Business Alliance
Business Alliance Inc. (BAI) is a US franchise brokerage network, founded in 1991 in Tacoma, Washington, that connects prospective franchise owners with franchise brands via independent Registered Franchise Consultants and its FranLink platform, earning revenue from franchisor referral fees, broker memberships, and marketing services.
- Company typePrivate
- Founded1991
- HeadquartersTacoma, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Business Alliance does
Business Alliance Inc. (BAI), founded in 1991 and headquartered in Tacoma, Washington, operates a US franchise brokerage network that connects prospective franchise owners with franchise brands through a distributed team of independent Registered Franchise Consultants. The company's core offering is free, consultant-led matching services for franchise buyers, while revenue is generated primarily from referral and transaction fees paid by franchise brands when consultants successfully place candidates, supplemented by broker-network membership/support and marketing services sold to franchisors. Customers span three primary segments: aspiring franchise owners (free service), franchise brands and franchisors (paying customers), and the independent consultants who join the BAI network as Registered Franchise Consultants®.
The company's technology backbone is the proprietary FranLink platform, a members-only community hub designed to integrate franchise brokers, brands, suppliers, and buyers, alongside internal CRM and operational systems used by consultants to manage leads and coordinate with franchisors. Distribution runs almost entirely through the independent consultant channel, augmented by direct franchisor sales, a self-service website with state-specific landing pages covering all 50 US states, content marketing (Learn BA blog), social media, and an annual conference (the 2026 "Full Steam Ahead" event scheduled June 1-4 in Salt Lake City). Pricing is freemium for buyers and subscription/transaction-fee for franchisors and consultants.
On April 1, 2026, BAI was acquired by the International Franchise Professionals Group (IFPG), which is using the deal as part of a stated consolidation strategy to build a unified franchise consulting platform serving franchisors, consultants, suppliers, and entrepreneurs. The company continues to operate under the Business Alliance Inc. brand within the IFPG ecosystem.
Business Alliance firmographics
Firmographics- Name
- Business Alliance
- Legal name
- Business Alliance, Inc.
- Website
- https://businessallianceinc.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Business Alliance Inc. (BAI) is a US franchise brokerage network, founded in 1991 in Tacoma, Washington, that connects prospective franchise owners with franchise brands via independent Registered Franchise Consultants and its FranLink platform, earning revenue from franchisor referral fees, broker memberships, and marketing services.
- Ownership category
- akta.pro rank
Business Alliance industry classification
Industry- Product category
- Franchise Brokerage Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Wholesale Trade Agents and Brokers (425)
- SIC
- Services-Membership Organizations (8600), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- E-commerce & Digital Business Brokerage (FSAEAIAH)
- akta.pro secondary industry
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)
Keywords
Where Business Alliance is headquartered
LocationHeadquarters
- HQ city
- Tacoma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Business Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Referral/Transaction Fees from Franchisors: BAI generates revenue through referral fees and transaction commissions paid by franchise brands when BAI's network of consultants successfully matches prospective franchisees with franchisors. Services are free for franchise buyers, with costs borne by the brands seeking franchisees.
- Broker Network Membership: Revenue derived from recruiting and supporting independent franchise consultants who join the BAI network as Registered Franchise Consultants. The company provides training, expertise, franchise clients, and operational support to help brokers establish their franchise brokerage businesses.
- Platform and Marketing Services: Additional revenue streams include marketing services for franchise brands looking to list their opportunities through BAI's platform and reach the network of qualified prospective franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free franchise consulting for buyers |
| Subscription | Annual | Broker network membership and support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Business Alliance product offering
Product offeringCore offering
Business Alliance Inc. (BAI) operates a franchise brokerage network that connects prospective franchise owners with franchise brands through a distributed network of independent Registered Franchise Consultants. The company matches entrepreneurs to franchise opportunities based on skills and personality, assists with financing structuring, recruits and trains new franchise brokers, and operates a members-only platform called FranLink that brings together franchise brokers, brands, suppliers, and buyers. Services are provided free of charge to prospective franchise buyers; revenue is generated from franchisors (referral/transaction fees) and from broker network members.
Product overview
Business Alliance Inc. (BAI) operates as a franchise brokerage platform offering multiple interconnected services: a proprietary members-only platform called FranLink that connects franchise brokers, brands, suppliers, and buyers; a BAI Registered Franchise Consultant® program enabling individuals to launch franchise brokerage businesses; BAI Marketing Services for franchise brands; and core franchise brokerage services that match prospective franchisees with appropriate franchise opportunities through free consultant matching. The platform organizes franchise opportunities by area and category including Automotive, Beauty Salon and Spa, Child Education, Fitness, Food and Restaurant, Real Estate, Senior Care, and other sectors.
Differentiator
Problem solved
Functional benefit
Brands
- FranLink: An innovative community hub designed to unite franchise brokers, brands, suppliers, and buyers in a shared mission of expansion and advancement of the franchise space.
Products and services
- Franchise Brokerage Services
Quantifiable outcome
- Six-figure income achievable in first year for consultants
- +2 more outcomes
Companies that use Business Alliance
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Business Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Business Alliance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Franchise Professionals Group (IFPG)coreIFPG acquired Business Alliance Inc. in April 2026 as part of its consolidation strategy to build a unified franchise consulting platform. The acquisition adds BAI's broker community to IFPG's growing ecosystem serving franchisors, consultants, suppliers, and entrepreneurs. The deal aligns with projected steady growth in franchising, with franchise units expected to rise from 832,521 to 845,000 in 2026.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Business Alliance competitors and assessment
Company assessmentEmerging players
- MFV Expositions: MFV operates franchise expos and lead-generation events connecting prospective franchisees with franchisors, with an emerging digital matching platform. Comparable to BAI on the franchisor-to-buyer matching function and event-driven GTM, though distribution is event-led rather than consultant-led.
- Franchise Business Review: FBR provides franchise research, satisfaction surveys, and lead generation for franchisors, intersecting with BAI's buyer-discovery funnel and franchisor marketing services. Comparable on the franchisor-side marketing and buyer-intelligence layer rather than direct broker matchmaking.
- Franchise Brokers Association (FBA): FBA is a newer franchise consulting network offering matchmaking between prospective franchisees and franchisors, with training and support for its member brokers. Comparable to BAI in the franchise brokerage model but smaller and earlier-stage in scale and brand recognition.
Direct peers
- FranChoice: FranChoice is a national franchise consulting firm using a network of independent franchise consultants to match entrepreneurs with franchisors, mirroring BAI's Registered Franchise Consultant model. Direct competitor in the same category with similar value proposition and target buyers.
- FranNet: FranNet is one of the largest and most established franchise consulting networks in North America, with a model very similar to BAI: independent franchise consultants matching prospective franchisees with franchisors for referral fees. Directly comparable in business model, target customers, and distribution approach.
- The Franchise Consulting Company (Franchise Creator): The Franchise Consulting Company is a US franchise brokerage that recruits and trains independent franchise consultants to match buyers with franchisors. Direct peer with virtually identical business model, revenue streams (referral fees plus broker training), and buyer-side value proposition.
Others
- Entrepreneur Media (Franchise 500): Entrepreneur's Franchise 500 ranking and franchise.com lead-gen platform connects prospective franchisees with franchisors via content marketing and rankings. Thematically related as a buyer-discovery and franchisor-marketing channel that overlaps with BAI's top-of-funnel content and SEO strategy.
Broad incumbents
- International Franchise Professionals Group (IFPG): IFPG is the parent company that acquired BAI in April 2026 and is the leading franchise growth platform serving franchisors, consultants, suppliers, and entrepreneurs. It is a broader incumbent in the franchise consulting space with a wider portfolio of services and a consolidation strategy.
Regional players
- Sunbelt Business Advisors: Sunbelt is a large US business brokerage network brokering private business sales including franchise resales. Adjacent to BAI's franchise brokerage franchise, but operates a generalist business-broker model with franchise resale as a subset rather than a core specialization.
- Murphy Business & Financial Corporation: Murphy is one of the largest business brokerage firms in North America, brokering the sale of private businesses including franchises. Comparable to BAI in business brokerage mechanics, but broader in scope (full business sales, not franchise specialization) and weaker in the franchise-specific ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Business Alliance social profiles
Digital presenceBusiness Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Alliance leadership team
Management profileNumber of profiles
Profiles2 records
Business Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Alliance
What does Business Alliance do?
Business Alliance Inc. (BAI) operates a franchise brokerage network that connects prospective franchise owners with franchise brands through a distributed network of independent Registered Franchise Consultants. The company matches entrepreneurs to franchise opportunities based on skills and personality, assists with financing structuring, recruits and trains new franchise brokers, and operates a members-only platform called FranLink that brings together franchise brokers, brands, suppliers, and buyers. Services are provided free of charge to prospective franchise buyers; revenue is generated from franchisors (referral/transaction fees) and from broker network members.
Is Business Alliance a public or private company?
Business Alliance is a private company. It is classified as corporate owned and is currently operating.
When was Business Alliance founded?
Business Alliance was founded in 1991. It employs 11 to 50 people.
Where is Business Alliance based?
Business Alliance is headquartered in Tacoma, United States, in the North America region.
How does Business Alliance make money?
Three revenue lines are on record. Referral/Transaction Fees from Franchisors are the primary driver. The others are broker Network Membership and platform and Marketing Services.
Who are Business Alliance's main competitors?
Emerging players on record are MFV Expositions, Franchise Business Review and Franchise Brokers Association (FBA). Direct peers are FranChoice, FranNet and The Franchise Consulting Company (Franchise Creator). Entrepreneur Media (Franchise 500) is listed as an others. International Franchise Professionals Group (IFPG) is listed as a broad incumbent. Regional players are Sunbelt Business Advisors and Murphy Business & Financial Corporation.
Does Business Alliance have an API?
No public API is recorded for Business Alliance.
What industry is Business Alliance in?
Business Alliance's product category is Franchise Brokerage Services. Its primary akta.pro industry code is FSAEAIAH, E-commerce & Digital Business Brokerage, with a secondary code of EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC). Its NAICS code is 7114 and its SIC code is 8600.