What Secretary Plus does

Secretary Plus is a Dutch specialist staffing and recruitment agency founded in 1990, focused exclusively on placing secretarial, management assistant, office manager, and executive support professionals with client organizations. The company serves both employers and job seekers, operating an interim staffing pool (Direct Team) of 150+ vetted assistants under permanent employment contracts with Secretary Plus as employer of record, a learn-and-work program (Talent Team) delivered in partnership with Schoevers that awards an HBO Associate degree in Office Management, a freelance assistant network (ZZP Pluspool), and a permanent placement service. It also holds an exclusive recruitment partnership with six Dutch ministries, providing first access to government vacancies before public release.

The company runs on a traditional staffing/recruitment operating model with no proprietary AI or technology platform disclosed; the Mijn Secretary Plus candidate portal is the primary digital surface. Distribution is multi-channel: a direct sales function targeting enterprises through the 'Voor bedrijven' (For companies) channel, physical offices in 10+ Dutch cities (Amsterdam, Rotterdam, Utrecht, Groningen, Eindhoven, Zwolle, Arnhem, Breda, Den Haag, Maastricht, and Almere headquarters), and a broad social media and content presence (Plus Insights blog, LinkedIn, Instagram, Facebook, X, TikTok) plus main sponsorship of the Schoevers Congress for Support Professionals.

Revenue is generated principally through the bill-rate/salary margin on interim placements (Direct Team), fees on permanent placements (Vaste baan), and margin on freelance engagements (ZZP Pluspool). Secretary Plus is a privately held Dutch entity operating as a brand under RGF Staffing, which is itself a subsidiary of Japan's Recruit Holdings (Tokyo Stock Exchange: 6098). The client base spans banking (ING, Volksbank), energy (Vattenfall), professional services (PwC, Forvis Mazars), food (Aviko), government (six ministries, Justid), education/research (TU Delft, Erasmus MC, Convergence), and healthcare (Florence).

Name

Secretary Plus

Legal name

Secretary Plus

Website

https://secretary-plus.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Secretary Plus is a Dutch specialist staffing and recruitment agency, founded in 1990 and headquartered in Almere, that places secretarial, management assistant, and office manager professionals via interim (Direct Team), freelance (ZZP Pluspool), and permanent placement, with an exclusive six-ministry government contract and offices in 10+ Dutch cities.

Ownership category

akta.pro rank

Product category

Administrative and Secretarial Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB)

akta.pro secondary industries

Local & Regional Generalist Staffing Agencies (BPACACAH), Office & Administrative Temp Staffing (BPACACAA), Administrative, Clerical & Office Support Direct Hire (BPACAFAF), Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

Keywords

• Secretarial staffing services
• Interim assistant placement
• Administrative recruitment
• Office support staffing
• Executive assistant placement

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing and Detachment Services: Secretary Plus places assistants and secretaries with client organizations on a temporary (interim) or permanent basis. They act as the employer of record for Direct Team assistants, providing fixed contracts with appropriate salary, company car, and bonus scheme. Revenue is generated through the margin between assistant salary and client billing rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Secretary Plus is a Dutch staffing and recruitment agency that places secretaries, management assistants, office managers, and executive assistants with client organizations on an interim (detachment) or permanent basis. The company operates a Direct Team pool of 150+ vetted interim assistants employed under permanent contracts, a Talent Team learn-and-work program in partnership with Schoevers awarding an HBO Associate degree in Office Management, a ZZP Pluspool of freelance assistants, and an exclusive recruitment channel for six Dutch ministries. Services are delivered through 11 physical offices across the Netherlands and a website portal for candidates and employers.

Product overview

Secretary Plus is a Dutch staffing and recruitment agency specializing in administrative and secretarial support professionals. The company operates three core staffing products: Direct Team (interim assistants with permanent contracts), Talent Team (learn-and-work program with Schoevers), and ZZP Pluspool (freelance assistant network). Supporting services include permanent placement (Vaste baan), a job vacancy platform organized by location and function type, employer services (Voor bedrijven), and an exclusive government recruitment partnership with six Dutch ministries. The portfolio is unified under one employer brand, with candidates accessing services through the Mijn Secretary Plus personal portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Team Interim/external assistant staffing service providing flexible support for Dutch organizations. Direct Team assistants hold a permanent employment contract with Secretary Plus (with salary, company car, and bonus scheme) and are deployed on temporary assignments at client organizations.
• Talent Team Learn-and-work program delivered in partnership with Schoevers where participants earn an HBO Associate degree in Office Management while working and getting paid. Targets junior assistants and professionals entering the secretarial field, with classes held at Secretary Plus's headquarters in Almere.
• ZZP Pluspool Freelance assistant pool that connects self-employed (ZZP) assistants with suitable assignments. Secretary Plus handles business development and invoicing while freelancers focus on their assignments.
• Vaste baan (Permanent Placement) Recruitment and selection service placing candidates in permanent positions at client organizations across the Netherlands.
• Vacatures Platform Job search platform allowing candidates to browse vacancies by location (Amsterdam, Utrecht, Rotterdam, Groningen, Eindhoven, Zwolle, Arnhem, Breda, Den Haag) and function type (assistant, office manager, executive assistant, directiesecretaresse, etc.).
• Voor bedrijven (For Employers) Employer services including vacancy registration, candidate matching, and staffing solutions for organizations seeking administrative support staff.
• Mijn Secretary Plus Personal online portal for candidates to manage their profiles, save favorite vacancies, and track applications.
• Exclusieve werving ministerie (Exclusive Government Recruitment) Exclusive recruitment partnership with six Dutch ministries (Justice and Security, Interior and Kingdom Relations, Finance, Education Culture and Science, Social Affairs and Employment, Infrastructure and Water Management) providing candidates in the pool with early access to government vacancies before public release.

Quantifiable outcome

• 150+ qualified assistants available in Direct Team
• +1 more outcomes

Named customers17 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Dutch Ministries (6 ministries)coreStrategic or Co-development PartnerSecretary Plus has an exclusive partnership with six Dutch ministries: Ministry of Justice and Security, Ministry of Interior and Kingdom Relations, Ministry of Finance, Ministry of Education, Culture and Science, Ministry of Social Affairs and Employment, and Ministry of Infrastructure and Water Management. Candidates registered in the pool receive first access to vacancies before public publication.
• SchoeverscoreStrategic or Co-development PartnerSecretary Plus collaborates with Schoevers on the Talent Team program - a unique learning and working trajectory where participants earn an HBO Associate degree in Office Management while working and getting paid. Classes are held at Secretary Plus headquarters in Almere. The 5th cohort starts in 2025.
• RGF StaffingcoreOthersSecretary Plus is part of RGF Staffing, which is part of Recruit Holdings (Tokyo, Japan). RGF Staffing is an ambitious provider of HR services in the Dutch market focused on diversity and helping people find work that best suits them.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• HeadFirst Group: HeadFirst Group is a Dutch HR services and staffing conglomerate offering managed service provider (MSP) and recruitment process outsourcing (RPO) services. Adjacent broader incumbent: comparable Dutch B2B HR services footprint, with stronger emphasis on MSP/RPO delivery models than interim secretarial placement.
• Hays Netherlands: Hays is a global specialist recruiter with Dutch operations covering professional, financial, and administrative support roles. Comparable recruitment methodology and overlap on office support placements, with broader specialty coverage (IT, engineering, life sciences) and a stronger executive-search tilt.
• Randstad Nederland: Randstad is the largest Dutch staffing firm and a global HR services leader operating across all white-collar and industrial segments. Broad incumbent — overlaps with Secretary Plus on office/admin staffing and EOR services but operates at vastly greater scale across many occupational categories beyond secretarial work.

Direct peers

• Robert Half Netherlands: Robert Half Netherlands specializes in finance, accounting, and administrative/office support staffing via temporary, contract, and permanent placements. Directly comparable: same B2B EOR placement model, same administrative-support specialization, and same Dutch enterprise customer mix.
• Unique Nederland: Unique is a Dutch staffing brand within the RGF Staffing / Recruit Holdings portfolio focused on office, administrative, and commercial placements. Sister brand under the same parent — directly comparable in mission and offerings (interim office staffing, employer of record) but serves overlapping rather than identical customer relationships within the same group.
• Page Personnel Netherlands: Page Personnel is Michael Page's entry-level professional staffing arm focused on administrative, secretarial, accounting, and customer service placements. Highly comparable in the specific administrative/secretarial niche Secretary Plus targets, with similar client base (PwC, Big Four, corporates) and similar employer-of-record/detachment offerings.
• ManpowerGroup Netherlands: Manpower Nederland is a leading temporary staffing and permanent placement firm in the Netherlands covering office/admin, finance, and other white-collar roles. Directly comparable: same employer-of-record deployment model, same Dutch enterprise customers, and overlapping administrative/secretarial candidate pools.
• Tempo-Team Netherlands: Tempo-Team is a Dutch generalist staffing and HR services provider (part of Randstad) operating across office, administrative, and commercial placements. Directly comparable in B2B staffing/recruitment model with multi-city Dutch coverage and mixed interim + permanent offerings — same core agency business as Secretary Plus.
• Adecco Nederland: Adecco Nederland provides temporary staffing, secondment, and recruitment across office, industrial, and professional segments. Comparable in core B2B staffing methodology (employer of record, detachment, direct hire) and Dutch enterprise customer base, even though it spans a wider range of occupations than Secretary Plus's specialist focus.

Regional players

• Brunel International: Brunel is a Dutch-founded international specialist staffing firm with deep Benelux roots, focused on engineering, IT, and professional placements. Comparable in heritage and Benelux B2B staffing model, though its occupational mix skews technical/industrial rather than administrative — useful sectoral rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/secretaryplusnl
• Facebookfacebook.com/SecretaryPlusNL
• LinkedInlinkedin.com/company/secretary-plus-nederland
• Instagraminstagram.com/secretaryplusnederland
• TikToktiktok.com/@secretaryplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretary Plus