SENAR Les Délices de Lysa

What SENAR Les Délices de Lysa does

SENAR Les Délices de Lysa is a Senegalese family-owned PME (small-to-medium enterprise) founded in 1982 in Dakar by Madame Lydie Sagbo, specializing in the artisanal processing and commercialization of peanuts (arachides) and cashews. The product portfolio spans roasted salted and unsalted nuts, peanut butter and paste, the Choco'Senar chocolate-peanut spread, Cajoutella cashew spread, peanut nougat and pralines, and an exotic mixed-nut blend. Production is anchored at a facility near Rufisque (relocated from the family home on April 1, 2019) and relies on traditional methods — notably wood-fired stone oven roasting, multi-stage manual sorting to minimize aflatoxin levels, and hand pralining — combined with the company's regulatory authorization (FRA number) to manufacture and package food products for human consumption. The headcount is approximately 30–34 employees, 85% of whom are women, with second-generation management under Sylvie Sagbo-Gommard (since 2015).

The business operates a hybrid go-to-market model. Direct-to-consumer sales flow through the senardelices.com storefront with delivery across Senegal (24–48h) and internationally (5–7 days), accepting card, Orange Money, Wave, bank transfer, and cash-on-delivery; free shipping kicks in above 50,000 FCFA. Wholesale distribution runs through major Senegalese retail chains (Auchan, Carrefour), corporate and hospitality accounts (Vivo Energie, Total Energy Senegal, Phare des Mamelles), and a local distributor (EDK). Internationally, products are exported to France, Italy, and Spain. SKU pricing sits in the 400–8,000 FCFA range (~$0.69–$14), with multi-size packaging (150g–5kg) covering individual, family, and bulk use cases.

Financially, the company is privately held and does not publicly disclose revenue. Its only confirmed external capital is a 2017 impact investment of 200 million FCFA (€300,000) from Teranga Capital (backed by Investisseurs & Partenaires and Proparco), which funded the construction of the Rufisque production unit and the creation of the LYSA & CO operating entity. Recognition includes the Prix d'encouragement at the 2018 Salon International de l'Agriculture in Paris. The company is recognized as the first Senegalese firm to commercialize peanuts in supermarkets — a heritage positioning that, combined with the December 2025 launch of the Sen Degué peanut paste line, supports continued product and channel extension.

Name

SENAR Les Délices de Lysa

Legal name

SENAR - LYSA & CO

Website

https://senardelices.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

SENAR Les Délices de Lysa is a Dakar-based, family-owned Senegalese SME founded in 1982 that processes and sells artisanal peanut and cashew products (roasted nuts, butters, spreads, pastes, pralines) to Senegalese consumers via supermarkets and its own e-commerce site, with exports to France, Italy, and Spain.

Ownership category

akta.pro rank

Product category

Processed nut products

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911), Other Specialty Food Retailers (44529), Confectionery and Nut Retailers (445292)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Peanut processing
• Cashew products
• Artisanal nut snacks
• Natural peanut butter
• African food products

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time sale of processed peanut and cashew products (snacks, butters, pastes) to consumers via e-commerce and retail. Products include roasted nuts, nut butters, peanut paste, pralines, and exotic mixes.
2. B2B Wholesale: Bulk product sales to retail chains (supermarkets), distributors, and hospitality businesses. Company offers B2B partnership program for distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SENAR processes and sells a range of 100% natural peanut and cashew products in Senegal, including roasted nuts, peanut butter, peanut paste (Sen Degué), peanut-cocoa spread (Choco'Senar), cashew butter, pralines, nougat, and exotic nut mixes. Products are made using traditional wood-fired stone-oven roasting and multi-stage sorting, sold through its own e-commerce site, supermarket chains (Auchan, Carrefour), and B2B wholesale, with exports to France, Italy, and Spain.

Product overview

SENAR Les Délices de Lysa is a family-owned Senegalese food processing company founded in 1982, specializing in the transformation and commercialization of peanuts and cashews. The product portfolio includes multiple product lines: (1) Cashew nuts - available as roasted salted, roasted unsalted, peppered, and wood-fired variants, in various packaging (Kraft, doyback, bottle); (2) Peanut products - including roasted salted peanuts, sweetened peanuts, peanut butter, chocolate peanut spread (Choco'Senar), peanut paste (Sen Degué), and nougat; (3) Cashew butter - including natural, roasted-salted varieties and specialty spread Cajoutella; (4) Mixed exotic blends combining cashews, peanuts, coconut, ginger and mango. All products emphasize 100% natural ingredients, no additives or preservatives, with traditional wood-fire cooking methods and artisanal pralining processes.

Differentiator

Problem solved

Functional benefit

Brands

• Choco'Senar: Chocolate and cashew-based spread made with peanuts and cocoa. A gourmet spread combining the smoothness of peanut with the intensity of cocoa.

Products and services

• Roasted Salted Cashews (Cajou Grillée Salée) Cashew kernels roasted and lightly salted, sold in various sizes (Kraft 150g, barquette 270g, Doypack 400g). 100% natural, rich in nutrients, no additives or preservatives, for direct snacking.
• Raw Unsalted Cashews (Cajou Nature) Unsalted, raw whole cashew kernels packaged to preserve natural crunch and nutritional content, sold in Kraft, Doypack, and bottle formats for snacking or cooking.
• Wood-Fire Roasted Salted Peanuts (Cacahuètes Salées Grillées au Feu de Bois) Peanuts roasted over a wood fire in a stone oven and delicately salted, with enduring crunch and no added fats. The company's signature artisanal product, available in 500g bottle format.
• Peanut Butter (Beurre d'Arachide) 100% natural peanut butter made from carefully selected peanuts, finely ground for a smooth texture and authentic taste. No additives, no preservatives, no added sugar, sold in a 360g jar.
• Sen Degué Peanut Paste (Pâte d'Arachide Sen Degué) A traditional Senegalese peanut paste (dégué) with a smooth, onctuous texture and authentic roasted-peanut aroma. 100% natural, no additives, preservatives, or added sugar. Available in 250g, 1kg, and 5kg sizes for retail and bulk/family use.
• Choco'Senar Peanut-Cocoa Spread

Quantifiable outcome

• First company in Senegal in supermarket
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered major and minor.

• AuchanmajorChannel Partner/ Reseller/ DistributorMajor French retail chain operating in Senegal. SENAR products are distributed through Auchan supermarkets as part of their local product offerings.
• CarrefourmajorChannel Partner/ Reseller/ DistributorInternational retail chain present in Senegal. SENAR products distributed through Carrefour stores, providing wide consumer reach.
• EDKminorChannel Partner/ Reseller/ DistributorLocal Senegalese distribution partner. Listed among company partners, nature of partnership not detailed.
• Vivo EnergieminorOthersEnergy company in Senegal. Listed among company partners, likely corporate snack supply arrangement.
• Total Energy SenegalminorOthersEnergy company operating in Senegal. Listed among company partners, likely corporate snack supply arrangement.
• Phare des MamellesminorOthersLocal Senegalese partner. Listed among company partners, nature of business relationship not detailed.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mondelez International: Global snacks major (Cadbury, Toblerone, Oreo, Planters nuts). Comparable to SENAR through its snacks and nuts portfolio and shared modern-grocery retail customers (Auchan, Carrefour), though at global scale with commodity nut sourcing.
• Ferrero: Global confectionery company behind Nutella (hazelnut spread) and numerous nut-containing products (Ferrero Rocher, Kinder). Comparable to SENAR in the broader nut-based spread category and retail presence, though at massive scale and with global brand budgets.
• Olam International (ofi): Global agri-business with one of the world's largest cashew processing footprints (now ofi). Comparable to SENAR as a major participant in cashew and edible nut supply chains, but operating at vastly larger scale across multiple geographies.
• Mars: Global confectionery and snacks company (M&M's, Snickers, Peanut M&M's, Ben's Original). Comparable to SENAR in nut-based confectionery and snack formats, with overlapping retail customers but vastly larger scale and marketing power.

Direct peers

• Fix & Fogg: New Zealand premium peanut butter brand with multiple flavors and formats sold via D2C and retail. Comparable to SENAR's premium, all-natural peanut butter positioning and direct-to-consumer + retail GTM.
• Justin's: US-based premium nut butter brand (peanut butter, almond butter, snack packs). Comparable to SENAR's peanut butter and nut spread lines in product category, premium natural positioning, and D2C plus retail distribution.
• Pip & Nut: UK-based nut butter brand offering peanut, almond and cashew butters with a natural, no-additives proposition. Comparable to SENAR in product category (nut butters and spreads) and premium natural positioning.
• Yayra Glover: Ghana-based social enterprise that processes and exports peanut (groundnut) products from smallholder farmers. Comparable to SENAR as a West African peanut processor with a social/impact narrative supplying retail and export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=3UHQ8bKfxcA
• Xx.com/lysa_and_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENAR Les Délices de Lysa