Encore Events & Promotions

What Encore Events & Promotions does

Encore Events & Promotions is a Pune-headquartered, privately held B2B corporate event management company founded in 2013. The firm provides end-to-end event planning and execution services for enterprise and mid-market corporate clients across India and the UAE, spanning product launches, conferences, MICE events, awards nights, family/annual days, dealer meets, team-building activities, exhibitions, and virtual/hybrid events. Its service portfolio includes add-on capabilities in catering coordination, artist management, and venue sourcing, delivered through a dedicated in-house team and an extended vendor network across India.

The business operates on a professional services revenue model with quote-based, project-by-project pricing determined by event scope, guest count, venue, and service complexity. There is no proprietary technology platform, software product, or AI system; the core deliverable is human-coordinated event production. The company maintains operational offices in Pune (HQ), Mumbai, Bengaluru, and Dubai, and claims 2,500+ events completed across 500+ enterprise clients, including Microsoft, Amazon, Bosch, John Deere, Siemens, Mercedes-Benz, Wipro, Workday, Cargill, and Johnson Controls.

Go-to-market is direct enterprise field sales via website contact forms, phone, email, and industry referrals, supported by content marketing (blog, service pages) and social media presence on Instagram and LinkedIn. The company is founder-led, with Nilesh Naik (Managing Director) and Hansel Lionel (Director of Operations) as the senior leadership team. There are no disclosed funding rounds, institutional investors, or M&A activity, and the company reports a headcount band of 1-10 employees, suggesting heavy reliance on a contracted or freelance production workforce rather than large internal FTE scaling.

Name

Encore Events & Promotions

Legal name

Encore Events & Promotions

Website

https://encore-events.biz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Encore Events & Promotions is a Pune-based B2B corporate event management company providing end-to-end event planning and execution services (conferences, product launches, MICE, virtual events) for enterprise clients across India and Dubai.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Conferences & Sales Kickoffs (MPAGAGAC), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

Keywords

• Corporate event management
• MICE event services
• Conference planning
• Event production services
• Brand activation events

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Corporate Event Management Services: Encore Events & Promotions generates revenue by providing end-to-end corporate event management services including planning, execution, venue sourcing, catering coordination, entertainment booking, artist management, AV production, branding, and on-site coordination for corporate events across India.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Encore Events & Promotions delivers end-to-end corporate event management services including planning, execution, venue sourcing, theme conceptualization, décor, AV setup, catering coordination, entertainment booking, artist management, branding, and on-site coordination. The company organizes MICE events, conferences, product launches, award nights, annual/family days, dealer meets, exhibitions, virtual/hybrid events, and team building programs for enterprise and mid-market corporate clients across India. Services are delivered through a full-service model using in-house production teams and a pan-India vendor network.

Product overview

Encore Events & Promotions is a service-based event management company offering a comprehensive portfolio of corporate event services. The core offering is Corporate Events Management, supplemented by specialized services including Product Launch Events, Awards & Recognition Events, Corporate Conference Management, MICE Events, and Virtual Events. Add-on services include Catering Services, Artist Management, Venue Sourcing, and Team Building Activities. The company operates on a full-service model where a dedicated team manages all aspects of event planning from initial concept through final execution, rather than offering modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events Management End-to-end corporate event management services including venue selection, theme conceptualization, décor, AV setup, catering coordination, entertainment, and on-ground execution for enterprise and mid-market corporate clients across India.
• Product Launch Events High-energy product launch event management including venue selection, creative concept development, stage design, branding, media coordination, and audience engagement for corporate clients launching new products.
• Awards & Recognition Events Corporate award nights and recognition ceremonies designed to honor excellence with elegant décor, engaging programs, and memorable experiences for employees and stakeholders.
• Corporate Conference Management Conference planning and execution services ranging from small-scale seminars to large national conferences, including speaker management, registration, AV systems, and post-event reporting.
• Team Building Activities Customized team-building experiences including outdoor adventures, creative workshops, and problem-solving challenges designed to foster collaboration and strengthen team bonds among corporate employees.
• Exhibitions & Brand Activations Corporate exhibition planning services including booth design, vendor coordination, crowd management, and end-to-end event production for trade fairs, expos, and BTL brand activation campaigns.
• Virtual Events Virtual and hybrid event management including live streaming, interactive engagement tools, technical support, and post-event follow-up services for corporate audiences.
• Inauguration Events Corporate inauguration event planning for new facilities, projects, or organizational milestones with elegant décor and ceremonial coordination.
• Family & Annual Day Events Corporate family day and annual day celebration planning including entertainment, activities, and recognition programs for employees and their families.
• Dealers, Customers & Suppliers Meet Business meeting event management for dealer conferences, customer meets, and supplier gatherings designed to strengthen business relationships and align goals.
• MICE Events MICE (Meetings, Incentives, Conferences, Exhibitions) event management providing comprehensive corporate event solutions across India.
• Incentive Travel Programs Corporate incentive travel planning including destination selection, luxury accommodation, team-building activities, and reward program design for employee motivation and recognition.
• Corporate Business Meet Planning Professional business meeting planning services including venue selection, audio-visual equipment, customized catering, and on-site coordination for corporate meetings.
• Event Planning Services Comprehensive event planning consultation covering concept development, vendor coordination, budget management, and logistics from ideation to execution.

Quantifiable outcome

• 2500+ successful events executed across India
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WOW Events: WOW Events is an Indian corporate event management company delivering conferences, product launches, annual days, and brand activations. Comparable to Encore in offering breadth and B2B corporate positioning, though with a larger operational footprint.
• DNA Entertainment Networks: DNA Entertainment Networks is an Indian corporate and MICE event management company specialising in conferences, dealer meets, product launches, and entertainment-led events. Comparable to Encore in its corporate event focus and pan-India execution model.
• Laqshya Live Events: Laqshya Live Events is an Indian event management and experiential marketing company that delivers corporate events, conferences, exhibitions, and brand activations for large enterprise clients. Comparable to Encore in service scope and corporate focus, but with broader scale and larger dedicated production teams.
• EFS Events (Event Facilitators): EFS is a Pune-based corporate event management firm delivering conferences, MICE, incentive travel, and brand activations across India. Highly comparable to Encore in geography, service mix, and target verticals, making it a direct local competitor.
• Wizcraft Entertainment: Wizcraft is one of India's largest experiential marketing and event management firms, offering end-to-end corporate events, MICE, weddings, and entertainment. It is directly comparable to Encore given its pan-India reach and enterprise client base, though significantly larger in scale.
• Percept Limited: Percept is an established Indian event, entertainment, and sports marketing conglomerate offering MICE, conferences, brand activations, and IP-led events. Comparable to Encore in corporate event services, but operates at materially larger scale and with greater geographic reach.
• Fountainhead MKTG (DDB Mudra Group): Fountainhead MKTG is a leading Indian experiential marketing agency within the DDB Mudra network, delivering corporate events, conferences, brand activations, and integrated campaigns. Directly comparable to Encore for enterprise event execution, with stronger media network backing.

Broad incumbents

• Cvent: Cvent is a global event management technology and services platform serving corporate event planners with registration, venue sourcing, and on-site solutions. Relevant adjacent peer for Encore's enterprise MICE business, though primarily a software/services platform rather than a pure event producer.
• MCI Group: MCI is a global association, event, and congress management company serving enterprise and association clients across MICE, congresses, and corporate meetings. Comparable to Encore for enterprise MICE work, but at materially larger scale and with international reach.

Regional players

• Cineyug: Cineyug is an Indian event and entertainment company specialising in corporate events, celebrity management, weddings, and large-format productions. Comparable to Encore for artist management and corporate entertainment, but with stronger Bollywood/celebrity ties and a different vertical mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/encoreeventsandpromotions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Events & Promotions