Dentalclean
Dentalclean is a Brazilian oral-care manufacturer and distributor, founded in 1990 and based in Londrina, Paraná, selling toothbrushes, floss, gels, antiseptic mouthwashes, and a professional post-surgical line to consumers and dental professionals across Brazil through e-commerce, retail, and a dedicated dentist channel.
- Company typePrivate
- Founded1990
- HeadquartersLondrina, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dentalclean does
Dentalclean is a Brazilian oral-care manufacturer and distributor founded in 1990 and headquartered in Londrina, Paraná. The company produces and sells a full consumer oral-care portfolio — toothbrushes (adult and children's), dental floss and tape, toothpaste/gels (adult and children's), antiseptic mouthwashes, tongue cleaners, and a professional post-surgical line (Clinexidin, with 0.12% chlorhexidine digluconate) — leveraging in-house formulation expertise and a proprietary mark called Tecnologia Refix®. Its clinically-validated Gel Regenerador + Sensitive 5-em-1 product is backed by studies involving over 2,000 patients and carries Brazilian Dental Association (ABO) endorsement.
The business operates a hybrid go-to-market model: direct-to-consumer sales through its own e-commerce store (loja.dentalclean.com), traditional retail and pharmacy distribution across Brazil (with a "Where to Buy" locator at dentalclean.pertinhodemim.com), and a dedicated professional channel (toll-free 0800 400 8500 plus WhatsApp) targeting dentists, orthodontists, and other dental specialists. The company holds a licensing agreement with Disney for character-themed children's lines spanning multiple franchises (Stitch, Cars, Star Wars, Bluey, Peppa Pig, Liga da Justiça, O Show da Luna, Doctor Duck, Marine), and maintains an educational blog (blog.dentalclean.com.br) with content authored or contributed by credentialed dental professionals covering oral hygiene, treatments, pediatric dental health, and curiosities.
Customer segmentation centers on two primary groups: general consumers (adults and children) purchasing daily-use oral hygiene products through retail and e-commerce, and dental professionals who recommend or prescribe Dentalclean products — particularly the Clinexidin post-surgical line — to their patients. The company has been cited as one of the five largest oral hygiene brands in Brazil and claims over 30 years of market presence. Operating geographies span Brazil, with declared presence in the United Kingdom and Spain. Dentalclean is privately held, employs 101-250 people, and does not have a publicly disclosed investor base, funding rounds, or revenue figures.
Dentalclean firmographics
Firmographics- Name
- Dentalclean
- Legal name
- DENTALCLEAN
- Website
- https://dentalclean.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dentalclean is a Brazilian oral-care manufacturer and distributor, founded in 1990 and based in Londrina, Paraná, selling toothbrushes, floss, gels, antiseptic mouthwashes, and a professional post-surgical line to consumers and dental professionals across Brazil through e-commerce, retail, and a dedicated dentist channel.
- Ownership category
- akta.pro rank
Dentalclean industry classification
Industry- Product category
- Oral Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Toothpaste & Toothpowder (CRABAFAA), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)
Keywords
Where Dentalclean is headquartered
LocationHeadquarters
- HQ city
- Londrina
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Dentalclean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Oral Care Products: Dentalclean generates revenue from manufacturing and selling a wide range of oral hygiene products including toothbrushes (adult and children's), dental floss and tapes, toothpaste/gels (adult and children's), antiseptic mouthwashes, tongue cleaners, and specialty lines (Disney-themed, professional post-surgical Clinexidin line). Products are sold via e-commerce store, retail stores, and dental professional channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Dentalclean product offering
Product offeringCore offering
Dentalclean manufactures and distributes a comprehensive range of oral hygiene products including toothbrushes (adult and children's), dental floss and tapes, toothpaste gels, antiseptic mouthwashes, tongue cleaners, and specialty products for dental professionals and post-surgical patients. The portfolio includes licensed Disney-themed children's lines (Stitch, Cars, Star Wars, Bluey, Peppa Pig, Liga da Justiça, O Show da Luna, Doctor Duck, Marine), adult lines (Cherry Moment, Extreme Ice, Romero Britto, Copa do Mundo), and the professional Clinexidin post-surgical line with 0.12% chlorhexidine digluconate, all built on the proprietary Tecnologia Refix® formulation platform.
Differentiator
Problem solved
Functional benefit
Brands
- Refix® Technology: Proprietary technology referenced by the company for dental care products.
- Clinexidin
- Linha Cherry Moment
- Linha Extreme Ice
- Linha Romero Britto
- Disney Line - Stitch
- Disney Line - Cars
- Disney Line - Star Wars
- Bluey
- Peppa Pig Line
- Liga da Justiça Line
- O Show da Luna
- Doctor Duck
- Marine
Products and services
- Licensed Disney Character Oral Care Lines (Stitch, Cars, Star Wars, Bluey, Peppa Pig, Liga da Justiça, O Show da Luna, Doctor Duck, Marine)
Quantifiable outcome
- Products approved by the Brazilian Dental Association (ABO)
- +2 more outcomes
Companies that use Dentalclean
Customer profileSegments2 records
Ideal customer profiles2 records
Dentalclean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dentalclean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Disney (Walt Disney Company)coreDentalclean holds a licensing agreement with Disney to produce and sell oral care products featuring Disney characters including Stitch (adult and children's lines), Cars, Star Wars, Bluey, Peppa Pig, Liga da Justiça (Justice League), O Show da Luna, Doctor Duck, and Marine. These products include toothbrushes, dental floss, toothpaste gels, and complete product lines targeting children and families.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dentalclean competitors and assessment
Company assessmentDirect peers
- TePe: Swedish specialty oral hygiene brand focused on toothbrushes, interdental cleaners, and floss — a comparable specialist competitor in mechanical oral care with similar professional-channel distribution.
- Jordan: Scandinavian oral care brand with toothbrushes, interdental products, and toothpaste — a comparable specialist with similar product mix and emphasis on mechanical oral hygiene.
- Curaprox (Curaden): Swiss premium oral care brand offering toothbrushes, interdental brushes, toothpaste, and rinses with a similar breadth of oral hygiene portfolio and professional channel emphasis as Dentalclean.
- Hello Products: US direct-to-consumer oral care brand offering toothpaste, mouthwash, and floss with multi-channel retail and DTC distribution — a comparable consumer oral care brand with similar product breadth.
- Sunstar (GUM): Japanese oral care company with the GUM brand offering toothbrushes, dental floss, interdental cleaners, and specialty oral hygiene products — a closely comparable product portfolio to Dentalclean.
Broad incumbents
- Unilever: Owns Close-Up and Signal oral care brands, competing globally and in Brazil with Dentalclean across toothpaste and mouthwash categories as part of a broader personal care portfolio.
- Procter & Gamble (Oral-B): Owner of Oral-B, the global toothbrush and oral care brand, directly competing with Dentalclean's toothbrush, floss, and toothpaste portfolio across retail and professional channels.
- Haleon: Houses Sensodyne, Aquafresh, and parodontax — major oral care brands competing directly with Dentalclean in toothpaste, sensitivity, and gum health segments globally.
- Colgate-Palmolive: Global oral care leader that owns Sorriso, one of Brazil's leading toothpaste brands, directly competing with Dentalclean in the Brazilian market across toothpaste, mouthwash, and toothbrush categories.
Regional players
- Lacer: Spanish oral care brand with toothpaste, mouthwash, and specialty dental lines — a regionally focused competitor analogous to Dentalclean's Brazil-centric positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dentalclean social profiles
Digital presenceDentalclean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentalclean leadership team
Management profileNumber of profiles
Dentalclean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentalclean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentalclean
What does Dentalclean do?
Dentalclean manufactures and distributes a comprehensive range of oral hygiene products including toothbrushes (adult and children's), dental floss and tapes, toothpaste gels, antiseptic mouthwashes, tongue cleaners, and specialty products for dental professionals and post-surgical patients. The portfolio includes licensed Disney-themed children's lines (Stitch, Cars, Star Wars, Bluey, Peppa Pig, Liga da Justiça, O Show da Luna, Doctor Duck, Marine), adult lines (Cherry Moment, Extreme Ice, Romero Britto, Copa do Mundo), and the professional Clinexidin post-surgical line with 0.12% chlorhexidine digluconate, all built on the proprietary Tecnologia Refix® formulation platform.
Is Dentalclean a public or private company?
Dentalclean is a private company. It is classified as unknown and is currently operating.
When was Dentalclean founded?
Dentalclean was founded in 1990. It employs 101 to 250 people.
Where is Dentalclean based?
Dentalclean is headquartered in Londrina, Brazil, in the Latin America region.
How does Dentalclean make money?
One revenue line is on record: consumer Oral Care Products.
Who are Dentalclean's main competitors?
Direct peers on record are TePe, Jordan, Curaprox (Curaden), Hello Products and Sunstar (GUM). Broad incumbents are Unilever, Procter & Gamble (Oral-B), Haleon and Colgate-Palmolive. Lacer is listed as a regional player.
Does Dentalclean have an API?
No public API is recorded for Dentalclean.
What industry is Dentalclean in?
Dentalclean's product category is Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAA, Toothpaste & Toothpowder. Its NAICS code is 32561 and its SIC code is 2840.