McSport
McSport is a FIFA-licensed international football match organizer founded in 2014, serving national federations, professional clubs, and Olympic committees with end-to-end event services including training camps, international matches, tournaments, and TV rights distribution across six continents.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What McSport does
McSport is a privately held, FIFA-licensed international football match organizer founded in 2014 by CEO Youssef McSport, who personally holds the FIFA Match Agent license. The company brokers and delivers end-to-end event services for national football federations, professional clubs, Olympic committees, and futsal organizations, organized around four core service lines: Training Camps (accommodation, ground transportation, training facilities, friendly match coordination), International Matches (opponent selection, stadium logistics, ticketing, broadcasting, sponsorship, referee coordination), Cups & Tournaments (format design, team intermediation, multi-team operational coordination), and Events Promoting (TV rights distribution across 400+ claimed stations, TV production coordination, digital advertising, influencer marketing, fan zone activation). McSport has executed 5,000+ international matches and 350+ tournaments across 6 continents (Europe, Africa, Asia, North America, South America, Oceania) using a network of subsidiaries and local specialists.
The business model is project-based professional services: each engagement is custom-scoped and quoted, with no public pricing tiers and no self-service channels. McSport has no disclosed funding, no parent company, and operates as a founder-controlled entity under EU law. Go-to-market is direct enterprise sales to federation and club decision-makers, supplemented by a website, Google AdWords, and Facebook remarketing. The company's primary customers are national A-teams, youth national teams, Olympic teams, and professional clubs (with named references including FC Barcelona, Sevilla FC, Canada, Egypt, and Morocco national teams); notable recent work includes Paris 2024 Olympic preparation for 10 national teams across 10 French municipalities. Technical infrastructure is minimal: standard web analytics, paid advertising, and marketing integrations (Google Ads, Meta), with no disclosed AI/ML capabilities, APIs, or proprietary platform. The core moat rests on the FIFA license, founder relationships, and a multi-continent network of venues, federations, and clubs built over 11 years.
McSport firmographics
Firmographics- Name
- McSport
- Legal name
- McSport
- Website
- https://mcsport.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McSport is a FIFA-licensed international football match organizer founded in 2014, serving national federations, professional clubs, and Olympic committees with end-to-end event services including training camps, international matches, tournaments, and TV rights distribution across six continents.
- Ownership category
- akta.pro rank
McSport industry classification
Industry- Product category
- Sports Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- akta.pro primary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
Keywords
Where McSport is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
McSport business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Match Organization Services: McSport generates revenue by organizing international friendly matches for national teams and professional clubs. Services include opponent selection, venue booking, stadium logistics, ticketing, broadcasting coordination, and full event management from planning through post-event analysis.
- Training Camp Services: Comprehensive training camp organization including accommodation booking, ground transportation, training ground facilities, team-building activities, and training match coordination with opposing teams.
- Tournament Organization: Organizing football tournaments for national and youth teams, including format design, venue management, and operational coordination across multiple teams.
- Events Promoting and Marketing: Event marketing, sponsorship sales, TV rights distribution, media relations, ticketing visuals, and fan experience management for sporting events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
McSport product offering
Product offeringCore offering
McSport is a FIFA-licensed international football event organizer that plans and delivers international friendly matches, training camps, and tournaments for national football teams and professional clubs. Services span opponent selection, venue and stadium booking, travel and accommodation logistics, ticketing, broadcasting and TV production coordination, sponsorship and marketing rights management, and on-the-ground event operations across six continents.
Product overview
McSport is a FIFA-licensed international football organization offering a comprehensive suite of event management services. The core offerings include Training Camps (accommodation, transportation, training facilities, team building), International Matches (full match organization from opponent selection to broadcast), Cups & Tournaments (tournament organization and intermediation), and Events Promoting (marketing, TV rights, production, digital advertising). The company operates as a single unified service portfolio rather than a modular software platform, providing end-to-end solutions for national teams and professional clubs seeking international preparation and competition opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Camps Comprehensive training camp organization services for national teams and professional clubs across Asia Pacific, Middle East, Europe, and Africa, including accommodation booking, ground transportation, training match coordination, and team-building activities.
- International Matches Full-service international football match organization for clubs and national teams, including opponent selection, stadium logistics, broadcasting, ticketing, sponsorship, and referee coordination.
- Cups & Tournaments Tournament organization services for senior and youth teams across various formats in Asia, Europe, and Africa, including intermediation to recruit teams for existing tournaments.
- Events Promoting Comprehensive event marketing services including influencer marketing, TV rights distribution, TV production coordination, digital advertising on Meta/Google/TikTok, fan zone activation, and performance analytics.
Quantifiable outcome
- Successfully organized 5,000+ international football matches worldwide
- +2 more outcomes
Companies that use McSport
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
McSport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
McSport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various French City Municipalities (Le Mans, Toulon, Fréjus, Hagetmau, Dardilly, Villefranche-sur-Saône, St Paul les Dax, Anglet, Pégomas, Bayonne)coreMcSport partnered with 10 French cities for the Paris 2024 Olympic preparation of 10 Men's National Olympic Teams. These cities hosted training camps and friendly matches across various locations in France, providing facilities, accommodations, and local support for teams including Morocco, France, USA, Uzbekistan, Egypt, Iraq, Ukraine, New Zealand, Paraguay, and Dominican Republic.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
McSport competitors and assessment
Company assessmentBroad incumbents
- CAA Sports: Sports division of Creative Artists Agency; provides sports marketing, event management, and consulting. Overlaps with McSport in football event services but operates at a larger scale with broader talent representation.
- IMG (Endeavor): Global sports and entertainment giant (parent of Sportfive). Operates at much larger scale than McSport across sports event management, media rights, and athlete representation; directly competes for major football federation contracts.
- Pitch International: UK-based sports marketing and PR agency with football focus. Competes with McSport in football event marketing, communications, and international match promotion services.
- Octagon: Global sports marketing agency owned by IPG. Provides broader sports marketing, event management, and consulting services including football clients. Larger and more diversified than McSport but overlaps in event organization and marketing.
Direct peers
- Infront Sports & Media: Global sports marketing company (Wanda Group-owned) with strong football portfolio including FIFA, AFC, and European federation partnerships. Competes with McSport in football event marketing, media rights distribution, and international match services.
- Kentaro: French-based football-specialized sports marketing agency. Competes with McSport in international football event organization, marketing, and consulting services across European and African markets.
- Sportfive: Global sports marketing company (now part of Endeavor/IMG) that operates extensively in football, including FIFA-aligned event organization, marketing rights, and international match coordination. Directly competes with McSport in football event organization and rights services.
- Relevent Sports: US-based sports marketing and event management company known for organizing international football exhibition matches (e.g., El Clásico Miami, Miami GP). Directly competes with McSport in arranging international friendly matches and football event promotion.
Emerging players
- Two Circles: Data-driven sports marketing agency with growing football client base. Emerging player in sports marketing with focus on analytics and fan engagement; partial overlap with McSport's events marketing sub-service.
Regional players
- TEAM Marketing: Swiss-based sports marketing company with deep UEFA partnership history. Primarily European-focused sports marketing and event services; comparable to McSport in event marketing but geographically narrower.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
McSport social profiles
Digital presenceMcSport compliance and trust
Trust signalCompliance2 records
McSport financial estimates
Financial estimateRevenue estimate
Valuation estimate
McSport leadership team
Management profileNumber of profiles
Profiles1 record
McSport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McSport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McSport
What does McSport do?
McSport is a FIFA-licensed international football event organizer that plans and delivers international friendly matches, training camps, and tournaments for national football teams and professional clubs. Services span opponent selection, venue and stadium booking, travel and accommodation logistics, ticketing, broadcasting and TV production coordination, sponsorship and marketing rights management, and on-the-ground event operations across six continents.
Is McSport a public or private company?
McSport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McSport founded?
McSport was founded in 2014. It employs 11 to 50 people.
Where is McSport based?
McSport is headquartered in Paris, France, in the Europe region.
How does McSport make money?
Four revenue lines are on record. Match Organization Services are the primary driver. The others are training Camp Services, tournament Organization and events Promoting and Marketing.
Who are McSport's main competitors?
Broad incumbents on record are CAA Sports, IMG (Endeavor), Pitch International and Octagon. Direct peers are Infront Sports & Media, Kentaro, Sportfive and Relevent Sports. Two Circles is listed as an emerging player. TEAM Marketing is listed as a regional player.
Does McSport have an API?
No public API is recorded for McSport.
What industry is McSport in?
McSport's product category is Sports Event Management Services. Its primary akta.pro industry code is MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters). Its NAICS code is 7113.