Boston Marketing

Property Sales and Marketing Servicesbostonmarketing.com.au

Boston Projects is a Sydney-based property sales and marketing firm delivering end-to-end campaigns for top-tier Australian residential developers via a 1,000-agency, 2,000+-agent distribution network.

Company typePrivate
Founded2017
HeadquartersSydney, Australia
Headcount11–50
GTM typeB2B
OfferingServices

What Boston Marketing does

Boston Projects is a Sydney-headquartered property sales and marketing firm that delivers end-to-end campaign management for top-tier and large-scale Australian residential developments. Operating from Zetland, NSW, the company positions itself as a specialist partner to property developers, running campaigns from pre-launch strategy through to final settlement. Its portfolio comprises six service lines: Sales & Marketing (the core offering), Retirement Living, PR & Media, Technology, and Settlements, alongside a sub-brand called Boston X. The firm claims 15 years of operating history and is publicly endorsed by enterprise developer PAYCE for transparency and commitment to results.

Boston Marketing firmographics

Firmographics

Name: Boston Marketing
Legal name: Boston Projects
Website: https://bostonmarketing.com.au
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Short description: Boston Projects is a Sydney-based property sales and marketing firm delivering end-to-end campaigns for top-tier Australian residential developers via a 1,000-agency, 2,000+-agent distribution network.
Ownership category
akta.pro rank

Boston Marketing industry classification

Industry

Product category: Property Sales and Marketing Services
NAICS: Activities Related to Real Estate (5313)
SIC: Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)
akta.pro primary industry: New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

Property sales marketing
Residential development campaigns
Project marketing services
Retirement living marketing
Property settlement services

Where Boston Marketing is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Boston Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Revenue model

Property Sales & Marketing Services: Boston Projects generates revenue by providing end-to-end sales and marketing services to property developers for residential developments, including launch strategy, campaign execution, agent network distribution, and settlement support. Revenue is derived from project-based engagements with property developers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Boston Marketing product offering

Product offering

Core offering

Boston Projects provides end-to-end property sales and marketing services for residential and retirement living developments across Australia. Core work covers pre-launch strategy, sales campaign execution, PR and media, agent network deployment, and settlement support, delivered through the proprietary Boston Network distribution system of 1,000 agencies and 2,000+ agents.

Product overview

Boston Projects is a property sales and marketing company offering a unified suite of services for residential and retirement living developments. The portfolio comprises six core service offerings: Sales & Marketing (primary service for property sales campaigns), Retirement Living, PR & Media, Technology, Settlements, and Boston X (a sub-brand division). The company operates through the Boston Network spanning metropolitan agencies, specialist project marketers, and regional operators, with over 1,000 agencies and 2,000+ agents.

Differentiator

Problem solved

Functional benefit

Brands

Boston X: Sub-brand referenced in navigation menu; details about this sub-brand are not explicitly stated in the source.

Products and services

Sales & Marketing Comprehensive sales and marketing services for residential property developments, including launch strategy, campaign execution, and agent distribution. Targeted at property developers of top-tier and large-scale projects across Australia.
Retirement Living Specialised sales and marketing services tailored to retirement living property developments in Australia.
PR & Media Public relations and media services designed to support the marketing campaigns of property developments.
Technology Technology services supporting Boston Projects' property sales and marketing operations.
Settlements Property settlement services for completed sales transactions in residential development projects.
Boston X A specialised division or sub-brand within the Boston Projects network that extends the firm's property-focused offering.

Companies that use Boston Marketing

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Boston Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Boston Marketing partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Boston Marketing competitors and assessment

Company assessment

Broad incumbents

CBRE: Global commercial real estate services firm with a residential project marketing practice in Australia; competes with Boston Projects for large residential developer mandates at the top end of the market.
JLL: Global real estate services firm with residential project marketing and advisory services in Australia; comparable on scale, multi-service offering, and enterprise developer relationships.
Colliers: Global real estate services firm with a dedicated Project Marketing group in Australia; directly comparable on services offered to residential developers and retirement living operators.
Knight Frank: Global real estate firm with an active residential project marketing division in Australia; directly comparable in serving top-tier residential developers and providing sales-and-marketing campaigns.
Savills: International real estate advisor with residential project marketing capabilities in Australia; competes for the same high-end residential developer campaigns as Boston Projects.
Ray White: Large Australasian real estate group with a dedicated Project Marketing division; overlaps with Boston Projects in serving large-scale residential developers across Australia.

Regional players

McGrath Estate Agents: Australian-founded residential real estate agency with project marketing capability; competes in the same Australian residential sales-and-marketing market, especially in NSW.
BresicWhitney: Sydney-based residential agency with premium project marketing offerings; competes in the same NSW high-end residential market as Boston Projects.
Marshall White: Leading Australian boutique residential agency with project marketing services for premium residential developments; comparable in target market and brand positioning.

Direct peers

Plus Agency: Australian specialist residential project marketing agency focused on new developments; the closest functional direct peer to Boston Projects in size, scope, and target customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Boston Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Boston Marketing leadership team

Management profile

Number of profiles

Profiles1 record

Boston Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Boston Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Marketing

What does Boston Marketing do?

Is Boston Marketing a public or private company?

Boston Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Boston Marketing founded?

Boston Marketing was founded in 2017. It employs 11 to 50 people.

Where is Boston Marketing based?

Boston Marketing is headquartered in Sydney, Australia, in the Oceania region.

How does Boston Marketing make money?

One revenue line is on record: property Sales & Marketing Services.

Who are Boston Marketing's main competitors?

Broad incumbents on record are CBRE, JLL, Colliers, Knight Frank, Savills and Ray White. Regional players are McGrath Estate Agents, BresicWhitney and Marshall White. Plus Agency is listed as a direct peer.

Does Boston Marketing have an API?

No public API is recorded for Boston Marketing.

What industry is Boston Marketing in?

Boston Marketing's product category is Property Sales and Marketing Services. Its primary akta.pro industry code is FSAEAJAE, New Development & Project Marketing (Pre-Construction Sales). Its NAICS code is 5313 and its SIC code is 6531.