IMPACT

What IMPACT does

IMPACT is a 501(c)(3) nonprofit organization founded in 1960 and headquartered in West Allis/Milwaukee, Wisconsin, that operates a portfolio of social-services programs across nine Southeastern Wisconsin counties. Its flagship product, IMPACT 211, is a free, confidential 24/7 helpline, online resource directory of more than 5,000 community programs, and mobile app that connects residents in personal crisis to food, housing, utility, healthcare, and substance-use resources via phone (dial 211), text (898-211), online chat, and callback queueing. Adjacent service lines include IMPACT Connect (a cross-sector care coordination network), IMPACT Intoxicated Driver Assessments (court-ordered OWI/drug and alcohol assessments operated under Milwaukee County contract), and IMPACT Planning & Evaluation (a program-evaluation and community-needs research practice acquired via the 2013 Planning Council merger).

The underlying technology stack is conventional and process-oriented rather than AI-driven: a searchable community resource directory hosted at 211wisconsin.communityos.org, a callback system that preserves caller queue position, text-to-ZIP-code routing, an AutoText-Relay service for food-pantry lookup, and bilingual (English/Spanish) mobile apps on iOS and Android. The organization does not expose a public or partner-facing API and has no disclosed AI/ML components; it does operate data-collection and dashboarding assets such as the 2-1-1 Counts dashboard and the Wisconsin Social Determinants of Health Dashboard.

IMPACT's revenue model is a mix of public-sector contracts (Milwaukee County, Waukesha County, Washington County, and the City of Milwaukee), recurring United Way allocations from six regional chapters, foundation grants from 12+ funders (Greater Milwaukee Foundation, We Energies Foundation, Zilber Family Foundation, PNC Foundation, among others), individual donations, and modest user fees from OWI assessments. End-user services are free; OWI assessment fees vary by assessment type. Customer segments span individuals in crisis, court-ordered individuals, community organizations and government agencies (buying planning/evaluation services), and healthcare/social-service providers (using the directory for referrals). The organization is governed by a board that includes senior representatives from Northwestern Mutual, We Energies, Aurora Health Care, Clarios, Morgan Stanley, PNC Bank, and DeWitt LLP.

Name

IMPACT

Legal name

IMPACT Alcohol and Other Drug Abuse Services, Inc.

Website

https://impactinc.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

IMPACT is a 501(c)(3) nonprofit operating IMPACT 211, a free 24/7 helpline and resource directory, plus care coordination, court-ordered OWI assessments, and program evaluation services for nine Southeastern Wisconsin counties.

Ownership category

akta.pro rank

Product category

Community Social Services Helpline

NAICS

Social Assistance (624), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Community resource referrals
• Crisis intervention services
• Social services helpline
• Care coordination networks
• Program evaluation services

Headquarters

HQ city

West Allis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Contracts: IMPACT receives county government support and contracts to operate IMPACT 211 and the Intoxicated Driver Program. Milwaukee County subsidizes IMPACT 211 and the Intoxicated Driver Program.
2. Foundation Grants: Funding from multiple foundations including The Catholic Community Foundation, Froedtert Community Investment Fund, Generac Foundation, Greater Delafield Fund, Greater Milwaukee Foundation, PNC Foundation, Racine Community Foundation, Evinrude Foundation, Waukesha Foundation, We Energies Foundation, Women & Girls Fund, and Zilber Family Foundation.
3. United Way Partnerships: IMPACT receives support as a United Way Community Partner, with multiple United Way chapters providing funding (United Way of Greater Milwaukee & Waukesha, Kenosha, Walworth, Jefferson, Racine, Washington).
4. Individual Donations: Tax-deductible donations from individuals supporting IMPACT's mission to connect people with community resources. IMPACT is designated as a 501(c)(3) organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

IMPACT runs the regional 211 helpline, online directory, and mobile app that connect Southeastern Wisconsin residents to food, shelter, healthcare, substance use, utility, and housing resources. It also delivers court-ordered intoxicated driver assessments, a cross-sector care coordination network (IMPACT Connect), and program evaluation and research services for community organizations.

Product overview

IMPACT is a private non-profit organization offering a suite of interconnected social services programs in Southeastern Wisconsin. The core offerings include IMPACT 211 (a free 24/7 helpline, online resource directory, and mobile app connecting people to community resources), IMPACT Connect (a cross-sector care coordination network), IMPACT Intoxicated Driver Assessments (court-ordered alcohol and drug assessments), and IMPACT Planning & Evaluation (program evaluation and research services). These services work together to provide comprehensive support for individuals experiencing personal crisis, connecting them to resources for stability while helping community partners improve systems.

Differentiator

Problem solved

Functional benefit

Products and services

• IMPACT 211 Free, confidential 24/7 helpline, online resource directory, and mobile app that connects residents of nine Southeastern Wisconsin counties to more than 5,000 community programs for personal crisis, disaster relief, food, shelter, health, and social services; accessible via 211 phone, text (ZIP to 898-211), and online chat.
• IMPACT Connect Cross-sector care coordination network of organizations in multiple systems across Southeast Wisconsin that transforms how health and social services are delivered to individuals and families in need.
• IMPACT Intoxicated Driver Assessments Alcohol and drug assessment services for individuals convicted of Operating While Intoxicated (OWI) and other court-ordered assessments, providing recommendations for education and treatment referrals; delivered in person at the Milwaukee office Monday–Friday.
• IMPACT Planning & Evaluation Program evaluation and research services that assess community needs, identify best practices, evaluate programs addressing substance use, mental health, and healthy families, build evaluation capacity, and support data-driven decision-making for community organizations across Southeastern Wisconsin.

Quantifiable outcome

• 300,000+ people connected with resources in 2025
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• United Way of Greater Milwaukee & WaukeshacoreGTM or Marketing PartnerUnited Way Community Partner providing funding and co-marketing support for IMPACT's core 211 services. United Way and IMPACT collaborate on resource directory maintenance and community outreach.
• United Way of KenoshacoreGTM or Marketing PartnerUnited Way chapter providing funding and marketing support for regional 211 services.
• United Way of Walworth CountycoreGTM or Marketing PartnerUnited Way chapter providing funding and marketing support for regional 211 services.
• United Way of Jefferson and North Walworth CountiescoreGTM or Marketing PartnerUnited Way chapter providing funding and marketing support for regional 211 services.
• United Way of RacinecoreGTM or Marketing PartnerUnited Way chapter providing funding and marketing support for regional 211 services.
• United Way of Washington CountycoreGTM or Marketing PartnerUnited Way chapter providing funding and marketing support for regional 211 services.
• Milwaukee CountycoreGTM or Marketing PartnerCounty government subsidizes IMPACT 211 and the Intoxicated Driver Program. Partnership involves data sharing and coordination for community health initiatives.
• Waukesha CountycoreGTM or Marketing PartnerCounty government partner providing support for regional 211 services.
• Washington County (Wisconsin)minorGTM or Marketing PartnerCounty government partner providing support for regional 211 services.
• City of MilwaukeecoreStrategic or Co-development PartnerCollaborates on the '9-1-1 is NO JOKE' campaign reinforcing when to call 9-1-1 versus 2-1-1 for social services questions. Campaign messaging available in English and Spanish.
• Milwaukee County Behavioral Health ServicescoreStrategic or Co-development PartnerLeads the Mental Health Navigation (MHN) work group with affiliates and members of the Milwaukee Health Care Partnership, creating navigation resources and tools available at HealthyMKE.com/well.
• Milwaukee Health Care PartnershipcoreStrategic or Co-development PartnerHealthcare consortium collaborating on mental health and substance use navigation resources and tools for consumers and providers.
• 211 WisconsincoreStrategic or Co-development PartnerStatewide 211 network with IMPACT 211 as the contact center for Southeastern Wisconsin. Also provides after-hours, weekend, and holiday calls for many other 211 regions throughout the state.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• WellSky (Healthify): Social determinants of health platform acquired into WellSky. Comparable to IMPACT's resource directory and SDOH data capabilities but serves health systems and payers nationally with EHR-integrated referral workflows.
• Findhelp (formerly Aunt Bertha): National closed-loop social care referral network connecting people to community resources. Directly comparable to IMPACT 211 in functionality (community resource directory and referral) but operates across all U.S. states with modern tech integrations and payer/health system partnerships.
• Unite Us: National social care coordination platform offering closed-loop referrals and SDOH analytics. Competes directly with IMPACT Connect and IMPACT Planning & Evaluation in cross-sector care coordination and outcome measurement, with stronger tech stack and healthcare payer integrations.
• Health Leads: National nonprofit addressing social needs through healthcare partnerships. Operates programs analogous to IMPACT Connect's care coordination model, connecting patients to community resources across multiple U.S. regions.
• 211 San Diego (via San Diego County): One of the largest and most established 211 operators in the U.S., serving San Diego County. Directly comparable as a designated 211 provider with similar helpline, resource directory, and care coordination services.

Others

• Milwaukee Health Care Partnership: Regional healthcare consortium of Milwaukee-area health systems. Listed as an existing strategic partner of IMPACT, making it both a peer and a customer; comparable as a regional cross-sector health/social care convener.
• Eccovia Solutions (ClientTrack): Provider of health and human services software used by community-based organizations. Comparable to IMPACT's resource directory and case coordination technology stack and could serve as a partner or substitute platform.
• Social Solutions (CommunityLink / Apricot): Software vendor providing case management and outcomes tracking for human services agencies. Adjacent to IMPACT Planning & Evaluation's work; could be a vendor or partial substitute for the data and evaluation infrastructure IMPACT operates.

Emerging players

• Community Solutions (Built for Zero): Nonprofit focused on ending homelessness through data-driven coordination. Shares IMPACT's community-level data approach and coordinates across service systems in select U.S. cities.

Broad incumbents

• United Way 211 (national network): National umbrella for 211 services across the U.S. and Canada. IMPACT is part of this network as the Southeastern Wisconsin 211 provider; the network sets standards and provides technology infrastructure that shapes how IMPACT operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IMPACT_Inc
• YouTubeyoutube.com/user/211IMPACT
• Facebookfacebook.com/IMPACTIncMKE
• LinkedInlinkedin.com/company/impact-inc---milwaukee-wi

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPACT