Parent Trust for Washington Children

What Parent Trust for Washington Children does

Parent Trust for Washington Children is a 501(c)(3) nonprofit founded in 1978 and headquartered in Seattle, Washington, that delivers research-based parent education, family support, and child abuse prevention programs statewide. Its core portfolio comprises the Family Help Line (a toll-free 1-800-932-4673 telephone support line and online resource database covering all 39 Washington counties), Great Starts childbirth and early parenting classes, the Conscious Fathering program for new fathers, Circle of Parents mutual support groups, Families in Recovery for family members affected by addiction, and Child and Teen Services including the SMART stress management curriculum and developmental screenings. Programs are grounded in the Protective Factors Framework and outcome measurement methodologies tied to Adverse Childhood Experiences (ACEs) research.

The organization operates with a small staff (11-50 employees, with at least 12 named in the staff directory) and generates revenue through a diversified mix of foundation and corporate grants (with tiers ranging from Bronze at $1,000-$4,999 to Platinum at $50,000+), state government funding from the Washington State Department of Children, Youth, and Families and the Washington State Health Care Authority, individual donations, and program fees for selected classes such as Great Starts. Distribution is hybrid: a toll-free helpline and online resource database provide statewide self-serve access, while eight physical teaching locations from Mountlake Terrace to Renton serve the Puget Sound region with in-person classes. Reach extends through a partnership network of 40+ agencies, including Seattle Children's Hospital, Swedish Medical Center, Evergreen Health, Overlake Hospital, University of Washington Medicine, Kaiser Permanente, MultiCare, and Prevent Child Abuse America.

Recent strategic emphasis has been on equity-focused program expansion (the Mama AMMAAN project with the Somali Health Board, University of Washington, and Health Alliance International targeting perinatal disparities), scaling the Great Starts Instructor Training as a professional certification offering, and deepening integrated healthcare referral pipelines across major Puget Sound health systems. Technology infrastructure consists of standard third-party SaaS tools (NeonOne for payment processing, Active Network for class registration) and contains no disclosed AI/ML capabilities. Governance is provided by a Board of Directors (2024-2025 leadership includes President John Wittgenstein and Secretary/Treasurer Will Cheung) with Linda L. McDaniels as Executive Director.

Name

Parent Trust for Washington Children

Legal name

Parent Trust for Washington Children

Website

https://parenttrust.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Parent Trust for Washington Children is a 501(c)(3) nonprofit founded in 1978 that delivers research-based parent education, family support, and child abuse prevention programs, including the statewide Family Help Line, Great Starts childbirth classes, Conscious Fathering, and Circle of Parents groups, serving families across all 39 Washington counties.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

akta.pro secondary industries

Parent Support Groups & Peer Networks (EDACALAG), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

Keywords

• Parent education programs
• Child abuse prevention
• Family support services
• Childbirth education classes
• Parent coaching helpline

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Foundation and Corporate Grants: Funding from foundations, corporations, and organizations at various contribution levels (Platinum $50,000+, Gold $10,000-$49,999, Silver $5,000-$9,999, Bronze $1,000-$4,999).
2. Government Funding: Support from Washington State Department of Children, Youth and Families and Washington State Health Care Authority Division of Behavioral Health and Recovery.
3. Program Fees: Fees for some classes and services, including Great Starts childbirth education and support programs. Some programs offered at no cost.
4. Individual Donations: Donations from individuals to support families across Washington State.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Parent Trust for Washington Children is a statewide 501(c)(3) nonprofit that delivers research-based parent education, child abuse prevention, and family support services. Its core offerings include a statewide toll-free Family Help Line, childbirth and early parenting classes (Great Starts), fatherhood education (Conscious Fathering), mutual-help parent support groups (Circle of Parents), addiction-recovery family support, and child/teen stress management and developmental screenings, all built on a Protective Factors framework.

Product overview

Parent Trust for Washington Children is a nonprofit family support organization offering a suite of interconnected programs designed to help parents and caregivers from pregnancy through adolescence. The core portfolio includes the Family Help Line (statewide telephone support and resource database), Great Starts (childbirth education and early parenting classes), Conscious Fathering (father-focused education), Circle of Parents (mutual support groups), Families in Recovery (addiction recovery support), and Child and Teen Services (developmental screenings and stress management training). Programs are available in-person throughout the Puget Sound region and online, with services spanning telephone support, classes, support groups, and professional training.

Differentiator

Problem solved

Functional benefit

Brands

• Great Starts: Childbirth education and early parenting classes offered in Seattle and the Puget Sound region, including training opportunities for professional childbirth educators
• Conscious Fathering
• Circle of Parents
• Family Help Line
• Families in Recovery
• SMART (Stress Management and Relaxation Training)

Products and services

• Family Help Line A statewide, toll-free telephone line (1-800-932-4673) and online searchable resource database providing parenting support and referrals to parents, caregivers, and community members across Washington State.
• Great Starts Research-based childbirth education and early parenting classes for expectant parents and new families in Seattle and the Puget Sound region, including training for professional childbirth educators.
• Conscious Fathering A program providing fathers with education on newborn basic needs, baby communication cues, and anticipation of baby's needs to support fatherhood preparation and bonding.
• Circle of Parents Mutual-help parent education and support groups where mothers, fathers, and other caregivers share ideas, celebrate successes, and address parenting challenges in a non-judgmental setting.
• Families in Recovery A program designed to help family members sustain recovery by connecting them with others who understand the challenges of family addiction recovery.
• Child and Teen Services Education and support services for children of all ages through the SMART stress management program, developmental screenings, and Family Wellness Program.
• Great Starts Instructor Training Professional training opportunities for childbirth educators, including collaborative workshops with community partners for culturally congruent perinatal care education.

Quantifiable outcome

• N=875 Great Starts participants proven to increase skills and knowledge
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

23 partnerships are on record, tiered core and major.

• Washington State Department of Children, Youth, and FamiliescoreOthersGovernment partner providing platinum-level funding ($50,000+) to support Parent Trust's statewide family support programs.
• Washington State Health Care Authority – Division of Behavioral Health and RecoverycoreOthersGovernment partner providing platinum-level funding ($50,000+) for behavioral health and recovery-related programs including Families In Recovery.
• Seattle Children's HospitalmajorStrategic or Co-development PartnerHealthcare partner providing referrals and collaborative programming for families. Classes held at Seattle Children's Admin. Building.
• Swedish Medical CentermajorStrategic or Co-development PartnerHealthcare partner collaborating on parent education and family support services in the Seattle area.
• Evergreen Health Medical CentermajorStrategic or Co-development PartnerHealthcare partner collaborating on childbirth education and family support programs.
• Overlake Hospital Medical CentermajorStrategic or Co-development PartnerHealthcare partner providing space and referrals for Parent Trust programs in the Eastside region.
• University of Washington Medicine—Northwest HospitalmajorStrategic or Co-development PartnerAcademic medical center partner; Babysafe/Infant CPR classes held at Northwest Hospital location.
• University of Washington Medicine—RooseveltmajorStrategic or Co-development PartnerAcademic medical center partner; classes held at UWMC Roosevelt Clinic location.
• University of Washington Medicine—Valley Medical CentermajorStrategic or Co-development PartnerAcademic medical center partner collaborating on family health education programs.
• Public Health – Seattle and King CountymajorStrategic or Co-development PartnerPublic health partner collaborating on postpartum depression awareness (Speak Up When You're Down) and infant safe sleep initiatives.
• Kaiser Permanente — EastsidecoreStrategic or Co-development PartnerHealthcare partner providing space and referrals for parenting classes on the Eastside.
• Multi CarecoreStrategic or Co-development PartnerHealthcare partner; co-chairs Infant Safe Sleep Coalition with Parent Trust.
• Prevent Child Abuse AmericamajorStrategic or Co-development PartnerNational organization working to prevent child abuse; aligned mission partner.
• Circle of Parents® National NetworkmajorStrategic or Co-development PartnerNational network providing mutual help parent education and support groups under licensed trademark.
• Post Partum Support International of WashingtoncoreStrategic or Co-development PartnerNon-profit partner working on 'Speak Up When You're Down' Post Partum Depression Awareness Campaign with Parent Trust as lead agency.
• United Way of Central WashingtonmajorStrategic or Co-development PartnerBronze-level supporter ($1,000-$4,999) and community partner providing referrals and resources for families.
• The Arc of King CountycoreStrategic or Co-development PartnerAdvocacy organization partner; co-founded Lifespan Respite of Washington State coalition.
• Washington State Department of HealthmajorOthersState government health agency partner for family health initiatives.
• Perinatal Support WashingtoncoreStrategic or Co-development PartnerNon-profit partner focused on perinatal mental health support for Washington families.
• Somali Health BoardcoreStrategic or Co-development PartnerCommunity partner in Mama AMMAAN (African Mother-to-Mother Antenatal Assistance Network) project addressing racial disparities in prenatal care.
• University of WashingtonmajorStrategic or Co-development PartnerAcademic partner in Mama AMMAAN project and collaborative instructor training workshops with Great Starts program.
• Health Alliance InternationalcoreStrategic or Co-development PartnerInternational health organization partner in Mama AMMAAN project addressing perinatal care disparities.
• WithinReachcoreStrategic or Co-development PartnerResource organization partner providing referrals and resources for Washington families.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Postpartum Support International: Nonprofit focused on perinatal mental health support, with which Parent Trust collaborates on the 'Speak Up When You're Down' postpartum depression campaign in Washington State. Comparable because both serve new parents, address maternal mental health, and rely on helpline + referral infrastructure.
• Healthy Children Project: Organization offering lactation and perinatal support training programs for professionals working with families. Adjacent peer because both train professionals supporting new parents and develop curriculum/training products in the maternal-child health education space.

Direct peers

• Healthy Families America: Evidence-based home visiting program for new and expectant parents, administered by Prevent Child Abuse America. Comparable because both target at-risk families and emphasize protective factors, parent coaching, and ACEs prevention with a home-visiting/coaching delivery model.
• Parents as Teachers: Evidence-based early childhood parent education and family support program serving families from pregnancy through kindergarten. Highly comparable to Parent Trust because both deliver research-based, outcomes-measured parent education curricula with affiliate/train-the-trainer national scaling models.
• Prevent Child Abuse America: National umbrella organization dedicated to preventing child abuse and neglect through research, public policy, and program support, and the parent of Healthy Families America. Highly comparable as a peer because Parent Trust references Prevent Child Abuse America as an aligned mission partner and operates within the same child-abuse-prevention domain.
• Nurse-Family Partnership: Evidence-based nurse home visiting program for first-time low-income mothers, with strong randomized-trial outcome evidence. Comparable to Parent Trust because both deliver structured, outcomes-measured parent education/coaching and serve similar at-risk expectant-parent populations seeking to break intergenerational trauma cycles.
• National Parent Helpline: National toll-free helpline providing emotional support and referrals to parents facing stress. A direct peer because Parent Trust's Family Help Line (1-800-932-4673) is functionally similar — both deliver free, statewide/national telephone-based parent support and referrals.

Broad incumbents

• Zero to Three: National nonprofit focused on early childhood development (0–3) with policy, training, and resource lines. A broader incumbent peer because both target the prenatal-to-toddler parent education space, but Zero to Three operates at a national advocacy/policy scale rather than delivering direct services like Parent Trust.
• Child Care Aware of America: National nonprofit working to improve child care access, affordability, and quality through state networks. Adjacent/incumbent peer because both work in family-resource/child-welfare-adjacent spaces and operate resource-helpline functions for parents, though Child Care Aware focuses primarily on child care access rather than parenting education.

Regional players

• WithinReach: Washington-state nonprofit connecting families to health and resource services, and an actual listed partner of Parent Trust. A regional peer because both serve Washington families with resource navigation, parent support, and connections to healthcare providers across multiple counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parenttrust
• Facebookfacebook.com/parenttrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parent Trust for Washington Children