Narratiive

What Narratiive does

Narratiive is a Melbourne-based strategic consulting firm operating as a 'Growth Strategy Studio.' It serves growth-stage brands, founder-led businesses, and ambitious brand teams that need strategic clarity, sharper positioning, and compounding digital presence without the overhead of a traditional agency. Its core offering is bespoke strategic guidance — identifying market gaps, crafting brand narratives, and building digital momentum — rather than a packaged product. The underlying business is professional services rather than technology: the source material explicitly states there is no proprietary platform, software, or technical infrastructure.

Revenue is generated through direct consulting engagements, likely project- or retainer-based, acquired via a sales-led GTM motion. Prospective clients are invited through the firm's website to 'Tell us what's stuck,' after which Narratiive proposes a strategic engagement. The firm competes on speed, accountability, and an 'anti-agency' pricing posture that avoids 'bloated retainers.'

Narratiive was founded in 2008 and currently operates with 11–50 employees. Historical firmographic descriptions reference an online audience-measurement platform, and a $4M funding round led by Rho Ventures was recorded in February 2010 (Series 2), suggesting the business has materially repositioned over its lifetime. Current public positioning, customer targeting, and website content are uniformly aligned to the Growth Strategy Studio narrative, with no active technology product offering described.

Name

Narratiive

Website

https://narratiive.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Narratiive is a Melbourne-based strategic consulting firm (Growth Strategy Studio) that helps growth-stage brands, founder-led businesses, and ambitious teams find market gaps, sharpen brand storytelling, and build compounding digital presence without traditional agency retainers.

Ownership category

akta.pro rank

Product category

Strategic Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Strategic growth consulting
• Brand storytelling
• Digital presence strategy
• Market positioning
• Growth advisory

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Revenue is generated through strategic consulting engagements with growth-stage brands and founder-led businesses. The model appears to be project-based or retainer-based professional services, with emphasis on avoiding 'bloated retainers' while delivering strategic clarity and accountability.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Narratiive is a Growth Strategy Studio that delivers strategic growth consulting for ambitious brands, founder-led businesses, and growth-stage companies. The firm helps clients identify market gaps, craft sharper brand stories, and build compounding digital presence and momentum without the overhead of traditional agency retainers.

Product overview

Narratiive offers a unified Growth Strategy Studio service focused on strategic growth consulting for ambitious brands. Their offering centers on finding market gaps, crafting sharper brand stories, and building compounding digital presence. They work primarily with growth-stage brands, founder-led businesses, and ambitious teams seeking strategic clarity without bloated agency retainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy Studio Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Landor: Large global brand consulting firm specializing in brand strategy, identity, and experience design. Overlaps in service category but operates at enterprise scale with proprietary IP that Narratiive lacks.
• Interbrand: Established global brand strategy and design consultancy offering positioning and identity work overlapping with Narratiive's strategic offering, though at enterprise scale and with proprietary frameworks.
• Prophet: Global growth and brand strategy consultancy advising Fortune-level CMOs on transformation and growth. Comparable category and buyer focus but materially larger and more resource-intensive than Narratiive.

Direct peers

• Thinkerbell: Australian-founded strategic creative agency built around the 'Measured Creativity' framework, targeting ambitious brands and challenger marketers. Highly comparable to Narratiive in tone, anti-corporate positioning, and growth-stage client focus, and serves as the closest local analogue.
• Pentagram: Partner-led design and brand strategy firm serving ambitious brands on positioning, identity, and digital presence. Closely aligned with Narratiive's senior-led model and emphasis on sharp, founder-grade brand work.
• Mekanism: Brand-driven creative agency specializing in storytelling and integrated growth campaigns for ambitious consumer and growth-stage brands. Overlaps with Narratiive's emphasis on 'sharper stories' and compounding brand momentum.
• Bark: Independent digital marketing and creative agency focused on growth-stage and challenger brands, offering strategy, content, and digital presence. Comparable in size, anti-holding-company ethos, and growth-stage client base.
• Giant Spoon: Modern creative agency built around brand storytelling, cultural strategy, and integrated growth programs for challenger and growth-stage brands. Direct competitor for the founder-led brand storytelling niche.
• Anomaly: Independent creative and strategic consultancy serving founder-led and challenger brands across brand strategy, content, and growth. Directly comparable to Narratiive's blend of strategy, storytelling, and growth focus without legacy agency overhead.
• Lippincott: Senior-led brand strategy consultancy advising CMOs and founders on positioning, identity, and growth. Comparable in its strategy-led approach and founder/senior buyer focus, though larger and more established.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/emeasuree
• LinkedInlinkedin.com/company/narratiiveapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narratiive