What Whos On Your Case does

Whos On Your Case (WOYC) is a privately-held UK-headquartered print-on-demand fulfillment partner that manufactures and distributes personalized products on behalf of eCommerce stores, entrepreneurs, and brand retailers. Founded circa 2010-2012 with operations centered in Farnham (UK) and a manufacturing subsidiary in Korea, WOYC runs a global fulfillment network spanning the United States, Italy, Australia, and Korea, with consumables produced in Europe and the United States under ISO 9000 conditions. The company employs 11-50 people and reports approximately $5M USD in annual revenue.

The company's core technology is the proprietary IDT Systems S10 Series 3D printing platform, which performs full-wrap decoration at up to 300ppi with +/- 1mm registration accuracy, embedding images into product surfaces under a protective coating — a process WOYC positions as differentiated from standard sublimation. The product catalog spans smartphone cases (Snap, Tough, Flexi, Folio, JIC, BIO compostable, Case + Card V2), tablet cases, drinkware, home goods, wooden decorative items, wall art, clocks, home office accessories, lifestyle accessories, and seasonal items. A white-label Case Designer Tool and native integrations with Shopify, WooCommerce, Magento, Etsy, Amazon, and eBay — plus an open API — enable partners to embed WOYC's design and fulfillment into their own storefronts.

WOYC's business model is B2B print-on-demand and dropship fulfillment. Partners sell customized items through their own eCommerce channels; WOYC handles production, quality inspection (96%+ yields), packaging, and direct-to-consumer drop shipping. Revenue is generated through per-unit production and fulfillment fees (transaction-based) supplemented by platform integration and white-label licensing services. Pricing is structured as unit-based suggested retail prices with pay-as-you-go billing and reportedly yields partner gross margins in excess of 50%. Certifications including ISO 9001/14001/22301/50001, Intertek FSC, ROHS/REACH compliance, and TUV qualification support enterprise-tier and big-brand retail deployments.

Name

Whos On Your Case

Legal name

WOYC LTD

Website

https://whosonyourcase.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Whos On Your Case is a UK-based print-on-demand fulfillment partner serving eCommerce stores, entrepreneurs, and brand retailers globally. It produces personalized smartphone cases, home goods, and lifestyle products using proprietary IDT Systems 3D decoration technology and operates localized fulfillment subsidiaries in the US, Italy, Australia, and Korea.

Ownership category

akta.pro rank

Headquarters

HQ city

Fareham

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Print-on-Demand Fulfillment Services: WOYC provides print-on-demand fulfillment for personalized products. Partners sell customized items through their e-commerce stores, and WOYC handles printing, quality inspection, packaging, and drop shipping directly to end customers. Revenue generated from per-unit production and fulfillment fees with no inventory risk for partners.
2. Custom Product Sales: Direct sales of personalized and customized products to consumers through partner websites. Products include smartphone cases, tablet cases, drinkware, home accessories, wooden products, and lifestyle items.
3. Platform Integration Services: Integration services for e-commerce platforms including Shopify, WooCommerce, Magento, Etsy, Amazon, and eBay. Partners access WOYC ordering portal with local pricing for automated order processing.
4. White-Label Design Tool Licensing: White-label Case Designer tool integration into partner websites, enabling customers to design personalized products. Partners manage customer relationships and transactions while WOYC handles backend integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels3 records

Core offering

Who's On Your Case (WOYC) is a B2B print-on-demand global fulfillment and dropship partner that produces and ships personalized physical products on behalf of e-commerce merchants and entrepreneurs. Using proprietary IDT Systems S10 Series 3D decoration technology, the company manufactures customized items such as smartphone/tablet cases, home goods, wooden decor, wall art, lifestyle accessories and drinkware, then drop-ships them directly to end customers with no inventory risk or minimum order quantities for its partners.

Product overview

Who's On Your Case (WOYC) is a print-on-demand global fulfillment and dropship partner specializing in product personalization and customization. The platform operates as a unified print-on-demand ecosystem consisting of: core smartphone and tablet case products (Snap, Tough, Flexi, Folio, JIC, BIO, Case + Card V2, and tablet cases), home and lifestyle goods (mugs, water bottles, lunch bags/boxes, coasters, bottle openers), fun with wood products (letters, numbers, shapes, hearts, jigsaw puzzles, hangers, trees, photo blocks), wall art (canvas and wooden in various shapes), clocks, home office products (chargers, clipboards, notepads, mouse mats), lifestyle accessories (watch straps, key fobs, clutches, cardholders), device skins (phone, iPad, laptop, card wallets, charger wraps), postcards, Christmas decorations, drinkware, and personalized accessories (magnetic chargers, loops). The service layer includes white-label Case Designer Tool for customer-facing customization, fulfillment services using proprietary 3D decoration technology, and e-commerce platform integrations (Shopify, WooCommerce, Magento, Etsy, Amazon, eBay) plus API access for any platform. Products are manufactured with eco-friendly and sustainable materials using 3D wrap decoration technology that embeds images into product surfaces.

Differentiator

Problem solved

Functional benefit

Brands

• IDT Systems: Proprietary product decorating technology powering WOYC products including hardware, specialized materials, and quality control processes for 3D decoration.

Products and services

• WOYC Print-on-Demand Fulfillment Services End-to-end print-on-demand fulfillment service using proprietary IDT Systems S10 Series 3D decoration technology, covering production, quality inspection, packaging, and drop shipping of personalized products directly to end customers on behalf of e-commerce partners.
• E-commerce Platform Integration Service Integration service that connects WOYC's ordering portal and design tools with Shopify, WooCommerce, Magento, Etsy, Amazon, eBay and any other platform via REST API, enabling automated order transmission, local pricing, and fulfillment processing within 1-2 days of signup.
• White-Label Case Designer Tool White-label, embeddable product design tool that partners can drop into their websites to let end customers personalize products using their own photos or art, with design data passed to WOYC for production and fulfillment.
• WOYC REST API for Custom Platform Integrations Public API that lets partners integrate WOYC's ordering and design systems into any website or platform for fully automated order transmission, localized pricing, and fulfillment processing.
• Personalized Smartphone Cases Custom-printed smartphone cases in multiple form factors (Snap, Tough, Flexi, Folio, JIC, BIO compostable, Case + Card V2) made from polycarbonate, TPU, faux leather and PLA + PBAT + bamboo fiber composites, decorated via 3D wrap printing with embedded images and a protective top coat.
• Personalized Tablet Cases and Folios Custom-printed tablet cases and folios for Apple, Samsung and Amazon tablets, available in Wallet/Slip Pouch and iPad Pro Folio Wallet form factors with personalized protection, magnetic pen holders, and stand functions.
• Personalized Home and Drinkware Products Customizable home and kitchen product line including paper lunch bags, segmented lunch boxes with wooden lids, Italian-designed latte mugs, ceramic mugs, BPA-free and stainless steel water bottles, ceramic and wooden coasters, and fridge-magnet bottle openers.
• Custom Wooden Decor and Gift Products FSC-sourced wooden decorative products including stand-up letters, numbers, word signs (e.g. LOVE), shapes (heart, hexagon, star), wooden hearts, jigsaw pieces, hangers, decorative trees, and personalized photo blocks.
• Custom Canvas and Wooden Wall Art Customizable wall art printed on canvas boards (circular, rectangular, square) and sustainably sourced wood (hexagon, rectangular, square, circular) with unique cork floating mount systems for frameless display.
• Custom Wooden Clocks FSC-approved sustainable wooden clocks with customizable clock faces, available in Lifestyle Wall (Small/Large), Lifestyle Table (Square/Rounded), and Fun Wall shapes (Heart, Triangular, Square, Circle).
• Custom Home Office Products Personalized home office accessories including wireless induction chargers, customizable clipboards, spiral notepads with optional zipper bags, notepad folios with card/cash/phone storage, and rectangle or round mouse mats.
• Personalized Lifestyle Accessories Customizable lifestyle accessories including Apple and Samsung smartwatch straps, TPU key fobs, Clickit phone/iPad holders, sustainable AirPod and AirPod Pro cases, PU leather clutch bags, and PU leather cardholders.
• Personalized Device Skins and Card Wallets H21 paper leather smartphone skins (iPhone 11-13, Galaxy S21/S22), iPad skins (11"/12.9"), 13" MacBook laptop skins, biodegradable card wallets, and MacBook charger cord wraps for cable management and scratch protection.
• Personalized Wooden Postcards Personalized wooden postcards made from responsibly sourced wood, designed for end customers to send unique messages from travel destinations via their own photos and text.
• Personalized Christmas Decorations Personalized hanging/magnet wooden Christmas tree decorations in 6 shapes (Stocking, Bell, Tree, Heart, Oval, Star), cut from 10mm sustainable Hinoki wood.
• Personalized Stainless Steel Wine Chiller 52oz stainless steel wine chiller with personalized decoration, designed as a personalized gift for wine or champagne lovers.
• Personalized Wireless Charging and Strap Accessories Multi-level magnetic wireless induction charger with built-in ring holder (compatible with Qi and MagSafe) and printable TPU Loop straps with 3M adhesive for use with cases and induction chargers.
• Personalized Acrylic Photo Display Customized photo display printed on highly polished acrylic with razor-sharp print quality for vibrant, crisp photo presentation.
• Personalized Smartphone Cables and Screen Protectors Tangle-free braided charge and sync cables for Micro USB (Android) and Lightning (Apple) in 1m and 15cm lengths, plus a NanoPro liquid glass screen protector with anti-microbial properties and 600x scratch resistance lasting up to 12 months.
• Branded Laser Marking for Case Branding Add-on laser marking service applied on the inside of cases, allowing partners to add their own logos to custom designed cases for brand differentiation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative integration through WOYC Shopify App. Partners can choose between WOYC Designer Tool, Print on Demand (POD), or both options. App available for download enabling automated order processing and fulfillment.
• WooCommercecoreTechnology or IntegrationWOYC WooCommerce Plug-In enables integration with WordPress-based e-commerce stores. Pre-sized art option available via external URL for automated product display.
• MagentocoreTechnology or IntegrationWOYC Magento Plug-In available for both Magento 1 and Magento 2 platforms, enabling seamless integration for enterprise e-commerce operations.
• EtsycoreTechnology or IntegrationEtsy Integration available with Print on Demand (POD) and Pre-sized Art options. Enables Etsy sellers to offer personalized products with automated fulfillment.
• AmazoncoreTechnology or IntegrationAmazon Integration for sellers offering custom artwork products on Amazon marketplace. Automated order processing and fulfillment integration.
• eBaycoreTechnology or IntegrationeBay Integration for personalized artwork products. Automated integration enables eBay sellers to offer customized products with drop shipping fulfillment.
• IDT SystemscoreTechnology or IntegrationIDT Systems is the technology provider powering WOYC products. Proprietary end-to-end solution including product decorating hardware, specialized materials, and rigorous quality control processes. The S10 Series machine is the backbone of WOYC's 3D decoration technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gooten: Gooten is a print-on-demand fulfillment partner offering customized products including home goods, apparel, and accessories via e-commerce platform integrations. Directly comparable to WOYC in B2B POD model, white-label customization tools, and partner integration approach.
• Printful: Printful is the largest print-on-demand fulfillment provider globally, offering custom apparel, accessories, and home goods with production facilities in multiple regions. Directly comparable to WOYC as a B2B POD platform serving e-commerce merchants, though Printful operates at vastly greater scale and broader product breadth.
• Printify: Printify operates a print-on-demand marketplace connecting merchants with a global network of print providers. Directly comparable to WOYC as a B2B POD integration partner for Shopify, Etsy, and other e-commerce platforms, with similar white-label product offerings including phone cases and home goods.
• Gelato: Gelato is a global print-on-demand platform with localized production networks in 30+ countries. Directly comparable to WOYC in POD model and global fulfillment philosophy, though Gelato focuses more on apparel and paper products and operates at significantly larger scale with substantial VC backing.
• Zazzle:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2Npb7vyEmELkdTTsCNwAuA
• Xx.com/WhosOnYourCase
• Facebookfacebook.com/whosonyourcase

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whos On Your Case