Stoddard

What Stoddard does

Stoddard (legal entity: Stoddard NLA, LLC) is a privately held, US-based specialty retailer founded in 1957 and headquartered in Highland Heights, Ohio, that supplies genuine OEM, New Old Stock (NOS), and high-quality reproduction restoration parts for classic Porsche vehicles. The company catalogs parts across 50+ model variants spanning Porsche 356 Pre-A (1950) through the Cayenne 957 generation, plus competition variants such as the 911 R, 2.5 ST, 2.7 RS, 2.8 RSR, 3.0 RS, and 3.0 RSR, covering engine, transmission, brake, suspension, fuel, electrical, glass, rubber, chrome, interior trim, and structural sheet metal. It positions itself as 'the trusted single source' for 356 restoration with decades of accumulated expertise and a deep NOS archive.

The business is built on a direct-to-consumer e-commerce platform at stoddard.com featuring a Porsche vehicle-selector that delivers a personalized workspace of chassis-correct technical schematics, parts catalogs, and repair information. The platform includes an AI-assisted natural-language search assistant with synonym expansion, an entry-by-reference quick-order tool for professional buyers, and cross-reference variant/replacement lookup. A companion interactive digital catalog (stoddard.parts), printed catalogs, YouTube tutorials, and a 'Through My Rearview Mirror' editorial series with Porsche historian Lee Raskin extend the brand into content and community.

Stoddard makes money on per-unit one-time retail sales of parts priced individually on each product page (e.g., Simonsen longitudinals at $220.71, floor pans at $598-$763, leather steering wheels up to $7,449), with no subscription, per-seat, or usage-based component. Revenue is supplemented by shipping/freight/crating fees, international duties pass-through, and restocking fees of 20% or higher. Distribution relies on the company's own storefront, US toll-free and international phone ordering, and global shipping from a single US HQ via UPS, truck freight, air freight, UPS International, and US Mail. The company holds the exclusive distribution rights for Simonsen 356 reproduction body panels and distributes 15+ recognized aftermarket brands (LN Engineering, IMS Solution, Hawk Performance, BOGE, Maxilite, Dansk, Mahle, Sebro, Ate, Motul, Koni, SSI, Recaro, Ruote Borrani) as a one-stop supplier, with a 12-month/unlimited-mileage warranty on new and remanufactured parts.

Name

Stoddard

Legal name

Stoddard NLA, LLC

Website

https://stoddard.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoddard (Stoddard NLA, LLC) is a privately held, US-based specialty retailer founded in 1957 and headquartered in Highland Heights, Ohio, that supplies genuine, NOS, and reproduction restoration parts across 50+ classic Porsche model variants, selling direct-to-consumer via its e-commerce platform and phone ordering to individual Porsche owners and restorers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct e-commerce sales of Porsche classic and restoration parts: Primary revenue stream: one-time retail sales of genuine OEM, NOS (New Old Stock), and high-quality reproduction Porsche parts — including engine, transmission, brake, suspension, fuel, electrical, glass, rubber, chrome, interior trim, and structural sheet metal — across all major classic Porsche model lines (356 Pre-A through 997 generation, plus 914, 924, 928, 944, 968, Boxster 986/987, Cayman 987C, Cayenne 955/957, and competition variants). Orders are placed online at stoddard.com, by phone (US toll-free and international), with prices publicly listed per part.
2. Exclusive distribution of Simonsen 356 restoration panels: Stoddard is the exclusive distributor of Simonsen 356 Panels — a dedicated line of reproduction sheet metal (longitudinals, floor pans, battery boxes, fender braces, rocker panels, door hinge shims, seat buckets, etc.) for 356 Pre-A through 356C chassis. These are sold as individual SKUs at published prices.
3. Aftermarket brand distribution (LN Engineering, IMS Solution, Hawk, BOGE, Maxilite, Dansk, Mahle, Sebro, Ate, Motul, Koni, SSI, Recaro, Ruote Borrani, etc.): Stoddard distributes products from a curated set of recognized automotive aftermarket brands. Revenue is generated via resale of these brands' products through Stoddard's storefront.
4. Shipping, freight, and crating fees: Additional revenue is collected through shipping charges (UPS, truck freight, air freight for overseas, US mail), with crating charges added for fragile or odd-shaped items. Truck shipments are generally freight-prepaid on a credit card.
5. International and domestic shipping surcharges: Taxes, duties, and international brokerage fees are billed to the customer. Restocking fees of 20% or higher apply to approved returns outside the standard return window.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Stoddard supplies genuine OEM, NOS (New Old Stock), and high-quality reproduction parts for classic Porsche vehicles spanning 356 Pre-A (1950) through 997-generation models and competition variants. The company is the exclusive distributor of Simonsen 356 reproduction body panels and serves as a single-source retailer/distributor for 15+ recognized aftermarket brands, fulfilling orders via its own e-commerce storefront, phone lines, and printed/interactive catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• Simonsen 356 Panels Exclusive Stoddard distribution of Simonsen reproduction body panels for Porsche 356 Pre-A, 356A, 356B and 356C — longitudinal members, battery box panels, floor pans (front/rear, complete, half), front trunk fuel tank floors, fender braces, rocker panels with inner sills, rear closing panels, hinge reinforcements, wheelwell closing cell panels, front frame struts, diagonal members, lockposts, door hinge shims, and Speedster seat buckets (steel and aluminum). For 356 Pre-A through 356C restorers.
• Wheels, Tires & Accessories Catalog of Porsche OEM and aftermarket disc wheels, alloy wheels, wheel hubs, wheel bolts/screws, wheel covers, and steering wheels (leather, wood, carbon) covering 356 through 997, Boxster 987, Cayman 987C, and Cayenne 955/957. For Porsche owners seeking restoration, upgrade, or replacement wheels.
• Porsche Genuine OEM & NLA Parts Stocked inventory of genuine Original Equipment Manufacturer (OEM) and No-Longer-Available (NLA) Porsche parts, supplemented by quality reproduction parts. Branded genuine items carry an explicit 'Genuine' designation in the catalog. For Porsche restorers and owners seeking factory-original components.
• Stoddard Interactive Parts Catalogs (stoddard.parts) Online interactive version of Stoddard's printed Porsche parts catalogs, complementing the print editions with digital navigation and parts lookup. For enthusiasts who prefer digital catalog browsing.
• Printed Porsche Parts Catalogs Beautifully crafted, highly detailed printed catalogs produced for true Porsche restoration enthusiasts, delivered to customers who sign up via the website. For offline-browsing Porsche restorers.
• Stoddard Swap Meet (stoddardswapmeet.com) Sister marketplace site referenced from the Stoddard homepage for new spare parts for Porsche and accessories, extending the Stoddard catalog. For Porsche owners seeking swap-meet-style parts and accessories.

Quantifiable outcome

• Catalogs parts for 50+ model variants across Porsche generations from 356 Pre-A (1950) to Cayenne 957 (2010).
• +4 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature6 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• SimonsenflagshipChannel Partner/ Reseller/ DistributorStoddard is the Exclusive Distributor of Simonsen 356 Panels. Simonsen supplies reproduction sheet metal for 356 Pre-A through 356C — longitudinals, floor pans, battery boxes, fender braces, rocker panels, door hinge shims, seat buckets, and related repair panels — which Stoddard resells to restorers under SKU prefixes SMS 501 xxx, SMS 502 xxx, SMS 503 xxx, SMS 504 xxx, SMS 505 xxx, SMS 506 xxx, SMS 513 xx, SMS 521 xxx, SMS 531 xxx. This exclusive territorial arrangement is a flagship relationship for Stoddard's 356 restoration business.
• Lee RaskincoreGTM or Marketing PartnerStoddard NLA LLC has partnered with renowned Porsche historian, author, and storyteller Lee Raskin to provide monthly Porsche-related articles with a unique perspective in 'Through My Rearview Mirror', plus Portraits highlighting celebrities and their Porsches. The content is published on the Stoddard site under /en/portrait and serves as ongoing community-building content for the Porsche enthusiast audience.
• LN EngineeringcoreChannel Partner/ Reseller/ DistributorOne of 15+ aftermarket brands Stoddard 'Proudly Distributes' through its storefront, providing LN Engineering's Porsche specialty components (notably IMS Solution / intermediate shaft bearing products) to Stoddard's restoration customer base.
• IMS SolutioncoreChannel Partner/ Reseller/ DistributorDistributed by Stoddard under the LN Engineering / IMS Solution brand, addressing the well-known Porsche intermediate shaft (IMS) bearing issue.
• Hawk PerformancecoreChannel Partner/ Reseller/ DistributorDistributed by Stoddard — Hawk Performance brake pads and related friction products for Porsche applications.
• BOGEcoreChannel Partner/ Reseller/ DistributorDistributed by Stoddard — BOGE shock absorbers and suspension components for Porsche classic restorations.
• MaxilitecoreChannel Partner/ Reseller/ DistributorMaxilite wheels distributed by Stoddard — reproduction alloy wheels for classic Porsche models.
• DanskcoreChannel Partner/ Reseller/ DistributorDansk Porsche restoration products distributed by Stoddard, including exhaust and heat-exchange components for vintage 911s and 356s.
• MahlecoreChannel Partner/ Reseller/ DistributorMahle engine components (pistons, cylinders, filters) distributed by Stoddard for Porsche engine rebuilds.
• SebrocoreChannel Partner/ Reseller/ DistributorSebro products distributed by Stoddard for Porsche applications.
• AtecoreChannel Partner/ Reseller/ DistributorAte brake components distributed by Stoddard for Porsche classic restorations.
• MotulcoreChannel Partner/ Reseller/ DistributorMotul lubricants distributed by Stoddard for Porsche engines and gearboxes.
• KonicoreChannel Partner/ Reseller/ DistributorKoni shock absorbers distributed by Stoddard for Porsche suspension restoration.
• SSIcoreChannel Partner/ Reseller/ DistributorSSI products distributed by Stoddard for Porsche applications.
• RecarocoreChannel Partner/ Reseller/ DistributorRecaro seats and seating products distributed by Stoddard for Porsche restorations.
• Ruote BorranicoreChannel Partner/ Reseller/ DistributorRuote Borrani wheels distributed by Stoddard for vintage and classic Porsche applications.
• OvensiaminorImplementation/ SI/ Consulting PartnerOvensia is credited at the bottom of every Stoddard page as the 'Création' (web development) partner for stoddard.com. Listed alongside Hypaepa for graphic design.
• HypaepaminorImplementation/ SI/ Consulting PartnerHypaepa is credited at the bottom of every Stoddard page as the 'Graphic Design' partner (Création de site internet Nantes) for stoddard.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelican Parts: One of the largest US-based independent retailers of Porsche parts, with a similarly deep catalog across air-cooled and water-cooled 911s, fitment-focused e-commerce, and technical write-ups — directly comparable in product offering, customer base, and direct-to-consumer model.
• Automotion: Long-established US Porsche parts specialist (founded 1984) stocking genuine OEM, NOS, and reproduction parts across classic and late-model 911s, Boxsters, and Cayennes — overlaps almost completely with Stoddard's product mix and hobbyist buyer profile.
• Topping Porsche (Patrick Motorsports): Specialist in 356, early 911, and 912 restoration parts, with particular strength in reproduction sheet metal and trim — directly comparable to Stoddard's 356 and early-911 sheet-metal/exclusive-distribution playbook.
• Midwest Performance Cars (MPC): Independent US Porsche parts and restoration supplier with emphasis on air-cooled models — comparable scale, customer base, and product mix to Stoddard's air-cooled 911 and transaxle segments.

Broad incumbents

• Porsche Classic (Porsche AG): The factory's own classic car division, which reproduces and supplies genuine NLA parts and offers factory restoration services — competes with Stoddard at the high end of the restoration market and on OEM genuine parts across the same model generations.

Regional players

• Auto Klassika: Europe-based classic Porsche parts supplier focused on 356 and early 911 restoration, overlapping with Stoddard's 356 Pre-A, 356A, and 356B T5/T6 segments but competing primarily in European geographies.
• Sunset Porsche Parts: Oregon-based Porsche parts retailer with strong air-cooled 911 and 356 focus, serving a similar classic-Porsche restoration customer; competes in the same niche but is a smaller, regionally anchored alternative to Stoddard.

Emerging players

• LN Engineering: US-based Porsche specialty manufacturer of IMS Solution bearings and engine components; already distributed by Stoddard but also sells direct, making it a partial peer (overlapping product line and customer base) more than a pure supplier.
• Apex Design (Porsche specialty manufacturer): Porsche restoration parts manufacturer with a focus on concours-correct interior and trim components — overlaps with Stoddard's interior-trim and concours-grade restoration offerings for classic 911s and 356s.
• Classic 9 / 9Werks: Air-cooled Porsche restoration and parts specialist, more focused on early 911s (long-hood era) — overlaps with Stoddard's 911 65-89 and competition-model segments and serves the same hobbyist restorer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stoddard-nla-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoddard