Menn Law Firm

What Menn Law Firm does

Menn Law Firm, Ltd. is a privately held Wisconsin Service Corporation founded in 1926 in Appleton, Wisconsin, and self-described as the largest full-service law firm headquartered in Northeast Wisconsin. The firm provides a comprehensive portfolio of legal services organized across eight core practice areas: agribusiness (including consulting), real estate and business transactions, wills/trusts/estate plans, divorce and family law, accident and workplace injuries, general litigation, and tax. It serves a mix of individual clients (estate planning, family law, personal injury) and small-to-mid-size businesses (entity formation, commercial lending, real estate, municipal, agribusiness), with a particularly deep specialization in agricultural law following the 2024 affiliation with Twohig, Rietbrock, Schneider & Halbach S.C.

The firm operates with no proprietary technology platform — relying instead on standard legal practice software, document management, and communications tooling — and generates revenue through traditional hourly billing for most practice areas plus contingency fee arrangements for personal injury matters. Distribution is fully direct: seven physical office locations across Northeast Wisconsin (Appleton headquarters, Green Bay, Chilton, Seymour, Hortonville, Oconto, Marinette) serve an 18-county region, with attorneys willing to meet clients at any office. New client acquisition is driven by community involvement, professional referrals from accountants/bankers/financial planners, a WTAQ radio segment, and a web presence that won a 2022 Web Excellence Award. The firm is attorney-shareholder owned with no external private equity or venture capital investment.

Menn has grown predominantly through a sustained roll-up strategy of regional firm affiliations and acquisitions — beginning with the 2010 acquisition of Perry D. Pierre's Seymour practice and accelerating through affiliations with Denissen Kranzush Mahoney & Ewald (Green Bay, 2014), Coughlin & Coughlin (Appleton, 2015), Sorenson Law Firm (Hortonville, 2016), Lubinski Reed & Klass (Seymour, 2016/2018), Barb Morrison (Oconto/Marinette, 2021), Burnett McDermott Jahn King & DesRochers (Chilton, 2022), and Twohig Rietbrock Schneider Halbach (Chilton agribusiness, 2024). The roster now includes 26+ stated attorneys with approximately 40+ listed on the website, including a former Outagamie County Circuit Court judge, multiple AV Preeminent-rated shareholders, and Super Lawyer / Rising Star honorees.

Name

Menn Law Firm

Legal name

Menn Law Firm, Ltd.

Website

https://mennlaw.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Menn Law Firm is a privately held, full-service law firm headquartered in Appleton, Wisconsin, serving individuals and small-to-mid-size businesses across Northeast Wisconsin through seven office locations, with deep specialization in agribusiness, estate planning, real estate, and litigation.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Real Estate & Construction Law (BPAHAAAE), Personal Injury & Insurance Defense (BPAHAAAM), Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Legal services
• Business law
• Estate planning
• Civil litigation
• Agribusiness law

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Hourly Billing: Traditional hourly billing for most legal services including litigation, business transactions, estate planning, and family law matters.
2. Personal Injury - Contingency Fees: Personal injury cases typically handled on contingency fee basis where fees are collected only upon successful resolution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Menn Law Firm, Ltd. is a full-service Wisconsin law firm providing litigation, business/real estate, agribusiness, estate planning, family law, personal injury, and tax legal services to individuals, businesses, financial institutions, and municipalities across Northeast Wisconsin. Services are delivered through direct attorney-client relationships at seven office locations, billed primarily on an hourly basis with contingency fees used for personal injury matters.

Product overview

Menn Law Firm, Ltd. is a full-service Wisconsin law firm offering a comprehensive portfolio of legal services organized into eight core practice areas: Agribusiness (including consulting), Real Estate/Business Transactions, Wills/Trusts/Estate Plans, Divorce & Family Issues, Accident & Workplace Injuries, General Litigation, and Tax. The firm operates as a unified service offering rather than a platform-plus-modules architecture, with attorneys specializing across these interconnected practice areas to provide coordinated legal representation for individuals and businesses throughout Northeast Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Agribusiness Legal Services Comprehensive legal services for farms and agribusinesses, including farm transfers, business succession planning, and agricultural business planning. Offered through the firm's 'Attorneys for Agriculture' practice group serving agricultural clients throughout Wisconsin.
• Agribusiness Consulting Consulting services for agricultural clients covering business planning, management structuring, and real estate transfers, distinct from transactional agribusiness legal services.
• Real Estate, Business & Other Transactions Full range of legal services for real estate transactions, business formations, purchases, sales, commercial lending, leases, and municipal representation. Serves small and mid-size businesses and developers across Northeast Wisconsin.
• Wills, Trusts, and Estate Plans Estate planning services including wills, trusts, probate avoidance, powers of attorney, special needs planning, elder law, and business succession planning for individuals and families.
• Divorce & Family Issues Family law services covering divorce, legal separation, child custody, child support, maintenance, adoption, guardianships, and pre/post marital agreements for individual clients.
• Accident & Workplace Injuries Personal injury representation for auto accidents, slip and fall, uninsured motorist claims, farm accidents, product liability, and worker's compensation, typically handled on contingency fee basis.
• General Litigation Civil litigation services including employment disputes, harassment claims, environmental cases, non-compete challenges, and eviction actions, with alternative dispute resolution through mediation.
• Tax Legal Services Tax law services including property tax assessment challenges, income/gift/estate tax planning, and preparation of individual, fiduciary, and business tax returns. Combined with financial institutions representation on lending, workouts, and foreclosure matters.

Quantifiable outcome

• 26 attorneys serving clients from seven offices across Northeast Wisconsin (2022 expansion)
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Twohig Rietbrock Schneider Halbach S.C.coreStrategic or Co-development Partner · 1 January 2024On January 1, 2024, Menn Law formalized affiliation with Twohig Rietbrock Schneider Halbach S.C., formalizing a 20-year working relationship. The firm operated from 102 North Madison Street in Chilton, the principal office of Twohig Rietbrock for over 40 years. Distinguished as 'Attorneys for Agriculture' with expertise serving farms and agribusinesses throughout Wisconsin. Attorneys Will McKinley, George W. Twohig, Troy R. Schneider, and Timothy R. Halbach joined through this affiliation.
• Burnett, McDermott, Jahn, King & DesRochers, LLPcoreStrategic or Co-development Partner · 1 January 2022On January 1, 2022, Menn Law formalized affiliation with Chilton's oldest law firm bringing four attorneys (James P. Burnett, Derek McDermott, Gary Jahn, and Andrew J. King) and their staff. The affiliated firm traced roots to Judge Helmuth Arps in 1916, bringing over 152 years of combined legal practice experience. This affiliation expanded Menn Law to 26 attorneys and established the Chilton office.
• Lubinski, Reed & Klass, S.C.minorStrategic or Co-development Partner · 1 January 2018Acquired in 2016, briefly operated two offices in Seymour before consolidating. Brought attorneys Bob Lubinski and Dick Lubinski to the firm.
• Sorenson Law FirmminorStrategic or Co-development Partner · 1 January 2016Affiliated in 2016 with Bob Sorenson's Hortonville practice, establishing office at 223 North Pine Street, Hortonville, WI 54944. Operates by appointment only.
• Coughlin & Coughlin, S.C.minorStrategic or Co-development Partner · 1 January 2015Affiliated in 2015 with Attorney Mary Coughlin practicing out of the Appleton office.
• Denissen, Kranzush, Mahoney & Ewald, S.C.minorStrategic or Co-development Partner · 1 January 2014Affiliated in 2014, opening Green Bay branch office at 310 W Walnut Street, 4th Floor, Green Bay, WI 54303. Expanded firm's geographic presence to include Green Bay market.
• Perry D. Pierre Attorney PracticeminorStrategic or Co-development Partner · 1 January 2010Acquired in 2010, opening Seymour branch office. Perry D. Pierre served three generations of clients in Seymour area focusing on real estate and general business work.
• Barb Morrison (Morrison Law Firm)minorStrategic or Co-development PartnerBarb Morrison operates as adjunct counsel with Menn Law while maintaining her own independent law firm with offices in Oconto and Marinette. Collaboration provides North Woods clients access to Menn's full roster of attorneys. Her firm has served clients in northeast Wisconsin and upper Michigan for nearly 45 years.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Godfrey & Kahn, S.C. Largest Wisconsin-based full-service law firm with offices in Milwaukee, Madison, Green Bay, and Appleton. Direct competitor in Menn's core Northeast Wisconsin market, with overlapping practice areas in business transactions, real estate, litigation, and agribusiness, and significantly larger scale.
• Husch Blackwell LLP: National full-service law firm with significant Midwest presence including offices in Wisconsin. Comparable practice areas in agribusiness, real estate, litigation, and estate planning; competes for larger enterprise clients in Menn's service area.
• Michael Best & Friedrich LLP: Major Midwest full-service law firm with offices including Wisconsin locations. Comparable in agribusiness, business transactions, and litigation capabilities, competing for mid-market and institutional clients in overlapping geographies.

Emerging players

• Twohig Rietbrock Schneider Halbach S.C. Pre-affiliation peer/agribusiness-focused Wisconsin firm that merged into Menn Law in 2024. Comparable in agribusiness and estate planning focus, particularly for farm families in Calumet and Fond du Lac counties; relevant historical benchmark for what Menn absorbed.
• Bush, Seyferth & Paige PLLC: Wisconsin-based law firm focused on agriculture, agribusiness, and rural business clients. Comparable to Menn's agribusiness specialization with overlapping practice areas in farm succession, agricultural lending, and rural business law.

Regional players

• Boardman & Clark LLP: Wisconsin full-service law firm serving Madison and broader Wisconsin communities. Comparable as a Wisconsin-headquartered full-service firm with overlapping practice areas including business, real estate, government, and estate planning, though concentrated in southern Wisconsin.
• Axley Brynelson, LLP: Wisconsin-based full-service law firm with comparable size and practice breadth, including business, real estate, litigation, and estate planning. Comparable as a similar-scale Wisconsin competitor serving a regional client base.
• von Briesen & Roper, s.c. Wisconsin-based full-service law firm serving businesses, individuals, and government entities across the state with comparable broad practice areas including business, litigation, real estate, and estate planning. Comparable as a Wisconsin-headquartered full-service competitor, though von Briesen operates statewide with larger offices in Milwaukee and Madison.
• Green Bay-based law firms (e.g., Davis & Kuelthau): Wisconsin regional full-service law firm with offices in Green Bay, Milwaukee, and other locations. Comparable in providing business, litigation, real estate, and government services to Northeast Wisconsin clients, overlapping directly with Menn's Appleton-Green Bay corridor practice.

Direct peers

• Everson, Whitney, Everson & Brehm S.C. Wisconsin-based full-service law firm with comparable size, broad practice mix, and multi-office regional presence. Comparable as a similar-tier Wisconsin competitor with overlapping business, real estate, estate, and litigation practices serving a regional client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MennLaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menn Law Firm