What Better Media Solutions does

Better Media Solutions Sp. z o.o. is a privately held Polish software company headquartered in Wrocław that builds and licenses Better Media Suite, a white-label, modular OTT (Over-The-Top) streaming platform. The platform enables content owners, sports organizations, broadcasters, and other media companies to launch branded video and audio streaming services across web, mobile, Smart TVs (Android TV, tvOS, Tizen, WebOS, Roku, HbbTV, Chromecast), tablets, and set-top-boxes without requiring coding expertise, with a stated deployment window of two to three weeks. The architecture is multi-tenant and modular, allowing deployment as an end-to-end solution or as a front-end layer integrated with the customer's existing CMS, CDN, and CRM systems, and supports SVOD, TVOD, AVOD, and pay-per-view monetization, AI-powered dynamic ad insertion (BetterDynamic Ads Insertion), interactive live streaming (BetterStream Studio), and a celebrity-to-fan video messaging social product (BetterVideo Market). The company is currently developing WinSportEdge, an EU-funded automated sports broadcast production platform built on patented (Polish Pat.235125) real-time video description and categorization technology.

The company monetizes primarily through subscription-based SaaS licensing of Better Media Suite on custom, quote-based, multi-year enterprise contracts, supplemented by professional services for custom development, third-party integrations, and specialized vertical implementations, and indirectly through built-in monetization tooling that clients operate on top of the platform. Its go-to-market blends direct enterprise field sales, a product-led motion targeting SMBs and micro-drama content owners with fast time-to-market and self-serve onboarding, and an OEM/embedded motion in which clients rebrand the suite as their own streaming service (e.g., the Football Association of Wales' Red Wall+, Polish Football Association's sports app, Futsal Ekstraklasa TV, Britrock+). Sales are generated through vertical-specific landing pages, a portfolio of case studies, blog and SEO content, and EU-funded internationalization initiatives targeting the US market.

The company employs 11-50 staff and is led by CEO Krzysztof Musiał, Lead Architect Tomasz Brzozowski, Business Development Manager Gosia Samsel, and Marketing Manager Damian Maicher. It has secured two EU grants (Ścieżka SMART and Polskie Mosty Technologiczne) totaling approximately PLN 9.87 million in project value, has registered Polish patent Pat.235125, is GDPR-compliant with an appointed DPO, and shows no disclosed external venture or private equity investment, suggesting a bootstrapped, capital-efficient operating model.

Name

Better Media Solutions

Legal name

Better Media Solutions Spółka z Ograniczoną Odpowiedzialnością

Website

https://bettermedia.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Media Solutions is a privately held Polish software company that builds Better Media Suite, a no-code, white-label OTT streaming platform enabling sports organizations, broadcasters, and media companies to launch branded video and audio services across web, mobile, and Smart TVs within 2-3 weeks.

Ownership category

akta.pro rank

Product category

OTT Streaming Platform / Video Streaming Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• White-label OTT platform
• Video streaming software
• OTT infrastructure solutions
• Content monetization platform
• Live streaming technology

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing: Subscription-based licensing of Better Media Suite white-label OTT platform. Multi-tenant model allows cost-effective small-scale solutions or large customizable enterprise systems. Pricing is custom/quote-based based on customer needs and scale.
2. Custom Development & Integration: Professional services for custom solutions, third-party integrations (CMS, CDN, CRM), and specialized implementations for specific verticals like sports or entertainment.
3. Platform Monetization Tools: Built-in monetization features for clients including subscription (SVOD), pay-per-view (TVOD/PPV), and rental models. The company enables but does not directly operate consumer monetization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Better Media Solutions develops and licenses Better Media Suite, a white-label, no-coding OTT streaming platform that enables content owners, sports organizations, broadcasters, and enterprises to launch branded video and audio streaming services with centralized CMS, multi-device apps (web, mobile, Smart TVs, set-top-boxes), and built-in monetization (SVOD, TVOD/PPV, AVOD). The platform is delivered via SaaS licensing with custom development services, supported by AI-powered add-on modules (BetterDynamic Ads Insertion, BetterStream Studio, BetterVideo Market) and the patent-backed WinSportEdge automated sports broadcasting system.

Product overview

Better Media Solutions offers Better Media Suite as its core white-label OTT platform, a modular system that enables content owners to manage, monetize, and distribute live and on-demand video across multiple devices without coding. The product portfolio includes three supplementary modules: BetterDynamic Ads Insertion (AI-powered dynamic advertising), BetterVideo Market (celebrity-fan video messaging), and BetterStream Studio (interactive live streaming for social media). The company also develops WinSportEdge, an EU-funded automated sports production system with patented real-time video analysis. Better Media Suite serves multiple vertical markets through specialized solutions for Sports, Broadcasting, Audio/Podcasts, Enterprise, Events, Healthcare, Education, Faith, and Hospitality, each built on the same modular platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Better Media Suite: White-label OTT platform for video and audio streaming that manages, monetizes, and distributes on-demand and live video content.
• BetterVideo Market
• BetterDynamic Ads Insertion
• BetterStream Studio

Products and services

• Better Media Suite White-label, no-coding OTT platform that manages, monetizes, and distributes on-demand and live video content. Features centralized CMS, branding freedom via visual editor, detailed analytics, and multi-device app deployment across web, mobile, Smart TVs, and set-top-boxes. Designed for content owners, sports organizations, broadcasters, and enterprises.
• WinSportEdge Automated sports broadcasting and streaming system that enables autonomous sports transmission production and VOD preparation through patented real-time audio-video content description and categorization. Provides AI-powered content tagging and viewer-follow features. Funded by the EU Ścieżka SMART program.
• BetterDynamic Ads Insertion AI-powered solution that delivers dynamic advertising content into video streams or VOD based on user preferences, enabling personalized ad targeting and monetization.
• BetterStream Studio Application for creating interactive live videos for social media platforms such as Facebook and YouTube, with widget and stream source management capabilities.
• BetterVideo Market Social platform connecting celebrities and influencers with their fans through personalized video messages.
• Sports Streaming Solution White-label streaming solution for sports organizations enabling multi-platform delivery of live and on-demand sports content across web and mobile devices.
• Broadcasting Streaming Solution Streaming solution for broadcasters to present content uniquely in real-time without format restrictions, with personalized viewing experiences and multi-screen delivery.
• Audio Streaming Solution Streaming solution for audio content providers enabling unified brand presence across platforms for podcasts and audio content; powers offerings such as the Słucham Agency platform.
• Enterprise Video Streaming Internal business video platform for both internal and external purposes, enabling efficient management and streamlining of resources through a unified solution for corporate training, communications, and knowledge sharing.
• Event Streaming Platform Streaming platform for event organizers to expand reach with customized OTT platforms for live and on-demand event content, supporting hybrid events and virtual venue expansion.
• Healthcare Streaming Solution Streaming solution tailored for healthcare needs, enabling secure video content delivery for medical training, patient education, and compliance content.
• Educational Streaming Platform Platform for educational institutions offering video and audio content for enhanced learning with features including courses, tutoring, in-class education, parent-teacher communication, and LMS integration.
• Religious Streaming Solution Streaming solution for faith-based organizations enabling live sermons, on-demand religious teachings, event broadcasts, and interactive prayer groups.
• Hospitality Streaming Solution In-room entertainment and guest services solution for hotels featuring personalized streaming, international content, event streaming, and staff training capabilities.
• Custom Development and Integration Services Professional services for custom solutions, third-party integrations (CMS, CDN, CRM), and specialized vertical implementations on top of the Better Media Suite platform, including sports-specific builds for clients such as Football Association of Wales, Polish Football Association, and Futsal Ekstraklasa.

Quantifiable outcome

• Launch in 2-3 weeks compared to months for custom development
• +2 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability11 records

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brightcove: Publicly traded enterprise video and OTT SaaS platform serving broadcasters, media companies, and sports organizations. Directly competes with Better Media Solutions in the white-label OTT CMS and monetization space.
• Kaltura: Public video platform with white-label OTT, video CMS, and enterprise video offerings. Competes with Better Media Solutions across broadcasters, enterprises, and educational verticals.
• Wowza Streaming Engine: Live and on-demand video streaming infrastructure with developer-focused OTT tooling. Comparable to Better Media Solutions on live streaming and CMS architecture.
• JW Player: Video player and OTT platform with monetization, CMS, and live streaming capabilities for publishers and broadcasters. Overlaps with Better Media Solutions' CMS, monetization, and multi-device delivery.
• Vimeo OTT (formerly VHX): Vimeo's OTT offering provides white-label streaming and monetization (SVOD/TVOD) for content creators and media companies. Closely matches Better Media Solutions' creator/SMB monetization positioning.
• Dacast: White-label live and VOD streaming SaaS with built-in monetization. Targets SMB and mid-market content owners, the same segment Better Media Solutions addresses with its no-code platform.
• StreamShark (now part of Haivision): Enterprise live streaming and OTT platform offering white-label delivery with monetization. Comparable to Better Media Solutions in enterprise and event streaming use cases.

Emerging players

• Uscreen: White-label video monetization platform for creators and niche content owners with SVOD/TVOD/AVOD. Targets similar SMB/mid-market streaming customers as Better Media Solutions.
• Mux: Developer-first video API and OTT infrastructure provider with analytics and player tooling. Partial overlap with Better Media Solutions on the streaming infrastructure layer.

Broad incumbents

• IBM Watson Media (formerly Ustream): Enterprise-grade live and on-demand video streaming with AI captioning and analytics. Competes in the enterprise video space but as part of IBM's broader portfolio rather than as a focused OTT CMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/42876451
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Media Solutions