Solid Homme
Solid Homme is a South Korean premium menswear brand (Ssolrid Co., Ltd.) selling contemporary apparel and accessories through its own Cafe24-powered DTC store, a Suwon flagship, and a Galeries Lafayette Paris concession, targeting fashion-conscious Korean men aged 25-45 via a tiered loyalty membership.
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Solid Homme does
Solid Homme is a South Korean premium menswear brand operating as the consumer-facing label of Ssolrid Co., Ltd. (주식회사 쏠리드), led by CEO Woo Young Mi. The brand's commercial focus is contemporary Korean menswear for fashion-conscious men aged 25-45, spanning outerwear, tops (shirts, sweatshirts, t-shirts, knitwear), bottoms (pants, shorts, denim), footwear, and accessories, with an archive-styled 'Super Normal' sub-line and an online-exclusive assortment. Pricing is positioned in the mid-to-premium band, with products ranging from KRW 128,000 (basic t-shirts) to KRW 450,000 (leather goods).
The brand is sold through a multi-channel retail architecture anchored by its proprietary DTC e-commerce storefront at solidhomme.com, which is built on the Cafe24 platform and integrates credit card, bank transfer, KakaoPay, and Naver Pay. Offline distribution is intentionally small and high-taste: a flagship at Timesquare Suwon, an international concession at Galeries Lafayette Paris, and intermittent popup collaborations (e.g., a Steven Cook collaboration at Hyundai Seoul). Seasonal collections have been released on a continuous SS/FW cadence from Spring/Summer 2018 through Spring/Summer 2027, generating a nine-year content and product archive.
The business model combines one-time transactional e-commerce and retail sales with a recurring-style loyalty mechanic: a four-tier membership program (Bronze, Silver, Gold, VIP) keyed to cumulative KRW spend, offering 7% mileage accrual plus tiered birthday and selection-anniversary coupons. The company is privately held, operates with a lean team of 1-10 employees, has no disclosed external funding (no venture, PE, or parent company identified), and has not publicly disclosed revenue. Operations are headquartered in Seoul (Gwangjin-gu) with secondary retail presence in Suwon and Paris.
Solid Homme firmographics
Firmographics- Name
- Solid Homme
- Legal name
- 주식회사 쏠리드 (Ssolrid Co., Ltd.)
- Website
- https://solidhomme.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solid Homme is a South Korean premium menswear brand (Ssolrid Co., Ltd.) selling contemporary apparel and accessories through its own Cafe24-powered DTC store, a Suwon flagship, and a Galeries Lafayette Paris concession, targeting fashion-conscious Korean men aged 25-45 via a tiered loyalty membership.
- Ownership category
- akta.pro rank
Solid Homme industry classification
Industry- Product category
- Men's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Luxury Menswear (CRAAAFAF)
Keywords
Where Solid Homme is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Solid Homme business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: The company operates its own online store at solidhomme.com, selling apparel and accessories directly to consumers. Revenue is generated through one-time product transactions with prices ranging from KRW 128,000 to KRW 450,000. The platform supports credit card payments, bank transfers, and mobile payment options including KakaoPay and NaverPay.
- Offline Retail Store Sales: Physical retail presence through brand stores in premium locations including Paris (Gallery Lafayette) and Korea (Timesquare Suwon), as well as department store presence. In-store purchases complement the online channel.
- Membership Program Revenue: Tiered membership system (Bronze, Silver, Gold, VIP) based on cumulative purchase amounts that drives customer retention and increased spend. Members receive 7% mileage accumulation and tier-specific coupons, with VIP customers (1,000万+ KRW) receiving 10% birthday and selection anniversary coupons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze tier for new members with purchases under 2 million KRW |
| Subscription | Annual | Silver tier for members with purchases between 2-5 million KRW |
| Subscription | Annual | Gold tier for members with purchases between 5-10 million KRW |
| Subscription | Annual | VIP tier for members with purchases exceeding 10 million KRW |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Solid Homme product offering
Product offeringCore offering
Solid Homme designs, produces, and retails contemporary Korean menswear apparel and accessories under its own label, selling outerwear, tops, bottoms, shoes, and accessories through its direct-to-consumer e-commerce platform and physical retail locations. Products are priced between KRW 128,000 and KRW 450,000 and released through seasonal collections (Spring-Summer and Fall-Winter) alongside archive sub-lines such as Super Normal and Timeless Essential Accessories.
Product overview
Solid Homme is a Korean luxury menswear brand operating a unified e-commerce platform through SOLIDHOMME.COM. The online store serves as the primary digital storefront offering the brand's complete product range including outerwear (coats, down, jackets), tops (shirts, sweatshirts, t-shirts, knitwear), bottoms (pants, shorts, denim), and footwear/accessories. The platform integrates an online membership loyalty program with four tiers (Bronze, Silver, Gold, VIP), offers online-exclusive products, and provides free nationwide shipping and returns. Recent collections include the 2026 Spring-Summer collection featuring patchwork t-shirts and crizz banding shorts, while the Timeless Essential Accessories Collection offers leather goods and suede sneakers. The Super Normal collection represents archival everyday pieces.
Differentiator
Problem solved
Functional benefit
Brands
- 슈퍼노멀 (Super Normal): Archive collection featuring everyday essentials with timeless design aesthetic
- 온라인 익스클루시브
Products and services
- Solid Homme Official Online Store
Companies that use Solid Homme
Customer profileSegments2 records
Ideal customer profiles1 record
Solid Homme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Solid Homme partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CJ대한통운 (CJ Korea Express)coreThird-party logistics partner handling order product delivery and shipping operations. CJ Korea Express provides the shipping infrastructure supporting both domestic and international deliveries.
- 토스페이먼츠 (Toss Payments)corePayment processing service provider handling credit card information and payment transactions. Enables secure payment processing for online purchases.
- (주)어시스트 코리아 / (주)인포스페이스coreIT systems providers handling information systems and data processing for the e-commerce platform. Supports backend operations including inventory management and order processing.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Solid Homme competitors and assessment
Company assessmentBroad incumbents
- A.P.C. Established French contemporary label known for minimalist, timeless menswear — closely aligned with Solid Homme's 'timeless design' and 'Super Normal' philosophy, with a broader global retail footprint.
- COS: H&M Group's contemporary minimalist label offering modern essentials in a similar price-and-aesthetic band; comparable through shared focus on timeless, restrained design across menswear categories.
- Sandro: Paris-based contemporary fashion house with men's and women's lines distributed via Galerie Lafayette and global department stores, sharing the same Parisian premium-contemporary retail environment as Solid Homme.
- Maison Kitsuné: French-Japanese contemporary label with multi-category menswear, comparable on cross-cultural aesthetic positioning and presence in premium department stores similar to Solid Homme's Galerie Lafayette entry.
- HUGO (Hugo Boss): Mid-luxury German menswear giant whose HUGO line targets the same fashion-conscious 25-45 menswear segment with broader distribution and deeper capital — a benchmark for scale competition in Solid Homme's price band.
Direct peers
- Juun.J: Korean luxury menswear designer brand (by Jung Wook-jun) known for oversized tailoring and contemporary streetwear-luxury hybrid aesthetics, directly comparable on price tier, gender focus, and Seoul-based creative leadership.
- SYSTEM HOMME: Korean menswear brand under the Handsome/Samsung C&T fashion umbrella, offering tailored and contemporary menswear in the same mid-luxury price band as Solid Homme with overlapping Korean department-store distribution.
- Our Legacy: Stockholm-based contemporary menswear label operating at a similar price point with a comparable archive-reissue, timeless-essentials approach mirrored in Solid Homme's 'Super Normal' sub-line.
- Andersson Bell: Korean contemporary fashion brand with a Scandinavian-influenced minimalist aesthetic, competing for the same Korean menswear customer in the same mid-premium price segment.
- Wooyoungmi: Korean luxury contemporary menswear label by designer Woo Youngmi, sharing the same creative lineage and contemporary-tailoring positioning as Solid Homme; a direct sibling competitor in the Korean luxury menswear category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Solid Homme social profiles
Digital presenceSolid Homme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solid Homme leadership team
Management profileNumber of profiles
Profiles3 records
Solid Homme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solid Homme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solid Homme
What does Solid Homme do?
Solid Homme designs, produces, and retails contemporary Korean menswear apparel and accessories under its own label, selling outerwear, tops, bottoms, shoes, and accessories through its direct-to-consumer e-commerce platform and physical retail locations. Products are priced between KRW 128,000 and KRW 450,000 and released through seasonal collections (Spring-Summer and Fall-Winter) alongside archive sub-lines such as Super Normal and Timeless Essential Accessories.
Is Solid Homme a public or private company?
Solid Homme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solid Homme founded?
Solid Homme was founded in 2018. It employs 1 to 10 people.
Where is Solid Homme based?
Solid Homme is headquartered in Seoul, South Korea, in the Asia region.
How does Solid Homme make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are offline Retail Store Sales and membership Program Revenue.
Who are Solid Homme's main competitors?
Broad incumbents on record are A.P.C., COS, Sandro, Maison Kitsuné and HUGO (Hugo Boss). Direct peers are Juun.J, SYSTEM HOMME, Our Legacy, Andersson Bell and Wooyoungmi.
Does Solid Homme have an API?
No public API is recorded for Solid Homme.
What industry is Solid Homme in?
Solid Homme's product category is Men's Apparel Retail. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAFAF, Luxury Menswear. Its NAICS code is 458110 and its SIC code is 5600.