What Schoevers does

Schoevers is a Netherlands-based private education institution founded in 1913, specializing in training and certification for support professionals — including management assistants, executive secretaries, office managers, and related administrative roles. The portfolio spans 150+ programs at MBO level 4 (vocational), HBO Associate degree (2-year standard, 1.5-year accelerated), and HBO Bachelor (4-year) levels, plus short vocational courses and specialized tracks such as Virtual Assistant, Medical Secretary, Legal Secretary, and Executive Secretary. Delivery is multi-modal: classroom instruction across 20+ Dutch locations, live virtual classroom, and self-paced e-learning through the proprietary E-Connect learning environment (mijn-econnect.nl). The firm holds NVAO accreditation for its HBO programs, OCW recognition from the Dutch Ministry of Education, CRKBO registration, NRTO affiliation, and ISO 9001 / ISO 27001 certifications.

The business operates a hybrid B2C and B2B model. The core revenue stream is tuition for degree and vocational programs, with pricing quote-based and programs spanning one-day workshops to four-year Bachelor degrees; recognized HBO programs are eligible for government Levenlanglerenkrediet financing. A wholly-owned subsidiary, Schoevers Professionals, runs a recruitment and staffing arm (werving & selectie, detachering) that monetizes the alumni network via placement fees and offers baangarantie (job guarantees) on selected programs, creating a closed training-to-employment loop. Secondary revenue includes the annual Leerfestival event (€319 per ticket, 200 seats) and Schoevers Incompany B2B employer-funded training. Schoevers is part of the Salta Group (careers site hosted at careers.saltagroup.com), situating it within a larger Dutch education platform.

Go-to-market is sales-led and direct-to-consumer, combining digital channels (SEO, blog alumni stories, YouTube, LinkedIn, Instagram, TikTok, newsletter) with high-touch conversion mechanisms including open evenings (open avond), personal study consultations (inloopspreekuur) at the Hilversum office, and the annual Leerfestival. The AD Academy — a joint initiative with Hogescholen NCOI, ISBW, and Markus Verbeek Praehep — extends reach to a younger 17-30 demographic through an accelerated work-study HBO Associate degree. Customer segments include working professionals seeking career advancement, career switchers, young adults entering the workforce, and employer clients purchasing talent development and recruitment services.

Name

Schoevers

Legal name

Schoevers

Website

https://schoevers.nl

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

101–250 employees

Short description

Schoevers is a Netherlands-based private education institution, founded in 1913, that trains and certifies support professionals — including secretaries, management assistants, and office managers — via NVAO-accredited MBO and HBO degree programs, vocational training, and AI productivity courses delivered across 20+ Dutch locations and its E-Connect online learning platform.

Ownership category

akta.pro rank

Product category

Professional and Vocational Education

NAICS

Technical and Trade Schools (6115), Apprenticeship Training (611513), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Work-Based Learning Programs (Internships, Apprenticeships, Community-Based Instruction) (EDAKANAF)

Keywords

• Vocational education services
• Secretarial training programs
• Professional development courses
• Management assistant training
• Corporate training programs

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition / Course Fees: Schoevers generates revenue primarily from tuition fees charged for its MBO-level, HBO-level, and vocational courses and training programs. Programs range from single-day workshops to multi-year degree tracks (HBO Bachelor 4 years, Ad 2 years, vakopleiding 1-2 years). Pricing is quote-based and not publicly disclosed on the website. Some programs include government-recognized accreditation allowing financing via the Levenlanglerenkrediet.
2. Schoevers Professionals (Recruitment & Placement): Schoevers operates a staffing and placement division (Schoevers Professionals) that matches candidates with employers in management support roles. Revenue derives from placement fees charged to employers for recruitment and selection, as well as detaching staff. The division specializes in management assistants, (directie)secretaresses, and office managers at levels from entry to executive.
3. Leerfestival Ticket Sales: Annual continuing education event (Leerfestival) for support professionals, generating ticket revenue at €319 per attendee (excl. VAT). Limited to 200 seats.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Schoevers provides vocational and higher-professional education programs (MBO and HBO level) for secretaries, office managers, and management assistants, delivered through classroom training at more than 20 Dutch locations and through the online E-Connect learning platform. The company also runs employer-facing services including Schoevers Incompany corporate training and Schoevers Professionals recruitment/placement.

Product overview

Schoevers is a Dutch educational institution with 110+ years of experience providing comprehensive training and education for support professionals. The portfolio follows a platform-plus-modules architecture centered on recognized qualifications (MBO and HBO levels) supplemented by specialized vocational programs and short courses. Core offerings include the 4-year HBO Bachelor Executive Officemanagement and 2-year HBO Associate degree Officemanagement (available in accelerated 1.5-year format via AD Academy), alongside MBO level 4 programs. Vocational specializations include Virtual Assistant, Medical Secretary, Legal Secretary, Executive Secretary, and Management Assistant programs. Services extend to job placement via Schoevers Professionals (with job guarantee on select programs), the annual Leerfestival event, and open evening consultations. AI-related training covers generative AI tools like ChatGPT and Microsoft Copilot for productivity enhancement. Delivery modes include classroom, virtual classroom, and e-learning across 20+ Dutch locations.

Differentiator

Problem solved

Functional benefit

Brands

• Schoevers Professionals: Job placement and recruitment services for candidates and employers, specializing in management assistants, secretaries, and office managers.
• AD Academy

Products and services

• Schoevers MBO and HBO opleidingen (accredited vocational and higher-professional programs)

Quantifiable outcome

• More than 2,000 students enroll annually; 110+ years of continuous operation; over 150 programs offered
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Secretary PluscoreGTM or Marketing Partner · 24 September 2026Secretary Plus, part of RGF Staffing, is a collaborating partner (samenwerkende partner) of the Schoevers Leerfestival 2026. With 30+ years of experience, 7 offices, 40 colleagues, and a pool of 200+ assistants, Secretary Plus is the largest premium recruiter in support functions in the Netherlands, placing 300+ assistants annually at profit and non-profit organizations.
• NCOI (Hogeschool NCOI)flagshipStrategic or Co-development PartnerAD Academy is a joint initiative of four Hogescholen: NCOI, Schoevers, ISBW, and Markus Verbeek Praehep. Together these institutions offer the accelerated Associate degree program for young adults aged 17–30. NCOI serves as a primary partner institution in this collaborative educational initiative.
• ISBW (Hogeschool ISBW)flagshipStrategic or Co-development PartnerAD Academy is a joint initiative of four Hogescholen: NCOI, Schoevers, ISBW, and Markus Verbeek Praehep. ISBW participates as a partner institution in the collaborative accelerated Associate degree offering.
• Markus Verbeek Praehep (MVP)flagshipStrategic or Co-development PartnerAD Academy is a joint initiative of four Hogescholen: NCOI, Schoevers, ISBW, and Markus Verbeek Praehep. MVP participates as a partner institution in the collaborative accelerated Associate degree offering.
• RGF Staffing GroupminorGTM or Marketing PartnerParent organization of Secretary Plus, RGF Staffing is a staffing group that collaborates with Schoevers in the context of the Leerfestival event partnership. Secretary Plus operates as part of the RGF Staffing group.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Pitman Training Group: UK-headquartered vocational training brand historically focused on secretarial, office, and digital-skills programs. Comparable niche in support-professional training but operates in a different geography; useful international benchmark for the same product category.

Direct peers

• LOI (Leiden Onderwijs Instituut): Major Dutch private distance-learning institution offering HBO/MBO programs and short vocational courses to working adults. Overlaps with Schoevers on MBO-4 office support, management training, and the same NVAO-accredited credential pathway.
• NHA (Nederlandse Handels Academie): Large Dutch private home-study provider with a long-running catalog of business, management, and office-support courses. Comparable on MBO/HBO distance-learning delivery and the same price-sensitive adult-learner segment.
• Capabel Hogeschool: Dutch private hogeschool offering part-time HBO and MBO programs oriented to employed professionals, including management and business-support tracks. Direct overlap in part-time HBO delivery and target persona.
• ISBW (Hogeschool ISBW): Dutch private hogeschool focused on HBO programs for working professionals; AD Academy partner alongside Schoevers. Direct overlap in HBO Associate and Bachelor offerings, same NVAO accreditation stack, and identical customer profile.
• Secretary Plus: Largest premium recruiter for management-support functions in the Netherlands (part of RGF Staffing). Competes directly with Schoevers Professionals for placement of management assistants and (directie)secretaresses, and shares the same employer customer base.
• Markus Verbeek Praehep: Dutch private higher-education institution specializing in HBO programs for working professionals; fourth AD Academy co-initiator. Highly comparable in part-time HBO delivery, accreditation positioning, and B2B incompany training motion.
• NCOI (Hogeschool NCOI): Largest Dutch private higher-education provider for working professionals; AD Academy co-initiator with Schoevers. Overlapping HBO/MBO degree catalog, similar part-time/evening delivery model, and shared target market of employed adults seeking recognized credentials.
• Scheidegger Opleidingen: Dutch private vocational training provider offering MBO, HBO, and short courses for working professionals, with a strong footprint in business, management, and support disciplines. Closely comparable delivery model and customer base.

Broad incumbents

• Hogeschool Tio: Larger Dutch private hogeschool offering a broader portfolio of HBO Bachelor programs (business, tourism, ICT, etc.). Less specialized than Schoevers in support-professional training but competes for the same working-adult HBO enrollment pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SchoeversGroep
• LinkedInlinkedin.com/school/schoevers
• Instagraminstagram.com/schoevers_opleidingen
• TikToktiktok.com/@schoeversopleidingen

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoevers