BIXI

What BIXI does

BIXI Montréal is a nonprofit bike-sharing operator founded in 2009 and headquartered in Lachine (Montreal), Quebec, operating a station-based network of more than 1,100 docking stations and 13,000+ bicycles across 19 municipalities in the Greater Montreal area. The core product is short-duration bicycle rental delivered through standard mechanical bikes and electric bikes ("BIXI électrique"), with an optional trailer attachment ("Remorque") for cargo and child transport. Access is sold primarily through a monthly subscription priced at $24 plus tax, complemented by seasonal subscriptions, group/organizational plans, and a pay-per-use one-way ("Aller simple") option for casual riders. The technology stack centers on a mobile application for station navigation, bike unlock, and account management, supported by an open data program ("Données ouvertes") that publishes trip and station data for third-party use. The service operates year-round, having completed three consecutive winters of continuous operations.

BIXI generates revenue through a mix of recurring subscriptions, usage-based ride fees, group plans, and ancillary trailer rentals. Its go-to-market combines product-led growth (self-serve app/web subscriptions) with community-led expansion via municipal government partnerships, which grant station placement rights in public right-of-way across an expanding geographic footprint. The recently launched AMI BIXI rewards program (April 2026) layers engagement-driven loyalty mechanics and cross-promotion with consumer brands including Wealthsimple, Fizz, Beneva, and Rachelle Béry. Institutional support is anchored by a presenting-partnership with Loto-Québec, extended through March 2029, and the organization has crossed the 100 million cumulative trips milestone since inception, with 85% user recommendation and 80% overall satisfaction reported following the most recent winter season.

Name

BIXI

Legal name

BIXI Montréal

Website

https://montreal.bixi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

BIXI Montréal is a nonprofit bike-sharing operator running 1,100+ stations and 13,000+ bicycles across 19 Greater Montreal municipalities, serving urban commuters and casual riders via subscriptions ($24/month), pay-per-use trips, and municipal partnerships.

Ownership category

akta.pro rank

Product category

Shared Micromobility Services

NAICS

Recreational Goods Rental (532284), Other Consumer Goods Rental (53228)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Bike-sharing services
• Micromobility rental
• Public bicycle systems
• Shared mobility network
• Electric bike rental

Headquarters

HQ city

Lachine

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Monthly Subscription: Recurring monthly subscription model at $24 plus tax, providing unlimited access to the bike-sharing network
2. Seasonal Subscription: Seasonal and annual subscription plans for regular users, with discounted rates for longer commitment periods
3. One-way/Ride Fees: Single-trip rental option for occasional users, pay-per-use model for flexibility
4. Group Rates: Group subscription plans for organizations, businesses, and events requiring multiple concurrent memberships
5. Trailer Rental: Additional fee-based service for trailer attachments on one-way or subscription trips

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BIXI operates a station-based public bike-sharing service providing standard and electric bicycles for short-term rental across 19 municipalities in the Greater Montreal area. Access is sold via monthly subscriptions (CAD $24 + tax), seasonal subscriptions, single-trip pay-per-use rides, and group/organizational plans. The service is anchored by 1,100+ docking stations, a proprietary mobile application, and complementary offerings including trailer rentals and the AMI BIXI loyalty rewards program.

Product overview

BIXI is a nonprofit bike-sharing system offering a unified platform of bicycle rental services across Montreal and the Greater Montreal area. The core offering consists of standard mechanical bicycles and electric bikes (BIXI électrique) available through a network of over 1,100 docking stations across 19 municipalities. Access is provided through multiple subscription tiers including monthly ($24+tx) and seasonal plans, as well as pay-per-use single trips (Aller simple). Add-on services include trailer rentals for cargo and child transport. The ecosystem is supported by a mobile application for station navigation and bike access, the AMI BIXI rewards program for member engagement, and an open data initiative for public data access. Special edition bicycles and station artwork provide cultural enrichment through partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• BIXI Standard Bicycle Rental Standard mechanical bicycles available for rent at stations throughout Montreal and the expanded Greater Montreal area, offering flexible transportation for urban commuting and leisure.
• BIXI électrique (Electric Bike Rental) Electric bicycles providing assisted pedaling for longer distances and hilly terrain, enhancing accessibility and rider experience across the service area.
• Abonnement mensuel (Monthly Subscription) Monthly membership plan priced at $24 plus tax, providing unlimited access to standard bicycles throughout the BIXI network with member benefits.
• Abonnement saisonnier (Seasonal Subscription) Seasonal membership offering extended access to the BIXI network for several months, providing cost savings for regular seasonal users.
• Aller simple (Single Trip) Pay-per-use option for individual trips without a subscription commitment, offering flexible access for occasional riders.
• Remorque (Trailer Rental) Trailer attachment for bicycles enabling cargo transport, including child seating and utility hauling options for family and practical use.
• Abonnements de groupe (Group Subscription Plans) Group subscription plans for organizations, businesses, and events requiring multiple concurrent memberships, with volume discounts available.
• AMI BIXI Rewards Program Multi-partner loyalty rewards program launched April 2026 enabling members to earn rewards through riding, balancing bike stations, and engaging with partner brands including Wealthsimple and Fizz.

Quantifiable outcome

• 100 million trips since 2009 launch
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Loto-QuébecflagshipStrategic or Co-development Partner · 1 April 2025Loto-Québec serves as the presenting partner of BIXI, with the partnership extended through March 2029. The partnership supports BIXI's sustainable mobility mission through institutional funding and brand visibility, demonstrated by the 'L'art en mouvement' art program featuring Loto-Québec Collection artwork on bikes and stations.
• WealthsimplecoreGTM or Marketing PartnerWealthsimple participates in the AMI BIXI rewards program, offering financial benefits and promotions to BIXI users who sign up for Wealthsimple services. Partnership enables cross-promotion to aligned customer bases interested in financial and mobility wellness.
• FizzcoreGTM or Marketing PartnerFizz, a mobile and internet service provider, partners with BIXI through the AMI BIXI rewards program, offering promotional benefits to dual-service customers. Partnership leverages lifestyle brand alignment between connectivity and mobility.
• BenevaminorGTM or Marketing PartnerBeneva insurance company partners with BIXI as part of the AMI BIXI rewards program, providing insurance-related promotions to BIXI users.
• Rachelle BéryminorGTM or Marketing PartnerRachelle Béry, a nutrition and health food retailer, partners with BIXI through the AMI BIXI rewards program, offering wellness-related promotions to BIXI users.
• SherbrookecoreStrategic or Co-development PartnerSherbrooke is one of four new cities where BIXI expanded in 2025, joining the Greater Montreal area network as part of municipal sustainable transportation infrastructure development.
• Saint-LambertcoreStrategic or Co-development PartnerSaint-Lambert partnered with BIXI in 2025 expansion, integrating bike-sharing into local sustainable mobility infrastructure.
• Saint-EustachecoreStrategic or Co-development PartnerSaint-Eustache joined the BIXI network in 2025 as part of the Greater Montreal area expansion, providing residents with bike-sharing access.
• Deux-MontagnescoreStrategic or Co-development PartnerDeux-Montagnes partnered with BIXI in 2025 expansion, extending bike-sharing services to this municipality in the Greater Montreal area.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• TIER Mobility: TIER operates shared e-bikes, e-scooters, and e-mopeds across European and Middle Eastern cities. While focused on dockless rather than station-based models, TIER competes for the same urban micromobility demand and municipal partnership contracts that BIXI relies upon for expansion.
• Voi Technology: Voi operates shared e-scooters and e-bikes across European cities, with growing North American presence. It competes for the same urban micromobility demand pool as BIXI and pursues similar municipal partnership contracts, though its dockless model differs from BIXI's station-based infrastructure.
• Bird: Bird provides shared e-scooters and e-bikes in cities worldwide, targeting the same urban short-trip and last-mile use cases as BIXI. While operating primarily dockless, Bird competes for municipal micromobility contracts and consumer ridership in overlapping markets.

Regional players

• Communauto: Quebec-based Communauto operates carsharing services across Canadian cities including Montreal. While focused on cars rather than bikes, Communauto serves the same urban mobility and municipal partnership space as BIXI in Quebec and competes for similar sustainable transportation budgets.
• Bike Share Toronto: Operated by the Toronto Parking Authority, Bike Share Toronto is a station-based bike-share system directly comparable to BIXI in model and target user (Canadian urban commuters). It serves a different Canadian city but operates with nearly identical station-based infrastructure and subscription pricing.

Broad incumbents

• JUMP (Uber Bikes): Uber operated JUMP, a station-based and dockless bike-share service in several U.S. and European cities before discontinuing operations. As part of Uber's broader mobility platform, JUMP demonstrated comparable urban bike-share economics and use cases before Uber's strategic exit highlighted category challenges.
• Lyft (Bikes & Scooters): Lyft operates Citi Bike (NYC) and Divvy (Chicago) following its acquisition of Motivate. As a broad mobility incumbent, Lyft offers directly comparable station-based bike-share operations serving similar urban commuter use cases, though at much larger geographic scale and as part of a multi-modal rideshare portfolio.

Direct peers

• PBSC Urban Solutions: Montreal-based PBSC Urban Solutions designs, manufactures, and operates bike-share systems globally. As both a technology supplier and operator for cities including New York and Chicago, PBSC is highly comparable in operational model and category, and shares BIXI's Montreal origin and station-based approach.
• Lime: Lime operates dockless e-bikes and e-scooters across multiple North American cities, competing for the same urban micromobility use cases BIXI addresses. While BIXI is station-based and Lime is dockless, both target last-mile commuters and recreational riders through similar per-trip and subscription pricing models.
• Capital Bikeshare: Capital Bikeshare operates a station-based bike-share system across the Washington D.C. metropolitan area under a public-private partnership. Its operational structure, station-based infrastructure, and commuter-focused service model closely mirror BIXI's approach, making it a strong functional comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BIXImontreal
• Facebookfacebook.com/BIXImontreal
• Instagraminstagram.com/biximontreal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIXI