Viscando AB

What Viscando AB does

Viscando AB is a privately held Swedish technology company founded in 2014 by Amritpal Singh (CEO) and Ulf Erlandsson (CTO), headquartered in Gothenburg and operating with 1–10 employees. The company develops and sells 3D AI-based traffic and movement analytics built on its proprietary OTUS3D stereoscopic vision sensor. Viscando primarily serves municipalities and public road authorities (City of Gothenburg, City of Stockholm, Trafikverket, Vegvesen Norge), traffic engineering consultancies (Trivector), and industrial logistics operators (DB Schenker, Liseberg AB), with secondary research-oriented exposure to automotive and AV developers (Volvo Cars, Zenseact, AstaZero) through EU and Vinnova-funded consortia.

The company's core technology, OTUS3D, uses two cameras to mimic human stereoscopic vision, creating depth perception that enables simultaneous detection, classification, and tracking of pedestrians, cyclists, and motor vehicles. A single unit covers up to 35×50 metres, logs position, speed, and direction up to 20 times per second, and operates reliably in all weather conditions. Images are processed in real-time and converted into structured data rather than stored as identifiable video, yielding a GDPR-compliant, privacy-by-design architecture. The hardware is complemented by VisualDB, a web-based analytics platform providing dashboards, trend analysis, map overviews, and exportable reports. The product family spans service tiers (Traffic Flow, Traffic Insight), a flexible sensor variant (OTUS3D FLEX), and industrial extensions (SmartMovement, SmartSpace). Viscando holds granted AI patents stemming from defense-industry research.

Viscando generates revenue through three streams: OTUS3D hardware sales, VisualDB recurring software subscriptions, and professional services for traffic studies and analytics. Pricing is quote-based and tied to project scope, sensor count, and measurement duration. Distribution is exclusively direct enterprise sales led by the founders and a small outbound sales team, supported by participation in industry events (VTI Transportforum, Cykelkonferensen, Logistik- & Transportmässan) and case-study-driven content marketing. Operations are concentrated in the Nordic region (Sweden, Norway) and Belgium, with research reach into North America via university and AV-industry partnerships.

Name

Viscando AB

Legal name

Viscando AB

Website

https://viscando.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Viscando AB is a Swedish technology company providing 3D AI-based traffic and movement analytics through its OTUS3D stereoscopic vision sensor and VisualDB platform, serving municipalities, road authorities, traffic consultants, and industrial logistics operators across the Nordic region and Europe.

Ownership category

akta.pro rank

Product category

Traffic and Movement Analytics Hardware

NAICS

Support Activities for Transportation (488)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Connected Vulnerable Road User (VRU) Infrastructure (Pedestrian/Cyclist Safety) (TLAJAHAJ)

akta.pro secondary industries

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

Keywords

• 3D traffic sensing
• Stereoscopic vision analytics
• Multimodal traffic counting
• Warehouse safety monitoring
• Vision Zero analytics

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. OTUS3D Hardware and Software System Sales: Viscando sells its OTUS3D 3D AI sensor hardware along with the VisualDB software platform as an integrated system for traffic and logistics analytics. The system supports both temporary and permanent installations, with flexible measurement periods ranging from single-day studies to multi-year continuous monitoring. The offering includes hardware deployment, data collection, and analytics reporting.
2. Traffic Data and Analytics Software (VisualDB): VisualDB serves as the recurring software and analytics layer. Customers access real-time traffic data, dashboards, trend analysis, and reporting through the web-based platform. This represents a subscription/recurring software revenue component tied to ongoing sensor deployments and data access.
3. Professional Services — Traffic Studies and Analytics: Viscando provides professional measurement, data collection, and analysis services as part of its traffic counting, safety analytics, and before/after study offerings. This includes site assessment, sensor placement, data collection, and analytical reporting for municipalities and consultants.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Viscando sells and operates OTUS3D, a 3D AI-based stereoscopic vision sensor that simultaneously detects, classifies, and tracks pedestrians, cyclists, and motor vehicles, and VisualDB, a web-based analytics platform for real-time traffic and movement data visualization. The combined offering delivers objective multimodal traffic counts, behavior and conflict analysis, before/after safety studies, and warehouse/intralogistics movement analytics for municipalities, road authorities, traffic consultants, and industrial operators.

Product overview

Viscando AB offers a unified platform centered on the OTUS3D 3D AI sensor and VisualDB data visualization web service. The core OTUS3D sensor uses stereoscopic 3D vision and AI to simultaneously detect, classify, and track pedestrians, cyclists, and motor vehicles, while VisualDB transforms this data into interactive dashboards, trend analyses, and stakeholder reports. For factories and logistics, SmartMovement and SmartSpace concepts extend the platform to analyze movement patterns and space utilization. The portfolio includes two service tiers—Traffic Flow for basic counting, speed, and direction, and Traffic Insight for advanced movement trajectory and interaction analysis. The OTUS3D FLEX variant provides enhanced flexibility for multi-line counting applications.

Differentiator

Problem solved

Functional benefit

Brands

• OTUS3D: 3D and AI-based sensor technology for traffic and movement analytics that tracks pedestrians, cyclists and motor vehicles simultaneously using stereoscopic vision.
• VisualDB
• SmartMovement
• SmartSpace

Products and services

• OTUS3D 3D and AI-based sensor system that uses stereoscopic dual-camera vision to detect, classify, track, and count pedestrians, cyclists, and motor vehicles simultaneously. A single unit can cover up to 35x50 metres, log position, speed and direction up to 20 times per second, operate in all weather conditions, and is GDPR-compliant because images are converted to data in real time rather than stored as video.
• VisualDB Web-based data visualization platform that provides real-time access to traffic and movement data from OTUS3D sensors, with interactive dashboards, trend analysis, map overviews, Excel export, KPI views, and customizable monthly reports with company branding.
• Traffic Flow Basic traffic measurement service using OTUS3D to deliver counts, speed detection, and directional data so road authorities and planners can understand how different road users affect each other's mobility and safety.
• Traffic Insight Advanced measurement service that captures each road user's exact movement through an area, quantifying traffic behavior and interactions to support detailed analysis of how infrastructure or signal changes affect road user behavior and traffic safety.
• SmartMovement 3D and AI sensor-based analytics for factories and logistics that logs movement information including positions and speed variations up to 20 times per second, providing insights on traffic intensity, behavior, interactions, and accident risks for industrial sites, warehouses and logistics operations.
• SmartSpace Space utilization monitoring solution for factories and warehouses that uses a single sensor to cover large areas and provides real-time event data on occupied and available space, supporting layout optimization and capacity planning.
• OTUS3D FLEX Flexible OTUS3D sensor variant that can cover multiple counting lines with a single unit, enabling comprehensive multimodal traffic measurement projects with fewer sensors.

Quantifiable outcome

• At the New Hisingen Bridge: 12 counting lines monitored with only 2 OTUS3D FLEX sensors — described as a highly cost-efficient solution
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AstaZerocoreStrategic or Co-development Partner · 1 January 2020AstaZero (Europe's only full-scale test environment for road safety and automated driving) partnered with Viscando in the ASCETISM research project. Viscando provides infrastructure sensor data to support naturalistic driving data collection for autonomous vehicle development.
• Volvo CarscoreStrategic or Co-development Partner · 1 January 2020Volvo Cars participates in the ASCETISM research project alongside Viscando, AstaZero, Zenseact, and Chalmers University. The project, funded by Vinnova FFI (Dnr 2020-05137), uses Viscando's infrastructure sensors to collect naturalistic traffic data for autonomous vehicle development.
• ZenseactcoreStrategic or Co-development Partner · 1 January 2020Zenseact (autonomous driving software company spun out of Volvo Cars) collaborates with Viscando in the ASCETISM project to use infrastructure sensor data for ADAS and autonomous driving development.
• Chalmers University of TechnologycoreStrategic or Co-development Partner · 1 January 2020Chalmers University partnered with Viscando in the ASCETISM project (Vinnova FFI funded) and separately in the EU MeBeSafe project for nudging cyclists towards safer behavior. Viscando's OTUS3D was used for before/after speed behavior analysis in cycling nudge studies.
• EU MeBeSafe ProjectcoreStrategic or Co-development Partner · 1 January 2018Viscando participates as a data provider in MeBeSafe (EU Horizon 2020 funded), a pan-European project investigating nudging measures to influence cyclist and driver behavior for safer traffic. Chalmers University leads the cycling research using Viscando OTUS3D data.
• Trivector TrafficminorStrategic or Co-development Partner · 1 January 2017Trivector Traffic, a Swedish traffic consultancy, partnered with Trafikverket, City of Stockholm, and Viscando for an experimental road design study at a complex Stockholm intersection (Kungsgatan/Sveavägen, 2017). Viscando provided detailed road user behavior analysis.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivacity Labs: UK traffic AI sensor company using computer vision to count, classify, and analyze multimodal road users including pedestrians and cyclists for municipalities and transport authorities — same product, customer type, and use cases as Viscando.
• DataFromSky: Czech AI traffic video-analysis platform providing vehicle, pedestrian, and trajectory analytics from aerial and roadside cameras for traffic engineers, municipalities, and research institutions — directly comparable AI-based traffic analytics offering.
• NoTraffic: AI-powered traffic management platform that fuses sensors and V2X data to optimize intersections for multimodal users including pedestrians and cyclists — competing AI traffic platform targeting similar municipal and DOT buyers.
• Eco-Counter: French specialist in automatic pedestrian and cyclist counters (Pyro, Zelt) widely deployed by European municipalities for cycling and walking infrastructure planning — directly comparable VRU counting target customer base.

Broad incumbents

• Iteris: US-based intelligent transportation systems provider offering video detection, traffic analytics, and intersection safety solutions (Vantage, ClearGuide) for state DOTs and municipalities — broader incumbent with overlapping pedestrian/cyclist analytics.
• FLIR Systems (Teledyne FLIR): Major thermal imaging and traffic detection sensor manufacturer (TrafiSense, TrafiCam) used by transportation agencies for intersection and pedestrian detection — broad incumbent with deeper pockets competing in the same traffic-sensing category.
• Kapsch TrafficCom: Austrian/global ITS incumbent providing urban traffic management, tolling, and connected vehicle solutions to road authorities across Europe — much larger peer serving the same municipal/agency buyers.
• Siemens Mobility: Global broad incumbent offering traffic signal control, ITS, and intersection analytics (Sitraffic) to cities worldwide — large peer with integrated platform capabilities that compete in the same municipal RFPs as Viscando.
• Cubic Transportation Systems: Major North American/UK transportation technology vendor (now part of Cubic/Modaxo) offering traffic management and urban analytics for transport authorities — broad incumbent with comparable VRU-aware platform ambitions.

Others

• Axis Communications: Swedish networked-camera manufacturer whose partner ecosystem includes AI-based traffic and crowd-counting applications for cities and industry — adjacent enabling technology provider whose cameras and partner apps compete in the same use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viscando AB