ICT Insurance Group
ICT Insurance Group is an independent insurance agency headquartered in Wichita, Kansas, distributing health, life, Medicare, dental, vision, and supplemental insurance products from 20+ national carriers through three offices and a licensed independent agent network spanning 29 states.
- Company typePrivate
- Founded2013
- HeadquartersWichita, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ICT Insurance Group does
ICT Insurance Group is an independent insurance agency founded in 2013 and headquartered in Wichita, Kansas. The company is licensed to sell health, life, and Medicare insurance across 29 U.S. states and operates three physical offices (Wichita, Great Bend, and Prairie Village). Its core product portfolio spans health insurance (including ACA Marketplace and health sharing plans), Medicare Advantage/Supplement/Part D, life insurance, dental and vision, direct primary care, long-term and home health care, and annuity products (SPIAs, fixed annuities, FIAs). The agency distributes these products on behalf of 20+ carrier partners including Aetna, Ambetter, Blue Cross and Blue Shield, Cigna, Humana, Medica, Oscar Health, and UnitedHealthcare, among others.
The underlying technology is an insurance brokerage and distribution platform that connects independent licensed agents with multiple carriers, supported by a Playbook training hub, coaching, and mentorship infrastructure, plus a website with quote request functionality and an SMS-enabled referral partner program. There are no proprietary AI/ML systems, APIs, or SDKs disclosed. Revenue is generated entirely through commissions paid by carriers on policies sold and renewed (affiliate/referral model), with pricing set quote-by-quote based on individual age, health, location, and coverage. The go-to-market motion is sales-led: direct sales through the three offices, an independent agent contracting program operating across 29 states, and a referral partner channel with upfront or recurring commissions.
Customer segments span individuals and families under 65 (primary), Medicare beneficiaries aged 65+ (primary), small business owners seeking group health coverage, self-employed entrepreneurs, and life insurance seekers. Marketing is executed via content (Insurance Insights blog), organic social (Facebook, X/Twitter, Instagram, LinkedIn, YouTube), referral programs, and earned media (Wichita Business Journal recognition). ICT was named one of the 10 fastest-growing companies in Wichita by the Wichita Business Journal in 2024. The company is privately held with no disclosed external investors; leadership comprises President Joey Krsnich, COO Drew Walters, Director of Sales Stephanie Maier, and Director of Operations Holly Osborn.
ICT Insurance Group firmographics
Firmographics- Name
- ICT Insurance Group
- Legal name
- ICT Insurance Group
- Website
- https://ictinsurance.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICT Insurance Group is an independent insurance agency headquartered in Wichita, Kansas, distributing health, life, Medicare, dental, vision, and supplemental insurance products from 20+ national carriers through three offices and a licensed independent agent network spanning 29 states.
- Ownership category
- akta.pro rank
ICT Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Small Group Health Insurance (2–50/100) (FSAIAFAD), Simplified Issue Whole Life / UL Insurance (FSAIABAH)
Keywords
Where ICT Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Wichita
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ICT Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Insurance Commissions: ICT Insurance Group generates revenue through commissions paid by insurance carriers for policies sold and renewed. As an independent agency, they earn commissions from multiple insurance carriers including health, life, Medicare, dental, and supplemental insurance providers. Agents contracting under ICT have seen annual commissions increase by as much as $50,000 compared to selling the same products through other agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing tailored to individual needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ICT Insurance Group product offering
Product offeringCore offering
ICT Insurance Group is an independent insurance agency that sells health, life, Medicare, dental and vision, direct primary care, long-term and home health care, and annuity products from multiple carriers. It delivers these products through licensed agents at its Kansas offices and through a network of independent agents across 29 states, earning carrier commissions on policies sold and renewed.
Product overview
ICT Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance products centered on Health, Medicare, and Life insurance, supplemented by Dental & Vision, Direct Primary Care, Long-Term & Home Health Care, and Annuity offerings. The company's core products include Health Insurance (comprising Private Health Insurance, ACA/Obamacare plans, and Health Sharing programs), Medicare (Medicare Advantage, Medicare Supplement, and Part D prescription plans), Life Insurance, Direct Primary Care, Dental & Vision coverage, Long-Term & Home Health Care services, and Annuity retirement solutions. The agency operates as a licensed independent broker offering plans from multiple carrier partners across 29 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Private health insurance, Affordable Care Act (ACA) Marketplace plans (Obamacare), and health sharing programs offered to individuals and families seeking comprehensive medical coverage through multiple carrier partners.
- Medicare Insurance Medicare Advantage plans, Medicare Supplement (Medigap) insurance, and Medicare Part D prescription drug coverage tailored to seniors and Medicare-eligible individuals across multiple carrier partners.
- Life Insurance Life insurance policies designed to secure families' financial future and ensure loved ones are protected, offered through multiple carrier partners.
- Direct Primary Care Direct Primary Care plans providing direct access to physicians for routine care and non-emergency medical needs.
- Dental and Vision Insurance Comprehensive dental and vision plans covering routine check-ups to specialized care for dental and optical needs, offered through multiple carrier partners including Delta Dental, Ameritas, and VSP.
- Long-Term and Home Health Care Insurance Personalized long-term care and home health care insurance coverage enabling individuals to maintain independence and dignity at home.
- Annuity Products Insurance annuity contracts providing retirement income through Single Premium Immediate Annuities (SPIAs), fixed annuities, and Fixed Indexed Annuities (FIAs).
Quantifiable outcome
- Agents have seen annual commissions increase by as much as $50,000 compared to selling the same products through other agencies
Companies that use ICT Insurance Group
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
ICT Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ICT Insurance Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- AmbettercoreAmbetter (Centene) health insurance products offered through ICT Insurance Group, including ACA Marketplace plans available in multiple states including Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, and Washington.
- Blue Cross and Blue Shield (Anthem)coreBCBS/Anthem health insurance products including ACA plans, Medicare Advantage, and supplemental coverage offered through ICT across multiple states including California, Colorado, Maine, Nevada, Virginia, Wisconsin, Arizona, Illinois, Montana, New Mexico, Nebraska, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas.
- AetnacoreAetna health insurance products including ACA Marketplace plans, group plans, and Medicare offerings distributed through ICT Insurance Group.
- CignacoreCigna health insurance products including ACA Marketplace plans, Medicare plans, and group coverage offered through ICT across states including Virginia.
- HumanacoreHumana health insurance products including Medicare plans, Medicaid, and individual dental/vision coverage distributed through ICT Insurance Group.
- UnitedHealthcarecoreUnitedHealthcare products including ACA Marketplace plans, Medicare Advantage, group plans, short-term plans, and vision/dental/hearing coverage offered through ICT across multiple states including Maryland, New Mexico, Washington, and Wyoming.
- Oscar HealthcoreOscar Health ACA Marketplace plans offered through ICT Insurance Group, available in Virginia and other states.
- MedicacoreMedica health insurance products including ACA Marketplace plans available in Minnesota, North Dakota, South Dakota, Wisconsin, and Wyoming offered through ICT.
- Delta DentalcoreDelta Dental insurance products including dental coverage offered through ICT Insurance Group, with contact support at 1-800-234-3375.
- Mutual of OmahacoreMutual of Omaha health and Medicare insurance products offered through ICT including Medicare Advantage and supplement plans, with customer service at 1-888-493-6902.
- Manhattan LifecoreManhattan Life insurance products including Affordable Choice plans, Medicare Supplement, dental/vision/hearing, and life insurance offered through ICT with multiple contact numbers for different product support.
- Bright HealthCarecoreBright HealthCare insurance products offered through ICT Insurance Group.
- National GeneralcoreNational General insurance products offered through ICT Insurance Group.
- Guarantee Trust LifecoreGuarantee Trust Life insurance products offered through ICT Insurance Group, with customer support at 1-800-338-7452.
- VSPcoreVSP vision insurance products offered through ICT with contact options at 1-800-877-7195 or 1-800-492-9028 for those 65+.
- Wellcare by AllwellcoreWellcare by Allwell Medicare and health insurance products offered through ICT including Medicare Duals Special Needs Plans at 1-833-444-9089 and prescription drug plans at 1-888-550-5252.
- AmeritascoreAmeritas dental and vision insurance products offered through ICT with group support at 1-800-300-9566 and individual customer service at 1-800-487-5553.
- AscensioncoreAscension health insurance products offered through ICT including personalized care plans, with EDI support at 1-866-869-9677 and APC support at 1-833-600-1311.
- Lasso HealthcarecoreLasso Healthcare insurance products offered through ICT Insurance Group as part of their carrier portfolio.
- Sure BridgecoreSure Bridge supplemental insurance products offered through ICT Insurance Group.
- Devoted HealthcoreDevoted Health Medicare Advantage plans offered through ICT Insurance Group as part of their senior product portfolio.
- Molina HealthcarecoreMolina Healthcare products offered through ICT Insurance Group as part of their carrier network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ICT Insurance Group competitors and assessment
Company assessmentDirect peers
- SmartFinancial: Online insurance comparison platform distributing auto, home, health, and life products from multiple carriers. Comparable multi-carrier brokerage model at smaller scale.
- HealthMarkets: Independent health insurance agency distributing individual, family, Medicare, and small group plans through a nationwide agent network. Closely comparable multi-state independent brokerage model.
- GoHealth: Medicare-focused health insurance brokerage with both online and agent-assisted distribution. Closest direct comp on the Medicare distribution model and carrier portfolio.
- QuoteWizard (by LendingTree): Insurance comparison platform that connects shoppers with multiple carrier quotes. Comparable in the multi-carrier distribution model across personal lines including health.
- eHealth: Online health insurance marketplace distributing individual, family, Medicare, and small group plans from multiple carriers. Directly competes for the same ACA and Medicare shopper that ICT serves.
- SelectQuote: Public insurance distributor selling health, life, Medicare, and other products through a large captive and independent agent force. Most direct comp on multi-line distribution economics and agent-driven GTM.
Broad incumbents
- UnitedHealth Group: Largest U.S. health insurer and ICT carrier partner; vertically integrated carrier-plus-distribution platform that increasingly competes with independent brokers on Medicare and individual ACA.
- Healthcare.gov: Federally-facilitated ACA Marketplace and the default distribution channel for subsidized individual coverage. Sets baseline competition for individual ACA distribution that ICT relies on.
Emerging players
- Goosehead Insurance: Independent personal lines agency that has scaled a franchised agent model. Comparable in independent-agent distribution philosophy though focused more on P&C.
- Benefy Technologies: Digital health insurance broker focused on employer and individual benefits. Comparable in health/benefits distribution with an emerging digital-first model that may pressure traditional agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ICT Insurance Group social profiles
Digital presenceICT Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICT Insurance Group leadership team
Management profileNumber of profiles
Profiles6 records
ICT Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICT Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICT Insurance Group
What does ICT Insurance Group do?
ICT Insurance Group is an independent insurance agency that sells health, life, Medicare, dental and vision, direct primary care, long-term and home health care, and annuity products from multiple carriers. It delivers these products through licensed agents at its Kansas offices and through a network of independent agents across 29 states, earning carrier commissions on policies sold and renewed.
Is ICT Insurance Group a public or private company?
ICT Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ICT Insurance Group founded?
ICT Insurance Group was founded in 2013. It employs 11 to 50 people.
Where is ICT Insurance Group based?
ICT Insurance Group is headquartered in Wichita, United States, in the North America region.
How does ICT Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are ICT Insurance Group's main competitors?
Direct peers on record are SmartFinancial, HealthMarkets, GoHealth, QuoteWizard (by LendingTree), eHealth and SelectQuote. Broad incumbents are UnitedHealth Group and Healthcare.gov. Emerging players are Goosehead Insurance and Benefy Technologies.
Does ICT Insurance Group have an API?
No public API is recorded for ICT Insurance Group.
What industry is ICT Insurance Group in?
ICT Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAIAFAD, Small Group Health Insurance (2–50/100). Its NAICS code is 5242 and its SIC code is 6411.