Tyrell
Tyrell Inc. is a Korean AI studio that builds cochi, a privacy-preserving AI coaching agent that delivers daily practice tasks and progress insights to clients and counselors between therapy sessions, sold primarily to public mental health welfare centers, universities, and hospitals.
- Company typePrivate
- Founded2022
- HeadquartersBusan, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tyrell does
Tyrell Inc. (타이렐) is a South Korea-based AI studio founded in 2022 that builds conversational AI agents for mental health. Its flagship product, cochi (코치), is an AI coaching platform designed to operate in the gap between therapy sessions: the system proposes three daily practice tasks to clients based on their primary concerns, tracks completion, and produces progress insights that counselors can use to plan subsequent interventions. The product is positioned for use by clinical and counseling professionals rather than as a direct-to-consumer chatbot, and the company also operates an earlier companion-style product referenced as Clapy in its privacy policy.
The underlying platform is built around a privacy-preserving AI architecture that combines Federated Learning, a Secure Large Language Model (sLLM) that learns from minimal data stored locally on user devices, a central Vertical LLM that trains on de-identified data, and Generative Adversarial Network (GAN) based de-identification technology. This stack is intended to enable personalization on sensitive mental health data without centralized raw-data collection.
Tyrell sells to institutional buyers through an enterprise field-sales and B2G motion, targeting public mental health welfare centers, local government health departments, university counseling centers, and hospitals, with a parallel B2B2C design for private counseling centers. Pricing is quote-based and not publicly disclosed; the company generates subscription revenue from institutional clients. Its known commercial counterparties include the Namyangju City Mental Health Welfare Center and the Busan Information Industry Promotion Agency, with the company headquartered in Busan (Haeundae-gu) and operating a branch office in Seoul (Songpa-gu).
Tyrell firmographics
Firmographics- Name
- Tyrell
- Legal name
- Tyrell Inc.
- Website
- https://tyrell.kr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tyrell Inc. is a Korean AI studio that builds cochi, a privacy-preserving AI coaching agent that delivers daily practice tasks and progress insights to clients and counselors between therapy sessions, sold primarily to public mental health welfare centers, universities, and hospitals.
- Ownership category
- akta.pro rank
Tyrell industry classification
Industry- Product category
- AI Mental Health Coaching Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Behavioral Health & Substance Use Remote Monitoring (HLACAFAD)
Keywords
Where Tyrell is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Tyrell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- B2B Institutional Subscription: Subscription-based model for institutional clients including mental health welfare centers, local government counseling centers, university counseling centers, and hospitals. Pricing likely structured per institution or per-seat basis for counselors.
- B2B2C Private Counseling Centers: Model for private counseling centers using B2B2C approach, enabling private institutions to offer AI coaching services to their clients
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tyrell product offering
Product offeringCore offering
Tyrell develops and sells "cochi (코치)," an AI coaching platform that bridges the gap between counseling sessions by proposing three daily practice tasks for clients based on their primary concerns and analyzing progress to deliver insights to therapists. It is offered to institutional clients such as public mental health welfare centers, local governments, university counseling centers, and hospitals via B2B/B2G subscriptions and B2B2C arrangements with private counseling centers. The platform is built on a privacy-preserving AI stack combining Federated Learning, sLLM (Secure Large Language Model), Vertical LLM architecture, and GAN-based de-identification.
Product overview
Tyrell offers cochi, a single AI coaching product that extends therapeutic effectiveness into clients' daily lives. The platform operates as an AI coach between sessions—proposing daily action tasks, tracking progress, and providing data-driven insights to therapists. It leverages Federated Learning, sLLM (Secure Large Language Model), and Vertical LLM technologies for privacy-protected personalization.
Differentiator
Problem solved
Functional benefit
Brands
- cochi (코치): AI coaching platform that provides daily coaching between therapy sessions, offering 3 daily practice tasks based on client's main concerns and analyzing progress to provide insights for therapists.
Products and services
- cochi (코치)
Quantifiable outcome
- Bridges 6 days and 23 hours gap between counseling sessions with daily AI coaching support
Companies that use Tyrell
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Tyrell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Tyrell partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Busan Information Industry Promotion Agency (부산정보산업진흥원)coreBusiness MOU signed for collaboration between Tyrell and the Busan-based regional IT industry promotion agency, supporting Tyrell's regional development and technology initiatives.
- Namyangju City Mental Health Welfare Center (남양주시정신건강복지센터)coreAI mental health partnership agreement between the public mental health center and Tyrell to provide AI-powered mental health services to citizens through cochi platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Tyrell competitors and assessment
Company assessmentDirect peers
- Wysa: AI-powered mental health chatbot offering anonymous text-based coaching and therapist escalation, sold through B2B partnerships with employers and health systems. Closely matches cochi's text-based AI coaching model and institutional go-to-market.
- Woebot Health: US-based AI mental health chatbot that uses conversational AI to deliver cognitive behavioral therapy between sessions. Directly comparable to Tyrell's cochi as an AI-driven mental health coaching product sold to enterprises and health systems.
- Limbic: UK-based AI platform that supports therapists with patient-facing tools for mental health services, including self-referral and CBT support. Comparable as an AI-augmented mental health therapy tool sold to public health systems.
Broad incumbents
- Talkspace: Public teletherapy and psychiatry platform sold to enterprises, health plans, and individuals. Adjacent in the institutional mental health services market Tyrell targets, though primarily human-therapist delivered rather than AI-led.
- BetterHelp: Largest online teletherapy platform connecting users to licensed therapists via messaging and video. Operates in the broader mental health therapy support category and competes with AI coaching approaches for institutional mental health budgets.
- Headspace Health: Major mental health platform combining self-guided content, meditation, and on-demand coaching/therapy. Competes indirectly through employer and health plan partnerships in the same institutional mental health space.
Emerging players
- AiCure: AI-driven digital health company using computer vision and NLP to monitor patient engagement and adherence in clinical trials and behavioral health. Comparable as an AI-augmented behavioral health monitoring platform targeting healthcare institutions.
- Mindstrong (now defunct but historical peer): Historically a digital mental health platform using passive smartphone data and AI to monitor psychiatric conditions, sold to health plans and providers. Representative of the AI-augmented mental health monitoring category Tyrell operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tyrell social profiles
Digital presenceTyrell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyrell leadership team
Management profileNumber of profiles
Profiles1 record
Tyrell funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyrell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyrell
What does Tyrell do?
Tyrell develops and sells "cochi (코치)," an AI coaching platform that bridges the gap between counseling sessions by proposing three daily practice tasks for clients based on their primary concerns and analyzing progress to deliver insights to therapists. It is offered to institutional clients such as public mental health welfare centers, local governments, university counseling centers, and hospitals via B2B/B2G subscriptions and B2B2C arrangements with private counseling centers. The platform is built on a privacy-preserving AI stack combining Federated Learning, sLLM (Secure Large Language Model), Vertical LLM architecture, and GAN-based de-identification.
Is Tyrell a public or private company?
Tyrell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tyrell founded?
Tyrell was founded in 2022. It employs 1 to 10 people.
Where is Tyrell based?
Tyrell is headquartered in Busan, South Korea, in the Asia region.
How does Tyrell make money?
Two revenue lines are on record. B2B Institutional Subscription is the primary driver. The others are B2B2C Private Counseling Centers.
Who are Tyrell's main competitors?
Direct peers on record are Wysa, Woebot Health and Limbic. Broad incumbents are Talkspace, BetterHelp and Headspace Health. Emerging players are AiCure and Mindstrong (now defunct but historical peer).
Does Tyrell have an API?
No public API is recorded for Tyrell.
What industry is Tyrell in?
Tyrell's product category is AI Mental Health Coaching Software. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLACAFAD, Behavioral Health & Substance Use Remote Monitoring. Its NAICS code is 5415 and its SIC code is 7372.