The Giving Tree of Denver

What The Giving Tree of Denver does

The Giving Tree of Denver is a single-location, family-owned cannabis dispensary founded in 2009 and operating at 2707 W 38th Avenue in Denver's Highlands/Sunnyside neighborhood. The store serves both adult-use recreational customers aged 21+ and Colorado medical marijuana cardholders, offering flower (30+ recreational strains, 20+ medical strains), what it claims is Colorado's largest edible selection (200+ SKUs from brands such as Incredibles, Wana, Wyld, and Dandy Dimes), concentrates, cartridges, pre-rolls, topicals, sublinguals, tablets, syringes, and CBD pet care products. The dispensary operates 8AM-9:50PM daily and has been continuously operating for over 15 years with national media recognition from outlets including CNN, The New York Times, HuffPost, Thrillist, BuzzFeed, Highsnobiety, and Zagat, plus six 2021 Denver Westword Readers' Choice Best of Denver awards.

The business runs on a direct-to-consumer retail model with two ordering channels: in-store walk-in and online pre-order via tgtree.com for in-store pickup (payment collected in-store, cash or debit only). Unit pricing applies to all SKUs, with promotions including a 10% first-visit discount and a daily 8AM-10AM "wake and bake" 10% discount; medical cardholders are exempt from the 15% excise and 10% retail local taxes. Distribution is limited to a single physical storefront in Denver with no delivery, no wholesale, and no multi-state operations. There is no proprietary technology platform, no mobile app, and no API infrastructure; marketing is conducted through organic Facebook and Instagram, the company website, and recurring vendor brand pop-up events (Fuego Farms, Candaze, WANA, PAX).

The company is privately held, family-owned and operated, bootstrapped with no institutional investment, no parent company, no subsidiaries, and no public ticker. Revenue is not publicly disclosed. The ownership and operating footprint have remained stable across 15+ years, with no documented leadership changes, M&A activity, or geographic expansion in the input data.

Name

The Giving Tree of Denver

Legal name

The Giving Tree of Denver

Website

https://tgtree.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The Giving Tree of Denver is a family-owned, single-location cannabis dispensary in Denver, Colorado, founded in 2009, serving adult-use recreational customers 21+ and Colorado medical marijuana cardholders with a broad product assortment including Colorado's largest edible selection.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRANAFAA

Adult-Use (Recreational) Cannabis Dispensaries

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Dispensaries (Adult-Use & Medical)

SECONDARYCRANAFAB

Medical Cannabis Dispensaries

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Dispensaries (Adult-Use & Medical)

SECONDARYCRANAFAG

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Dispensaries (Adult-Use & Medical)

SECONDARYCRANAFAE

Independent/Single-Location Cannabis Dispensaries

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Dispensaries (Adult-Use & Medical)

Keywords

• Cannabis dispensary
• Recreational marijuana
• Medical marijuana
• Cannabis retail
• Cannabis edibles

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Sales: In-store and online-order cannabis product sales to recreational and medical customers. Products include flower, edibles, concentrates, cartridges, topicals, and pet care items. Online orders are for in-store pick-up only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Giving Tree of Denver is a single-location, family-owned cannabis dispensary that sells recreational (21+) and medical marijuana products through in-store retail and online ordering for in-store pickup. The dispensary carries flower, a self-described largest-in-Colorado assortment of 200+ edibles, concentrates, cartridges and disposables, pre-rolls, topicals, sublinguals, tablets, syringes, and CBD pet care items. Operations are centered on one storefront in Denver's Highlands/Sunnyside neighborhood, open daily 8AM-9:50PM.

Product overview

The Giving Tree of Denver is a family-owned neighborhood cannabis dispensary operating since 2009, offering both recreational and medical cannabis products. The dispensary provides a comprehensive product portfolio centered around five core categories: premium cannabis flower (with 20-30+ strains), edibles (claiming Colorado's largest selection with 200+ products), concentrates (waxes, shatters, live rosins), cartridges/disposables, and specialty products including topicals, sublinguals, tablets, and pet care CBD items. The company operates as a single-location dispensary with an online ordering system for in-store pickup, serving adult-use recreational customers (21+) and qualifying medical patients (with Colorado medical cards).

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Cannabis Products Adult-use cannabis retail offering (21+) covering flower, edibles, concentrates, cartridges, pre-rolls, topicals, and more, sold in-store or via online-order in-store pickup. Intended for adult consumers with valid ID in Denver, Colorado.
• Medical Cannabis Products Medical-grade cannabis products for Colorado state-issued medical cardholders, offering tax-exempt purchasing, higher possession limits, and access to medical-grade flower and other products.
• Flower Premium cannabis flower strains including 30+ recreational and 20+ medical varieties such as Gary Payton, Pink Runtz, Wedding Cake, and Bruce Banner, available by 1/8ths and ounces.
• Edibles Colorado's largest edible selection with 200+ products including gummies, chocolate bars, stroopwafels, cereal treats, and THC-infused beverages from brands like Incredibles, Wana, Wyld, and Dandy Dimes.
• Concentrates Various cannabis concentrates including waxes, shatters, sugars, live rosins, and live resin products from brands like White Mousse, Apothecary, Concentrated Love, Sunshine Live Rosin, and NEXT 1 Labs.
• Cartridges and Disposables Pre-filled THC oil cartridges and disposable vape pens including options from Dab Labs, Seed & Smith, Lastrip, X-Vapes, Olio Live Rosin, and Oilwell.
• Pre-Rolls and Blunts Pre-rolled joints and blunt products, including infused options with terpenes and hash oil, available in various strains.
• Topicals Cannabis-infused topical products including creams, bath soaks, salves, and transdermal patches designed for localized relief.
• Sublinguals Fast-acting sublingual products including tinctures and drops for precise dosing.
• Tablets and Dissolvables Cannabis tablets and dissolvable products including Ripple dissolvables and Incredible tablets designed for discreet consumption.
• Syringes Refillable cannabis oil syringes available in hybrid, indica, and sativa varieties for precise dosing.
• Pet Care (CBD) CBD pet care products including Care Division calming and comfort products, formulated for pet anxiety and stress relief without THC.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Fuego FarmsminorOthersBrand pop-up vendor appearing at The Giving Tree on October 3rd (3pm-6pm) offering promotional deals including free half-gram joint with $20 purchase.
• CandazeminorOthersBrand pop-up vendor appearing at The Giving Tree on October 10th (3:30pm-6pm) with deal of buy 2 Candaze products, get a 3rd item free.
• WANAminorOthersBrand pop-up vendor appearing at The Giving Tree on October 17th (2pm-4pm) with deal of buy 2 WANA products, get a 3rd item free.
• PAXminorOthersBrand pop-up vendor appearing at The Giving Tree on October 24th (3pm-6pm) offering promotional deal of buy any PAX pod, get a free battery and free laser engraving.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lowell Farms: Vertically integrated California-based cannabis operator with retail and brand portfolio, comparable as a brand-led retail operator working to differentiate through product curation similar to TGT's edible-led positioning.

Direct peers

• Native Roots: Colorado-headquartered dispensary chain with multiple Denver-area locations, competing on product breadth, pricing, and dual recreational/medical licensing — a like-for-like Denver competitor to TGT.
• Cookies: Multi-state cannabis retail brand operating dispensaries with branded in-store experiences, premium product positioning, and curated assortments — comparable in offering premium, branded cannabis retail experiences.
• Green Dragon: Colorado-originated multi-location dispensary chain competing in Denver with adult-use and medical menus, broad product assortments including extensive edibles, and recurring vendor/promotional marketing similar to TGT's approach.
• The Joint Cannabis: National dispensary chain operating neighborhood retail stores with similar adult-use + medicinal offerings and online ordering for pickup. Most directly comparable format to TGT as a single-store-per-market neighborhood dispensary model.
• The Green Solution (Schwazze): Established Colorado dispensary operator (now part of Schwazze) with Denver locations offering full cannabis assortments and dual recreational/medical programs, serving as a directly comparable in-market competitor.

Broad incumbents

• Cresco Labs: Large multi-state cannabis operator with retail and wholesale presence, serving as a benchmark for what scaled, publicly-traded cannabis retail looks like — useful for assessing the contrast of TGT's independent model.
• Curaleaf: Largest U.S. multi-state cannabis operator with extensive retail footprint, useful comparable for regulatory navigation, technology investment, and scale advantages TGT cannot replicate.
• MedMen: Multi-state cannabis operator with retail dispensaries across multiple U.S. markets, providing broader industry benchmark for retail cannabis unit economics, technology stack adoption, and capital strategy.

Others

• Forrest XXL (formerly Nectar): Colorado-based cannabis brands and products, comparable as a vendor/supplier ecosystem player whose products TGT carries on its shelves — illustrative of the wholesale supply side supporting Denver dispensaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/givingtreedenver
• Instagraminstagram.com/thegivingtreeden
• Xx.com/givingtreeden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Giving Tree of Denver