Name

Lubinsky Group

Legal name

David Lubinsky Car Import Ltd. (דוד לובינסקי יבוא רכב בע"מ)

Website

https://lubinski.co.il

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Import and Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)

akta.pro secondary industries

Automotive Lubricants & Fluids (IMAEAMAA), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Vehicle import distribution
• Automotive retail
• Vehicle financing services
• Fleet leasing solutions
• EV charging infrastructure

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Import and Sales: Core revenue from importing and selling vehicles under Peugeot, Citroën, Opel, MG, DS, and IM brands in Israel. Revenue derived from one-time vehicle sales through dealer showrooms and digital purchase portals.
2. Automotive Financing: Lubinski Financing (wholly-owned subsidiary, license #61144) provides vehicle financing solutions including loans for new, used, and commercial vehicles with terms up to 60 months. Extra-bank financing that does not impact customer credit lines.
3. After-Sales Service and Parts: Revenue from authorized service centers, spare parts supply, and maintenance services across the national service center network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lubinsky Group is Israel's leading multi-brand vehicle importer and distributor, importing and selling Peugeot, Citroën, Opel, DS, MG, and IM Motors passenger and commercial vehicles through nationwide showrooms and brand-specific digital portals. The group operates a full automotive ecosystem including in-house financing (Lubinski Financing), fleet leasing (PrimeLease), vehicle insurance (Lubit), trade-in and remarketing (Lubinski Trade & Lease), car rental (Kidmah), motorcycle/ATV imports (Moto Sport), and motor oils and batteries (Talron), backed by a national service center network and an EV charging infrastructure of 142 stations.

Product overview

Lubinsky Group is a diversified automotive conglomerate and the leading car importer in Israel since 1936. Its portfolio spans multiple brands — Peugeot, Citroën, Opel, DS, MG, and IM Motors — covering passenger vehicles (from super-mini to luxury SUV), commercial vans, motorcycles, and utility vehicles. Complementary services form an integrated automotive ecosystem: Lubinsky Finance (in-house car loans and financing), PrimeLease (fleet leasing), Lubinski Trade & Lis (trade-in), Lubit insurance, and Moto Sport (motorcycles/ATVs via KTM and Polaris), plus Talron (oils and batteries). The Group also operates a major EV charging infrastructure network across its facilities, a PDI (Pre-Delivery Inspection) centre, and a highly automated logistics/spare-parts centre. The offering spans from vehicle retail and digital sales to after-sales service, maintenance, and financial services — all under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Lubinski Trade & Lease: Vehicle trade-in and remarketing services
• PrimeLease
• Lobit Insurance
• Moto Sport
• Talron
• Kidmah
• Lubinski Financing
• CAR EAST

Products and services

• Peugeot vehicles French passenger vehicles imported and distributed in Israel, covering B-SUV (2008/e-2008), C-SUV (3008 PHEV), D-segment (508), and supermini (208/e-208) with petrol, diesel, PHEV, and full-electric powertrains. Sold to Israeli individual and fleet buyers through showrooms and the Peugeot online portal.
• Citroën vehicles French passenger vehicles imported and distributed in Israel, focused on comfort and innovation. Models include C3, C4/e-C4, and C5 Aircross, with petrol, diesel, and full-electric powertrains, sold to Israeli consumers and fleets through showrooms and the Citroën online portal.
• Opel vehicles German passenger and commercial vehicles imported and distributed in Israel since 2019. Models include Corsa/e-Corsa, Mokka/Mokka-e, Crossland, Grandland X PHEV, and Combo Life, with petrol, diesel, PHEV, and full-electric powertrains. The Combo Life secured a 600-unit Ministry of Defense tender.
• DS vehicles French luxury vehicles (Stellantis, formerly PSA) imported and distributed in Israel, including the DS7 CROSSBACK E-TENSE plug-in hybrid SUV in 225 hp and 4×4 trims, sold to Israeli premium buyers through the DS Automobiles online portal.
• MG vehicles Chinese vehicles (SAIC Motor) imported and distributed in Israel, including MG ZS EV (100% electric SUV), MG EHS PHEV (plug-in hybrid SUV), and MG HS PHEV. Sold through the MG Israel online portal and showrooms to consumers and fleets.
• IM Motors (IM) vehicles Chinese electric vehicles (SAIC premium EV brand) imported and distributed in Israel, covering models IM5, IM6, and IM6 Electric, sold to Israeli consumers through the IM Motors online portal.
• Lubinski Financing (לובינסקי מימון) In-house vehicle financing subsidiary (license #61144 from the Israel Capital Market Authority) offering car loans for new, used, and commercial vehicles with up to 100% financing for new vehicles and up to 60 monthly installments. Extra-bank financing preserves customer bank credit lines.
• PrimeLease (פריים ליס) Full-service vehicle leasing solutions offered to individuals and businesses across the Lubinsky Group ecosystem, covering fleet management and vehicle leasing.
• Lubit Insurance (לוביט) Vehicle insurance products offered as part of the integrated Lubinsky Group automotive ecosystem through the wholly-owned Lobit Insurance subsidiary.
• Lubinski Trade & Lease (לובינסקי טרייד אנד ליס) Vehicle trade-in and remarketing services providing all automotive trade-in and fleet solutions in one place, part of the Lubinsky Group ecosystem.
• Moto Sport (מוטו ספורט) Import and sale of motorcycles, ATVs, and utility/recreational vehicles in Israel under the Moto Sport subsidiary, representing the KTM and Polaris brands.
• Talron (טלרון) Import and distribution of motor oils and batteries — the largest such importer in Israel — operating as Talron under the David Lubinsky Group umbrella.
• Kidmah (קידמה) Car rental services offered to consumers and businesses through the Kidmah subsidiary as part of the integrated Lubinsky Group mobility offering.

Quantifiable outcome

• 43% share of total EV sales in Israel in January 2021
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Afcon (אפקון)coreStrategic or Co-development Partner · 1 June 2020Signed as second EV charging infrastructure provider alongside existing partner Jingergy. Afcon enables expanded charging coverage for Lubinsky EV customers across Israel with preferential tariffs including 12% discount per kWh and no connection fee.
• Jingergy (ג'ינרג'י)coreStrategic or Co-development Partner · 1 December 2019First EV charging infrastructure partner providing charging stations for Lubinsky customers purchasing electric vehicles. Partnership includes home charging stations and public charging network access.
• Lubinski Financing (לובינסקי מימון)coreOthersFully-owned subsidiary providing vehicle financing solutions including loans for new, used, and commercial vehicles. Extra-bank financing preserves customer credit lines. Licensed by the Israel Capital Market Authority (#61144).
• PrimeLease (פריים ליס)coreOthersFull-service vehicle leasing solutions for individuals and businesses under the Lubinsky Group umbrella.
• Lubit Insurance (לוביט)minorOthersInsurance products for vehicles, offered as part of the integrated automotive ecosystem.
• Moto Sport (מוטו ספורט)minorOthersImporter of motorcycles, ATVs, and recreational vehicles — part of the David Lubinsky Group ecosystem.
• Talron (טלרון)minorOthersImporter of motor oils and batteries, the largest in Israel — part of the David Lubinsky Group.
• Kidmah Car Rental (קידמה)minorOthersCar rental services offered through the Lubinsky Group ecosystem.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Stellantis: Global OEM and parent of four of the six brands Lubinsky distributes (Peugeot, Citroën, Opel, DS). Relevant as the broad incumbent whose brand strategy, product pipeline, and distributor relationships determine the majority of Lubinsky's volume and supply.
• SAIC Motor: Chinese state-owned OEM and parent of MG and IM Motors, the two Chinese EV brands in Lubinsky's portfolio. Relevant as the supply-side incumbent behind the EV products driving Lubinsky's market share gains in Israel.

Direct peers

• Mayer Cars and Trucks: Exclusive Israeli importer of Toyota, Lexus, and Hino. Directly comparable as a long-tenured single-market multi-brand importer with strong fleet, service, and financing operations serving Israeli consumer and B2B customers.
• Colmobil: Israel's exclusive Mercedes-Benz importer, also operating in heavy trucks and aftermarket. Comparable as a leading Israeli OEM-exclusive importer with a national service network, B2B fleet presence, and integration across the ownership cycle.
• Delek Motors: Israeli importer of Ford, BMW, and MINI under the Delek Group. Comparable as a multi-brand passenger vehicle distributor in Israel with national service coverage, fleet sales, and integrated aftermarket services.
• Champion Motors: Exclusive Israeli importer of the Volkswagen Group brands (VW, Audi, Seat, Škoda, Porsche). Closely comparable as a long-established multi-brand passenger vehicle distributor serving the same Israeli customer base with similar showroom, service, and parts infrastructure.
• Shlomo Group: Israel's largest multi-brand vehicle importer and mobility group, distributing Hyundai, Kia, Mitsubishi, and smart, with parallel car rental and financing businesses. Directly comparable as a private Israeli automotive conglomerate with a similar full-service model across import, sales, financing, and rental.
• Carasso Motors: Exclusive Israeli importer of Renault, Nissan, and Dacia. Closely comparable as a multi-brand passenger vehicle distributor in Israel with shared service infrastructure, fleet sales capability, and parallel focus on the EV transition.
• Union Motors (UMI): Israeli passenger vehicle importer for Hyundai and potentially related brands. Comparable as a private, Israel-focused multi-brand distributor with similar product mix overlap in the passenger EV and ICE segments.

Others

• Geely Automobile Holdings: Chinese OEM group (parent of Volvo, Polestar, Zeekr, and others). Thematically related as a Chinese auto group whose brands increasingly compete with MG and IM Motors in global EV markets, shaping the competitive set Lubinsky faces as it scales its Chinese-brand imports.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lubinski-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubinsky Group