Curatorial+Co.
Curatorial+Co. is a Sydney-based art gallery and consultancy that sells original emerging and mid-career artworks online and in its Woolloomooloo gallery, while providing site-specific commissions, installations, and art strategy for enterprise clients across hospitality, commercial real estate, and corporate sectors.
- Company typePrivate
- Founded2015
- HeadquartersWoolloomooloo, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Curatorial+Co. does
Curatorial+Co. is a Sydney-based private art gallery and consultancy (Curatorial+Co. Pty Ltd, NSW, Australia) that combines an online e-commerce platform with a physical gallery in Woolloomooloo to sell original artworks by emerging and mid-career artists from Australia and internationally. Pricing on individual pieces ranges from approximately AU $1,100 to AU $10,000+, with multi-currency checkout supporting AUD, USD, EUR, and GBP, plus a room visualization preview tool and a dedicated trade portal for professional buyers. The company was founded by Sophie Vander and operates with six named team members spanning curation, project management, and finance.
Beyond retail sales, Curatorial+Co. runs an art consultancy vertical that delivers site-specific artwork commissions, collections, murals, and installations for enterprise clients across hospitality (Lanson Place Melbourne, The Star, QT Newcastle, Peppers Gladstone, YHA), commercial real estate (Brookfield Place Sydney, TWT Property, Liverpool Partners), technology (Dell Sydney), retail (R.M.Williams), logistics (Urban Logistics Co.), and government/education (Arthur Phillip High School). Service modules include art strategy, procurement, exhibition design, custom framing via partner framers, and full project management through installation, with ongoing architectural collaboration notably through partner BVN Architecture. Marketing and distribution combine organic social (Instagram, Facebook, LinkedIn), email, content marketing, physical exhibition openings, and art fair participation, including Sydney Contemporary 2025.
Curatorial+Co. firmographics
Firmographics- Name
- Curatorial+Co.
- Legal name
- Curatorial+Co. Pty Ltd
- Website
- https://curatorialandco.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curatorial+Co. is a Sydney-based art gallery and consultancy that sells original emerging and mid-career artworks online and in its Woolloomooloo gallery, while providing site-specific commissions, installations, and art strategy for enterprise clients across hospitality, commercial real estate, and corporate sectors.
- Ownership category
- akta.pro rank
Curatorial+Co. industry classification
Industry- Product category
- Art Gallery & Consultancy
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Curatorial+Co. is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Curatorial+Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Artwork Sales: Primary revenue from selling original artworks by emerging and established artists. Artworks sold through online gallery and physical gallery space with prices ranging from approximately AU $1,100 to AU $10,000+ for individual pieces.
- Art Consultancy Services: Fee-based consultancy services for individuals and organisations including architects, developers, interior designers. Services include art strategy, procurement, site-specific commissions, budget development, project management, and installation.
- Custom Framing: Custom framing services offered through partnered framers in Australia and internationally, with additional charges for framing and shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual artwork sales with no subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Curatorial+Co. product offering
Product offeringCore offering
Curatorial+Co. operates a Sydney-based art gallery (online and physical) that sells original contemporary artworks by emerging and established artists, alongside a full-service art consultancy that places site-specific artwork commissions, collections, and installations in residential, commercial, hospitality, and public spaces. The business combines direct artwork sales through an e-commerce platform and a Woolloomooloo gallery with B2B consultancy engagements covering art strategy, procurement, commissioning, project management, and installation.
Product overview
Curatorial+Co. operates as an online art gallery with a physical gallery in Sydney, combining an e-commerce platform for purchasing original artworks with comprehensive art consultancy services. The core Online Art Gallery enables sales of emerging and established artists' works in multiple currencies, while the Art Consultancy service provides site-specific artwork placement for residential, commercial, hospitality, and public spaces. Additional services include Custom Framing (via partnered framers), a Trade Portal for industry professionals, and Gift Cards. The company specializes in connecting new collectors with emerging artists and placing works in residential, commercial and public spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Art Gallery
Quantifiable outcome
- 450+ artworks curated for single project (Lanson Place Melbourne)
- +3 more outcomes
Companies that use Curatorial+Co.
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Curatorial+Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Curatorial+Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- BVN ArchitecturecoreOngoing collaboration on multiple major projects including Intermain HQ (88m2 Dennis Golding mural), Nick Cave 'Spinner Forest' at Sydney Tech HQ, and The Star Brisbane Event Centre mural project. BVN Architecture serves as architect on these installations, working with Curatorial+Co. on placement and curatorial integration.
- Quality Art Framers (Australia and International)supportingPartnership with professional art framers throughout Australia and internationally to provide custom framing services for artwork purchases. Contact arranged through Curatorial+Co.
- Professional CourierssupportingDelivery partners used for shipping artworks with insurance coverage. Domestic Australian delivery 1-2 weeks (Australian artists) or 2-3 weeks (overseas artists). International shipping available with custom quotes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Curatorial+Co. competitors and assessment
Company assessmentDirect peers
- Anna Schwartz Gallery: Leading Melbourne contemporary gallery representing Australian and international artists across painting, sculpture, and new media. Comparable in representing mid-career and established Australian artists and operating a physical gallery plus project commissions.
- STATION: Sydney and Melbourne contemporary gallery representing emerging and established Australian artists, with museum-quality exhibitions and corporate collection work. Comparable in emerging-to-mid-career focus and engagement with enterprise/institutional clients.
- Tolarno Galleries: Long-established Melbourne contemporary gallery representing Australian emerging and established artists, with a parallel focus on artist development and secondary-market sales. Comparable scale, artist-stage focus, and Australian contemporary market positioning.
- Sullivan+Strumpf: Sydney and Melbourne-based contemporary gallery representing emerging and mid-career Australian artists, with project and consultancy work for corporate and institutional clients. Highly comparable in roster philosophy, geographic footprint, and hybrid gallery-plus-services model.
- The Commercial Gallery: Sydney contemporary gallery presenting emerging and established artists with curated exhibitions and project-based work. Comparable as a Sydney-based contemporary gallery with a similar roster stage and exhibition-driven model.
Broad incumbents
- Saatchi Art: Large online art gallery selling original works from emerging artists globally with multi-currency checkout. Comparable in offering e-commerce discovery and purchase of emerging contemporary art, though without the bespoke enterprise consultancy component.
- Artsy: Global online art marketplace aggregating primary and secondary market inventory from galleries worldwide. Comparable as a digital channel for emerging and mid-career artist discovery and collector sales, though operating at vastly larger scale.
- Christie's: Global auction house with a dedicated art advisory business curating collections for corporates and UHNW individuals. Comparable in providing B2B art consultancy and strategic collection advice, though focused on a much higher price tier and blue-chip inventory.
- Gagosian: World's largest contemporary art gallery representing blue-chip artists with global locations and major corporate installations. Comparable in delivering large-scale, architecturally integrated art commissions for enterprise clients, though at a much higher price tier and roster profile.
Emerging players
- Art Money: Australian platform offering installment payments for original art purchases across a network of partner galleries. Comparable as an Australian art commerce enabler targeting emerging collectors, though operating as an enabling platform rather than a competing gallery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Curatorial+Co. social profiles
Digital presenceCuratorial+Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curatorial+Co. leadership team
Management profileNumber of profiles
Profiles6 records
Curatorial+Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curatorial+Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curatorial+Co.
What does Curatorial+Co. do?
Curatorial+Co. operates a Sydney-based art gallery (online and physical) that sells original contemporary artworks by emerging and established artists, alongside a full-service art consultancy that places site-specific artwork commissions, collections, and installations in residential, commercial, hospitality, and public spaces. The business combines direct artwork sales through an e-commerce platform and a Woolloomooloo gallery with B2B consultancy engagements covering art strategy, procurement, commissioning, project management, and installation.
Is Curatorial+Co. a public or private company?
Curatorial+Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curatorial+Co. founded?
Curatorial+Co. was founded in 2015. It employs 1 to 10 people.
Where is Curatorial+Co. based?
Curatorial+Co. is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does Curatorial+Co. make money?
Three revenue lines are on record. Artwork Sales are the primary driver. The others are art Consultancy Services and custom Framing.
Who are Curatorial+Co.'s main competitors?
Direct peers on record are Anna Schwartz Gallery, STATION, Tolarno Galleries, Sullivan+Strumpf and The Commercial Gallery. Broad incumbents are Saatchi Art, Artsy, Christie's and Gagosian. Art Money is listed as an emerging player.
Does Curatorial+Co. have an API?
No public API is recorded for Curatorial+Co..
What industry is Curatorial+Co. in?
Curatorial+Co.'s product category is Art Gallery & Consultancy. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 459920.