Andaaz Fashion
Andaaz Fashion is a privately held US-headquartered e-commerce retailer founded in 2008 that sells 40,000+ styles of Indian ethnic wear — sarees, lehengas, salwar kameez, sherwanis, and jewellery — to the South Asian diaspora in the US, UK, Malaysia, France, and worldwide via regional storefronts and made-to-measure custom tailoring.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Andaaz Fashion does
Andaaz Fashion is a privately held, US-headquartered (New York) e-commerce retailer founded in 2008 that sells Indian ethnic wear — sarees, lehenga cholis, salwar kameez, sherwanis, kurtis, gowns, jewellery, and kids' wear — to the South Asian diaspora. The company operates four regional storefronts (andaazfashion.com in the US, andaazfashion.co.uk in the UK, andaazfashion.com.my in Malaysia, andaazfashion.fr in France) and ships globally to markets including Canada, Australia, the UAE, New Zealand, Italy, Spain, Saudi Arabia, and South Africa. Its catalog spans 40,000+ styles with sizes from XS to 69, including dedicated plus-size, Islamic/Nikkah, Bollywood-inspired, Indo-Western, and mother-daughter/father-son matching lines.
The underlying technology is a standard multi-storefront e-commerce platform with no proprietary stack disclosed. The company's key operational differentiator is a made-to-measure custom tailoring service integrated at checkout, offering free customization on most standard sizes with a 3-5 business day turnaround, alongside a 48-hour ready-to-ship assortment for time-sensitive orders. Payment processing is handled through mainstream rails (PayPal, Visa, Mastercard, American Express, Discover) and the site is PCI DSS compliant. Customer engagement runs through WhatsApp, phone, email, live chat, and Zoho Forms for booking, with a broad social presence spanning Instagram, Facebook, Pinterest, LinkedIn, TikTok, YouTube, and X.
The business model is direct-to-consumer, one-time transactional sales with unit pricing ranging from approximately $132 to $1,908+ per item. Revenue comes from individual product purchases plus the embedded custom tailoring service (priced in), with promotional mechanics such as 'Buy any 2 for $179' bundles, tiered discounts up to 72% off, free US shipping above $148, duty-free US delivery, and free returns on eligible items. Target segments are diaspora women, men, and children purchasing for weddings, festivals (Eid, Diwali, Navratri), and cultural occasions, with bridal/wedding party bulk orders as a high-value vertical. The company is bootstrapped with no disclosed external funding, no parent company, and four wholly-owned regional subsidiaries.
Andaaz Fashion firmographics
Firmographics- Name
- Andaaz Fashion
- Legal name
- Andaaz Fashion
- Website
- https://andaazfashion.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Andaaz Fashion is a privately held US-headquartered e-commerce retailer founded in 2008 that sells 40,000+ styles of Indian ethnic wear — sarees, lehengas, salwar kameez, sherwanis, and jewellery — to the South Asian diaspora in the US, UK, Malaysia, France, and worldwide via regional storefronts and made-to-measure custom tailoring.
- Ownership category
- akta.pro rank
Andaaz Fashion industry classification
Industry- Product category
- Indian Ethnic Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Plus Size & Extended Sizes Apparel Retail (CRAAABAJ)
- akta.pro secondary industries
- Modest & Religious Apparel Retail (CRAAABAK), Men’s Apparel Retail (CRAAABAC), Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)
Keywords
Where Andaaz Fashion is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Andaaz Fashion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time transactional sales of Indian ethnic wear including sarees, lehenga choli, salwar kameez, sherwanis, kids wear, and jewellery. Products range from $132 to $1,908+ based on product listings. Bulk orders for wedding parties and family matching options available upon contact.
- Custom Tailoring Services: Custom tailoring offered as add-on service at checkout. Customers select custom measurements for made-to-measure outfits. No extra charge for most standard custom sizes. Service popular for bridal wear, plus-size garments, and wedding attire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Andaaz Fashion product offering
Product offeringCore offering
Andaaz Fashion is an online retailer selling Indian ethnic apparel and accessories directly to consumers, with a catalog exceeding 40,000 styles spanning women's, men's, and children's wear including salwar kameez, lehenga choli, sarees, bridal and wedding outfits, Indo Western fusion wear, plus-size apparel, kurtis, gowns, Bollywood-inspired styles, Indian jewellery, and accessories. The company differentiates through a custom tailoring service offered on every order, allowing customers to provide body measurements at checkout for made-to-measure garments delivered in 3–5 business days, plus size-inclusive offerings up to size 69 and dedicated regional storefronts for the USA, UK, Malaysia, and France.
Product overview
Andaaz Fashion is an e-commerce platform offering over 40,000 styles of Indian ethnic wear for women, men, and children, serving customers across the USA, Canada, Australia, UAE, and globally. The portfolio centers on a diverse ethnic fashion catalog organized into major product lines: Salwar Kameez (5,000+ styles in anarkali, sharara, palazzo, patiala, and Pakistani cuts), Lehenga Choli (bridal and party wear), Sarees (silk, banarasi, chiffon, georgette, cotton), Wedding and Bridal Dresses (Indian, Pakistani, Punjabi, Bengali, Islamic styles), Indo Western fusion wear, Plus Size ethnic wear (up to size 69), Men's Sherwani and Kurta Pajama collections, Kids ethnic wear, Indian Jewellery and Accessories, Western dresses, Gowns, Kurtis, and Bollywood-inspired styles. The platform differentiates through a custom tailoring service (made-to-measure on all orders), duty-free US delivery, free returns on eligible items, and multi-regional storefronts (USA, UK, Malaysia, France, UAE).
Differentiator
Problem solved
Functional benefit
Products and services
- Salwar Kameez Three-piece South Asian outfit comprising kameez (tunic), salwar (trousers), and dupatta (scarf). Available in anarkali, sharara, palazzo, patiala, churidar, gharara, trouser suits, and Pakistani styles. The collection spans over 5,000 designer options with custom tailoring and sizes from XS to 69, for women shopping for weddings, parties, and casual occasions.
- Lehenga Choli Bridal and party wear lehenga cholis (skirt and blouse sets) in bridal, wedding, reception, engagement, and festive styles, available in banarasi, bandhani, chikankari, organza, and contemporary modern cuts, targeting brides and wedding party guests.
- Saree Saree collection including silk, banarasi, organza, chiffon, georgette, cotton, satin, and kanchipuram varieties. Available in bridal, wedding, party wear, cocktail, reception, haldi, engagement, and mehndi styles for women.
- Bridal and Wedding Dresses Indian, Pakistani, Islamic, Punjabi, and Bengali bridal wear including lehengas, sarees, anarkalis, and nikkah dresses for the bride, groom, bridesmaids, and wedding guests across all ceremonies (Mehndi, Sangeet, Haldi, Engagement, Nikkah, Reception, Bridal).
- Indo Western Wear Fusion ethnic wear blending Western silhouettes with Indian aesthetics. Includes Indo Western dresses, gowns, trouser suits, salwar suits, men's wear, kids wear, sarees, and wedding dresses for fashion-forward consumers.
- Plus Size Indian Dresses Extended size ethnic wear up to size 69 for women and men. Includes plus size anarkali suits, salwar kameez, lehengas, sarees, gowns, churidar suits, patiala suits, sharara suits, kurtis, abayas, and Indo Western styles for size-inclusive consumers.
- Men's Indian Ethnic Wear Men's ethnic clothing including sherwani, kurta pajama, dhoti kurta, men's suits, Nehru jackets, bandhgala, jodhpuri, achkan, pathani suits, Indo Western wear, and embroidered styles for weddings, parties, festivals, and casual occasions.
- Kids' Indian Ethnic Wear Boys' and girls' ethnic wear including sherwanis, kurta pajamas, lehengas, salwar kameez, Indo Western styles, and party wear options for children attending weddings, festivals, and cultural events.
- Indian Jewellery and Accessories Indian jewellery including necklace sets (kundan, polki, temple, gold-plated), earrings (jhumkas, chandbalis, studs, danglers), bangles, kadas, maang tikka, matha patti, anklets, payals, and accessories such as potli bags, hair accessories, turbans, and footwear.
- Western Dresses Western dress collection for women featuring modern silhouettes and contemporary styles, including personalizable designs, complementing the company's ethnic wear offerings.
- Gowns Indo-western, bridal, and evening gowns available in georgette, silk, and other fabrics with zari, sequin, and hand embroidery work, for women attending weddings, receptions, and formal events.
- Kurtis and Kurtas Women's kurtis and men's kurtas for casual, office, and festive wear, available in various fabrics and styles, for everyday and semi-formal occasions.
- Bollywood Collection Celebrity-inspired Bollywood dresses, sarees, anarkali suits, lehengas, and trouser suits replicating styles worn by Indian film stars, targeting fashion-conscious consumers seeking trending celebrity looks.
- Mother-Daughter and Family Matching Collection Coordinated ethnic outfits for mothers and daughters as well as father-son matching outfits and Indian couple outfits for family events and weddings.
- Custom Tailoring Service Custom tailoring service available on all orders. Customers select body measurements at checkout and receive made-to-measure outfits in 3-5 business days, with no extra charge for most standard custom sizes.
Quantifiable outcome
- 40,000+ styles available for women, men, and children
- +3 more outcomes
Companies that use Andaaz Fashion
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Andaaz Fashion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Andaaz Fashion partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Andaaz Fashion competitors and assessment
Company assessmentDirect peers
- Utsav Fashion: Online Indian ethnic wear retailer selling sarees, lehengas, salwar kameez and menswear to global diaspora. Most direct comparable in catalog breadth, custom tailoring service, and US/UK/AU shipping model.
- Aza Fashions: Indian luxury designer multi-brand retailer with online and offline presence selling bridal lehengas, sarees, and occasion wear. Comparable on bridal Indian wear and premium diaspora positioning.
- Kalki Fashion: Indian bridal and occasion-wear e-commerce brand offering lehengas, sarees, gowns and menswear with global shipping. Closely comparable on bridal focus, premium AOV, and diaspora targeting.
- Pernia's Pop-Up Shop: Curated Indian designer fashion platform featuring bridal and occasion wear from Indian couturiers. Comparable on premium Indian bridal occasion wear and diaspora customer base.
- Craftsvilla: Indian ethnic fashion marketplace selling sarees, salwar suits, lehengas and accessories. Comparable as a multi-category ethnic apparel online retailer, though more India-domestic versus Andaaz's diaspora focus.
Broad incumbents
- Myntra: India's largest online fashion platform with broad ethnic and western assortment and global ambitions. Comparable as large-scale Indian ethnic e-commerce, though predominantly India-domestic.
- Nykaa Fashion: Fashion vertical of Nykaa group offering Indian ethnic and Indo-Western wear. Comparable on multi-category ethnic apparel retail with strong digital marketing, though primarily India-domestic.
Emerging players
- Modanisa: Global modest-fashion e-commerce platform selling abayas, hijabs, and modest occasion wear. Comparable as an online modest/ethnic fashion retailer serving Muslim consumers globally, overlapping Andaaz's Muslim community segment.
- Karigari: Online Indian ethnic wear retailer offering sarees, lehengas and salwar suits with international shipping. Comparable as direct-to-consumer Indian ethnic e-tailer targeting diaspora.
- Tasva: Men's Indian ethnic wear brand launched by Myntra (Aditya Birla). Comparable in men's ethnic category (sherwanis, kurtas) with strong digital distribution, representing a well-capitalized new entrant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Andaaz Fashion social profiles
Digital presenceAndaaz Fashion compliance and trust
Trust signalCompliance1 record
Andaaz Fashion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andaaz Fashion leadership team
Management profileNumber of profiles
Andaaz Fashion subsidiaries and ownership
Company hierarchySubsidiaries4 records
Andaaz Fashion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andaaz Fashion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andaaz Fashion
What does Andaaz Fashion do?
Andaaz Fashion is an online retailer selling Indian ethnic apparel and accessories directly to consumers, with a catalog exceeding 40,000 styles spanning women's, men's, and children's wear including salwar kameez, lehenga choli, sarees, bridal and wedding outfits, Indo Western fusion wear, plus-size apparel, kurtis, gowns, Bollywood-inspired styles, Indian jewellery, and accessories. The company differentiates through a custom tailoring service offered on every order, allowing customers to provide body measurements at checkout for made-to-measure garments delivered in 3–5 business days, plus size-inclusive offerings up to size 69 and dedicated regional storefronts for the USA, UK, Malaysia, and France.
Is Andaaz Fashion a public or private company?
Andaaz Fashion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Andaaz Fashion founded?
Andaaz Fashion was founded in 2008. It employs 251 to 500 people.
Where is Andaaz Fashion based?
Andaaz Fashion is headquartered in New York, United States, in the North America region.
How does Andaaz Fashion make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are custom Tailoring Services.
Who are Andaaz Fashion's main competitors?
Direct peers on record are Utsav Fashion, Aza Fashions, Kalki Fashion, Pernia's Pop-Up Shop and Craftsvilla. Broad incumbents are Myntra and Nykaa Fashion. Emerging players are Modanisa, Karigari and Tasva.
Does Andaaz Fashion have an API?
No public API is recorded for Andaaz Fashion.
What industry is Andaaz Fashion in?
Andaaz Fashion's product category is Indian Ethnic Apparel Retail. Its primary akta.pro industry code is CRAAABAJ, Plus Size & Extended Sizes Apparel Retail, with a secondary code of CRAAABAK, Modest & Religious Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.