Hershey Federal Credit Union

What Hershey Federal Credit Union does

Hershey Federal Credit Union (HFCU) is a federally chartered, member-owned cooperative credit union headquartered at 232 Hershey Road, Hummelstown, Pennsylvania. Founded in 1949 by employees of the Hershey Chocolate Company as Hershey Employees #464 Federal Credit Union, it was renamed in 1982 and converted to a community charter in November 2003, opening membership to anyone who lives, works, worships, or attends school in Dauphin County and Lebanon County, plus immediate family of existing members. HFCU is regulated by the NCUA, is a member of the US federal deposit insurance regime, and holds Equal Housing Lender certification. Capital is provided by member deposits, and the institution is governed by a volunteer Board of Directors with no external shareholders, venture capital, or parent company ownership.

HFCU operates three physical branches (Hummelstown HQ, Hershey on East Chocolate Avenue, and Annville) complemented by a digital banking platform delivered through my.hersheyfcu.org and a mobile app, plus access to CO-OP and CU Alliance surcharge-free ATMs. The product portfolio spans consumer and business deposit accounts (Rewards Checking, Regular Share, Money Market, Share Certificates, IRAs, Holiday Club, youth savings), a full lending suite (home mortgages, EquiLOC home equity lines up to 85% LTV, auto loans, RV loans, personal term loans, credit-builder loans, share-secured loans, Better Choice Cash Advance, Holiday Helper loans, and Visa credit cards), and partner-provided extensions covering insurance (TruStage), investment and retirement advisory (LPL Financial), and financial education (Banzai). A Business Partnership Program embeds HFCU into employer payroll and employee benefits, and the Keystone Lending Alliance extends auto-loan origination into participating dealerships.

The revenue model is a classic credit union spread-and-fee structure: primary revenue is interest income on the loan portfolio (auto, mortgage, home equity, personal, card), with secondary fee income from overdrafts, ATM, and account services, partially offset by waivers for Rewards Checking members. Loan pricing is competitive rather than premium (auto from 5.00%, EquiLOC from 6.75%, signature loans from 9.75%, Visa cards from 10.25%), with rate discounts available for payroll deduction and automated payments. HFCU does not publicly disclose revenue, asset size, or membership count, and operates as a privately held cooperative with no funding rounds.

Name

Hershey Federal Credit Union

Legal name

Hershey Federal Credit Union

Website

https://hersheyfcu.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Hershey Federal Credit Union is a federally chartered, member-owned cooperative credit union founded in 1949, serving residents of Dauphin and Lebanon Counties in South Central Pennsylvania. It offers consumer and business deposits, a full lending portfolio, and partner-provided insurance, investment, and financial education services through three branches and digital channels.

Ownership category

akta.pro rank

Product category

Community Credit Union / Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking
• Credit union services
• Consumer lending
• Mortgage lending
• Deposit accounts

Headquarters

HQ city

Hummelstown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: The primary revenue stream comes from interest earned on loans including auto loans, home mortgages, home equity lines of credit, personal loans, and credit cards. Interest is calculated using simple interest methods on unpaid balances.
2. Fee Income: Various fee-based services including overdraft fees, ATM fees (surcharge-free network available), and other account service fees. Some fee waivers available for Rewards Checking account holders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hershey Federal Credit Union is a federally chartered, member-owned community credit union that provides retail banking services to individuals and small businesses in Dauphin and Lebanon Counties, Pennsylvania. Its core offerings include deposit accounts (checking, savings, money market, IRAs, share certificates, holiday club), a full consumer lending suite (auto, RV, home mortgage, home equity lines of credit, personal, credit builder, share secured, and VISA credit cards), business banking services, and partner-distributed insurance and investment advisory services. Members access these offerings through branch locations, online and mobile banking, and a surcharge-free ATM network.

Product overview

Hershey Federal Credit Union operates as a full-service financial institution offering a unified banking platform with multiple integrated products. The core offerings include personal and business deposit accounts (checking, savings, money market, IRAs, and share certificates), a comprehensive lending portfolio (home mortgages, home equity lines of credit, auto loans, RV loans, and personal loans), and credit cards. The institution augments its core banking services with partner-provided insurance products (TruStage), investment and retirement planning services (through LPL Financial), and free financial education resources (Banzai). The Digital Banking platform provides unified access to all account services. The product architecture is a traditional credit union model where members access checking, savings, loans, and credit cards as integrated services within a single membership, supplemented by partner offerings for insurance, investments, and financial education.

Differentiator

Problem solved

Functional benefit

Products and services

• Rewards Checking Personal checking account for individual members offering cashback rewards up to $12 per month plus discounted loan rates for members who use payroll deduction or automated payments.
• Regular Share Accounts Basic personal savings account providing members a competitive dividend rate and full deposit insurance through the credit union's NCUA-insured membership.
• Team HFCU Youth Savings Account Youth savings account for children and teenagers in the community charter geography, opened with a promotional bonus (such as $40) to encourage early savings habits.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts for members, including Traditional and Roth IRA options held at the credit union.
• Money Market Accounts Tiered savings account offering higher dividend rates for members maintaining larger balances.
• Holiday Club Accounts Seasonal savings account designed to help members accumulate funds for holiday expenses, with funds released annually for use.
• Share Certificates (CDs) Term deposit accounts with fixed dividend rates, including promotional CD specials offering premium APYs for members seeking higher-yield savings.
• Digital Banking Online and mobile banking platform providing members with account access, bill payment, remote deposit capture, and account alerts.
• Business Accounts Business checking and savings accounts designed for business members in the Hershey FCU community charter area, with dedicated business services.
• Business Loans Flexible term loans and lines of credit for local businesses seeking growth capital or working capital financing.
• Home Mortgage Loans Home purchase and refinance financing for members with competitive interest rates, fast approvals, and guidance from in-house loan specialists.
• EquiLOC (Home Equity Lines of Credit) Revolving credit line secured by member home equity, with fixed and variable rate options, up to 85% loan-to-value, no application fees, and no closing costs for qualified borrowers. Variable rate indexed to Prime with a 6.75% featured APR, rate floor of 3.00%, and maximum rate of 18%.
• Auto Loans Vehicle financing for new and used car purchases with competitive fixed rates starting at 5.00% APR, 100% financing including tax and tags, and no pre-payment penalties.
• Recreational Vehicle (RV) Loans Financing for motorhomes, travel trailers, motorcycles, and ATVs with terms up to 120 months for new vehicles and 84 months for used vehicles, with up to 90% financing.
• Personal Term Loans (Signature Loans) Unsecured fixed-term personal loans for members covering medical bills, debt consolidation, weddings, home improvements, and vacations, with maximum 5-year terms, 9.75% featured APR, and discounted rates for payroll or automated payments.
• Personal Line of Credit Revolving unsecured credit line providing members flexible access to funds as needed.
• Holiday Helper Loans Short-term personal loan product designed to help members cover holiday-related expenses.
• Credit Builder Loans Loan product designed to help members establish or improve their credit score through on-time repayment history.
• Share Secured Loans Secured loan using the member's existing credit union savings as collateral, supporting credit building.
• Better Choice Cash Advance Short-term cash advance option for members needing immediate access to funds.
• VISA Credit Cards Credit card products with variable APRs starting at 10.25% based on creditworthiness, featuring fraud protection and Verified by Visa security.
• TruStage Insurance Partner-provided insurance products including life insurance (underwritten by CMFG Life Insurance Company), auto insurance, and home insurance offered exclusively to credit union members at discounted rates through TruStage Insurance Agency.
• HFCU Investment & Retirement Services Investment advisory and retirement planning services offered through a partnership with LPL Financial, covering investment planning, retirement planning, insurance planning, estate planning, and 401(k) planning delivered by Financial Advisor Tristan Hill.
• Banzai Financial Education Free online financial literacy program delivered through a partnership with Banzai, providing members and the community interactive courses on budgeting, loan information, credit building, homeownership, debt management, and crisis navigation.
• Business Partnership Program Employee financial wellness benefit program sold to local employers, offering discounted loan rates, premium CD rates, reduced fees, exclusive member benefits for employees, and on-site financial education workshops.
• Overdraft Coverage Account protection service providing linked savings transfers and courtesy pay options to help members avoid declined transactions and insufficient-funds issues.
• Surcharge-Free ATM Access Surcharge-free cash withdrawals for members at credit union ATMs and at partner ATMs across the CO-OP and CU Alliance shared branching networks nationwide.
• Financial Calculators Online suite of financial planning calculators covering auto loan affordability, emergency savings goals, debt management, and home budget analysis for member use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TruStage InsurancecoreGTM or Marketing PartnerPartnership with TruStage Insurance Agency to offer credit union members exclusive access to TruStage Life Insurance, Auto Insurance, and Home Insurance products at discounted rates. CMFG Life Insurance Company underwrites life insurance policies.
• LPL FinancialcoreStrategic or Co-development PartnerHFCU Investment & Retirement Services partnership with LPL Financial for securities and advisory services. Tristan Hill serves as the Financial Advisor providing investment planning, retirement planning, insurance planning, and estate planning services to members through LPL's registered investment advisor and broker-dealer platform.
• BanzaicoreStrategic or Co-development PartnerFree financial literacy program partnership providing members and the community access to Banzai's online financial education platform covering budgeting, loan information, credit building, home buying, debt management, and crisis navigation topics.
• Keystone Lending AllianceminorChannel Partner/ Reseller/ DistributorDealership financing partnership through Keystone Lending Alliance allowing members to obtain Hershey FCU financing directly at participating car dealerships.
• Credit Unions for Kids / Children's Miracle NetworkminorGTM or Marketing PartnerCommunity partnership supporting Credit Unions for Kids, an extension of Children's Miracle Network that benefits local hospitals. Hershey FCU provides donations and participates in events such as Hot Dog Eating Contest and Miracle Jeans Day.
• The Giving Tree of Hummelstown and HersheyminorGTM or Marketing PartnerCommunity outreach partnership where Hershey FCU volunteers participate in Roll Up Your Sleeves events, providing funding and assistance preparing supply kits that benefit local families.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Franklin Mint Federal Credit Union: Community-chartered credit union serving southeastern Pennsylvania with similar consumer and business banking products. Comparable in charter type, mid-sized community focus, and full-service retail offerings.
• Belco Community Credit Union: Community-chartered credit union based in South Central Pennsylvania with consumer and business banking products. Directly comparable in geographic footprint (Dauphin County overlap) and product mix to Hershey FCU.
• Citadel Federal Credit Union: Pennsylvania-based community credit union offering consumer deposits, mortgages, auto loans, and business services. Comparable in product breadth and in serving the Mid-Atlantic consumer market with similar community-oriented positioning.
• Members 1st Federal Credit Union: A large Pennsylvania-headquartered community credit union offering a similar full suite of consumer banking, lending, and business services. Highly comparable due to overlapping geographic footprint in South Central PA and comparable community-chartered operating model.
• PSECU (Pennsylvania State Employees Credit Union): Pennsylvania's largest credit union, serving state employees and their families with similar consumer and mortgage lending products. Comparable as a Pennsylvania-based credit union with a multi-product retail platform and digital-first service delivery.
• TruMark Financial Credit Union: Pennsylvania community credit union offering a similar multi-product retail platform including mortgages, auto loans, and business services. Comparable in scale and operating model as a community-chartered PA-based credit union.
• Atlantic Financial Federal Credit Union: Maryland/Pennsylvania-area community credit union offering similar consumer lending and deposit products. Comparable as a Mid-Atlantic regional community credit union with analogous community-charter structure.

Others

• TruStage (CMFG Life Insurance Company): Insurance partner that provides Hershey FCU members with life, auto, and home insurance products. Relevant as both a strategic partner and an example of the embedded insurance distribution model used by community credit unions.

Broad incumbents

• Discover Financial Services: Major national consumer financial services company with credit card products that compete with Hershey FCU's Visa card offerings. Relevant as a competitive benchmark for credit card pricing and digital servicing.

Emerging players

• Pennsylvania State Police Federal Credit Union: Smaller occupational credit union serving Pennsylvania's law enforcement community. Comparable in product offering but more limited in scale and serves a narrower membership base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HersheyFCU
• LinkedInlinkedin.com/company/hersheyfcu
• Instagraminstagram.com/hersheyfcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hershey Federal Credit Union