Piper & Gold Public Relations

What Piper & Gold Public Relations does

Piper & Gold Public Relations is a privately held, female-owned boutique communications agency headquartered in Lansing, Michigan (REO Town district), with claimed national reach. Founded by Kate Snyder (APR) in 2012, the firm positions itself as a social-impact-focused PR partner serving government agencies, nonprofits, healthcare/public health organizations, educational institutions, and purpose-driven small businesses across the United States. Its client roster includes Munson Healthcare, Ingham County Health Department, the Michigan League for Public Policy, the City of Lansing-led "Shaping the Avenue" coalition, and Impression 5 Science Center.

The agency delivers services through six core practice areas: Organizational Strategy, Branding & Identity Development, Integrated Communications, Media Relations, Community Engagement & Advocacy, and Training & Tools. Underlying technology is conventional industry tooling — Canva, Adobe Suite, social media platforms, video editing software, Teamwork for project management, and standard web development stacks — with no disclosed proprietary platform, AI/ML systems, or patents/trademarks. Revenue is generated primarily through professional services engagements (retainers and project-based PR work) supplemented by a six-month Leadership & Strategy in Communications Masterclass priced at $3,500 per participant (capped at 10–15 per cohort) and a paid internship pipeline. Go-to-market relies on direct relationship sales, content marketing via the agency's blog, social channels, conference speaking (notably Kate Snyder at PRSA ICON and Michigan Career Education Conference), and awards-based credibility (100+ local, regional, and national communications awards including PACE, Hermes, ADDYs, Diamond, and MarCom awards).

Operationally, the firm executed a notable governance overhaul in 2023, introducing a dual-leadership model with founder/CEO Kate Snyder, newly appointed President Cassie Cotton, and first-ever COO Lisa Assenmacher, alongside internal promotions across media relations, communications, and digital content functions. Headcount is described as 8 staff members in one source and 11–50 in firmographic data, reflecting boutique-scale operations. The company has not raised institutional funding, has no subsidiaries, no disclosed M&A activity, and operates without an API, mobile app, or formal AI capability.

Name

Piper & Gold Public Relations

Legal name

Piper & Gold Public Relations

Website

https://piperandgold.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Piper & Gold Public Relations is a privately held, female-owned boutique social-impact communications agency in Lansing, Michigan, providing integrated PR, branding, community engagement, and training services to government agencies, nonprofits, healthcare organizations, and purpose-driven small businesses across the United States.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), Media Relations & Press Office Services (BPAFADAF)

Keywords

• Social impact communications
• Public relations services
• Community engagement strategy
• Media relations campaigns
• Nonprofit communications agency

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Services: Full-service PR agency providing integrated communications, branding, community engagement, media relations, organizational strategy, and training services to government agencies, nonprofits, and businesses
2. Leadership & Strategy Masterclass: Six-month masterclass program for communications professionals with more than five years of experience, priced at $3,500 per person or $600/month

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Piper & Gold Public Relations is a social impact communications agency that delivers integrated communications, branding, community engagement, media relations, organizational strategy, and training services to government agencies, nonprofits, and small businesses. Its core service suite spans Organizational Strategy, Branding & Identity Development, Integrated Communications, Media Relations, Community Engagement & Advocacy, and Training & Tools, applied through a proprietary CREED Model methodology. The agency also offers a structured six-month Leadership & Strategy in Communications Masterclass priced at $3,500 per participant for experienced communications professionals.

Product overview

Piper & Gold Public Relations is a social impact communications agency offering a unified suite of strategic communications services. The core offerings include Organizational Strategy, Branding & Identity Development, Integrated Communications, Media Relations, Community Engagement & Advocacy, and Training & Tools. Their training offerings include a six-month Leadership & Strategy in Communications Masterclass, along with digital resources, webinars, and customized coaching sessions. The agency specializes in serving government agencies, nonprofits, and businesses focused on social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Strategy Strategic planning, reputation management, stakeholder engagement, internal communications consulting, and crisis communications services that help organizations align internal efforts with overarching goals. Aimed at government agencies, nonprofits, and small businesses focused on social impact.
• Branding & Identity Development Brand strategy, visual identity design, brand guidelines, and creative asset creation including logos, color palettes, typography, and messaging frameworks for purpose-driven organizations.
• Integrated Communications Unified communications strategy, campaign development and execution, content creation and distribution, media buying, and performance analytics delivered across multiple platforms for social impact clients.
• Media Relations Press release distribution, thought leadership positioning, media training, interview coaching, press events, and briefings designed to enhance organizational reputation and visibility.
• Community Engagement & Advocacy Community outreach, event coordination, advocacy campaign development, stakeholder relations, coalition building, town hall facilitation, and community needs assessments for government, nonprofit, and association clients.
• Training & Tools Masterclasses, digital resources and toolkits, webinars, online learning platforms, on-demand workshops, and customized coaching sessions that build team communication capabilities for client organizations.
• Leadership & Strategy in Communications Masterclass A six-month professional development masterclass for experienced communications professionals (5+ years), featuring capstone projects, expert coaching, interactive working sessions, and peer cohorts of no more than 15 participants. Priced at $3,500 per person or $600/month, delivered virtually or in-person at the Lansing office.

Quantifiable outcome

• Harm Reduction campaign reached 509,000+ people
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR firm with a dedicated social impact and public affairs practice. Competes for larger nonprofit, government, and purpose-driven accounts that Piper & Gold targets at the mid-market level.
• Weber Shandwick: Global public relations firm with social impact, public affairs, and healthcare practices. Overlaps with Piper & Gold on government, healthcare, and nonprofit engagements but at significantly greater scale.

Direct peers

• M+R: Advocacy and fundraising communications agency serving nonprofits and campaigns. Comparable nonprofit/advocacy vertical focus and integrated communications + digital execution model.
• BerlinRosen: Public affairs and advocacy communications firm serving nonprofits, labor, and progressive causes. Overlaps with Piper & Gold on public affairs, advocacy, and integrated campaign execution.
• GMMB: Public affairs and social marketing firm serving nonprofits, government agencies, and advocacy organizations. Strong overlap with Piper & Gold's government/policy and cause-based communications work.
• Burness: Mid-sized communications firm serving nonprofits, foundations, and social impact organizations. Directly comparable in vertical specialization and campaign-style engagements.
• Hattaway Communications: Strategic communications firm focused on purpose-driven organizations, foundations, and nonprofits. Comparable mid-size social impact positioning and strategic messaging/brand work.
• Spitfire Strategies: Purpose-driven communications firm specializing in nonprofit, advocacy, and foundation clients. Highly comparable service mix (campaign development, media relations, training) and audience focus.
• Fenton Communications: National social impact PR and communications firm serving nonprofits, foundations, and cause-driven clients. Closely comparable to Piper & Gold's mission-driven positioning and campaign-based service model.

Emerging players

• Blue State: Digital-focused communications and advocacy agency for nonprofits, campaigns, and causes. Comparable audience but with a heavier digital/technology orientation than Piper & Gold's traditional PR core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/piperandgold
• LinkedInlinkedin.com/company/piperandgold
• Instagraminstagram.com/piperandgold
• Xx.com/piperandgold

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piper & Gold Public Relations