Home Credit Bank Kazakhstan

What Home Credit Bank Kazakhstan does

Home Credit Bank Kazakhstan (AO "Home Credit Bank", DB AO "ForteBank") is a Kazakhstan-based universal retail bank founded in 2005 with 3,500 employees and a deposit/loan book that has grown assets above 1 trillion tenge (~$2.2B) by December 2024, ranking 12th among the country's second-tier banks. The bank operates through 18 branches, 58 offices, and 146 micro-offices in 18 cities, supplemented by a QazPost partnership for rural distribution and a 4x-expanded shared ATM network with parent ForteBank. Its core products include consumer cash loans up to 9.5 million tenge, installment POS credit at major retail chains (Technodom, Sulpak, Mechta, Evrika, Fora, ChokoMart, White Wind, BCC), multi-currency deposits with GESV from 15% to 20.5%, deposit certificates, dollar bonds, a portfolio of debit and credit cards (Arna, Tau, Tañ pension card, Home Card, Özen installment, DOS, DOS Pro, Aspan travel), insurance, and HCB Business digital banking for SMEs.

The technology foundation is the Home.kz mobile super-app, which integrates 500+ government and utility service providers, Kaspi QR payments, Google Pay, Apple Pay, and Samsung Pay, and the National Bank of Kazakhstan Open API for interbank phone-number transfers. The platform is supported by an AI chatbot called AiZHAN for 24/7 customer assistance, internal SAP Ariba for procurement and process automation, and PCI DSS compliance with Visa Global Service Provider Registry status.

The revenue model is a traditional consumer-banking mix: net interest income from consumer and POS lending, fee and commission income from cards, payments, transfers, currency exchange, and insurance distribution, plus deposit and bond funding costs. GTM is product-led and mobile-first, with a tiered deposit franchise, co-branded POS credit origination through retail partners, and direct-to-consumer acquisition via the app. Ownership transitioned in 2022 from Czech PPF Group to top management following PPF's Russia exit, then through 2025 to a 100% acquisition by AO ForteBank, completed in December 2025 with Fitch confirming the BB-/Stable rating throughout.

Name

Home Credit Bank Kazakhstan

Legal name

AO "Home Credit Bank" (DB AO "ForteBank")

Website

https://home.kz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Home Credit Bank Kazakhstan is a consumer-focused retail bank serving individuals and SMEs across Kazakhstan via 18 branches, 146 micro-offices, and the Home.kz mobile app, offering loans, deposits, cards, insurance, and HCB Business digital banking. Now a 100% subsidiary of ForteBank following the December 2025 acquisition.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Consumer lending
• Retail banking
• Digital banking
• Deposit services
• Installment cards

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: Traditional banking revenue from consumer lending including online loans, consumer loans for goods and services, refinancing, and travel loans. The bank has strong expertise in credit origination and servicing for physical persons.
2. Deposit Operations: Accepting deposits from individuals in tenge, dollars, and euros with various terms and interest rates, offering GESV (annual effective rate) from 15% to 20.5%
3. Dollar Denominated Bonds: Issuance of discount bonds in USD with yields up to 6.5% annually, nominal value from $1,000, maturity up to 12 months
4. Deposit Certificates: Electronic securities issued by the bank providing daily income payments, rates up to 19.5% annual for standard certificates, available for periods from 12 to 60 months
5. Payment Card Operations: Issuance and servicing of debit cards (Arna, Tau, Tan pension card, Home Card, Home Card Lite), credit cards (Ozen installment card, DOS, DOS Pro), and travel card Aspan with cashback and privileges
6. Insurance Products: Partnership-based insurance products including family protection, traveler protection, housing insurance Shanyrak, and sick leave payment insurance
7. Commission Income from Services: Payment services, money transfers, currency exchange, and utility payments through the mobile app with 500+ service providers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Home Credit Bank Kazakhstan is a universal retail bank providing consumer loans (up to 9,500,000 tenge), a full suite of deposits (GESV 15%-20.5%), installment and debit cards, investment products (deposit certificates, USD discount bonds), and partnership-based insurance products. All banking services are delivered primarily through the Home.kz mobile application, supported by an extensive physical branch and micro-office network and the AiZHAN AI assistant.

Product overview

Home Credit Bank Kazakhstan operates as a universal retail bank with a comprehensive product portfolio spanning consumer credit, deposit-taking, card services, insurance, and digital banking. The core offering is the Home.kz mobile application, which serves as the primary platform integrating all banking services. The product suite includes multiple credit card variants (Özen installment card, DOS/DOS Pro cards, Aspan travel card), debit cards for different segments (Arna, Tau premium, Tañ pension, Home Card/Home Card Lite), diverse deposit products (Простой, Простой Плюс floating-rate, Сберегательный Хоум variants, Почтовый postal deposit), investment products (deposit certificates, dollar bonds), insurance offerings (family protection, travel insurance, Shanyrak housing insurance), and HCB Business digital banking for SMEs. The bank differentiates through AiZHAN AI assistant, government services integration (500+ providers), Kaspi QR payments, and multi-currency support across tenge, dollars, euros, and rubles.

Differentiator

Problem solved

Functional benefit

Brands

• Home.kz: Mobile banking application for retail customers
• HCB Business
• Sberegatelny Hoом+
• Sberegatelny Hoом
• Prostoy Plus
• Prostoy
• Ozen
• Arna
• Aspan
• Deposit Certificate
• Pochtovy
• AiZHAN

Products and services

• Home.kz Mobile Application Comprehensive mobile banking application enabling customers to manage credits, deposits, cards, transfers, payments, currency exchange, investments, and access AiZHAN AI assistant for product inquiries.
• Özen Installment Credit Card Installment credit card offering up to 6 months installment payments worldwide without commissions or overpayment, with credit limit up to 2 million tenge.
• Arna Debit Card Debit card for everyday purchases with 5% cashback on marketplace payments during promotional period July-September 2026.
• Tau Premium Debit Card Premium debit card offering exclusive benefits and privileges for high-value customers.
• Tañ Pension Debit Card Specialized debit card designed for pensioners with tailored banking services and benefits.
• Aspan Travel Card Travel-focused debit card with cashback and privileges for travel including business lounge access at airports worldwide, up to 5% cashback.
• Home Card Debit Card Debit card with free maintenance, free transfers between cards of all Kazakhstan banks, free cash withdrawals from ATMs worldwide, and up to 5% cashback on cardless transactions.
• Home Card Lite Debit Card Lightweight version of the Home Card debit product with essential banking features.
• DOS Pro Credit Card Enhanced installment credit card with extended payment terms and improved cashback rewards.
• Online Credit (Cash Loan) Cash credit up to 9,500,000 tenge with immediate card transfer, refinancing options for existing credits, reduced monthly payments, and additional funds.
• Consumer Loans and Installments Installment financing for goods and services at partner retail locations across Kazakhstan.
• Credit Refinancing Loan refinancing service allowing customers to consolidate existing credits, reduce interest rates, and improve repayment terms.
• Tour Installments Installment payment option for travel packages and tours.
• Online Loan (Quick Loan) Quick online loan starting from 10,000 tenge transferred directly to card without collateral or income verification.
• Student Credit Specialized credit product designed for students with flexible terms.
• Pensioner Online Credit Online credit tailored for pensioners with adapted eligibility criteria.
• Prostoy Plus (Простой Плюс) Floating-Rate Deposit Deposit with floating interest rate linked to National Bank base rate, 15.9% GESV, 12 months, daily capitalization, no limits on partial withdrawals or additional deposits.
• Prostoy (Простой) Flexible Deposit Flexible deposit in tenge (up to 16.3% GESV), dollars (0.99%), or euros (0.99%) with partial withdrawal and additional deposit options, daily payouts, 12-13 months.
• Sberegatelny Home (Сберегательный Хоум) Savings Deposit Savings deposit with rates up to 18.5% GESV, daily capitalization, no withdrawals or deposits allowed, terms from 6 to 24 months, minimum 100,000 tenge.
• Sberegatelny Home+ (Сберегательный Хоум+) Savings Deposit Savings deposit with rates up to 20.5% GESV, daily interest payments, option to deposit, no withdrawals, terms from 3 to 12 months, minimum 1,000 tenge.
• Pochtovy (Почтовый) Postal Deposit Deposit opened through QazPost branches with 15% GESV, daily payouts, partial withdrawal to minimum 10,000 tenge, deposit up to 50,000,000 tenge.
• Deposit Certificates Bank deposit certificates - electronic securities offering fixed income with rates up to 19.5% annually, daily income payments, available in Standard, Standard 2.0, and Flexible Prime variants for periods 12-60 months.
• Dollar Bonds (USD Discount Bonds) Discount bonds in USD with guaranteed income up to 6.5% annually, maturity up to 12 months, nominal value from 1,000 USD, income from discount between purchase and nominal price.
• Universal Family Protection Insurance Extended family insurance product with broader coverage options.
• Family Protection Insurance Insurance product providing comprehensive family protection coverage.
• Traveler Protection Insurance Comprehensive travel insurance covering trip cancellation, flight delays, baggage loss, and accidents for multiple flights and rail journeys within Kazakhstan and internationally.
• Shanyrak Housing Insurance Housing insurance product covering property and civil liability to neighbors, launched jointly with Insurance Company Amanat.
• Sick Leave Payment Service Service for payment of sick leave benefits.
• HCB Business (Digital Bank for SMEs) Digital bank for small and medium business providing comprehensive online banking, currency payments, ruble operations, online accounting, payment acceptance solutions including QR payments and installment options.
• International Card Transfers Money transfer service including domestic and international transfers to cards of foreign banks, enabled by the National Bank Open API and direct interbank connectivity.

Quantifiable outcome

• Assets reached 1+ trillion tenge, ranking 12th among Kazakhstan banks
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• QazPost (Kazpochta)coreChannel Partner/ Reseller/ DistributorPartnership for extending geographic reach through postal branches. Postal deposit products available through QazPost. Provides banking services access in rural and remote areas of Kazakhstan.
• TechnodomminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for electronics and appliances purchases. First co-branding project 'Technodengi' launched in 2012.
• SulpakminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for electronics and home appliances purchases.
• MechtaminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for electronics retail purchases.
• EvrikaminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for retail purchases.
• ForaminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for retail purchases.
• ChokoMartminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for retail purchases.
• White Wind (Bely Veter)minorChannel Partner/ Reseller/ DistributorConsumer lending partnership for electronics retail purchases.
• BCCminorChannel Partner/ Reseller/ DistributorConsumer lending partnership for retail purchases.
• Fitch RatingsminorOthersInternational credit rating agency assigning BB- rating with Stable outlook to Home Credit Bank.
• S&P GlobalminorOthersESG rating agency that assigned first CSA methodology rating of 55 points to Home Credit Bank in October 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ForteBank: HCB's parent and one of the largest Kazakh banks; comparable as a parallel universal retail and SME bank — ForteBank is both HCB's acquirer and now its largest operational peer in the merged franchise.

Others

• Freedom Holding (Bank Freedom Finance): Diversified Kazakh financial group including a retail bank and brokerage; adjacent comparable because its banking arm pursues the same young, mobile-first deposit/credit clientele and digital differentiation in Kazakhstan.

Direct peers

• Jysan Bank: Kazakhstan universal bank active in retail deposits and consumer lending; comparable due to overlap in mass-market deposit and credit-card products within the same market.
• Eurasian Bank: Mid-sized Kazakhstan retail-focused bank; comparable as a domestic peer offering consumer deposits, lending, and digital banking through mobile channels.
• Halyk Bank: Largest Kazakh retail and commercial bank; comparable because it offers the full universal-bank stack (deposits, consumer credit, cards, payments) that HCB competes with across Kazakhstan.
• Bereke Bank: Universal bank in Kazakhstan with retail deposits and consumer credit; comparable as a domestic peer pursuing mass-market retail customers with similar product sets.
• Kaspi Bank: Kazakhstan's leading super-app bank; comparable because both deliver consumer credit, deposits, payment cards, and Kaspi QR integration through a mobile-first platform chasing the same mass-market retail customer.
• Bank RBK: Smaller Kazakh universal bank active in retail deposits and consumer credit; comparable as another mid-tier domestic competitor in the consumer lending segment.
• CenterCredit Bank (BCC): Kazakhstani consumer and commercial bank serving retail and SME segments; comparable because it directly competes with HCB in point-of-sale consumer lending and is also a retail partner of HCB.

Emerging players

• Altyn Bank: Niche Kazakhstan bank focused on retail and SME; comparable as an emerging local player pursuing digital channels and consumer products similar to HCB's HCB Business and Home.kz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/homecredit_kz
• Facebookfacebook.com/homecreditbankkz
• LinkedInlinkedin.com/company/hcbkz
• Instagraminstagram.com/homecreditbankkz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Credit Bank Kazakhstan