BEAST MODE
Beast Mode Online is a private, founder-led direct-to-consumer lifestyle and apparel brand built on NFL player Marshawn Lynch's "Beast Mode" persona, selling 200+ products across apparel, footwear, personal care, home goods, and collectibles via Shopify to consumers in 26+ countries, supplemented by licensing partnerships and a B2B team sales channel.
- Company typePrivate
- Founded-
- HeadquartersOakland, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What BEAST MODE does
BEAST MODE, operating under the legal name Beast Mode Online, is a private, for-profit direct-to-consumer lifestyle and apparel brand founded by former NFL running back Marshawn Lynch. The brand is built around his "Beast Mode" nickname and persona, and is positioned at the intersection of athletic culture, fan merchandise, and streetwear. It sells a catalog of more than 200 products spanning apparel, footwear, personal care, home goods, and collectibles through its Shopify-powered storefront, beastmodeonline.com, with prices ranging from $7.99 to $500 and international shipping available to 26+ countries. The corporate office is in Tualatin, Oregon, while the brand's identity remains anchored to Oakland, California.
The business operates a partnership- and licensing-led growth model rather than a vertically integrated manufacturing model. Strategic collaborators have included Dove Men+Care (co-branded personal care, bringing in a Unilever-owned CPG partner), Mitchell & Ness (autographed memorabilia and collectibles), Strideline (co-branded socks), ISlide (slides), WinCraft (home goods), and the Seattle Seawolves rugby club (co-branded merchandise), with a women's apparel line introduced via Gracie. Distribution spans the DTC storefront, a dedicated B2B Team Sales portal for wholesale/team uniform buyers, and social media channels. Adjacent brand assets include the "Get Got Pod" podcast and the Fam 1st Family Foundation, both of which function as community and media extensions of the core commerce business.
The company is founder-owned with no disclosed outside funding rounds, no acquisitions, and no executive leadership changes reported in the available data. There are no disclosed AI/ML capabilities, proprietary technology platforms, or enterprise customers — the model is fundamentally consumer-direct, with the principal concentration risk being key-person dependence on Marshawn Lynch's brand rather than customer concentration.
BEAST MODE firmographics
Firmographics- Name
- BEAST MODE
- Legal name
- Beast Mode Online
- Website
- https://beastmodeonline.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Beast Mode Online is a private, founder-led direct-to-consumer lifestyle and apparel brand built on NFL player Marshawn Lynch's "Beast Mode" persona, selling 200+ products across apparel, footwear, personal care, home goods, and collectibles via Shopify to consumers in 26+ countries, supplemented by licensing partnerships and a B2B team sales channel.
- Ownership category
- akta.pro rank
BEAST MODE industry classification
Industry- Product category
- Athletic & Lifestyle Apparel
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where BEAST MODE is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BEAST MODE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct Apparel Sales: Direct-to-consumer sales of branded apparel including T-shirts, hoodies, shorts, pants, jackets, headwear, and accessories through the beastmodeonline.com e-commerce platform. Revenue is generated through one-time product transactions with varying price points from $15 to $240+.
- Licensed Merchandise: Sales of officially licensed NFL merchandise (Seattle Seahawks) and Mitchell & Ness throwback jerseys featuring Marshawn Lynch. Higher price points ($160-$500) for authenticated collectible items.
- Collaboration Products: Revenue from co-branded collaboration products with Dove Men+Care (personal care), Strideline (socks), Seattle Seawolves Rugby (jerseys/merchandise), and other partners. These limited-edition products carry premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts range from basic tees to premium collab pieces |
| Unit Pricing | Pay-as-you-go | Hoodies and sweatshirts in various styles |
| Unit Pricing | Pay-as-you-go | Shorts and athletic wear |
| Unit Pricing | Pay-as-you-go | Joggers, sweatpants, and track pants |
| Unit Pricing | Pay-as-you-go | Jackets and outerwear |
| Unit Pricing | Pay-as-you-go | Collectibles and premium items |
| Unit Pricing | Pay-as-you-go | Personal care products with Dove Men+Care collaboration |
| Unit Pricing | Pay-as-you-go | Footwear including sandals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BEAST MODE product offering
Product offeringCore offering
Beast Mode Online is a direct-to-consumer athletic and urban lifestyle brand owned by NFL running back Marshawn Lynch that designs, markets, and sells branded apparel, footwear, headwear, accessories, drinkware, collectibles, home goods, and personal care products under the BEASTMODE trademark. The company distributes its 200+ product line globally through a Shopify-powered e-commerce site and a B2B team/group sales platform serving customers in 26+ countries.
Product overview
BEAST MODE is a lifestyle apparel and merchandise brand associated with NFL running back Marshawn Lynch, offering a unified e-commerce platform with a diverse product portfolio spanning multiple categories. The core product line includes t-shirts, hoodies, sweatshirts, jackets, shorts, pants, and headwear featuring Beastmode branding and graphics. The brand maintains strategic collaborations with Mitchell & Ness (authentic sports memorabilia and jerseys), Dove Men+Care (personal care products), Strideline (premium socks), Seattle Seawolves Rugby (rugby apparel), Seattle Seahawks (officially licensed NFL merchandise), and Gracie (women's athletic wear). Additionally, the brand offers limited-edition collectibles including autographed memorabilia, official game footballs, and accessories like home goods and personal care items. All products are sold through the Shopify-powered e-commerce platform at beastmodeonline.com with international shipping support.
Differentiator
Problem solved
Functional benefit
Brands
- Da Get Got Pod: A podcast/show associated with the Beastmode brand.
Products and services
- BEASTMODE Everyday Performance Joggers
- LYNCH'S FAMOUS POLOS
- Marshawn Lynch Men's Signature Collection Football Cleats
- BEASTMODE x Mitchell & Ness Tee
- BEASTMODE x Mitchell & Ness Sliding Into The End Zone Jersey
- BEASTMODE x Mitchell & Ness "Beast Quake" Bobblehead
- BEASTMODE x Strideline Premium Wristbands
- BEASTMODE x Seawolves Long Sleeve Tee
- BEASTMODE x Seawolves Shorts
- BEASTMODE x Gracie Women's Workout Short
- BEASTMODE x Gracie Knockout Bralette
- BEASTMODE x Dove Personal Care Collection
- 64oz BEASTMODE Hydration Water Bottle
- Beastmode 32oz Stainless Steel Tumbler
- 6oz Plastic Shaker Bottle
- Beastmode 5 Pack Crew Socks
- BEASTMODE Snapback Hat
- Beastmode Sweatpants
- Beastmode Gym Bag
- Beastmode Youth Captain Jersey
- Youth Mesh Shorts
- 2024 Limited Edition Holiday Ornaments
- BEASTMODE Team Sales Program
Companies that use BEAST MODE
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
BEAST MODE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
BEAST MODE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dove Men+CarecoreCo-created limited edition Beastmode Collection with personal care products including aluminum-free deodorant sticks and body wash. Products are co-branded 'Dove Men+Care x Beastmode' and co-created with Marshawn Lynch. Featured scents include eucalyptus/lime/cedarwood and oak moss/patchouli/citrus. 72-hour odor protection claims with 1/4 moisturizing cream.
- Mitchell & NesscoreLicensed retailer of Mitchell & Ness Marshawn Lynch Oakland Raiders 2017 Legacy Player Jerseys. Products include autographed ($500) and non-autographed ($160) versions. Beastmode is the exclusive source for verified Marshawn Lynch autographed merchandise.
- Seattle Seawolves RugbycoreCollaboration on rugby merchandise including Seawolves x Beastmode BB Jersey ($80) with full sublimation and Seattle Seawolves Rugby twill applique. Also striped rugby polo shirts ($120) with 12oz 100% cotton knit jersey and heavy-duty construction.
- StridelinecoreCollaboration on premium socks marketed as 'The Most Comfortable Sock on Earth'. Products include Beastmode x Strideline Crew Socks with full sublimation ($18), Premium Knit Crew Socks ($14.99), and Power Pellets collection. Features Quad-Ply Yarn padding and Strideline HeelStrap technology.
- Big Game USAminorManufacturing partner for Beastmode HMD Official Game Football. Products handcrafted at Big Game Football Factory in Dallas, Texas. Official game footballs feature all-leather construction with premium dark brown leather, white pebbled lace, and raised overlay stripes.
- Get Got PodminorPodcast collaboration with associated merchandise including Da Get Got Pod Tee and Get Mines Tee. Podcast appears to be part of Beastmode media ecosystem, with products featuring Get Got branding.
- WinCraftminorLicensed merchandise manufacturer producing WinCraft Beastmode branded items including 12oz bottle coolers, can coolers, buttons, pencils, and multi-use decals.
- ISlideminorFootwear partnership for Beastmode branded sandals including Bones ISlide Sandals and Collegiate 2.0 ISlide Sandals in various colorways (Black/White, Black/Silver, Great White).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BEAST MODE competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
BEAST MODE social profiles
Digital presenceBEAST MODE financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEAST MODE leadership team
Management profileNumber of profiles
Profiles1 record
BEAST MODE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEAST MODE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEAST MODE
What does BEAST MODE do?
Beast Mode Online is a direct-to-consumer athletic and urban lifestyle brand owned by NFL running back Marshawn Lynch that designs, markets, and sells branded apparel, footwear, headwear, accessories, drinkware, collectibles, home goods, and personal care products under the BEASTMODE trademark. The company distributes its 200+ product line globally through a Shopify-powered e-commerce site and a B2B team/group sales platform serving customers in 26+ countries.
Is BEAST MODE a public or private company?
BEAST MODE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BEAST MODE founded?
BEAST MODE was founded in -1.
Where is BEAST MODE based?
BEAST MODE is headquartered in Oakland, United States, in the North America region.
How does BEAST MODE make money?
Three revenue lines are on record. Direct Apparel Sales are the primary driver. The others are licensed Merchandise and collaboration Products.
Does BEAST MODE have an API?
No public API is recorded for BEAST MODE.
What industry is BEAST MODE in?
BEAST MODE's product category is Athletic & Lifestyle Apparel. Its primary akta.pro industry code is CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 5600.