What Glow does

Glow (legally GLOW ANIMATION S.L.U.) is a Spanish audiovisual production company founded in 2010 and headquartered in Almendralejo, Extremadura, that develops, produces and co-produces animated and live-action feature films, short films, series and advertising campaigns. Its operational backbone is The Glow Animation Studio, a wholly-owned in-house animation pipeline created in 2020 that runs development, production and post-production across both own-IP projects and B2B animation services for third-party producers. The company is technically differentiated by its 2D hand-drawn and digital animation stack, including hybrid techniques such as inserting archival live-action footage (used in Buñuel en el laberinto de las tortugas) and multi-technique storytelling combining 2D watercolor, multi-plane cut-out and mixed 3D collage (used in El Sueño de la Sultana). It has long-running partnerships with leading animation schools (Gobelins, The Animation Workshop, U-Tad, Harvard) to source talent, and operates an in-house art direction / original music pipeline tailored to short and family-oriented animation.

The company monetises through four streams: (1) own-IP productions (Producción Propia) where Glow retains rights and licenses across theatrical, TV, streaming, international sales and merchandising; (2) co-productions with recurring Spanish and international partners including Bowfinger, Atresmedia Cine, Esto También Pasar, SBD Films, Submarine, Sony Pictures and Universal, sharing financing and downstream exploitation; (3) animation production services via The Glow Animation Studio, delivered as project-based B2B fees; and (4) advertising and tourism content production for clients such as Movistar (Telefónica) and Junta de Extremadura, typically via delegated production with creative agencies. Distribution is handled through international sales agents (Film Factory, SBD Films), global studio partners (Sony, Universal), public broadcasters (RTVE, Telemadrid, Canal Sur, Atresmedia) and streaming platforms (Prime Video, Movistar+), and the company supplements commercial revenue with non-dilutive public funding from FEDER, NextGenerationEU, the Spanish Ministry of Culture and Junta de Extremadura. Pricing is not publicly disclosed; engagements are quote-based and negotiated per project.

Name

Glow

Legal name

GLOW ANIMATION S.L.U.

Website

https://theglow.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Glow (GLOW ANIMATION S.L.U.) is a Spanish audiovisual production company in Almendralejo, Extremadura, that produces and co-produces animated and live-action feature films, shorts, series and advertising campaigns via its in-house The Glow Animation Studio.

Ownership category

akta.pro rank

Headquarters

HQ city

Almendralejo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Own productions (Producción Propia): Glow acts as principal producer retaining IP ownership and exploiting through theatrical, TV, streaming, international sales and merchandising; covers animated features, shorts, live-action features, documentaries and advertising.
2. Co-productions (Producción Asociada): Glow co-produces with Spanish and international partners (Bowfinger, Esto También Pasará, SBD Films, Atresmedia Cine, Submarine, SYGNATIA, Sultana Films, Abano Producións, Uniko, Sony Pictures, Universal), sharing financing and downstream exploitation rights.
3. Animation production services (The Glow Animation Studio): Service work for other producers using in-house animation pipeline created in 2020, generating project-based fee revenue.
4. Advertising/media campaign production: Branded content and TV/media campaigns for clients such as Movistar and Junta de Extremadura – Extremadura Turismo, often delivered as delegated production with creative agencies (e.g., DDB).
5. Public funding and subsidies: Non-dilutive financing from EU (FEDER, NextGenerationEU), Spanish Ministry of Culture, Junta de Extremadura, and the 'Factoría de la Animación y el Videojuego' cultural accelerator; €12,000 received on €15,000 e-commerce/TIC project.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Glow is a Spanish audiovisual production company that produces and co-produces animated and live-action feature films, short films, series, and advertising campaigns, while also providing third-party animation production services through its in-house studio, The Glow Animation Studio. The company retains IP on its own productions (Producción Propia), participates in co-productions with national and international partners, and delivers delegated production for advertising and tourism clients such as Movistar and Junta de Extremadura.

Product overview

Glow (legally GLOW ANIMATION S.L.U.) is a Spanish audiovisual production company founded in 2010 and headquartered in Almendralejo, Extremadura, that operates through two integrated pillars: (1) the main production company Glow Productora Audiovisual, which produces and co-produces feature films, shorts, series, and advertising campaigns — primarily in animation (e.g., 'Buñuel en el Laberinto de las Tortugas', 'Decorado', 'El Sueño de la Sultana') and increasingly in live-action (e.g., 'La Familia Benetón', 'Tierra de Nadie') — and (2) The Glow Animation Studio, the dedicated animation services division launched in 2020 that handles all production phases in-house and also provides animation services to external productions. Glow's combined offering spans both own-IP productions and B2B animation services from a single facility in Extremadura.

Differentiator

Problem solved

Functional benefit

Brands

• The Glow Animation Studio: In-house animation studio created in 2020 to handle the company's own animation projects and provide animation services to other productions. Operates via theglowanimation.com.

Products and services

• Glow Productora Audiovisual (main production company) Main production company producing and co-producing animated and live-action feature films, short films, series, documentaries, and advertising campaigns for national and international clients. Owns IP on Producción Propia titles and shares exploitation rights on co-productions.
• The Glow Animation Studio Animation services division created in 2020, offering in-house animation pipeline covering development, production, and post-production for both Glow's own productions and third-party producers. Operates from Almendralejo, Extremadura.
• Advertising and branded content production Delegated production of TV/media campaigns and branded content for clients such as Movistar (Movistar, Juntos por Extremadura campaign) and Junta de Extremadura – Extremadura Turismo, often delivered with creative agencies such as DDB.
• Buñuel en el Laberinto de las Tortugas (animated feature film) Animated feature film (2019) set in 1930 Paris, telling the story of Luis Buñuel securing funding through a lottery ticket to film his documentary Las Hurdes. Distributed across 40+ international territories.
• Decorado (animated feature film) Animated feature film (2025) directed by Alberto Vázquez, telling the story of Arnold, a middle-aged mouse who begins to suspect his world is an artificial set.
• El Sueño de la Sultana (animated feature film) Animated feature film (2023) co-produced with Sultana Films and partners; interweaves contemporary, historical, and utopian narratives using three different animation techniques.
• La Familia Benetón (live-action feature film) Live-action feature film (2024) starring Leo Harlem as a bachelor who becomes temporary guardian of his late sister's five adopted children from different countries.
• Movistar, Juntos por Extremadura (advertising campaign) Regional brand campaign for Movistar (Telefónica) comprising 60', 40' and 20' TV spots plus graphic advertising. Produced via delegated production with agency DDB.
• Turismo Extremadura campaign 2021 tourism destination campaign for Junta de Extremadura – Extremadura Turismo comprising a promotional short film plus 60'/40'/20' TV and graphic ads, recognized at multiple international advertising and tourism festival awards.

Quantifiable outcome

• Buñuel en el laberinto de las tortugas sold across 40+ international territories
• +4 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

34 partnerships are on record, tiered flagship, core and minor.

• Bowfinger International PicturesflagshipStrategic or Co-development PartnerFlagship recurring co-production partner across Glow's live-action and family feature slate, including A todo tren (with Santiago Segura), Me he hecho viral, De Caperucita a Loba, La Familia Benetón, La Familia Benetón +2, Un Funeral de Locos and Con los años que me quedan.
• Esto También PasaráflagshipStrategic or Co-development PartnerRecurring Spanish co-production partner on live-action features including Sin ti no puedo, De Caperucita a Loba, El Hombre del Saco, Con los años que me quedan, Tierra de Nadie, Un Funeral de Locos and La Familia Benetón +2.
• SBD Films (Mexico)flagshipStrategic or Co-development PartnerMexico-based recurring co-producer on live-action features Ya No Quedan Junglas, Tierra de Nadie, Sin ti no puedo, Un Funeral de Locos, Con los años que me quedan and La Familia Benetón +2, extending Glow's reach into Latin American production.
• Atresmedia CineflagshipStrategic or Co-development PartnerRecurring broadcast group co-production partner on La Familia Benetón, La Familia Benetón +2, El Hombre del Saco, Me he hecho viral and Un Funeral de Locos, providing Atresmedia Cine and Atresmedia Televisión as financiers.
• SYGNATIAcoreStrategic or Co-development PartnerCo-producer of Buñuel en el laberinto de las tortugas (Glow's first own feature).
• Submarine (Netherlands)coreStrategic or Co-development PartnerDutch co-producer on Buñuel en el laberinto de las tortugas, giving Glow access to international financing and distribution.
• Hampa StudiocoreStrategic or Co-development PartnerCo-producer of Buñuel en el laberinto de las tortugas, contributing animation production capacity.
• TelemadridcoreStrategic or Co-development PartnerMadrid regional broadcaster co-producer of Buñuel en el laberinto de las tortugas.
• Abano ProduciónsflagshipStrategic or Co-development PartnerRecurring animation co-producer on Decorado, MU-KI-RA and other projects, including collaboration with Colombian studio Letrario.
• Sardinha em Lata (Portugal)coreStrategic or Co-development PartnerPortuguese animation studio co-producing animated shorts O Estado de Alma and Decorado with Glow.
• Uniko Estudio CreativocoreStrategic or Co-development PartnerCreative studio co-producing Decorado and El Sueño de la Sultana with Glow.
• Sultana FilmscoreStrategic or Co-development PartnerCo-producer of animated feature El Sueño de la Sultana and associated producer on short Etorriko Da.
• Letrario (Colombia)coreStrategic or Co-development PartnerColombian animation studio co-producing MU-KI-RA alongside Abano Producións and Dinamita Animación.
• Dinamita AnimaciónminorStrategic or Co-development PartnerCo-producer on MU-KI-RA alongside Abano Producións, Letrario and Glow.
• El Gatoverde ProduccionesminorStrategic or Co-development PartnerCo-producer on El Sueño de la Sultana alongside Sultana Films and others.
• Fabian & FredminorStrategic or Co-development PartnerCo-producer on El Sueño de la Sultana.
• Mother SuperiorminorStrategic or Co-development PartnerCo-producer on live-action horror feature El Hombre del Saco.
• AF FilmsminorStrategic or Co-development PartnerCo-producer on El Hombre del Saco and La Familia Benetón alongside Bowfinger, Atresmedia Cine and others.
• BTF MediaminorStrategic or Co-development PartnerCo-producer on El Hombre del Saco and La Familia Benetón alongside Bowfinger, Atresmedia Cine and others.
• Un Fin de Semana Juntos / Featurent / Lolita Films / MediaevsminorStrategic or Co-development PartnerCluster of Spanish co-producers on live-action feature La Fortaleza.
• Expansión Films EntertainmentminorStrategic or Co-development PartnerCo-producer on live-action feature Sin ti no puedo.
• TLMminorStrategic or Co-development PartnerCo-producer on Con los años que me quedan alongside Bowfinger International Pictures and Esto También Pasará.
• Prime Video (Amazon)flagshipChannel Partner/ Reseller/ DistributorStreaming platform distributor of Glow features including Ya No Quedan Junglas, Tierra de Nadie and other titles.
• Film FactorycoreChannel Partner/ Reseller/ DistributorInternational sales agent listed as partner on Ya No Quedan Junglas.
• Universal PicturescoreChannel Partner/ Reseller/ DistributorStudio distributor on Glow feature Ya No Quedan Junglas.
• Sony PicturesflagshipChannel Partner/ Reseller/ DistributorStudio distributor on Un Funeral de Locos.
• RTVE (Radio Televisión Española)flagshipChannel Partner/ Reseller/ DistributorSpanish public broadcaster co-producer on multiple Glow features including Ya No Quedan Junglas and Tierra de Nadie.
• Canal SurcoreChannel Partner/ Reseller/ DistributorAndalusian public broadcaster co-producer on Tierra de Nadie.
• Movistar+coreChannel Partner/ Reseller/ DistributorPremium Spanish OTT carrying El Corto de Rubén.
• VEOMACminorChannel Partner/ Reseller/ DistributorOnline distributor hosting El Corto de Rubén.
• VodafoneminorStrategic or Co-development PartnerTelecommunications partner on Tierra de Nadie production.
• DDB (advertising agency)minorGTM or Marketing PartnerCreative agency partner for Movistar regional campaign production.
• Agencia Freak / Catálogo JaracoreChannel Partner/ Reseller/ DistributorDistribution agency representing Glow's animated shorts (O Estado de Alma, Medea a la Deriva) via the Catálogo Jara.
• Gobelins (France), The Animation Workshop (Denmark), U-Tad, HarvardcoreImplementation/ SI/ Consulting PartnerInternship and talent partnerships with leading international animation schools, providing artists in practice during the Buñuel en el laberinto de las tortugas production.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Platige Image: Polish animation and VFX studio with festival-circuit features and animation service work. Comparable as a mid-sized European boutique animation studio combining own IP with service work, though operating in a different EU funding jurisdiction.

Broad incumbents

• Illumination: Global animation studio behind Despicable Me and Sing, distributed by Universal. Comparable as a major animation distributor-cum-producer that controls large family-animation slates and competes for family audience attention on the same platforms (Prime Video, Universal) Glow distributes through.
• Skydance Animation: US-based studio (Luck, Spellbound) co-financed by Paramount. Comparable end-market (animated feature films for global audiences) but operates with significantly larger budgets and direct studio backing, representing both a distribution partner archetype and a competitive ceiling for boutique Spanish studios.

Direct peers

• Zinkia Entertainment: Spanish animation producer of Pocoyó. Comparable as a Spain-based animation IP house competing for the same preschool/family audience, broadcaster relationships (RTVE/Canal Sur) and merchandising revenue.
• Cartoon Saloon: Irish boutique animation studio (Wolfwalkers, Song of the Sea) operating from a small region with award-driven, auteur-led 2D/hand-drawn features. Most comparable in scale, craft focus, festival pedigree and reliance on co-producer financing.
• Laika: US stop-motion/animation studio (Coraline, Kubo). Comparable as an award-winning animation studio operating an integrated in-house pipeline and partnering with major distributors (Focus Features, Universal) on auteur projects.
• Aardman Animations: UK stop-motion/animated feature studio (Wallace & Gromit, Chicken Run). Comparable as a craft-led animation house with strong festival pedigree, recurring broadcaster relationships and an in-house production studio arm.
• BRB Internacional: Historic Spanish animation and content company behind David the Gnome and Dogtanian. Comparable as a Spain-rooted IP-led animation producer with international distribution, and competes for the same Spanish public-broadcaster co-financing slot.
• Hampa Studio: Spanish animation studio based in Valencia that co-produced Buñuel en el laberinto de las tortugas with Glow. Directly comparable in size, focus on 2D animation services and feature co-productions, and serves the same Spanish/European broadcaster ecosystem.
• Ilion Animation Studios: Madrid-based animation studio producing CG animated features and series, including the Spanish Paramount co-production Wonder Park. Comparable as a Spanish-headquartered animation studio competing for the same pool of EU funding, co-production partners and international distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxdlbUFchwXpQisSA45WGeg
• Facebookfacebook.com/theglow.es
• Instagraminstagram.com/theglowanimation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glow