What Art Unlimited does

Art Unlimited (rebranding to A-Squared Marketing, A² Marketing) is a privately held, founder-owned digital marketing agency founded circa 1984 and headquartered in Cook, Minnesota, with a hybrid operating model spanning the United States and Canada. The firm delivers integrated marketing services to contractors and home-service businesses, with roofing as the primary vertical and HVAC, construction, home remodeling, hardscape/landscape, and outdoor recreation as adjacent verticals. Service offerings span search engine optimization, paid advertising on Google, Facebook, and LinkedIn, content marketing, blogging, branding and graphic design, website design and development, accessibility compliance, and traditional print media.

The agency's proprietary product, Persona Blueprints, is a branded audience-profiling system that maps ideal customers' digital footprint using first- and third-party data (demographics, media consumption, geo-location, housing preferences) to build buyer personas for paid and organic campaigns. Underlying technology is built on a standard martech stack (Google, Yelp, Bing Ads, CallRail, Active Prospect, Blazeo, Company Cam, Quickpage, FormTester 365) augmented with generative AI for content drafting, NLP for voice/conversational search optimization, and a free AI Marketing Audit that analyzes SEO rank, competitor positioning, social ROI, and local search visibility. Distribution is reinforced by an Owens Corning Business Service Partner relationship, CEO Anna Anderson's presidency of National Women In Roofing, membership in Roofing Technology Think Tank (RT3), and the Dear Anna podcast featured in Roofing Contractor Magazine.

Revenue is generated primarily through monthly subscription retainers with continuous autopay (ACH or credit card, 5% processing fee on card payments) plus project-based engagements priced via quote-based custom packages. Go-to-market is consultative sales-led, beginning with a free consultation and competitive analysis, supported by inbound from content, SEO, podcasts, email, and partnerships. The company is founder-owned, has no disclosed institutional funding or M&A activity, and reports a headcount in the 11-50 range.

Name

Art Unlimited

Legal name

Art Unlimited, Inc.

Website

https://artunlimitedusa.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Art Unlimited is a founder-owned digital marketing agency serving contractors and home-service businesses—primarily roofing, plus HVAC, construction, and home remodeling—across the United States and Canada, offering SEO, paid advertising, content marketing, branding, web design, and a proprietary Persona Blueprints customer-profiling product (rebranding to A-Squared Marketing).

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing agency
• SEO services
• Paid advertising management
• Content marketing services
• Contractor marketing solutions

Headquarters

HQ city

Cook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Art Unlimited generates revenue through providing custom digital marketing services including SEO, paid advertising, content marketing, branding, and website services. The company offers monthly service packages with invoicing, as well as project-based engagements. Services are priced quote-based and customized to client needs.
2. Monthly Retainer Services: The company offers continuous payment options for monthly services through ACH or credit card. Clients can set up automatic billing for ongoing marketing services. Payments are processed monthly with itemized invoices.
3. Online Payment Processing: The company accepts one-time payments and continuous autopayments for services including monthly invoicing, annual hosting, Yelp advertising, website development, and Persona Blueprints data services. Credit card payments include a 5% processing fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Art Unlimited is a digital marketing agency that crafts custom marketing strategies for contractors and home service businesses, specializing in the roofing, construction, HVAC, home remodeling, hardscape/landscape, and outdoor recreation industries. Core offerings include SEO, paid advertising, content marketing, branding, website design, and the proprietary Persona Blueprints customer profiling system. Services are delivered remotely across the United States and Canada, with quote-based pricing and recurring monthly retainer engagements.

Product overview

Art Unlimited is a digital marketing agency offering a comprehensive suite of services organized around three pillars: Digital Marketing Services (SEO, paid advertising, social media, website optimization), Brand Enhancement (branding, graphic design, content marketing), and Traditional Marketing (print media). The portfolio includes core services plus add-on modules: Persona Blueprints for advanced customer profiling, Accessibility Services for compliance, and AI Marketing Audit for assessment. The company also produces the Dear Anna Podcast as a content/marketing resource. The agency specializes in serving contractors and home service businesses, particularly in roofing, construction, HVAC, home remodeling, and outdoor recreation industries across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Persona Blueprints: A customized audience profiling system that maps ideal customers' digital footprint and behavioral insights for strategic marketing campaigns.

Products and services

• Search Engine Optimization (SEO) Custom SEO strategies that boost website rankings, drive organic traffic, and get businesses in front of their target audience when it matters most. Used by contractors and home service businesses to dominate local search.
• Paid Advertising Precision-targeted paid advertising services leveraging platforms like Google Ads, Facebook, and LinkedIn to create highly focused full-service advertisements reaching ideal customer demographics. For contractors and home service businesses seeking to maximize marketing budget effectiveness.
• Blogging Services Professional content creation producing informative, engaging articles that position brands as go-to resources and provide real value to target audiences. Targets contractor and home service business clients.
• Branding & Graphic Design Visual brand identity development including eye-catching graphic designs that communicate unique value and voice while resonating with target audiences and maintaining brand consistency. For contractors and home service businesses.
• Content Marketing Strategic content solutions that position brands as industry leaders through cohesive narratives backed by data-driven insights and top-tier marketing strategies. For contractors and home service businesses seeking thought leadership.
• Persona Blueprints Advanced audience profiling system that maps ideal customers' complete digital footprint, combining first-party and third-party data including demographics, media consumption habits, spending patterns, housing preferences, and geo-location to create comprehensive buyer personas. Available to existing Art Unlimited clients or as a standalone data service.
• Website Services Custom web design and development that builds brands, connects with audiences, and presents businesses professionally across all digital touchpoints. For contractors and home service businesses.
• Accessibility Services Website accessibility solutions ensuring compliance with accessibility standards and legal requirements, improving user experience for all visitors. For businesses seeking ADA compliance.
• Traditional Marketing Print media services including flyers, mailers, and postcards that augment digital presence when appropriately targeted to reach intended audiences. For contractors and home service businesses.
• Dear Anna Podcast Expert marketing podcast hosted by CEO Anna Anderson providing real-world strategies for roofing contractors on AI adoption, lead generation, local search optimization, brand building, and digital transformation. Featured on Roofing Contractor Magazine.
• AI Marketing Audit Free personalized marketing audit for commercial roofing companies that analyzes SEO rank, competitor positioning, social ROI, and local search visibility to identify gaps and prioritize actions.

Quantifiable outcome

• Data-driven companies are 23× more effective at customer acquisition, 6× better at customer retention, and 19× more likely to be profitable (McKinsey research cited by the company)
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Owens CorningcoreStrategic or Co-development PartnerOwens Corning maintains Art Unlimited as a premier Business Service Partner within their contractor network. Art Unlimited provides traditional and digital marketing solutions through this established partnership. The relationship was highlighted in the Owens Corning Tech Stack Business Tool Box launch, which provides roofing companies with software solutions to optimize business processes.
• National Women In RoofingcoreStrategic or Co-development PartnerNational Women In Roofing operates as a volunteer-based organization supporting women's careers in roofing. Anna Anderson, CEO of Art Unlimited, has served as NWIR President, indicating a deep organizational connection and leadership involvement.
• Roofing Technology Think Tank (RT3)coreStrategic or Co-development PartnerRT3 consists of industry leaders exploring emerging technology solutions for roofing contractors. Anna Anderson has served as NWIR President and is connected to this technology-focused industry group.
• YelpminorChannel Partner/ Reseller/ DistributorYelp Advertising Partner unlocking exclusive resources through the Advertising Partner Program for client results. Grants access to specialized training, professional Yelp support team, agency dashboard, campaign management, and profile optimization features.
• Adams & Reese LLPminorImplementation/ SI/ Consulting PartnerAdams & Reese LLP delivers exceptional client value through committed problem-solving with legal information. Employs a hands-on, personal approach and provides expert strategic consultation focused on achieving optimal client outcomes.
• AngiminorChannel Partner/ Reseller/ DistributorAngi connects millions of homeowners with home service professionals annually. Art Unlimited helps contractors ensure they can be found on the platform.
• Builder SourcingminorStrategic or Co-development PartnerBuilder Sourcing maximizes profitability for home builders and suppliers through optimized rebate programs and strategic partnerships.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• KlientBoost: Digital marketing agency with strong specialization in paid advertising (Google, Meta, LinkedIn) plus SEO and CRO services. Comparable in paid-media-led GTM motion and subscription/retainer delivery.
• Hibu: Long-established marketing services provider to local SMBs across the US, offering websites, SEO, paid media, and listing management. Comparable in serving small local businesses with integrated digital marketing bundles.
• Power Digital Marketing: Full-service digital marketing agency combining paid media, SEO, content, and creative for growth-stage and mid-market clients. Comparable in offering breadth and retainer-based delivery model.
• Thrive Internet Marketing Agency: Established full-service digital marketing agency offering SEO, paid media, content, and web design across multiple verticals including home services. Comparable services portfolio but broader vertical mix and larger agency scale.
• WebFX: Large full-service digital marketing agency with a long operating history, offering SEO, paid advertising, content, and design services to SMB and mid-market clients. Comparable in offering breadth and agency-as-a-service model.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable in services mix (paid ads + SEO + content) though with less vertical specialization.

Direct peers

• Hook Agency: Digital marketing agency specializing in SEO, web design, and lead generation for contractors and home services companies (roofing, remodeling, HVAC). Comparable in vertical specialization and SMB contractor customer base.
• Scorpion: Large marketing and technology company serving home services, legal, and healthcare SMBs with SEO, paid media, websites, and CRM. Direct competitor in the contractor/home-services marketing category where Art Unlimited competes.
• Blue Corona (Lokal Solutions): Now operating as Lokal Solutions, Blue Corona was a long-standing digital marketing agency focused on home services contractors including roofing, HVAC, and plumbing. Most directly comparable peer given near-identical vertical focus and SMB contractor go-to-market.

Emerging players

• Vendasta: SaaS platform providing white-label marketing, SEO, and reputation tools for agencies and partners serving local SMBs. Adjacent peer — both target the same contractor/home-services SMB end market, but Vendasta enables other agencies rather than delivering services directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artunlimitedusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Unlimited