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBRA