Cotney Consulting Group
Cotney Consulting Group is a Plant City, Florida-based boutique consultancy providing fractional COO, operational advisory, and structured training programs exclusively to commercial roofing contractors scaling past $5M in revenue, built on founder John Kenney's 45 years of industry experience.
- Company typePrivate
- Founded2020
- HeadquartersPlant City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cotney Consulting Group does
Cotney Consulting Group is a privately held, founder-led boutique consultancy headquartered in Plant City, Florida, that provides operational advisory, fractional executive leadership, and structured training programs exclusively to commercial roofing contractors. The firm's portfolio centers on five advisory service lines — Fractional COO On Demand, Business Advisory Consulting, Technology & AI Integration, Operations & Process Optimization, and Service & Maintenance Strategy — built around a proprietary Operational Structure & Execution Framework developed from CEO John Kenney III's 45+ years of commercial roofing experience spanning apprentice through COO roles across multiple states. Supporting the advisory practice is a training catalog delivered through an e-commerce storefront (shopcotneycg.com), including the Roofing Estimating Training Program (virtual, $599 per seat), the Roofing Project Management Certification Program (self-paced), Advanced Estimating Training, and Superintendent Training. Revenue is generated entirely from professional services: quote-based consulting retainers, paid training programs with group discounts, speaking engagements, and content-driven community monetization via the monthly World of Roofing Podcast and the Professional Roofing Estimators community group of 86 members.
The go-to-market combines founder-led direct sales to commercial roofing contractors scaling past $5M in revenue with a content and community engine that generates authority and inbound demand within the roofing vertical. Distribution channels include direct fractional COO engagements, in-person training sessions in multiple U.S. cities, self-serve online training globally, and an eight-partner affinity ecosystem spanning technology (Jobba, Estimating Edge, EagleView, Dataforma, Roofmapping.com), marketing (RoofersCoffeeShop, ART UNLIMITED), and safety (Brauner Safety), which bundles discounts and resources for Cotney subscribers. The firm is structured as a sole-practitioner-led consultancy with 1–10 employees, no external funding, and no parent company; CEO John Kenney III is the central delivery asset, supported by Sales Coach Ted Nickelson (joined July 2021) and podcast co-host Andrew Rowley of Roofmapping.com. Target customer segments include commercial roofing contractors past $5M in revenue, leadership teams seeking operational accountability, contractors preparing for transition or PE interest, and companies integrating AI into disciplined operational systems.
Cotney Consulting Group firmographics
Firmographics- Name
- Cotney Consulting Group
- Legal name
- Cotney Consulting Group
- Website
- https://cotneyconsulting.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cotney Consulting Group is a Plant City, Florida-based boutique consultancy providing fractional COO, operational advisory, and structured training programs exclusively to commercial roofing contractors scaling past $5M in revenue, built on founder John Kenney's 45 years of industry experience.
- Ownership category
- akta.pro rank
Cotney Consulting Group industry classification
Industry- Product category
- Roofing Business Consulting and Training
- NAICS
- Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Financial Management & Performance Improvement Consulting (BPAHACAF)
- akta.pro secondary industries
- Organization Design & Operating Model Consulting (BPAHAGAB), Learning, Training & Corporate Education Consulting (BPAHAGAE)
Keywords
Where Cotney Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Plant City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cotney Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Operational Advisory & Consulting Services: Fractional COO and executive advisory services providing boardroom-level operational leadership without full-time overhead. Includes business advisory consulting, operations and process optimization, and strategic advisory for commercial roofing companies.
- Training Programs: Online and in-person certification programs including roofing estimating training, project management certification, and superintendent training. Certificate programs with exams, some entirely virtual, some in-person workshops.
- Speaking & Events: Revenue from speaking engagements and industry events where John Kenney appears as a featured contributor and speaker.
- Podcast & Content: World of Roofing Podcast hosted monthly by John Kenney and Andrew Rowley, serving as both a content marketing channel and potential monetization vehicle through sponsorships or listener engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Roofing Estimating Training Program - Virtual certificate program at intermediate level |
| One time/ perpetual license | Pay-as-you-go | Roofing Project Management Certification Program - Self-paced certification for career advancement |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Cotney Consulting Group product offering
Product offeringCore offering
Cotney Consulting Group delivers fractional COO and executive advisory services, business consulting, and structured training programs (roofing estimating, project management, superintendent, advanced estimating) targeted at commercial roofing contractors scaling past $5M in revenue. Offerings include COO On Demand, Business Advisory Consulting, Technology & Operations Assessment, Technology Solutions for AI/software alignment, and a portfolio of certification-based training programs delivered online and in-person.
Product overview
Cotney Consulting Group operates as a roofing business consulting firm offering a portfolio of advisory services and training programs for commercial roofing contractors. The core offering consists of operational advisory services including COO On Demand (fractional executive leadership), Business Advisory Consulting, and Technology Solutions. Supporting these are training products including Roofing Estimating Training, Project Management Certification, Superintendent Training, and Advanced Estimating programs, along with the Professional Roofing Estimators community and World of Roofing Podcast. The company integrates AI and technology deployment within their operational frameworks as part of their technology solutions offering.
Differentiator
Problem solved
Functional benefit
Products and services
- COO On Demand Fractional COO and executive advisory service providing boardroom-level operational leadership without full-time overhead for commercial roofing contractors.
- Business Advisory Consulting Operational advisory services including process optimization, leadership accountability systems, and strategic growth planning for commercial roofing companies.
- Technology & Operations Assessment Assessment service to evaluate technology readiness and operational efficiency for roofing contractors preparing for growth or technology integration.
- Technology Solutions Technology and AI integration services deploying software and artificial intelligence within disciplined operational frameworks for roofing contractors.
- Roofing Estimating Training Program Virtual certificate program and exam for roofing estimating, designed for newcomers and professionals advancing their careers. Valued at $599 per person with group discounts available.
- Roofing Project Management Certification Program Self-paced certification covering business of roofing, project management fundamentals, estimating, risk management, planning, scheduling, production planning, resource management, and financial management.
- Advanced Estimating Training Program Advanced-level training program designed to help experienced estimators improve accuracy, communication with sales and production teams, and pricing confidence.
- Superintendent Training Program Training program helping superintendents improve management strategies, clarify role responsibilities, and gain tools for better crew and job management.
- Castagra Estimating Training Recordings On-demand training recordings for Castagra estimating software and roofing estimation techniques.
Quantifiable outcome
- Improved gross margin clarity for clients
- +4 more outcomes
Companies that use Cotney Consulting Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Cotney Consulting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability8 records
Feature5 records
Cotney Consulting Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Estimating EdgecoreEstimating Edge creates professional all-in-one commercial construction estimating, project management tracking, and takeoff software. The EDGE software is designed around construction workflow for trades including roofing, drywall, flooring, and waterproofing contractors. Provides Cotney subscribers with estimating technology solutions.
- RoofersCoffeeShop (RCS)coreRoofersCoffeeShop is an award-winning roofing industry website providing education, employment opportunities, products, forums, videos, and services. As an affinity partner, RCS provides Cotney subscribers with marketing consultation, a copy of their book 'Building a Marketing Plan for Roofing Contractors', and a free month in RoofersCoffeeShop's R-Club. Cotney has been working alongside RCS providing safety trainings for R-Club contractor members.
- Brauner Safety ServicesminorBrauner Safety Services offers safety management, PROCertification, and CERTA training packages specifically designed for roofing professionals. Services include fall protection, OSHA 10/30 training, site inspections, and rigging & signaling. Offers 5% discount to Cotney subscribers.
- ART UNLIMITEDminorART UNLIMITED became an affinity partner of Cotney Consulting Group, offering marketing and business development services to the roofing contractor community.
- EagleViewcoreEagleView is a leader in aerial imagery, machine learning-derived data analytics, and software with more than 200 patents. They pioneered aerial property measurements and have coverage of 98% of the U.S. population. As affinity partner, EagleView offers Cotney subscribers exclusive discounts on aerial imagery and measurement services.
- Jobba Trade TechnologiescoreJobba Trade Technologies is a technology partner offering CRM and business management solutions for trade contractors. Their platform helps roofing contractors with sales pipeline management, job tracking, and operational efficiency.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Cotney Consulting Group competitors and assessment
Company assessmentDirect peers
- Nexstar Network: Nexstar Network is a coaching and peer-group organization dedicated to helping residential trades contractors improve operations, customer service, and financial performance. Its focus on coaching engagements and operational best practices for trade contractors makes it a strong direct comparator to Cotney's advisory business.
- Service Roundtable: Service Roundtable runs peer-group coaching and business training programs for residential trades contractors (HVAC, plumbing, electrical). It mirrors Cotney's combination of consulting, peer community, and training products for trades business owners, making it the closest comparable in business model and target audience.
- The Coxe Group: The Coxe Group is a management consulting firm focused on residential contractors and remodelers, advising on operations, financial performance, and growth strategy. It is highly comparable to Cotney's Business Advisory Consulting and COO On Demand offerings in both scope and client type.
- Tom Reber / The Contractor Coach: Tom Reber provides sales, marketing, and business coaching for contractors, including podcast, courses, and one-on-one advisory. The model of combining content-driven authority with paid coaching for contractors directly parallels Cotney's blend of podcast, training, and advisory services.
Broad incumbents
- Procore Technologies: Procore is the leading construction management software platform and publishes training, benchmarking, and operational content targeted at general and specialty contractors. As a broad incumbent in contractor business tooling, it is an important adjacent reference point for Cotney's operational advisory offerings.
- FMI Corporation: FMI is a management consulting and investment banking firm serving the engineering and construction industry, including contractors. It is a broader incumbent offering operational consulting at scale and is comparable to Cotney's advisory services, though it serves a much wider construction-industry footprint.
- ServiceTitan: ServiceTitan is a large software platform serving trades contractors (HVAC, plumbing, roofing, electrical) with adjacent consulting, training, and content resources. While primarily a software company, its industry content and best-practice guidance overlap with Cotney's advisory scope, and its scale makes it a major adjacent incumbent.
Emerging players
- RoofersCoffeeShop: RoofersCoffeeShop is a roofing-industry media, community, and education platform that also offers marketing consulting and resource referrals for contractors. It is simultaneously a Cotney affiliate partner and a partial peer in the roofing-industry content and community space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cotney Consulting Group social profiles
Digital presenceCotney Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cotney Consulting Group leadership team
Management profileNumber of profiles
Profiles2 records
Cotney Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cotney Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cotney Consulting Group
What does Cotney Consulting Group do?
Cotney Consulting Group delivers fractional COO and executive advisory services, business consulting, and structured training programs (roofing estimating, project management, superintendent, advanced estimating) targeted at commercial roofing contractors scaling past $5M in revenue. Offerings include COO On Demand, Business Advisory Consulting, Technology & Operations Assessment, Technology Solutions for AI/software alignment, and a portfolio of certification-based training programs delivered online and in-person.
Is Cotney Consulting Group a public or private company?
Cotney Consulting Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cotney Consulting Group founded?
Cotney Consulting Group was founded in 2020. It employs 1 to 10 people.
Where is Cotney Consulting Group based?
Cotney Consulting Group is headquartered in Plant City, United States, in the North America region.
How does Cotney Consulting Group make money?
Four revenue lines are on record. Operational Advisory & Consulting Services are the primary driver. The others are training Programs, speaking & Events and podcast & Content.
Who are Cotney Consulting Group's main competitors?
Direct peers on record are Nexstar Network, Service Roundtable, The Coxe Group and Tom Reber / The Contractor Coach. Broad incumbents are Procore Technologies, FMI Corporation and ServiceTitan. RoofersCoffeeShop is listed as an emerging player.
Does Cotney Consulting Group have an API?
No public API is recorded for Cotney Consulting Group.
What industry is Cotney Consulting Group in?
Cotney Consulting Group's product category is Roofing Business Consulting and Training. Its primary akta.pro industry code is BPAHACAF, Financial Management & Performance Improvement Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 541611 and its SIC code is 8742.