Woods & Water Realty

What Woods & Water Realty does

Woods & Water Realty is a privately held, independently owned residential and specialty real estate brokerage founded in 2002 and headquartered in Chippewa Falls, Wisconsin. The firm operates four regional offices (Eau Claire, Chippewa Falls, New Auburn, and Rice Lake) and serves buyers and sellers across Northwestern Wisconsin, with particular depth in residential homes, recreational/hunting land, waterfront properties, farms, multi-family housing, and commercial real estate. The firm is led by Broker/Owner Bruce Hayhoe, Jr. (CRS, GRI, ATP) and Sales Manager Joe Germain (ABR, CRS, GRI), with approximately 24 agents listed on the website.

The company runs a traditional transaction-fee brokerage model, earning commissions on property sales and purchases rather than recurring fees or SaaS revenue. Its technology stack consists of an MLS-integrated listing portal (woodsandwater.com) with property search filtering by type, price, acreage, school district, and waterfront status, virtual tours, and an Education Center featuring video content on buying, selling, and home maintenance. There is no proprietary software product, no app, no disclosed API, and no AI/ML capability; the platform is functional and standard for the brokerage vertical.

The go-to-market motion is sales-led and agent-driven, with agents providing in-person marketing, search assistance, negotiation, title/inspection coordination, and closing support. Marketing channels include the website portal, Facebook organic social, open houses, Google Reviews, and the Education Center. The firm positions itself as the largest independent locally-owned brokerage in its four-county service area and reports having agents ranked among the most productive in Wisconsin. No institutional investment, M&A activity, or external ownership has been disclosed.

Name

Woods & Water Realty

Legal name

Woods & Water Realty Inc.

Website

https://woodsandwater.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Woods & Water Realty is a privately owned, independent real estate brokerage serving buyers and sellers across Northwestern Wisconsin from four offices (Eau Claire, Chippewa Falls, New Auburn, Rice Lake), with specialization in residential, waterfront, recreational land, and commercial properties via approximately 24 agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJADAD

Recreational Land Brokerage (Hunting, Fishing, Wildlife)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Waterfront property sales
• Recreational land brokerage
• Commercial real estate services
• Buyer and seller representation

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and purchases. The company represents buyers and sellers in residential, land, farm, multi-family, and commercial real estate transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Woods & Water Realty is a residential and specialty real estate brokerage that represents buyers and sellers in transactions involving residential homes, waterfront properties, recreational and hunting land, farms, multi-family properties, and commercial real estate across Northwestern Wisconsin. Its agents deliver property marketing, targeted buyer search, negotiation, and transaction support from listing through closing, supported by an online MLS-integrated property search and an Education Center with buyer/seller video content.

Product overview

Woods & Water Realty is a residential real estate brokerage operating in Northwestern Wisconsin, offering property search, buying, and selling services. The company's platform provides property search functionality with filters for property type, price range, bedrooms, bathrooms, square footage, acreage, school districts, and other criteria. Additional services include agent directory, education center with real estate videos, and open house listings. The company does not operate as a software platform with modules or separate product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer and Seller Representation (Real Estate Brokerage) Full-service real estate brokerage for individuals and businesses in Northwestern Wisconsin, representing clients in buying and selling residential homes, waterfront properties, farms, multi-family, land, and commercial properties across Eau Claire, Chippewa Falls, Menomonie, and Rice Lake.
• Online Property Search and Listings Portal Web-based MLS-integrated property search (woodsandwater.com) allowing consumers to independently browse and filter active listings by property type, price range, acreage, waterfront feature, and other criteria before engaging an agent.
• Open House Listings and Events Scheduled in-person open house events for active property listings across Northwestern Wisconsin, including dates, times, addresses, and property details displayed on a dedicated portal page.
• Education Center (Buyer and Seller Video Library) Free educational video content library for prospective buyers and sellers, covering topics such as the home buying process, selling process, credit and loans, property maintenance, and other real estate subjects, intended to support informed decision-making.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Redfin: Technology-enabled residential brokerage operating nationally with lower commission model. Represents the discount/innovator segment competing for the same buyers and sellers in Wisconsin.
• Zillow Group: National real estate marketplace and iBuyer. While not a traditional brokerage, it is a major competitive force for buyer lead generation and a benchmark for digital listing discovery that affects Woods & Water's listing traffic.
• Coldwell Banker Brenizer: Regional Coldwell Banker affiliate serving western Wisconsin. Directly competes for buyers and sellers in the Chippewa Valley with similar residential, land, and commercial representation services.
• RE/MAX Real Estate Group: Global franchise brokerage network with agents serving the Eau Claire/Chippewa Falls region. Comparable as a competing residential and land brokerage model, but operates as a national brand with broader portfolio rather than a local independent.
• CBRE Group: Global commercial real estate services firm. Compares to Woods & Water's commercial brokerage segment (1,671 commercial listings) but operates at vastly larger scale across office, retail, and industrial.
• Berkshire Hathaway HomeServices North Properties: National franchise brokerage with regional coverage in Wisconsin. Competes for the same residential and recreational property transactions, leveraging brand recognition and larger marketing budgets.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage franchise with growing Wisconsin presence. Competes for agent recruitment and listings with a low-overhead model attractive to independent brokers.

Direct peers

• Donnellan Land Company: Wisconsin-based brokerage specializing in recreational land, hunting land, and waterfront properties - a directly overlapping niche with Woods & Water's 1,507 recreational and 1,140 waterfront land listings.
• Northern Wisconsin Land Company: Regional Wisconsin land brokerage specializing in hunting, fishing, and waterfront acreage. Directly comparable niche focus and customer base to Woods & Water's land segment.
• Edina Realty: Long-established Midwest residential brokerage with offices throughout Wisconsin including western markets. Closely comparable in business model (agent-based residential/land brokerage) and geography, making it a direct competitor for listings and agents in the Chippewa Valley.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/315409805204994
• LinkedInlinkedin.com/company/woods-and-water

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woods & Water Realty