MSI

What MSI does

MSI (Maple Zone Sports Institute) is a privately-held youth and amateur sports tournament and facility management organization headquartered at 4881 Chichester Avenue, Aston, Pennsylvania. The company organizes competitive baseball tournaments, showcases, and team camps serving age divisions from 8U through 18U, with operations spanning at least 12 venues across Pennsylvania, New Jersey, Maryland, Virginia, Delaware, New York, and DC. Core operations are anchored at Maplezone Sports Village in Aston, complemented by event partnerships with colleges (Lafayette, Villanova, Centenary, Gwynedd Mercy, Millersville, Scranton, East Stroudsburg, University of Delaware) and professional venues (Penn Medicine Park, Clipper Magazine Ball Park / Lancaster Barnstormers). Sub-brands extend into lacrosse (Dukes, Jags, Million, Performance Academy) and NFL Flag Football, indicating multi-vertical intent beyond baseball.

MSI's service portfolio includes structured tournaments ($995-$1,895 per team), individual player camps ($149-$299 per player), facility rentals on synthetic turf fields with lighting, and advertising/sponsorship placements. The company differentiates through integration of third-party performance tracking technology — FlightScope radar and Blast Motion sensors — particularly at premium showcase events where college coach attendance is guaranteed. All event operations (registration, scheduling, standings, pitch count tracking, live velocity data) run on the Playbook365 tournament software platform, and a Stay-to-Play partnership with Legacy Sports Travel secures discounted hotel accommodations for traveling teams. Equipment supply is anchored by a partnership with LV Lumber as official bat, jersey, and ball provider.

Revenue is generated primarily through transaction-based fees (tournament and camp registrations), facility rentals, and advertising. Go-to-market is event-driven, leveraging the tournament registration platform (play.maplezonesportsinstitute.com), direct outreach to travel baseball programs, and partnerships with college coaching organizations. Customers include regional youth travel baseball teams, individual players seeking college recruiting exposure, college programs conducting recruitment, and local/regional businesses purchasing advertising. MSI appears to be family-operated, with Schrader family members in the General Manager and Director of Sales roles, and no external investors, parent company, or public listing evidenced.

Name

MSI

Legal name

Maple Zone

Website

https://maplezonesportsinstitute.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

MSI (Maple Zone Sports Institute) is a privately-held youth sports organization operating baseball tournaments, team camps, and facility rentals across the Mid-Atlantic U.S., serving travel baseball teams, individual players, college programs, and local advertisers.

Ownership category

akta.pro rank

Product category

Youth Sports Tournament and Facility Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industries

Athletics Facilities & Venue Management (EDALAIAL), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth baseball tournaments
• Sports facility rentals
• Baseball team camps
• Amateur baseball showcases
• Synthetic turf fields

Headquarters

HQ city

Garnet Valley

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Tournament Registration Fees: MSI generates revenue primarily through tournament and event registration fees charged to youth and amateur baseball teams. Fees vary by event type and range from approximately $995 to $1,895 per team.
2. Individual Player Camp Fees: Individual player registration fees for team camps and instructional events, ranging from $149 for pitcher-only sessions to $299 for 2-way player registrations.
3. Facility Rentals: Revenue from renting out sports fields and facilities to teams, leagues, and organizations for practices and events.
4. Advertising and Sponsorship: Revenue from businesses advertising at MSI facilities and events, including digital and physical advertising opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MSI operates as a youth and amateur baseball tournament and sports facility management organization. It organizes competitive baseball tournaments, showcases, and team camps across 8U to 18U age divisions at its own synthetic turf facilities and partner college venues, and rents its fields to teams, leagues, and organizations for practices and events. The company also generates revenue from advertising and sponsorship placements at its sports complex.

Product overview

MSI (Maplezone Sports Institute) operates as a multi-sport tournament and facility management organization offering youth and amateur baseball tournaments, team camps, college showcases, and field rental services across the Mid-Atlantic region. The portfolio includes core event services (Baseball Tournaments, Team Camps, Stadium Series, Fall Tournaments) alongside facility operations (Field Rentals with synthetic turf and lighting). All events are managed through Playbook365 tournament software providing registration, scheduling, standings, pitch count tracking, and live velocity analytics. The company differentiates through technology integrations like FlightScope radar and Blast Motion sensors in its college-focused showcase events.

Differentiator

Problem solved

Functional benefit

Brands

• MSI Baseball Tournaments: Youth and amateur baseball tournament division offering showcases, team camps, and league events
• Maplezone Sports Village

Products and services

• Baseball Tournaments Organized competitive baseball events for youth and amateur travel teams across various age divisions from 8U through 18U, featuring tournaments, showcases, and league play at MSI-owned facilities and partner college venues in the Mid-Atlantic region.
• Field Rentals Rental of synthetic turf sports fields for baseball, soccer, lacrosse, softball, and Little League use, with lighting available for extended hours and evening rentals at MSI facilities in Aston, PA and other locations.
• Team Camps Residential and day camps combining baseball skill instruction, combines, and games with college coach interaction, featuring FlightScope radar and Blast Motion sensors for player performance analytics.
• College Campus Series Showcase events held at college venues where teams play games while college coaches are present for recruiting exposure, with FlightScope live velocity tracking and performance data analytics.
• Stadium Series High-profile tournament events held at professional minor league ballparks such as Penn Medicine Park and Clipper Magazine Ball Park, offering elite recruiting exposure with college coaches in attendance.
• Fall Tournaments Multi-day competitive tournaments held during the fall season in various age divisions, including 3-game format events and invitational tournaments at venues like Patriot Park North.
• Advertising Opportunities Sponsorship and advertising placements at MSI's sports complex reaching youth and amateur sports audiences through signage, digital presence, and event branding opportunities.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• LV LumbercoreGTM or Marketing PartnerLV Lumber is the official baseball, jersey and bat provider for MSI. They produce bats, apparel and balls, and donate 25% of their profits to pediatric cancer causes.
• Legacy Sports TravelcoreChannel Partner/ Reseller/ DistributorMSI has partnered with Legacy Sports Travel to secure discounted hotel rooms at tournament-approved hotels close to event venues. This is a 'Stay-to-Play' partnership for teams traveling from outside 100 miles.
• Playbook365coreTechnology or IntegrationMSI uses Playbook365's baseball tournament software platform for event registration, scheduling, team management, and live results.
• East Stroudsburg UniversityminorStrategic or Co-development PartnerESU Head Coach John Kochmansky serves as camp lead instructor for MSI team camps. University facilities used as event venue.
• University of DelawareminorStrategic or Co-development PartnerMSI hosts College Campus Series at Bob Hannah Stadium. College coaches in attendance for recruiting events.
• Lancaster Barnstormers/Penn Medicine ParkminorStrategic or Co-development PartnerStadium Series events held at Clipper Magazine Ball Park and Penn Medicine Stadium, home venues of the Lancaster Barnstormers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prep Baseball Report: Operates a multi-state network of youth baseball tournaments, showcases, and scouting events with college coach attendance and player data (velocities, metrics). Overlaps MSI's Stadium Series / College Campus Series playbook and travel-team customer base, with a stronger Midwest footprint.
• Baseball Factory: National youth baseball player development and showcase organization running tryouts, training programs, and Under Armour All-America events. Overlaps MSI's team camp and recruiting-exposure positioning, with stronger national brand recognition.
• Triple Crown Sports: Long-running multi-sport tournament operator (baseball, softball, basketball, volleyball) with national event calendars and venue partnerships at premier ballparks. Directly comparable to MSI on tournament operations, age-division structure, and premium venue access.
• Five Tool Baseball: Regional and national youth baseball tournament/showcase operator in Texas and surrounding states, with similar age divisions, recruiting-exposure events, and social-media-driven marketing. Comparable business model to MSI with different geographic focus.
• Perfect Game: The largest U.S. youth baseball showcase and tournament operator, running national circuits with PG-rated events, college coach attendance, and venue partnerships. Most directly comparable to MSI on tournament structure, age divisions (8U–18U), and recruiting-exposure positioning, though at a national rather than regional scale.

Broad incumbents

• USA Baseball: National governing body for amateur baseball in the U.S., running development programs, identification events, and tournament pathways. Adjacent to MSI's college recruiting exposure mission but operating as a federation rather than a commercial operator.
• USSSA: Multi-sport amateur sports governing body and tournament operator (baseball, softball, slow-pitch) running sanctioned events nationwide. Comparable on amateur tournament operations and travel-team customer base, though operating as a national sanctioning body rather than a regional operator.

Emerging players

• ECBD (East Coast Baseball Development): Mid-Atlantic youth baseball development and showcase organization competing for the same travel-team customer base as MSI in the PA/NJ/DE/MD corridor. Comparable on regional youth baseball event programming and recruiting-exposure positioning.

Others

• NCSA (Next College Student Athlete): College athletic recruiting platform serving baseball and other sports with profile, video, and coach-matching tools. Adjacent to MSI's recruiting-exposure value proposition and a complementary rather than competitive participant in the youth-to-college baseball pipeline.
• Legacy Sports Travel: Sports travel and hotel accommodation partner that MSI already contracts with for Stay-to-Play logistics. Comparable on the tournament travel ecosystem and an existing channel/ecosystem partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MSI_Tournaments
• Facebookfacebook.com/maplezonesportsinstitute
• Instagraminstagram.com/msisportscomplex
• LinkedInlinkedin.com/company/maplezone-sports-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSI