Name

Saddlemen

Legal name

Saddlemen Corporation

Website

https://saddlemen.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Motorcycle Seats and Aftermarket Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Motorcycle seats
• Aftermarket motorcycle parts
• Motorcycle luggage bags
• Gel seat technology
• Carbon fiber bodywork

Headquarters

HQ city

Rancho Dominguez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Seat Sales: One-time product sales of motorcycle seats directly to consumers through e-commerce and through dealer network. Seats are priced per unit with customization options available.
2. Motorcycle Accessories Sales: Sales of complementary products including carbon fiber components, motorcycle bags and luggage, bodywork, sissy bar pads, gloves, apparel, and merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Saddlemen designs and manufactures premium aftermarket motorcycle seats and related components (luggage, carbon fiber bodywork, sissy bar pads, comfort pads) using proprietary gel-foam comfort technologies such as SaddleGel and Gel-Core Technology. The company offers fitments for 10+ major motorcycle brands (Harley-Davidson, BMW, Ducati, Honda, Indian, Kawasaki, KTM, Suzuki, Triumph, Yamaha) spanning decades of model years, and sells direct-to-consumers via saddlemen.com and through a global authorized dealer network. Products are designed and manufactured in the USA.

Product overview

Saddlemen is a manufacturer of premium motorcycle seats and components offering a comprehensive product portfolio organized into seat product lines (RoadSofa for touring, GP-V1 for sport bikes, Explorer for long-distance, Profiler for low-profile, Track/Adventure Track for performance/adventure, and Renegade for cruisers), core comfort technologies (SaddleGel, Progressive Density Foam, Gel-Core Technology, SaddleHyde materials, Heat-Core heated seats), and complementary accessory lines (motorcycle bags/luggage, carbon fiber components, bodywork, sissy bar pads). The company serves the full spectrum of motorcycle segments including sport bikes, touring, cruiser, adventure, and dual-sport, with fitments for Harley-Davidson, BMW, Ducati, Honda, Indian, Kawasaki, KTM, Suzuki, Triumph, and Yamaha motorcycles. The product ecosystem centers on proprietary comfort technology combining gel polymers with progressive density foam and specialized coverings to address rider fatigue and comfort issues.

Differentiator

Problem solved

Functional benefit

Brands

• Saddlemen: Primary brand for motorcycle seats and components
• SaddleGel™
• RoadSofa™
• Explorer™
• Profiler™
• GP-V1
• Renegade™
• Lariat™
• SaddleHyde™
• ProFoam™
• GEL-Core Technology™
• Heat-Core™
• Black Magic™ Foam
• Comfort Foam™ Co-Mold Technology
• Gel-Core Technology
• Team Saddlemen
• The Forge

Products and services

• RoadSofa Motorcycle Seats Premium touring seat line with deep sculptured saddles, split-cushion design, SaddleGel technology, and Progressive Density Foam, built for individual motorcycle riders who cover long distances.
• GP-V1 Sport Bike Seats Sport bike racing-style seat with faux carbon fiber seating area, gripper panels, Gel-Core comfort, and lightweight construction, designed for sport bike riders on track and canyon rides.
• Explorer Long-Distance Touring Seats Long-distance touring seat combining show bike quality with two-up comfort, deep wide contours, SaddleGel, and split-cushion design, intended for individual and 2-up riders on 500+ mile rides.
• Profiler Low-Profile Seats Low-profile slammed seat with narrow styling and low riding height, combining variable density foam and SaddleGel, designed for cruiser motorcycle riders.
• Track / Track-LS / Track-CF Sport Seats Sport bike seat line featuring Gel Channel technology that relieves perineal pressure, available in multiple cover styles (LS Lattice Stitch, CF Carbon Fiber), targeted at performance-focused sport bike riders.
• Renegade Solo and Passenger Seats Solo and passenger seat series for cruisers, available in plain and studded versions with SaddleGel comfort technology, designed for cruiser motorcycle riders.
• Adventure Track Seats Hybrid seat design combining SaddleGel, Progressive Density Foam, and Gel Channel technology for adventure and dual-sport motorcycles, with a waterproof WP-suede cover for adventure riders.
• Motorcycle Bags and Luggage Complete luggage line for motorcycle riders including sissy bar mounted bags, seat/tail/tunnel mounted bags, rack/trunk mounted bags, tank mounted bags, saddlebag sets, and bag organizers.
• Carbon Fiber Components Carbon fiber bodywork components for Harley-Davidson motorcycles including Dyna, FXR, M8 Softail, Sportster, and Touring applications, sold to Harley owners seeking lightweight body upgrades.
• Motorcycle Bodywork Body components including tracker tail sections, seats, and S-RT mini fairings for motorcycle riders seeking custom bodywork.
• Sissy Bar Pads Backrest pads available for Harley-Davidson and Indian motorcycles in various styles including Explorer Special with chrome studs, sold to cruiser owners.
• SaddleGel Comfort Pads Gel-based comfort pads designed to retrofit onto existing motorcycle seats, reducing vibration and pressure points for riders seeking a lower-cost comfort upgrade.
• Universal Detachable Pillion Pads Removable passenger seat pads for universal fitment on various motorcycle models, providing additional comfort for passengers.

Quantifiable outcome

• Engine vibration reduction up to 50% through Gel-Core Technology
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Niti RacingcoreStrategic or Co-development Partner · 17 March 2026Niti Racing is a team competing in the FIM Harley-Davidson Bagger World Cup, featuring international riders including Oscar Gutiérrez and Dima Ekky Pratama. Saddlemen is the seat supplier for the racing team, providing performance seat technology developed through motorsport applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Corbin Seats: Direct competitor in custom and aftermarket motorcycle seats with similar model-year fitment breadth across major brands. Corbin competes head-to-head with Saddlemen in touring, cruiser, and sport segments using proprietary foam and shaping technologies.
• Mustang Seats: Long-established aftermarket motorcycle seat manufacturer specializing in touring and cruiser comfort seats for Harley-Davidson, Indian, and metric cruisers. Direct overlap with Saddlemen's Explorer, RoadSofa, and Renegade product lines.
• LePera Seats: Aftermarket motorcycle seat maker focused on Harley-Davidson and metric cruisers with comparable low-profile and touring product positioning. Competes with Saddlemen in the cruiser segment on fitment, comfort, and styling.
• Danny Gray Seats: Aftermarket motorcycle seat specialist with similar two-up, solo, and low-profile cruiser product lines. Comparable target customer (Harley-Davidson owners) and similar distribution through motorcycle dealers.

Broad incumbents

• Kuryakyn: Large aftermarket motorcycle accessories company with broad portfolio including seats, luggage, and styling accessories. Overlaps with Saddlemen in motorcycle luggage, seats, and accessories through V-Twin and metric segments.
• Drag Specialties: Major wholesale distributor of V-Twin and metric motorcycle aftermarket parts and accessories, with a competing private-label seat line. Indirect competitor in seats and direct competitor in accessories distribution channels.
• Vance & Hines: Performance aftermarket brand for V-Twin motorcycles with racing heritage and broad product portfolio (exhausts, fuel management, seats). Comparable positioning in the performance cruiser segment and motorsport-driven product development.
• Roland Sands Design: Performance and lifestyle motorcycle brand spanning apparel, seats, and components with strong racing heritage. Comparable premium positioning, motorsport credibility, and dealer distribution in the V-Twin segment.

Emerging players

• Airhawk: Aftermarket motorcycle seating comfort specialist using inflatable air-cell technology. Competes with Saddlemen's gel-based comfort solutions for riders seeking aftermarket pressure relief and vibration dampening.
• First Mfg Co: V-Twin aftermarket parts and accessories brand with a growing seat and luggage portfolio. Emerging competitor in the cruiser and touring seat categories where Saddlemen's Explorer and RoadSofa lines compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@saddlemenusa
• Facebookfacebook.com/Saddlemen
• Instagraminstagram.com/explore/tags/saddlemen
• LinkedInlinkedin.com/company/saddlemen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saddlemen