Lakefront Living Realty

What Lakefront Living Realty does

Lakefront Living Realty, LLC is a private, franchise-based U.S. real estate brokerage specializing exclusively in lakefront properties. The company operates LakefrontLiving.com, a state-by-state property search platform aggregating 8,117 lakefront listings with $7.4 billion in inventory value across 2,106 documented lakes and ponds in 11 states (Connecticut, Florida, Massachusetts, Missouri, North Carolina, New Hampshire, Ohio, Rhode Island, South Carolina, Tennessee, and Virginia). The platform draws listing data from seven regional MLS systems and offers supporting tools including CalcuLAKEr (a market value estimator for lakefront homes), automated listing notifications, a Lake Life Blog, a Weekly e-Newsletter, downloadable Buyer and Seller Success Guides, and a Referral Agent Portal. The company also runs in-person educational seminars in five states.

The business operates a dual revenue model: transaction-based real estate commissions earned on buyer and seller closings (primarily by individual franchisee-owned offices) plus recurring franchise-related fees flowing to the parent entity from the independently owned regional offices in Mansfield, MA (headquarters), Mount Dora, FL; Osage Beach, MO; Center Harbor, NH; Galena, OH; and Vonore, TN. Customer segments are horizontally split between lakefront property buyers and sellers, with franchisees as a secondary business-unit segment. The company's go-to-market combines digital self-service search and content marketing with high-touch agent-assisted transactions, and the brand carries earned-media credibility via an "As Seen on HGTV" positioning. There is no public ticker, no disclosed institutional investors, and no documented M&A or external funding activity; ownership is founder/operator-led at the regional level, with named Owner/Brokers including Karen Millikan, Glenn Smith, Chris Mosier, Annie Faulstich, and Guy and Kevin Shipley.

Name

Lakefront Living Realty

Legal name

Lakefront Living Realty, LLC

Website

https://lakefrontliving.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakefront Living Realty is a private U.S. franchise brokerage specializing in lakefront residential property across 11 states, operating the LakefrontLiving.com platform with 8,117 listings and 2,106 documented lakes, serving lakefront home buyers, sellers, and franchisees.

Ownership category

akta.pro rank

Product category

Lakefront Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Lakefront real estate brokerage
• Waterfront property sales
• Lake home search platform
• Vacation property listings
• Real estate franchise

Headquarters

HQ city

Vonore

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company operates as a full-service real estate brokerage earning commissions on buyer and seller transactions for lakefront properties across covered states.
2. Franchise Fees: Lakefront Living operates as a franchise model with franchisee-owned offices across multiple states, generating franchise-related revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Lakefront Living Realty is a full-service real estate brokerage specializing exclusively in lakefront properties across 11 U.S. states, operating through the LakefrontLiving.com listing platform and a franchise network of locally owned offices. The company connects buyers and sellers of waterfront homes, vacation properties, luxury estates, and lakefront land via specialized lakefront agents, supported by proprietary tools such as the CalcuLAKEr valuation estimator, a Lake Documentation Database covering 2,106 lakes, and integrated MLS listing aggregation.

Product overview

Lakefront Living Realty operates LakefrontLiving.com as its core platform, a specialized real estate marketplace connecting buyers with lakefront properties across 11 U.S. states (Connecticut, Florida, Massachusetts, Missouri, North Carolina, New Hampshire, Ohio, Rhode Island, South Carolina, Tennessee, and Virginia). The platform displays over 8,100 lakefront homes across 2,100+ lakes with $7.4+ billion in inventory. Supporting the core listing search are complementary modules: the CalcuLAKEr home valuation tool, the Lake Life BLOG for content marketing, a Weekly e-Newsletter for buyer engagement, downloadable Buyer and Seller Success Guides, an Auto-Search notification system, a Referral Agent Portal for partner management, and Buyers Seminars for education. The company also maintains state-specific websites for Florida, Ohio, Missouri, New Hampshire, Tennessee, Massachusetts, and other covered states.

Differentiator

Problem solved

Functional benefit

Products and services

• LakefrontLiving.com Property Search Platform

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• East Tennessee REALTORS (ETN)coreChannel Partner/ Reseller/ DistributorMLS data provider for Tennessee properties, listing information provided for consumers' personal, non-commercial use
• Columbus and Central Ohio Regional MLS (CCOR)coreChannel Partner/ Reseller/ DistributorMLS data provider for Ohio properties
• PrimeMLS / NERENcoreChannel Partner/ Reseller/ DistributorMLS data provider for New Hampshire properties
• Bagnell Dam Association of REALTORS (BDAR)coreChannel Partner/ Reseller/ DistributorMLS data provider for Missouri Lake of the Ozarks properties
• MLS Property Information Network (MLSPIN)coreChannel Partner/ Reseller/ DistributorMLS data provider for Massachusetts properties
• Stellar MLScoreChannel Partner/ Reseller/ DistributorMLS data provider for Florida properties
• Knoxville Area Association of Realtors (KAAR)coreChannel Partner/ Reseller/ DistributorMLS data provider for East Tennessee lakefront properties
• Franchise NetworkcoreChannel Partner/ Reseller/ DistributorFranchise model with independently owned offices operating under the Lakefront Living brand across 11 states

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sotheby's International Realty: Luxury-focused global residential brokerage. Overlaps with Lakefront Living on higher-end lakefront estates and vacation properties.
• Compass: Tech-enabled residential brokerage with strong luxury and second-home presence. Competes for higher-end lakefront buyers and sellers through its proprietary technology platform.
• Coldwell Banker Real Estate: Established global residential brokerage franchise with strong lakefront and luxury segments. Competes for the same lakefront seller leads in overlapping geographies.
• Century 21 Real Estate: Global residential real estate franchise with significant lakefront and second-home exposure in markets overlapping Lakefront Living's footprint.
• Better Homes and Gardens Real Estate: National residential franchise brokerage backed by Realogy. Comparable franchise model with broader category coverage.
• Berkshire Hathaway HomeServices: Major national residential brokerage franchise network. Competes broadly for the same lakefront buyer pool while offering a much wider service portfolio.

Direct peers

• HomeSmart: Large U.S. franchise real estate brokerage with a technology-forward platform and agent-driven model. Comparable as a franchise-based residential brokerage competing for agent and consumer mind share.
• Realty ONE Group: Fast-growing franchise residential brokerage with a 'COEXIST' model allowing agents to keep existing brand affiliations. Comparable franchise structure and consumer-facing platform.
• United Country Real Estate: National franchise brokerage specializing in niche lifestyle and rural properties (farms, ranches, lakefront, land). Highly comparable to Lakefront Living's franchise-based, category-focused brokerage model and lakefront specialization.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with rapid agent-recruitment growth. Comparable in its low-overhead, agent-friendly model even though it is not franchise-based in the traditional sense.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lakefront.Living
• Xx.com/OnTheLakeRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakefront Living Realty