Energy Lab

What Energy Lab does

Energy Lab (operating under the Golazo Energy brand) is a Belgian sports testing and coaching service that delivers data-driven fitness assessments and personalized training programs to sports enthusiasts across Belgium. The company was founded in 2009, is headquartered in Beringen, and operates as a division of the broader Golazo sports and events group.

The core offering is scientific fitness testing, including progressive running and cycling exertion tests with heart rate, lactate, and VO2-max measurement, complemented by body composition scanning. Test results feed personalized coaching programs covering training schedules, nutrition, and sleep. Services are delivered through four physical lab locations in Gent, Antwerpen, Leuven, and Heusden-Zolder, with e-commerce booking via the Golazo Energy shop. Pricing is transparent, with individual running tests from €165 and paired 'buddy' packages at €215 per person, and gift vouchers are sold as a separate SKU.

Commercially, Energy Lab is a direct-to-consumer operation with no disclosed enterprise contracts, no external funding rounds, and a small staff of 11-50 employees. The business has begun extending beyond pure consumer sales through a dedicated B2B ('Voor bedrijven') offering, and benefits from cross-promotion within the Golazo brand ecosystem, which spans events, media, and talent. No AI/ML capabilities, patents, or regulatory certifications are disclosed.

Name

Energy Lab

Legal name

Golazo

Website

https://energylab.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Lab, a Belgian sports testing and coaching service (branded as Golazo Energy), offers VO2-max, lactate, and body composition assessments plus personalized training programs for sports enthusiasts through four physical labs in Flanders.

Ownership category

akta.pro rank

Product category

Sports Performance Testing and Coaching

NAICS

Testing Laboratories and Services (541380), Sports and Recreation Instruction (61162)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Sports performance testing
• Fitness assessment services
• Lactate threshold testing
• Body composition analysis
• Personalized athletic coaching

Headquarters

HQ city

Beringen

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Testing Services: One-time fitness testing services including running and cycling tests with physiological measurements. Customers pay per test session with optional buddy discounts for paired testing.
2. Coaching Services: Personalized coaching services including training schedules, nutrition planning, and sleep guidance provided as complete programs
3. Gift Vouchers: Gift certificates for testing and coaching services available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Energy Lab delivers scientific sports performance testing and personalized coaching for individual athletes and sports enthusiasts. Its core services include running and cycling fitness tests (conditietesten) with progressive exertion protocols measuring heart rate zones, lactate levels, VO2-max, and body composition, followed by customized training, nutrition, and sleep programs delivered at four physical lab locations across Belgium.

Product overview

Energy Lab operates as a sports testing and coaching platform (branded as Golazo Energy), offering scientific fitness assessment services and personalized training programs. The core offering consists of conditietest (fitness tests) for running and cycling, including VO2-max measurements, lactate testing, and body composition scans. Services are available at multiple lab locations (Gent, Antwerpen, Leuven, Heusden-Zolder) with buddy/pair pricing options. The platform provides personalized coaching including sleep, nutrition, and training schedules as a complete package for athletes looking to improve their performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Conditietest lopen (Running Fitness Test) Progressive exertion test on a treadmill that measures and analyzes tempo and heart rate zones to determine the customer's fitness level and ideal running paces. Includes VO2-max measurement, lactate testing, and body composition analysis. Priced from €165 individually, with a discounted buddy paired rate of €215 pp available.
• Conditietest fietsen (Cycling Fitness Test) Cycling fitness test with heart rate and lactate measurement adapted for cycling performance evaluation, similar in methodology to the running test but performed on a cycle ergometer.
• Body Composition Scan Scientific body composition analysis using scanning technology to provide evidence-based data that forms the foundation for personalized training advice.
• Personalized Coaching Programs Customized coaching programs including personalized sleep, nutrition, and training schedules tailored to individual challenges, goals, and test results. Includes access to professional sports coaches who build a complete performance roadmap.
• Cadeaubonnen (Gift Vouchers) Gift certificates for Energy Lab's fitness testing and coaching services, available for purchase online and redeemable at any of the four Belgian lab locations.

Quantifiable outcome

• Determination of optimal training pace zones for running and cycling
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Whoop: Whoop is a subscription wearable platform delivering recovery, strain, and sleep analytics for athletes, directly competing for the same scientific-performance-insight narrative Energy Lab sells in lab form.
• Garmin: Garmin's sports wearables and training analytics (VO2-max estimates, training load, recovery time) overlap with the same physiological outputs Energy Lab measures in-lab, but at consumer scale and lower cost.
• Wahoo Fitness: Wahoo provides indoor cycling trainers, heart rate monitors, and the SYSTM training platform for cyclists and endurance athletes, intersecting with Energy Lab's cycling testing and coaching offering.
• Polar Electro: Polar is a global incumbent in heart rate monitoring and sports performance technology, overlapping with Energy Lab's heart-rate-zone-based training approach but serving a much broader consumer wearable market.
• Suunto: Suunto makes sports watches and a digital training ecosystem for endurance athletes, addressing the same training-pace and recovery needs as Energy Lab, but via consumer hardware rather than lab testing.

Direct peers

• Final Surge: Final Surge is a coaching and training platform for endurance athletes offering structured workouts, coaching tools, and performance tracking, comparable to Energy Lab's personalized coaching programs for runners and cyclists.
• TrainingPeaks: TrainingPeaks is an endurance training and coaching platform used by runners, cyclists, and triathletes for personalized training plans, similar to the personalized coaching arm of Energy Lab's offering.
• INSCYD: INSCYD provides lactate threshold and endurance performance testing protocols and software for endurance coaches and labs. It is the closest direct peer to Energy Lab's lactate/VO2-max-based testing methodology for runners and cyclists.

Emerging players

• Stryd: Stryd offers running power meters and associated training plans for runners, providing a focused subset of the performance analytics Energy Lab delivers in lab form, at lower price and broader accessibility.

Regional players

• Sport Vlaanderen: Sport Vlaanderen is the Flemish government's sports administration running sports medical centers across Flanders that offer physiological testing and performance diagnostics to athletes, directly overlapping with Energy Lab's testing service in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/energy_lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Lab