ServiceERP
ServiceERP GmbH is a German ERP vendor (Wietmarschen) that develops the L3 merchandise management platform, WinFibu accounting, and Agrar Spezial modules for medium-sized production and trading companies, with a vertical specialization in agricultural trade, mills, and feed producers across the DACH region.
- Company typePrivate
- Founded2021
- HeadquartersLohne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ServiceERP does
ServiceERP GmbH is a German software vendor headquartered in Wietmarschen (Emsland), founded in October 2021 through a management buyout by Andreas Kurk and Martin Helmig and operating as part of the Cultura Technologies group. The company develops and distributes the L3 merchandise management and ERP platform, together with the WinFibu financial accounting module, the Agrar Spezial vertical extensions, the L3-Connect RESTful integration API, an L3 POS system compliant with German KassenSichV regulations, and a mobile app suite (L3 go! for field sales, L3 Lager-App for warehouse, Customer Link for end customers). The technology is a modular, database-driven system covering purchasing, production, CRM, logistics, sales, and accounting, with native EDI and logistics interfaces (UPS, DHL), German tax and banking compliance (ELSTER, CAMT53, SEPA), and a central shared database enabling cross-module workflows.
The platform targets medium-sized production and trading companies in the DACH region, with a primary vertical specialization in agricultural trade, mills, seed and feed producers, brokers, and route-trading operations. ServiceERP differentiates through 25+ years of accumulated domain features (raw materials receipt with quantity/value deductions, professional contract management, route trading, broker module, laboratory book, and scale integration via L3-Connect), direct sales relationships, and a network of integration partners including Bitzer Wiegetechnik and DOCBOX.
The business model combines perpetual software licenses with subscription alternatives (software rental and annual maintenance contracts), recurring managed hosting delivered jointly with IT partners (Wocken-IT, Venta-IT, IT-Risch), tiered support hotlines, remote maintenance, and professional services for custom modifications and training. Revenue is generated via direct enterprise field sales to mid-market customers in Germany, supported by an inbound website funnel, a customer self-service portal (portal.service-erp.de), and an Atlassian-based helpdesk. Named customer references span agricultural trading, animal feed production, scale technology, organic products, and an agricultural trade association.
ServiceERP firmographics
Firmographics- Name
- ServiceERP
- Legal name
- ServiceERP GmbH
- Website
- https://service-erp.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ServiceERP GmbH is a German ERP vendor (Wietmarschen) that develops the L3 merchandise management platform, WinFibu accounting, and Agrar Spezial modules for medium-sized production and trading companies, with a vertical specialization in agricultural trade, mills, and feed producers across the DACH region.
- Ownership category
- akta.pro rank
ServiceERP industry classification
Industry- Product category
- ERP Software for Agricultural and Mid-Market Trading Companies
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
Keywords
Where ServiceERP is headquartered
LocationHeadquarters
- HQ city
- Lohne
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ServiceERP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- L3 ERP Software Licenses: L3 merchandise management and ERP software is offered as a licensed product, with options for software rental as an alternative to outright purchase. The company also offers special contractual conditions for software maintenance.
- WinFibu Financial Accounting Software: WinFibu financial accounting module offered as an integrated component of the L3 ecosystem, accessible through the same database. Can also be used independently.
- Support & Maintenance Services: The company offers tiered support including L3 support hotline, FiBu support hotline, remote maintenance, and a dedicated support team. Professional services for custom software modifications are also offered beyond standard maintenance contracts.
- Managed Hosting: Server hosting services provided in partnership with IT partners (Wocken-IT, Venta-IT, IT-Risch), where server, database, VPN, and Microsoft Office programs are included as part of L3.
- Training, Seminars & Documentation: ServiceERP provides further training, courses, and seminars to customers. Free access to all information materials and documentation is provided to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Software Purchase (One-time License) |
| Subscription | Multi-year contract | Software Rental (Subscription) |
| Subscription | Annual | Software Maintenance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ServiceERP product offering
Product offeringCore offering
ServiceERP develops and sells the L3 merchandise management and ERP software, a database-driven, modular system covering purchasing, production, customer data management, logistics, sales, and financial accounting (via WinFibu) for medium-sized production and trading companies, with a strong specialization in the agricultural sector (Agrar Spezial modules). The platform is complemented by mobile apps (L3 go!, L3 Lager-App, Customer Link), a TSE-compliant POS system, and the L3-Connect RESTful API for integration with external systems such as scales, logistics providers, web stores, banking, and document management.
Product overview
ServiceERP offers a platform-plus-modules ERP architecture centered on the L3 merchandise management and ERP software. The core L3 platform integrates merchandise management, CRM, logistics, and financial accounting for medium-sized production and trading companies with a focus on the agricultural sector. The product portfolio includes the L3 core ERP, L3 mobile apps (L3 go! App for sales, L3 Lager-App for warehouse, Customer Link for customer engagement), WinFibu financial accounting, L3-Connect API for integrations, and specialized agricultural modules including contract management, route trading, broker module, laboratory book, scale connection, and raw materials receipt. The L3 POS system provides retail point-of-sale capabilities. All products share a central database enabling seamless data flow across the integrated ServiceERP system.
Differentiator
Problem solved
Functional benefit
Brands
- L3: Warenwirtschafts- und ERP Software L3 - merchandise management and ERP software developed specifically for medium-sized companies with over 25 years of industry experience
- WinFibu
- Agrar Spezial
- L3-App
Quantifiable outcome
- Customers report using L3 for over 10 years with continued satisfaction (Vollmer Verwaltungs-GmbH, 10+ years; Maus & Co GmbH, since 2007)
- +2 more outcomes
Companies that use ServiceERP
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
ServiceERP technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature6 records
ServiceERP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cultura Technologies LLCcoreCultura Technologies LLC is the parent company of ServiceERP. In mid-2021, ServiceERP was established as part of Cultura Technologies through a management buyout by Andreas Kurk and Martin Helmig. Cultura Technologies brings together people, companies, and technologies focused on building a successful and resilient agri-food system. ServiceERP operates under the Cultura group with access to the resources and international reach of the parent company.
- heyData GmbHminorheyData GmbH provides data protection officer services to ServiceERP and also provides a data protection seal on the ServiceERP website. heyData is headquartered at Schützenstraße 5, 10117 Berlin, Germany.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
ServiceERP competitors and assessment
Company assessmentDirect peers
- Weclapp: Cloud-native ERP platform for German SMEs covering merchandise management, CRM, accounting, and project workflows. Directly comparable target customer (German Mittelstand) and overlapping functional scope with L3, but with a modern SaaS delivery model that contrasts with ServiceERP's on-premise/hosted approach.
- 365FarmNet: Agricultural management platform from a CLAAS/GIMA-led initiative providing farm and trader ERP-adjacent software. Compares to ServiceERP as a specialized agricultural vertical software provider serving German/European agricultural businesses.
- Lexware (Lexoffice): German SME accounting and ERP software from Lexware/lexoffice, comparable to ServiceERP's WinFibu and L3 financial workflows. Targets the same Mittelstand customer base with a stronger cloud brand recognition in Germany.
- Land-Data: Specialized agricultural ERP and business management software vendor serving German agricultural cooperatives, traders, and producers. The closest direct vertical competitor to ServiceERP's Agrar Spezial modules within the German agricultural SME segment.
Broad incumbents
- proALPHA: Established mid-market ERP vendor headquartered in Germany serving production, trading, and service companies with a similar customer profile. Comparable to ServiceERP in target market (German Mittelstand) but operates at much greater scale and breadth.
- Sage: Global ERP/accounting vendor with significant German SME presence (Sage 50, Sage Business Cloud, Sage 100). Competes broadly with ServiceERP for the same medium-sized German trading and production customers, but as a much larger, multi-country incumbent with broader portfolio and cloud-first strategy.
- SAP Business One: SAP's ERP offering for small and mid-sized businesses, frequently deployed in German Mittelstand companies including agricultural trading. A broad incumbent with global reach competing for the same agricultural SME segment that ServiceERP specializes in.
- Microsoft Dynamics 365 Business Central: Cloud ERP from Microsoft widely adopted by German SMEs and mid-market companies for financials, supply chain, and operations. Overlaps with L3's functional scope but is a much larger, general-purpose platform competing for the same customers ServiceERP targets.
Emerging players
- agro IT Solutions: Niche agricultural software and ERP specialist serving German agricultural trading and production SMEs. Comparable vertical focus to ServiceERP but at a smaller scale with overlapping target customers in the German agricultural Mittelstand.
Others
- DATEV: Dominant German tax/accounting software and infrastructure provider whose systems ServiceERP integrates with (WinFibu ↔ DATEV). Comparable as an ecosystem participant enabling ServiceERP's accounting workflows rather than a direct ERP competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ServiceERP social profiles
Digital presenceServiceERP compliance and trust
Trust signalCompliance2 records
ServiceERP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceERP leadership team
Management profileNumber of profiles
ServiceERP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceERP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceERP
What does ServiceERP do?
ServiceERP develops and sells the L3 merchandise management and ERP software, a database-driven, modular system covering purchasing, production, customer data management, logistics, sales, and financial accounting (via WinFibu) for medium-sized production and trading companies, with a strong specialization in the agricultural sector (Agrar Spezial modules). The platform is complemented by mobile apps (L3 go!, L3 Lager-App, Customer Link), a TSE-compliant POS system, and the L3-Connect RESTful API for integration with external systems such as scales, logistics providers, web stores, banking, and document management.
Is ServiceERP a public or private company?
ServiceERP is a private company. It is currently operating.
When was ServiceERP founded?
ServiceERP was founded in 2021. It employs 11 to 50 people.
Where is ServiceERP based?
ServiceERP is headquartered in Lohne, Germany, in the Europe region.
How does ServiceERP make money?
Five revenue lines are on record. L3 ERP Software Licenses are the primary driver. The others are winFibu Financial Accounting Software, support & Maintenance Services, managed Hosting and training, Seminars & Documentation.
Who are ServiceERP's main competitors?
Direct peers on record are Weclapp, 365FarmNet, Lexware (Lexoffice) and Land-Data. Broad incumbents are proALPHA, Sage, SAP Business One and Microsoft Dynamics 365 Business Central. agro IT Solutions is listed as an emerging player. DATEV is listed as an others.
Does ServiceERP have an API?
Yes. L3-Connect is a RESTful API module that allows external systems to securely connect to L3 ERP software. It enables integration of external systems such as the L3 app, scale systems, and web stores without developing extensive interfaces. The RESTful API communicates via modern REST API communication, enabling seamless data exchange. Developer documentation is at handbuch.service-erp.de.
What industry is ServiceERP in?
ServiceERP's product category is ERP Software for Agricultural and Mid-Market Trading Companies. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects). Its NAICS code is 541511 and its SIC code is 7372.