iDona

What iDona does

iDona (operating as Institut de la Dona) is a Barcelona-based private gynecology and obstetrics clinic organized as IDONABI, SLP, a Sociedad Limitada Profesional registered in Spain. Founded around 2012 and located at Avda. Diagonal 472, the practice provides women's healthcare across the full life cycle — from adolescent gynecology through pregnancy monitoring and childbirth, reproductive-age gynecology, menopause management, and pelvic floor physiotherapy. The clinic employs approximately 25 medical specialists across three medical directors (Dra. Anna Suy, Dr. Jordi Bellart, and Dra. Sandra Hernández), with broader staff including additional specialists, midwives (comadronas), and administrative auxiliaries. Patients access services either through direct clinic visits or online booking via the Doctoralia platform, with revenue generated from professional services billed per visit and accepted across 20+ Spanish insurance mutuas in addition to private-pay patients.

The clinic's clinical technology centers on two technology-adjacent differentiators. First, advanced prenatal diagnostics: a non-invasive fetal DNA test (NIPT) offering a stated 99% detection rate for Down syndrome from week 10 of gestation, chromosomal microarray analysis delivering 100–1000 times the resolution of conventional karyotyping for microdeletion/microduplication syndromes, and amniocentesis for invasive confirmation. Second, a CO2 laser gynecological treatment line addressing postpartum recovery, vaginal laxity, and menopausal genitourinary syndrome via collagen-stimulating thermal therapy. iDona's specialists hold concurrent appointments at Hospital Clínic de Barcelona and Hospital Vall d'Hebron, providing referral pipelines for high-risk pregnancies and complex gynecological cases; Dra. Anna Suy additionally serves as Head of Obstetrics and Gynecology at Hospital Vall d'Hebron.

Revenue mechanics are predominantly fee-for-service on a per-visit basis, split between insured patients (across networks including Adeslas, Sanitas, Mapfre, DKV, Asisa, Axa, Allianz, Caser, Fiatc, and Mútua General de Catalunya among others) and private-pay patients. Marketing relies on organic SEO, an educational blog, an email newsletter, and the Doctoralia booking channel — no paid acquisition, no mobile app, no API or partner-facing technology is disclosed. The clinic states a cumulative patient base of more than 30,000 and a network of 10 collaborating centers; ownership appears fully independent with no parent company, no external funding rounds, and no M&A activity recorded.

Name

iDona

Legal name

IDONABI, SLP

Website

https://idona.cat

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

iDona is a single-site Barcelona private gynecology and obstetrics clinic serving insured and private-pay women across pregnancy, reproductive-age, menopause, and pelvic-floor care. Approximately 25 specialists deliver consultations, CO2 laser treatments, NIPT, chromosomal microarray, amniocentesis, and aesthetic services under 20+ insurance contracts.

Ownership category

akta.pro rank

Product category

Women's Health and Obstetrics Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB)

akta.pro secondary industries

Maternal-Fetal Medicine (High-Risk Pregnancy/Perinatology) (HLAKAJAB), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI)

Keywords

• Gynecology services
• Obstetrics care
• Prenatal diagnostics
• Women's health clinic
• Pelvic floor therapy

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultations and Procedures: Revenue generated from gynecological and obstetrics consultations, diagnostic tests, and medical procedures. Services provided to patients with health insurance coverage from multiple insurance providers and private pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

iDona is a Barcelona-based medical clinic that provides specialized gynecology and obstetrics services to women across all life stages, including pregnancy monitoring, childbirth care, general and adolescent gynecology, menopause management, CO2 laser gynecological treatments, pelvic floor physiotherapy, aesthetic gynecology, and advanced prenatal diagnostics such as fetal DNA testing, amniocentesis, and chromosomal microarray analysis.

Product overview

iDona (Institut de la Dona) is a gynecological and obstetrics medical center in Barcelona providing comprehensive women's health services. The clinic operates as a single-facility medical practice offering multiple specialized services including pregnancy and childbirth care, general and youth gynecology, menopause management, gynecological laser treatments, pelvic floor physiotherapy, and aesthetic medicine. The center provides advanced prenatal diagnostic services including amniocentesis, fetal DNA testing (NIPT), and chromosomal microarray analysis. They also offer specialized treatments such as gynecological laser therapy for vaginal rejuvenation, postpartum recovery, and genitourinary syndrome of menopause. The clinic accepts patients through various health insurance providers (mutuas) and maintains partnerships with major Barcelona hospitals including Hospital Clínic and Hospital Vall d'Hebrón.

Differentiator

Problem solved

Functional benefit

Products and services

• Embarazo y Parto (Pregnancy and Childbirth Care) Comprehensive pregnancy and childbirth care service for women including monitoring of high- and low-risk pregnancies, childbirth attendance, and postnatal follow-up.
• Ginecología (General Gynecology) General gynecological service including routine check-ups, cytology (Pap smear), transvaginal ultrasound, and treatment of common gynecological conditions.
• Ginecología Juvenil (Adolescent Gynecology) Gynecological service specialized for adolescents and young women, addressing age-specific reproductive health needs.
• Menopausia (Menopause Care) Medical care and management of menopause symptoms, hormonal changes, and related conditions in women.
• Láser Ginecológico (CO2 Gynecological Laser Treatment) CO2 laser gynecological treatment using thermal principles to stimulate collagen in the vaginal area, promoting new fiber synthesis for conditions such as postpartum recovery, vaginal laxity, and genitourinary syndrome of menopause.
• Patología Ginecológica Benigna y Maligna (Gynecological Pathology) Diagnosis and treatment of benign and malignant gynecological pathologies including endometriosis and ovarian cysts.
• Medicina y Cirugía Estética (Aesthetic Medicine and Surgery) Aesthetic medicine and surgery services for women, offered as part of iDona's broader gynecological and intimate health practice.
• Fisioterapia del Suelo Pelviano / Vaginismo (Pelvic Floor Physiotherapy) Pelvic floor physiotherapy for treatment of vaginismus, dyspareunia, and sexual dysfunction, including diagnosis and rehabilitative therapy.
• Amniocentesis Prenatal diagnostic test involving extraction of amniotic fluid via abdominal puncture for fetal chromosomal analysis, detecting conditions such as Down syndrome, Edwards syndrome, and Patau syndrome.
• Test ADN Fetal (Non-Invasive Prenatal Test / NIPT) Non-invasive prenatal test (NIPT) analyzing fetal DNA fragments in maternal blood from week 10 of gestation to screen for chromosomal aneuploidies including trisomies 21, 18, and 13, with 99% detection rate for Down syndrome.
• Microarray Cromosómico (Chromosomal Microarray Analysis) Chromosomal microarray analysis (molecular karyotype) studying the entire human genome with 100–1000 times higher resolution than conventional karyotype, detecting microdeletion and microduplication syndromes.
• Rejuvenecimiento Vaginal (Vaginal Rejuvenation) Vaginal rejuvenation treatments using CO2 laser technology to improve intimate health, treat vaginal laxity, prevent prolapse, and enhance patient quality of life.

Quantifiable outcome

• 99% detection rate for Down syndrome using fetal DNA test
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Hospital Clínic de BarcelonacoreStrategic or Co-development PartnerReference hospital where iDona's medical professionals work, providing access to hospital facilities and collaborative care for complex cases requiring hospital-level intervention.
• Hospital Vall d'HebroncoreStrategic or Co-development PartnerReference hospital where Dra. Anna Suy serves as Head of Obstetrics and Gynecology Service. Major referral center for high-risk pregnancies and complex gynecological cases.
• Societat Catalana de Ginecologia i ObstetríciacoreOthersProfessional society where Dra. Anna Suy serves as President, contributing to professional standards and continuing education in the field.
• Sociedad Española de Ginecología y Obstetricia (SEGO)coreOthersNational professional organization where Dra. Anna Suy serves as President of the Perinatal Medicine Section.
• AdeslasmajorChannel Partner/ Reseller/ DistributorMajor Spanish health insurance provider covering iDona services for insured patients.
• SanitasmajorChannel Partner/ Reseller/ DistributorMajor Spanish health insurance provider covering iDona services for insured patients.
• MapfremajorChannel Partner/ Reseller/ DistributorMajor Spanish health insurance provider covering iDona services for insured patients.
• DKVmajorChannel Partner/ Reseller/ DistributorSpanish health insurance provider covering iDona services for insured patients.
• AsisamajorChannel Partner/ Reseller/ DistributorSpanish health insurance provider covering iDona services for insured patients.
• Ax a, Fiatc, Mútua General de Catalunya, Grupo HNA, and other insurance providersminorChannel Partner/ Reseller/ DistributorAdditional health insurance providers including Axa, Fiatc, Mútua General de Catalunya, Grupo HNA, Allianz, Caser, Assistència Sanitària, Cigna, Clinicum, Cosalud, Divina Pastora, Agrupació Mèdica.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ginemed: Spanish network of gynecology, obstetrics, and reproductive medicine centers with locations across Spain including Catalonia. Direct peer in OB/GYN service model with comparable prenatal diagnostics and insurer relationships.
• Dexeus Mujer: Barcelona-based women's health center under Hospital Universitari Dexeus offering comprehensive OB/GYN, prenatal diagnostics, fertility, and gynecological surgery services. Closest direct competitor given shared Barcelona market, similar service breadth, and premium positioning.
• IVI (IVI-RMA): Spain's leading reproductive medicine and fertility group with a Barcelona clinic. Overlaps with iDona on reproductive-age gynecology, prenatal diagnosis, and fertility-adjacent services, though IVI is more specialized in IVF.

Broad incumbents

• CUN (Clínica Universidad de Navarra) - Women's Health: Major Spanish academic hospital with a dedicated gynecology and obstetrics area offering advanced prenatal diagnostics and gynecological oncology. National player that competes for high-acuity referrals from iDona's catchment.
• Hospital HM Nuevo Belén: Barcelona maternity-focused hospital under HM Hospitales group providing obstetrics, gynecology, and neonatal services. Competes for pregnant patients in Barcelona under a hospital-based delivery model.
• Centro Médico Teknon: Barcelona private hospital with dedicated women's health unit providing OB/GYN, prenatal screening, and reproductive medicine within a multi-specialty campus. Competes for premium patients and has comparable insurer relationships.
• Hospital Universitario Quirónsalud Barcelona: Large private hospital in Barcelona offering obstetrics, gynecology, prenatal diagnostics, and reproductive medicine as part of a broader multi-specialty portfolio. Competes for the same insured and private-pay patients but operates a full-hospital model.

Others

• Doctoralia: Online medical appointment-booking platform through which iDona already acquires patients. Listed as OTHERS because it is an enabler/distribution channel rather than a clinical competitor, but directly affects iDona's patient acquisition.

Emerging players

• Eugin: Barcelona-headquartered fertility and reproductive health group with international footprint. Overlaps with iDona on reproductive-age services and genetic screening, but specialized in ART rather than general OB/GYN.

Regional players

• Reproclinic: Barcelona fertility clinic offering reproductive medicine, gynecological consultations, and prenatal genetics. Comparable on genetic screening and reproductive gynecology but narrower than iDona's full lifecycle offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iDona.bcn
• LinkedInlinkedin.com/company/idona

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDona