KRESCENT IT

What KRESCENT IT does

KRESCENT IT is a private IT services company operating under KRESCENT IT LABS PVT LTD and using the KITLabs/Krescent Global brands. It provides custom mobile app and web development, e-commerce solutions, UI/UX design, quality assurance, CMS/CRM customization, cloud services, low-code/no-code development, MVP development, and digital marketing. The customer base described in the input is broad and largely project-oriented, including startups, SMBs, and mid-market clients across healthcare, e-commerce and retail, agriculture, education, entertainment, manufacturing, business services, and professional services; named examples include Astra Health Solutions, BeSure USA, Socreates, Bring The Fun, Corner Eats, and Care Partners.

The technology offering is a mix of conventional development services and newer service lines. The company lists native and hybrid mobile development, front-end and back-end development, ASP.NET, Zoho, Wix, blockchain, IoT-enabled smart device connectivity, cloud services, and generative AI. It also maintains productized tools around the services business, including App Cost Estimator, App Builder, My Digital Card, Support Portal, and MyKIT App, but the available data does not show proprietary core infrastructure, patents, or externally validated technology benchmarks.

Revenue appears to come primarily from professional services and managed or project work: bespoke software development, digital marketing, cloud and infrastructure services, MVP development, dedicated development teams, and paid or booked consultation sessions. Pricing is not publicly disclosed; the website uses request-a-quote and meeting-booking flows, with marketplace lead generation through Upwork, Clutch, Bark.com, Wix Marketplace, and Caspio, and with geographic delivery presence in Mohali, India and New Jersey, USA.

Name

KRESCENT IT

Legal name

KRESCENT IT LABS PVT LTD

Website

https://krescentglobal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

KRESCENT IT, operating as KITLabs/Krescent Global, provides mobile and web development, e-commerce, cloud, AI-enabled software, and digital marketing services to startups, SMBs, and vertical clients across healthcare, retail, agriculture, education, and entertainment.

Ownership category

akta.pro rank

Product category

IT Services and Custom Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

akta.pro secondary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Custom software development
• Mobile app development
• Web development services
• Digital marketing services
• IT consulting services

Headquarters

HQ city

Morris Plains

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke mobile app development, web development, UI/UX design, quality assurance, and backend development services delivered as project-based or dedicated team engagements. Services are tailored to specific client requirements across multiple technology stacks including native/hybrid mobile, front-end/back-end, ASP.NET, and cloud platforms.
2. Digital Marketing Services: SEO, social media marketing, email marketing, content marketing, and online advertising campaign services. Offered as part of a comprehensive suite of IT services.
3. Cloud and Infrastructure Services: Scalable and secure cloud solutions, CMS and CRM customization (including Zoho), and IoT integration services. Offered as ongoing managed services or project-based engagements.
4. Consultation Services: Paid consultation sessions including Advanced Technologies Consultation, Mobile & Web Development Consultation, E-commerce Development Consultation, Website Audit Consultation, Requirement Discovery Call, and Open Discussion sessions, ranging from 30 to 45 minutes each, conducted via Zoom, Google Meet, or Microsoft Teams.
5. MVP Development: Rapid Minimum Viable Product development to validate business ideas quickly, offered as a specialized service tier for startups and emerging businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

KRESCENT IT (KITLabs) is a custom IT services company that builds mobile applications (native and hybrid for iOS and Android), responsive web applications, e-commerce platforms, and CMS/CRM customizations for clients globally. The company also delivers digital marketing services (SEO, SMO, PPC, email and content marketing), cloud and IoT integration services, MVP development, and quality assurance, leveraging Generative AI, Blockchain, and Low Code/No Code platforms. Revenue is generated primarily through project-based and dedicated team professional services engagements, supported by paid consultation sessions and a portfolio of self-service digital tools.

Product overview

KRESCENT IT (operated as KITLabs/KIT Labs) is an IT services company offering a comprehensive portfolio of technology services including mobile app development, web development, and digital marketing. Their product ecosystem consists of core development services (Mobile Apps Development, Web Development, Ecommerce Solutions, MVP Development, CMS & CRM Customization, Quality Assurance, Low Code/No Code, Web Designing & UI/UX), technology stack specialties (Generative AI, Blockchain Technologies, Native/Hybrid Mobile Apps, ASP.NET), and self-service digital tools (App Cost Estimator, App Builder, My Digital Card, Support Portal, MyKIT App). The company also provides Digital Marketing services and Cloud Services with IoT capabilities. They serve clients globally with offices in India (Mohali) and USA (New Jersey).

Differentiator

Problem solved

Functional benefit

Brands

• KITLABS: Primary brand name for mobile app development, web development, and digital marketing services
• My Digital Card
• MyKIT App
• App Builder
• App Cost Estimator

Products and services

• Mobile Apps Development Crafting high-performance mobile applications for both Android and iOS platforms, including native and hybrid mobile app development services, delivered as project-based or dedicated team engagements.
• Web Development Building reliable and efficient backend systems and creating visually appealing and responsive front-end interfaces for web applications.
• Web Designing & UI/UX Creating visually appealing and user-friendly web designs and interfaces for web and mobile platforms.
• Quality Assurance Ensuring the highest quality through rigorous testing and validation processes across web and mobile applications.
• Digital Marketing Comprehensive digital marketing services including SEO, social media marketing (SMO), PPC, email marketing, and content marketing for business clients.
• Cloud Services Providing scalable and secure cloud solutions for business operations, including IoT solutions enabling seamless device connectivity, control, and optimization within digital ecosystems.
• Low Code / No Code Development Rapid application development using low-code and no-code platforms (including Wix, Zoho, and Caspio) for clients with varying technical sophistication and budget constraints.
• Ecommerce Solutions Building online stores and e-commerce platforms with seamless, high-performing experiences that drive sales and growth, including payment gateway integration, inventory management, and order tracking.
• CMS & CRM Customisation Customizing CMS and CRM solutions including Zoho to fit unique business requirements.
• MVP Development
• Generative AI Development Services Leveraging Generative AI for advanced solutions and automation, including custom AI software development, data-driven learning tools, and AI-powered platforms. Includes generative AI development such as interactive content, quizzes, assignments, and simulations.
• Blockchain Technologies Implementing secure and transparent blockchain solutions for various business applications.
• App Cost Estimator KIT self-service online tool for estimating app development costs, available at calculator.kitlabs.us, enabling prospective clients to obtain quick project cost estimates.
• App Builder KIT self-service intuitive app builder platform enabling users to create apps effortlessly, available at app-builder.kitlabs.us.
• My Digital Card
• MyKIT App Personalized client engagement app providing clients with access to tailored solutions and services, available at mykitapp.kitlabs.us.
• Support Portal Comprehensive support and resources through dedicated client assistance portal, available at support.kitlabs.us.
• Consultation Services

Quantifiable outcome

• Apps developed for clients achieving over 100,000 downloads with minimal technical issues
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UpworkcoreChannel Partner/ Reseller/ DistributorKITLABS maintains an official agency profile on Upwork (upwork.com/agencies/kitlabs/) serving as a marketplace channel for attracting clients globally seeking IT and development services. The partnership enables client acquisition through Upwork's freelance and SMB marketplace platform.
• ClutchcoreChannel Partner/ Reseller/ DistributorKITLABS is listed on Clutch (clutch.co/profile/krescent-global) as a verified B2B IT services provider, providing third-party validated reviews, project portfolio, and company credentials for prospective enterprise clients seeking development services.
• WixminorChannel Partner/ Reseller/ DistributorListed as an official Wix Partner on the Wix Marketplace (wix.com/marketplace/wix-partner/krescent-global), enabling the company to offer Wix-based website development and Low Code/No Code solutions to clients.
• CaspiominorChannel Partner/ Reseller/ DistributorListed in the Caspio Partner Directory (caspio.com/partner-directory/krescent-global/) as a CMS/CRM and database application development partner, offering Caspio-powered solutions to clients seeking low-code database applications.
• Google (Google Play Store)coreChannel Partner/ Reseller/ DistributorKITLABS distributes mobile applications developed for clients through the Google Play Store, including My Digital Card, Socreates, Bring The Fun, and other custom healthcare and business applications. The company also maintains developer account infrastructure for publishing client apps.
• Apple (Apple App Store)coreChannel Partner/ Reseller/ DistributorKITLABS distributes mobile applications developed for clients through the Apple App Store, including Socreates, Bring The Fun, My Digital Card, and other custom applications. The company maintains Apple Developer accounts for publishing client apps on iOS.
• Bark.comminorChannel Partner/ Reseller/ DistributorListed as a verified service provider on Bark.com (bark.com/en/us/b/kit-labs-inc/mlVK6/) for mobile app development and IT services, serving as a lead generation and client acquisition channel.

Scale indicators6 records

Recent moves5 records

Expansion highlights9 records

Direct peers

• Belitsoft: Custom software development agency delivering web, mobile, and cloud solutions to SMBs and enterprises — directly comparable service offerings and customer base.
• MindSea Development: Mobile app development agency building iOS, Android, and web apps for startups and mid-market clients — directly comparable in core mobile/web focus and target customer profile.
• ITRex Group: Mid-sized IT services firm specializing in custom software development, AI/ML, and digital transformation for startups and mid-market — closely comparable in capabilities and target verticals.
• BairesDev: Software outsourcing firm providing custom development, web, and mobile services to SMBs and enterprises using a nearshore talent model — comparable in service scope and customer profile, though larger in scale.
• Closeloop Technologies: Custom software development company offering mobile app, web, AI, and cloud services to startups and SMBs — comparable in size, service portfolio, and target market.
• ScienceSoft: IT services company delivering custom software development, mobile apps, AI/ML, and cloud solutions across verticals including healthcare — overlapping service portfolio and target segments.
• Simform: Custom software and mobile app development agency of similar size offering web, mobile, cloud, and digital engineering services to SMBs and startups — directly comparable in service mix, delivery model, and target customer.

Broad incumbents

• Genpact: Large global professional services firm with digital, cloud, AI, and analytics offerings overlapping with KRESCENT's services — operates at much larger scale and serves enterprise clients.
• Tata Consultancy Services (TCS): Largest Indian IT services firm offering consulting, software development, cloud, and digital services globally — overlapping capabilities at vastly greater scale and enterprise orientation.
• Infosys: Global IT services and consulting giant with Indian heritage offering digital transformation, cloud, AI, and custom development — broader portfolio and vastly larger scale than KRESCENT.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/krescentitlabs
• YouTubeyoutube.com/@krescentitlabs5918
• Facebookfacebook.com/KrescentITLabs
• LinkedInlinkedin.com/company/kitlabsinc
• Instagraminstagram.com/kitlabsinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRESCENT IT