What Fizz does

Fizz is a Canadian digital-first mobile virtual network operator (MVNO) launched in 2018 and headquartered in Montreal. It is a flanker brand within Quebecor Inc.'s Telecommunications segment (TSX: QBR-B) and operates as a private consumer brand leveraging Quebecor's underlying network infrastructure, with no physical retail footprint. Its core offering is no-commitment prepaid 5G mobile plans priced at C$19-C$50 per month — roughly half the price of major Canadian carriers — complemented by home internet, à la carte TV, and new and refurbished phone hardware. Fizz monetizes primarily through recurring monthly subscription fees billed in advance, with secondary hardware margin on Samsung, Google, and Preloved devices financed through Affirm, plus add-on revenue from international calling and travel features.

The platform is built around a fully self-serve online experience: customers subscribe, customize, activate (free eSIM or partner-pharmacy SIM), and manage their accounts at fizz.ca or via the mobile app, supported by a 24/7 AI chatbot (Rob) and a community forum. Fizz differentiates on transparency — no activation, overage, roaming, shipping, or cancellation fees and a 15-day satisfaction guarantee — and on product features such as data rollover, member-to-member data gifting, a 10-level My Rewards loyalty program with tenure-based perks, and a C$25 bilateral referral bonus. The target customer is digital-savvy GenZ and millennial consumers in Quebec, Ontario, Alberta, British Columbia, and Manitoba who value flexibility, predictable pricing, and modern UX over carrier-store relationships. The brand has held the highest Net Promoter Score in Canadian telecom for six consecutive years (NPS 55 versus 20 or less for Rogers and Bell) and is currently investing in geographic expansion (Ontario via a 2026 Metrolinx/GO Transit partnership), product breadth, and a GenAI-powered support layer developed with BSS vendor ETIYA.

Name

Fizz

Legal name

Fizz

Website

https://fizz.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Fizz is a Montreal-based digital-first MVNO (a flanker brand of Quebecor Inc.) selling no-commitment prepaid 5G mobile, home internet, and TV plans to Canadian consumers at roughly half major-carrier prices, via a fully self-serve online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Mobile Plan Subscriptions: Monthly prepaid mobile plans (C$19-C$50), billed in advance with automatic pre-authorized payments taken 72 hours before payment cycle begins. Subscription is month-to-month with no commitment required.
2. Hardware Sales: Sale of mobile phones (Samsung, Google, Motorola) including new and Preloved (refurbished) devices. Financing available through Affirm (pay-in-4 installments).
3. Loyalty Program Perks: Monetary perks from third-party partners offered through My Rewards program, where Fizz acts as intermediary.
4. Add-ons and International Calling: Additional services including international calling add-ons (various countries at $2/month) and travel add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fizz is a digital-first Canadian MVNO selling prepaid 5G mobile plans (C$19–C$50/month), home internet, and à la carte TV entirely online through fizz.ca. It also retails new and Preloved (refurbished) smartphones from Samsung, Google, and Motorola, with Affirm-based installment financing. All plans are no-commitment, fully customizable, and feature data rollover, data gifting, free eSIM, a 10-tier loyalty program, and locked-in pricing with no hidden fees.

Product overview

Fizz is a Canadian digital-first MVNO brand (subsidiary of Quebecor/Videotron) offering no-commitment mobile, home internet, and TV services. Its core product is prepaid 5G mobile plans priced at roughly half the cost of major carriers (C$19–C$50/month), sold entirely online through a self-serve model. Fizz's portfolio spans Mobile Plans, Bring Your Own Phone Plans, Home Internet Plans, and Fizz TV (à la carte TV bundled with internet). Add-on offerings include Phone Sales (Samsung, Google with Affirm financing), Preloved Phones (refurbished devices), and My Rewards — a 10-level loyalty program delivering data upgrades, plan discounts, and referral bonuses to long-term members. The brand's digital-first approach is reinforced by a GenAI-powered virtual assistant (Rob), free eSIM activation, data rollover, data gifting, and a 15-day satisfaction guarantee. Fizz targets digital-savvy Gen Z and millennial customers in Canada (Quebec, Ontario, Alberta, British Columbia, Manitoba) and achieved the highest NPS in Canada's telecom market for six consecutive years (NPS of 55 vs. major carriers at ≤20).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Plans Fizz's core prepaid mobile service offering 5G plans with customizable data, texts, and minutes. Features include data rollover, data gifting, no commitment, no activation fees, and a 15-day satisfaction guarantee. Plans are self-serve and fully customizable through Fizz's online widget, targeting individual consumers across Canada.
• Bring Your Own Phone Plans Mobile plans designed for customers who already own a compatible device and want to bring it to Fizz's network. Requires VoLTE certification on the Fizz network; phones purchased through Fizz are guaranteed to work.
• Home Internet Plans
• Fizz TV
• Phone Sales (Samsung, Google)
• Preloved Phones
• My Rewards (Programme Mes Récompenses)

Quantifiable outcome

• NPS of 55 - highest in Canadian telecom for 6 consecutive years
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Metrolinx (GO Transit)coreStrategic or Co-development Partner · 2 February 2026Multi-year partnership making Fizz the Presenting Partner of GO Transit's Express Train Service in the Greater Toronto and Hamilton Area (GTHA). Fizz gains brand visibility through displays in multiple stations and a branded train. Launch promotional offer includes $40 discount and 80 GB of bonus data (delivered as four separate 20 GB perks) for new customers using code TRAIN. Described by Fizz's General Manager as its most significant transit collaboration in Ontario to date, targeting millions of daily commuters.
• ETIYAcoreTechnology or IntegrationBSS (Business Support System) vendor partnership for development of GenAI-enabled chatbot. ETIYA is developing a new chatbot to improve customer service efficiency for Fizz, with full launch planned for early 2026. This represents Fizz's investment in AI-powered customer service technology.
• Quebecor Inc. (Parent)coreOthersFizz is a flanker brand owned by Quebecor Inc., operating as an MVNO on Quebecor's network infrastructure. Quebecor's telecommunications segment achieved 311,000 mobile connections in 2025 (7.6% increase), the best growth rate in the Canadian telecom industry, with revenues of $5.68 billion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Public Mobile: Canadian MVNO owned by Telus, offering prepaid no-frills mobile plans on the Telus network. Closely mirrors Fizz's prepaid, no-commitment, value-oriented direct-to-consumer model and is the most comparable Canadian competitor.
• Lucky Mobile: Bell Canada's prepaid flanker brand, providing low-cost prepaid wireless on the Bell network. Targets the same budget-conscious Canadian segment as Fizz with comparable simplicity and price positioning.
• Koodo Mobile: Telus's mid-tier flanker brand serving value-oriented postpaid customers on the Telus network. Comparable to Fizz's positioning as a value-focused alternative to the parent's main brand, though postpaid vs. prepaid.
• Virgin Plus: Bell-owned flanker wireless brand in Canada offering no-contract plans on the Bell network. Operates as a sibling flanker brand in the same structural role as Fizz under Quebecor/Videotron.
• PC Mobile: Prepaid MVNO offered through Loblaw/Shoppers under the PC Optimum loyalty umbrella, riding the Bell/Telus network. Highly comparable in its digital-first, loyalty-anchored, prepaid value positioning.
• 7-Eleven Speak Out: Convenience-store-distributed prepaid wireless brand on the 7-Eleven Canada footprint, operating on the Bell network. Comparable as a no-frills, no-contract Canadian prepaid provider targeting price-sensitive users.
• Videotron: Quebecor's flagship telecom brand and the parent brand under which Fizz operates; offers mobile, internet, TV and home phone across Quebec. Most relevant as the main-brand sibling competing/overlapping with the Fizz flanker in the same geography.
• Mint Mobile: US-based MVNO (now T-Mobile owned) selling digital-first prepaid plans at aggressive price points. Fizz's closest international analog on digital-first acquisition, transparent pricing and low-cost positioning.

Broad incumbents

• Rogers Communications: One of Canada's three incumbent wireless carriers with national mobile, internet and TV. Major incumbent against which Fizz's NPS and value positioning are benchmarked and a key wholesale network counterparty for any non-Quebecor MVNO peer.
• Bell Canada: Canadian incumbent offering mobile, internet, TV and home phone nationally, and parent of Lucky Mobile and Virgin Plus. Largest incumbent competitor to Fizz and the benchmark on NPS (≤20) that Fizz outperforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fizz_ca
• Facebookfacebook.com/fizzcanada
• Instagraminstagram.com/fizz.ca
• TikToktiktok.com/@fizz_ca
• Xx.com/fizz_ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fizz