Van Son & Koot
Van Son & Koot is a privately held Dutch potted garden plant nursery operating 24 production sites in the Netherlands and abroad. It supplies commercial buyers, garden centers, and retailers under the Botanic Friends brand via its own B2B webshop, the Floriday marketplace, and a direct field sales team.
- Company typePrivate
- Founded1999
- HeadquartersKaatsheuvel, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Son & Koot does
Van Son & Koot B.V. is a privately held Dutch ornamental plant nursery that grows and supplies potted garden plants (tuinplanten in pot) under the Botanic Friends brand. Founded in 1999 and headquartered in Kaatsheuvel, Netherlands, the company operates a network of 24 production locations in the Netherlands and abroad, with a secondary site in Bleiswijk. The company describes itself as a 'DREAMTEAM' of 60+ employees (firmographics indicate a 101-250 range), operating under the cao open teelten collective labor agreement.
The company sells exclusively through B2B channels: a proprietary Botanic Friends e-commerce webshop (botanicfriends.com), the Floriday digital wholesale marketplace for the horticulture industry, and a direct field sales organization led by a Head of Field Sales (Hoofd Verkoop Buitendienst). Its target customers are commercial buyers, garden centers, and retailers sourcing consistently grown, potted garden plants. The firm markets additional brands beyond Botanic Friends (referenced as 'Andere merken') and offers marketing support services to its business partners. Distribution is regional, with the company claiming a global footprint via the 24 international locations.
No proprietary technology, AI/ML capabilities, patents, certifications, or external funding are disclosed. The business is self-described as independent and family-held, with a values-driven culture emphasizing innovation, sustainability, and employee development. Recruitment activity is ongoing across operations, logistics, IT (Application Manager), and commercial leadership roles, indicating continued investment in capacity and systems.
Van Son & Koot firmographics
Firmographics- Name
- Van Son & Koot
- Legal name
- Van Son & Koot
- Website
- https://werkenbijvansonenkoot.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Van Son & Koot is a privately held Dutch potted garden plant nursery operating 24 production sites in the Netherlands and abroad. It supplies commercial buyers, garden centers, and retailers under the Botanic Friends brand via its own B2B webshop, the Floriday marketplace, and a direct field sales team.
- Ownership category
- akta.pro rank
Van Son & Koot industry classification
Industry- Product category
- Ornamental Plant Nursery
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
Keywords
Where Van Son & Koot is headquartered
LocationHeadquarters
- HQ city
- Kaatsheuvel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Van Son & Koot business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Wholesale plant nursery sales: Van Son & Koot operates as a successful nursery of potted garden plants (kwekerij van tuinplanten in pot), selling its plants through B2B channels including its own Botanic Friends webshop and the Floriday digital marketplace platform. Revenue is generated through wholesale commercial transactions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Van Son & Koot product offering
Product offeringCore offering
Van Son & Koot grows and wholesale-supplies potted garden plants (tuinplanten in pot) under the Botanic Friends brand and other sub-brands, operating 24 production locations in the Netherlands and abroad. Its plants are sold to commercial buyers, garden centers, and retailers through its own B2B webshop and the Floriday digital marketplace. The company also offers marketing support services to its business partners as part of its portfolio.
Product overview
Van Son & Koot is a potted garden plant nursery operating under the 'Botanic Friends' brand. The company grows garden plants in pots across 24 locations in the Netherlands and abroad, with headquarters in Kaatsheuvel. The core product offering consists of ornamental potted plants sold through B2B channels via the Botanic Friends platform and webshop. The company also mentions other brands in their portfolio and provides marketing support services to their business partners.
Differentiator
Problem solved
Functional benefit
Brands
- Botanic Friends: The main brand under which Van Son & Koot operates, positioning itself as 'Your Botanic Friends' - emphasizing community, teamwork, and shared passion for plants.
Products and services
- Botanic Friends potted garden plants Primary wholesale offering of potted garden plants (tuinplanten in pot) grown across Van Son & Koot's 24 production locations and sold B2B under the Botanic Friends brand via the company's own webshop and the Floriday marketplace to commercial buyers, garden centers, and retailers.
- Other plant brands (Andere merken) Secondary wholesale plant brands offered alongside Botanic Friends under the Van Son & Koot umbrella, supplying potted garden plants to B2B commercial buyers, garden centers, and retailers.
- Marketing support for business partners Marketing support service provided to Van Son & Koot's wholesale customers and partners to help them promote the plants supplied by the nursery.
Companies that use Van Son & Koot
Customer profileSegments1 record
Ideal customer profiles1 record
Van Son & Koot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van Son & Koot partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Van Son & Koot competitors and assessment
Company assessmentDirect peers
- Royal van Zanten: Dutch breeder and grower of potted plants, cut flowers, and chrysanthemums with significant international footprint. Comparable as a Dutch potted-plant producer serving B2B buyers across Europe and beyond.
- Beekenkamp Group: Dutch family-owned nursery group producing ornamental potted plants, bedding plants, and chrysanthemums across multiple sites. Direct competitor in finished potted plant production and B2B supply to European retail and garden center channels.
- KP Holland: Dutch potted plant grower specializing in flowering houseplants and patio plants. Closely comparable in product category (potted ornamental plants), B2B distribution to retail buyers, and Dutch-based family-grower profile.
- Florensis: Dutch propagator and producer of young and finished ornamental plants. Comparable in potted ornamental plant production and B2B sales to garden centers, retailers, and growers across Europe.
- Hilverda Group: Dutch ornamental plant breeder and producer focused on potted and cut flowers. Comparable in producing and supplying finished ornamental plants to B2B buyers in the European horticultural supply chain.
- Westhoff: German-based breeder and producer of potted and bedding plants serving European B2B buyers. Comparable in producing potted ornamental plants and serving garden center and retail customers.
Broad incumbents
- Dümmen Orange: Global leader in ornamental plant breeding and propagation with a broad portfolio across cut flowers, potted plants, and bedding plants. Larger incumbent operating across the same Dutch potted plant category but at significantly greater scale.
- Syngenta Flowers: Global ornamental seed and young plant business with a portfolio spanning potted and bedding plants. Larger incumbent in the same ornamental plant category, though weighted toward seed/breeding rather than finished production.
Others
- Plantion: Dutch horticultural cooperative and digital marketplace for flowers and plants. Not a direct competitor but an important channel and ecosystem participant for Dutch growers selling potted plants into the B2B market.
Emerging players
- Armada Young Plants: Dutch young plant producer for potted and bedding ornamentals. Adjacent peer at an earlier stage of integration in the ornamental supply chain, serving comparable B2B grower and retail customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Van Son & Koot social profiles
Digital presenceVan Son & Koot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Son & Koot leadership team
Management profileNumber of profiles
Van Son & Koot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Son & Koot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Son & Koot
What does Van Son & Koot do?
Van Son & Koot grows and wholesale-supplies potted garden plants (tuinplanten in pot) under the Botanic Friends brand and other sub-brands, operating 24 production locations in the Netherlands and abroad. Its plants are sold to commercial buyers, garden centers, and retailers through its own B2B webshop and the Floriday digital marketplace. The company also offers marketing support services to its business partners as part of its portfolio.
Is Van Son & Koot a public or private company?
Van Son & Koot is a private company. It is classified as family owned and is currently operating.
When was Van Son & Koot founded?
Van Son & Koot was founded in 1999. It employs 101 to 250 people.
Where is Van Son & Koot based?
Van Son & Koot is headquartered in Kaatsheuvel, Netherlands, in the Europe region.
How does Van Son & Koot make money?
One revenue line is on record: wholesale plant nursery sales.
Who are Van Son & Koot's main competitors?
Direct peers on record are Royal van Zanten, Beekenkamp Group, KP Holland, Florensis, Hilverda Group and Westhoff. Broad incumbents are Dümmen Orange and Syngenta Flowers. Plantion is listed as an others. Armada Young Plants is listed as an emerging player.
Does Van Son & Koot have an API?
No public API is recorded for Van Son & Koot.
What industry is Van Son & Koot in?
Van Son & Koot's product category is Ornamental Plant Nursery. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses). Its NAICS code is 1114 and its SIC code is 100.