Briggs Nursery
Briggs Nursery is a private wholesale nursery in Elma, Washington, producing micropropagated liners, plugs, and container plants for commercial growers, garden centers, landscapers, agricultural ventures, and plant hybridizers across North America.
- Company typePrivate
- Founded1912
- HeadquartersElma, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Briggs Nursery does
Briggs Nursery is a private wholesale nursery and plant propagator based in Elma, Washington. Founded in 1912 and now operated under Sidhu & Sons Nursery USA Inc., it supplies liner plants, plugs, and container-grown plants to commercial growers, garden centers, landscapers, commercial agricultural ventures, and plant hybridizers. Its operating footprint includes 140 of 400 acres in production, more than 600 greenhouses, acres of open lots, and sales and shipping across North America.
Core production combines tissue culture micropropagation, stem cuttings, grafting, seed germination, and container cultivation. The company developed a tissue-culture propagation protocol with Washington State University in 1965 and operates a 52,000-square-foot micropropagation laboratory and initiation greenhouse, producing millions of plants annually across more than 1,000 varieties. Its portfolio includes 128-cell and 72-cell plugs, L2/L3/L4/18-cell/QR/QT liners, C1 through C10 containers, and Briggs Specialties introductions and licensed proprietary cultivars.
Revenue is generated through wholesale unit sales of plant material. Public pricing is not disclosed and appears quote-based, with minimums of $2,500 for delivery and $500 for pickup and product minimums by flats or container blocks. Go-to-market is sales-led through an in-house sales team, independent field representatives, and broker networks, supported by trade shows such as Cultivate, Farwest, and Mants and logistics via Briggs trucks, common carrier, customer pickup, and Canadian shipment documentation.
Briggs Nursery firmographics
Firmographics- Name
- Briggs Nursery
- Legal name
- Sidhu & Sons Nursery USA Inc.
- Website
- https://briggsnursery.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Briggs Nursery is a private wholesale nursery in Elma, Washington, producing micropropagated liners, plugs, and container plants for commercial growers, garden centers, landscapers, agricultural ventures, and plant hybridizers across North America.
- Ownership category
- akta.pro rank
Briggs Nursery industry classification
Industry- Product category
- Wholesale Plant Nursery and Propagation
- NAICS
- Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (11321), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE)
- akta.pro secondary industries
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Seedling & Sapling Production (Bare-Root) (AFAMADAC), Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK)
Keywords
Where Briggs Nursery is headquartered
LocationHeadquarters
- HQ city
- Elma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Briggs Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Plant Material Sales (Liners, Plugs, Containers): Wholesale sale of micropropagated liner plants, plug flats, and container-grown plants to commercial growers, garden centers, and landscapers. Products sold include ornamental grasses, small fruits, native plants, shrubs, and trees. Revenue generated through per-unit pricing on liners/plugs (sold in flats) and container stock (sold by container size).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plug sizes - 128-Cell and 72-Cell flats |
| Unit Pricing | Pay-as-you-go | Liner sizes - L2, L3, L4, 18-Cell, QR, QT |
| Unit Pricing | Pay-as-you-go | Container sizes - C1 through C10 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Briggs Nursery product offering
Product offeringCore offering
Briggs Nursery is a wholesale nursery and plant propagator that produces and sells starter plants (plugs and liners), finished container plants, and tissue culture micropropagation services to commercial growers, garden centers, and landscapers across North America. The company operates a 52,000 square-foot micropropagation laboratory producing millions of plants annually across 1,000+ varieties, including exclusive patented and trademarked cultivars marketed under its Briggs Specialties sub-brand. Products are sold at multiple growth stages from plugs to finished containers, with year-round shipping.
Product overview
Briggs Nursery is a wholesale nursery and plant propagator offering a comprehensive range of starter plant products and finished container plants. The product portfolio centers on the Briggs Specialties sub-brand featuring exclusive patented and trademarked cultivars (ornamental grasses, shrubs, berries, bamboo, ferns, and trees), supported by micropropagation services from an in-house tissue culture laboratory. Products are sold at various growth stages including plugs (128-cell, 72-cell), liners (L2, L3, L4, 18-cell, quart rounds, square quarts), and finished containers (C1 through C7). Briggs ships year-round to growers, garden centers, and landscapers throughout North America. The company partners with hybridizers worldwide to introduce and market proprietary cultivars.
Differentiator
Problem solved
Functional benefit
Brands
- Quality That Grows: Corporate philosophy and quality assurance brand derived from the directive to start clean, stay clean, ensuring all key items used in the production process are free of pathogens or media that may host potential issues.
Products and services
- Plugs (128-Cell and 72-Cell) Young starter plants sold in flat sheets with individual cells, available in 128-cell and 72-cell configurations, suitable for growers finishing plants to market size. Sold in rectangular flats with a minimum of 4 flats per variety.
- Liners (L2, L3, L4, 18-Cell, QR, QT) Medium-to-larger starter plants sold in multiple formats: L2 (49 cells), L3 (36 cells, introduced 2019), L4 (25 separable cells), 18-Cell (large tree bands), QR (Quart Rounds, 16 pots), and QT (Square Quarts, 16 pots). Minimum 4 flats per variety. Used by wholesale growers to finish plants to container size for retail sale.
- Containers (C1 through C7) Finished plants in trade-sized pots ranging from C1 (1 gallon) through C7 (7 gallon), available for garden centers and landscapers. C1 ordered in blocks of 25; C2, C3, C5, C7, and C10 in blocks of 10. Significant increase in Emerald Green Arborvitae production in C5, C7, and C10 containers in 2021.
- Tissue Culture / Micropropagation Services Laboratory-based plant propagation using proprietary tissue culture techniques developed since 1965, executed in a 52,000 square-foot micropropagation laboratory. Produces millions of plants annually from over 1,000 varieties, ensuring disease-free plant material for commercial plant production and variety commercialization for plant hybridizers.
- Briggs Specialties (Exclusive Plant Introductions) Sub-brand of exclusive plant introductions and proprietary cultivars developed or licensed by Briggs Nursery, including ornamental grasses, shrubs, trees, and groundcovers with unique characteristics and trade protections (patents and plant patents). Includes award-winning cultivars such as Lime Zest, Mojo Berry, Cascade Sunburst, Cabernet Splash, Cascade Jewel, Perfume Princess, Fairy Magnolia, Velveteeny, Fragrant Valley, Bonfire, Goldstream, Scarlet Ovation, Winter Splash, Winter Fiesta, Holden's Red Rhododendron, and Fargesia rufa Hardy Clumping Bamboo.
Quantifiable outcome
- Plants shipped arrive in good condition with extra care in packaging
Companies that use Briggs Nursery
Customer profileSegments5 records
Ideal customer profiles5 records
Briggs Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Briggs Nursery partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PlantippcorePlantipp is the agent/representative for Mojo Berry® (Morus rotundiloba). Mojo Berry received the RHS Chelsea Plant of the Year 2017 and 2024 Farwest Retailers Choice Award through this partnership.
- Oregon State UniversitycoreOregon State University developed and introduced Cascade Jewel (Vaccinium ovatum) at the Oregon Agricultural Research Center in Corvallis, Oregon. Briggs Nursery produces and distributes this variety.
- Holden ArboretumcoreHolden Arboretum developed and selected Holden's™ Red Rhododendron for resistance to Phytophthora cinnamomi. Briggs Nursery produces and distributes this variety.
- Sidhu & Sons NurserycoreSidhu & Sons Nursery developed Fragrant Valley (Sarcococca humilis) and discovered Velveteeny™ (Cotinus coggygria). The Sidhu family acquired Briggs Nursery in 2013.
- Mark JuryminorMark Jury is the breeder of Perfume Princess™ (Daphne x), which won 2016 Plant of the Year in Australia. Briggs produces and distributes this variety.
- Vance HooperminorVance Hooper bred Magnolia 'Genie' (PP#20,748). Briggs produces and distributes this variety.
- Hokuto TakajiminorHokuto Takaji developed Winter Fiesta™ (Gaultheria procumbens). Briggs produces and distributes this variety.
- Greg JoyceminorGreg Joyce bred ReJoyce™ Leucothoe (PP#30,821). Briggs produces and distributes this variety.
- Van Son & Koot B.V.minorVan Son & Koot B.V. developed Red Candy (Vaccinium vitis-idaea). Briggs produces and distributes this variety.
- University of MinnesotacoreUniversity of Minnesota developed Golden Sunset™ Indian Grass (Sorghastrum nutans). Briggs produces and distributes this variety.
- Peace Tree FarmminorPeace Tree Farm developed Fignomenal® Fig (Ficus carica). Briggs produces and distributes this variety.
- Washington State University (WSU)coreIn 1965, Bruce Briggs developed the protocol for tissue culture propagation in conjunction with WSU, establishing Briggs' leadership in micropropagation.
Scale indicators7 records
Recent moves10 records
Expansion highlights7 records
Briggs Nursery competitors and assessment
Company assessmentDirect peers
- Bailey Nurseries: Large Minnesota-based wholesale grower producing liners, container stock, and branded genetics (Endless Summer hydrangeas, First Editions). Comparable as a multi-generation wholesale nursery with branded plant introductions and broad North American distribution.
- Monrovia Nursery Company: Major West Coast wholesale nursery known for branded, hand-pruned container plants sold through independent garden centers. Overlaps directly with Briggs' container and garden-center channel and its focus on premium, branded genetics.
- EuroAmerican Propagators: Southern California wholesale grower of proprietary and branded ornamentals sold to garden centers and landscape professionals. Comparable as a wholesale nursery focused on patented, branded container plants and unique genetics.
- Proven Winners (Spring Meadow Nursery): Branded plant cooperative and wholesale propagator of shrubs, perennials, and annuals. Comparable through its licensed genetics model, wholesale grower channel, and emphasis on branded, patent-protected introductions.
- Sidhu & Sons Nursery (Canada): British Columbia-based wholesale nursery and the Sidhu family's Canadian operation that acquired Briggs in 2013. Direct sibling entity with overlapping liner/container production, tissue culture expertise, and Pacific Northwest grower customer base.
- Star Roses and Plants (Conard-Pyle): Wholesale propagator and introducer of branded ornamentals including Knock Out roses and Bushel and Berry small fruits. Comparable as a breeder-licensee that introduces and distributes patented cultivars to grower and garden-center channels.
- Skagit Horticulture: Pacific Northwest wholesale grower producing liners, plugs, and finished containers for growers and garden centers across North America. Direct regional peer based on similar product mix, TC/cutting propagation, and grower customer base.
Broad incumbents
- Dümmen Orange: Global breeder and producer of ornamental plants and cut flowers with extensive TC propagation capacity. Overlaps with Briggs in tissue-cultured ornamentals and breeder-licensed genetics but operates at significantly larger global scale.
- Hines Horticulture: Large national wholesale nursery producing a wide range of container ornamentals for big-box and independent retailers. Comparable at the wholesale-container and grower-channel level but at much larger scale and broader geographic footprint.
- Syngenta Flowers: Large global ornamentals business producing seed and vegetative varieties through broad breeder and propagator networks. Adjacent incumbent with overlapping wholesale channels and a comparable focus on protected, licensed genetics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Briggs Nursery social profiles
Digital presenceBriggs Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briggs Nursery leadership team
Management profileNumber of profiles
Profiles5 records
Briggs Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briggs Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briggs Nursery
What does Briggs Nursery do?
Briggs Nursery is a wholesale nursery and plant propagator that produces and sells starter plants (plugs and liners), finished container plants, and tissue culture micropropagation services to commercial growers, garden centers, and landscapers across North America. The company operates a 52,000 square-foot micropropagation laboratory producing millions of plants annually across 1,000+ varieties, including exclusive patented and trademarked cultivars marketed under its Briggs Specialties sub-brand. Products are sold at multiple growth stages from plugs to finished containers, with year-round shipping.
Is Briggs Nursery a public or private company?
Briggs Nursery is a private company. It is classified as family owned and is currently operating.
When was Briggs Nursery founded?
Briggs Nursery was founded in 1912. It employs 51 to 100 people.
Where is Briggs Nursery based?
Briggs Nursery is headquartered in Elma, United States, in the North America region.
How does Briggs Nursery make money?
One revenue line is on record: plant Material Sales (Liners, Plugs, Containers).
Who are Briggs Nursery's main competitors?
Direct peers on record are Bailey Nurseries, Monrovia Nursery Company, EuroAmerican Propagators, Proven Winners (Spring Meadow Nursery), Sidhu & Sons Nursery (Canada), Star Roses and Plants (Conard-Pyle) and Skagit Horticulture. Broad incumbents are Dümmen Orange, Hines Horticulture and Syngenta Flowers.
Does Briggs Nursery have an API?
No public API is recorded for Briggs Nursery.
What industry is Briggs Nursery in?
Briggs Nursery's product category is Wholesale Plant Nursery and Propagation. Its primary akta.pro industry code is AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture), with a secondary code of AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses). Its NAICS code is 111421 and its SIC code is 100.