Agro - IT

What Agro - IT does

Agro IT is a private, family-owned Dutch software company founded in 1984 and headquartered in Barneveld, Netherlands. It develops and delivers branch-specific administrative and logistics software for service companies operating in agricultural contracting (agrarisch loonbedrijf), civil engineering (grond-, weg- en waterbouw), agricultural mechanization (landbouwmechanisatie), garden and park services, manure transport, machine rental, milk and stable equipment, and materials/internal transport. The platform is modular — core packages include Equipment Pro, LBPAK, FIPAK, RVDM Online, VHPAK, and MBPAK PRO, with add-on modules covering planning (PlanPro/PlanPro+), workshop management, warehouse management, purchasing, electronic invoicing (UBL via Peppol), weighbridge integration (Pfister and Precia Molen), Microsoft Exchange integration, and a management dashboard. Field and workshop operations are supported by three mobile apps launched in April 2025 — MooiWerk (field workers), ServiceWerk (mechanics), and rVDM (manure drivers).

Name

Agro - IT

Legal name

Agro IT

Website

https://agro-it.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Agro IT, founded in 1984 in Barneveld, Netherlands, provides branch-specific administrative, logistics, and mobile software for Dutch service companies across agricultural contracting, mechanization, civil engineering, garden and park, manure transport, and equipment rental, serving 650+ customers.

Ownership category

akta.pro rank

Product category

Vertical Enterprise Software for Agricultural Services

NAICS

Software Publishers (51321), Support Activities for Crop Production (11511)

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Agricultural contracting software
• Branch-specific ERP
• Work order management
• Manure transport registration
• Equipment rental software

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Sale of branch-specific software packages (LBPAK, Equipment Pro, VHPAK, RVDM Online, FIPAK) with annual maintenance agreements covering updates and support.
2. Training Services: Classroom training programs for Equipment Pro and Agro IT software users, offered in small groups at their Barneveld facility. Prices range from 449-599 EUR per person.
3. Support and Maintenance Contracts: Maintenance agreements (onderhoudsovereenkomst) providing latest software versions for annual fee. Support agreements (supportovereenkomst) for technical assistance.
4. Implementation and Consulting: Implementation services with structured plans executed by consultants. Data conversion services for migrating from legacy systems. On-site and remote consultancy available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Agro IT develops, sells and supports branch-specific enterprise software for service companies in the Dutch agricultural sector and related industries. Its portfolio includes dedicated packages for agricultural contracting, civil engineering, agricultural mechanization, garden and park, manure transport, machine rental, milking/stable equipment, and materials/internal transport, complemented by mobile apps for field workers, mechanics, and manure transport drivers, plus integrations with regulatory bodies such as NVWA, RVO and Peppol.

Product overview

Agro IT is a branch-specific enterprise software provider offering a unified platform with modular architecture targeting service companies in the agricultural sector and related industries. The core platform encompasses administrative, logistical, and financial management capabilities, supplemented by mobile applications (MooiWerk, ServiceWerk, rVDM) and specialized modules. Key products include Equipment Pro for agricultural mechanization, LBPAK for earthworks and contracting, RVDM Online for manure transport registration, MBPAK PRO/VHPAK for rental businesses, and FIPAK for financial processing. The platform operates across office, mobile, and cloud environments with add-on modules for planning (PlanPro/PlanPro+), workshop management, warehouse management, purchasing, reporting dashboards, and integrations with regulatory systems (NVWA/E-cert), weighbridges, and electronic invoicing.

Differentiator

Problem solved

Functional benefit

Brands

• MooiWerk: App for field personnel on machines with task management and photo reporting capabilities.
• ServiceWerk
• rVDM
• LBPAK
• LBPAK
• VHPAK
• FIPAK
• RVDM Online

Products and services

• Equipment Pro Software suite for agricultural machinery businesses covering administration, sales, workshop management, maintenance registration and chain integrations with parts suppliers.
• LBPAK Administrative software package for agricultural contracting and ground/road/water construction (GWW) businesses, covering work order registration, time tracking, project administration, invoicing and RAW specifications.
• FIPAK

Quantifiable outcome

• More than 650 companies use Agro IT software
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Five Material Producers and Parts SupplierscoreTechnology or Integration · 1 March 2021Chain integrations with five known material producers and parts suppliers, integrated into Suites within Equipment Pro. Enables users to purchase efficiently, timely and correctly.
• Peppol AuthoritycoreTechnology or IntegrationGovernment-supported Peppol network for electronic invoice delivery. Agro IT's UBL E-invoicing module sends invoices via Peppol Authority network for compliance with government e-invoicing requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AFAS Software: Large Dutch ERP/payroll vendor serving Dutch SMEs across many industries. Competes for the same Dutch agricultural service customers but offers a horizontal product rather than Agro IT's branch-specific depth.
• Exact (Exact Online): Major Dutch-origin accounting/ERP platform widely used by Dutch SMBs including agricultural service companies. Mentioned by Agro IT as a legacy system it converts data from, signaling competitive overlap.
• Unit4: Global ERP vendor with strong Dutch roots and a presence in agricultural services and mid-market segments. Agro IT explicitly lists Unit4 in its legacy data conversion list, indicating competitive history.
• Visma: Nordic-origin software group with a Dutch footprint (Visma | Raet, Visma | yuki) offering accounting/ERP to Dutch SMBs. Competes for the same Dutch SME customers with horizontal products.
• Wolters Kluwer: Dutch compliance/accounting/ERP software group serving professionals and businesses in regulated industries. Adjacent competitor for compliance-heavy workflows in agricultural services.

Direct peers

• Mprise Agriware: Dutch vertical ERP for horticulture and agriculture, including greenhouse operations and fresh produce chains. Most direct vertical-ag-software comparable in the Netherlands.

Emerging players

• Agriplace: Dutch ag-tech SaaS focused on sustainability, supplier compliance and certification data for agri-supply chains. Overlaps with Agro IT on regulatory compliance workflows but targets a different buyer.
• Agworld: Australia-origin farm management SaaS expanding into European markets. Provides recordkeeping and planning for farms and ag service providers; potential cloud-native competitor targeting Dutch agricultural contractors.
• 30MHz: Dutch ag-tech platform providing IoT/sensor data and dashboards for horticulture and agriculture. Adjacent to Agro IT's management dashboard offering with a more analytics/sensor-focused angle.
• Rometron: Dutch precision-agriculture hardware/software vendor (e.g., Weed-IT spot spraying). Competes for the attention and budget of Dutch agricultural service companies with a precision-ag-tech offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agro-it
• Facebookfacebook.com/agroitsoftware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro - IT