Organiq

Name

Organiq

Legal name

Organiq

Website

https://organiq.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Serious Game Development & Gamification Services

NAICS

Custom Computer Programming Services (541511), Educational Support Services (611710)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

akta.pro secondary industry

Gaming & Interactive Entertainment Personalization (HDAAAGAF)

Keywords

• Serious game development
• Gamification design services
• Motivational design solutions
• Behavioral change apps
• Digital agency Rotterdam

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Project Development: Organiq develops bespoke serious games, educational apps, gamified websites, and interactive multimedia solutions for enterprise, government, and institutional clients. Revenue is generated through project-based contracts for design, development, and ongoing maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Organiq is a Rotterdam-based digital agency that uses motivational design and gamification to design and develop serious games, educational apps, and interactive web solutions. Each project is custom-built for the client and delivered across web, native/hybrid iOS and Android, and Unity-based game platforms, applying the firm's proprietary "Learn, Game, Grow" methodology. Work spans education, government, corporate, and healthcare clients seeking measurable engagement, learning, and behavioral-change outcomes.

Product overview

Organiq is a digital agency in Rotterdam that uses motivational design and gamification to create serious games, apps, and web solutions. Their portfolio includes educational products (Super Spy School, De Zevensprong, Muzicool), wellness applications (Nederlands Slaapregister, Ouders Inc, ChatLicense), professional training tools (GRIP edu-simulatie, IPOL Trainer, BCW Online Training), and behavior change games (FixJeRisk, Van5Naar4, Cyberhelden). The core offering is their 'Learn, Game, Grow' methodology combining educational content with gamified applied games and assessment, delivered across web, native/hybrid apps, and Unity-based games. They also provide UX design, video production, and gamification consulting services for both private and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Serious Game Development Custom development of serious games and applied games that combine educational content with gaming mechanics, designed to drive learning, behavioral change, and engagement outcomes for enterprise, government, and institutional clients.
• App Development Custom hybrid and native app development for iOS and Android, including Unity-based games, educational apps, and interactive mobile solutions for enterprise, government, and consumer-facing clients.
• Web Development Custom design and development of web solutions and interactive websites, including secure private-cloud learning and collaboration platforms, with a focus on user experience and engagement.
• Gamification Solutions (Consulting & Design) Custom gamification design and consulting services applying motivational design principles (binding, pleasure, rewards, streaks, levels, leaderboards, challenges) to solve organizational challenges in productivity, customer satisfaction, and learning.

Quantifiable outcome

• 100,000+ children have completed the typing course with an 8.8 rating
• +10 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature3 records

Partnerships

29 partnerships are on record, tiered core and minor.

• LOI KidzzcoreStrategic or Co-development PartnerLong-standing educational partnership with LOI Kidzz for developing multiple gamified learning solutions including Super Spy School (typing course with 100,000+ users, 8.8 rating), language courses, online tutoring for groups 7 and 8, and the LOI Kennistrainer app. Organiq handles concept, UXD, development, and content is provided by LOI's educational experts.
• TypeMissioncoreStrategic or Co-development PartnerPartnership to adapt the LOI Kidzz typing course (Super Spy School) for the Flemish market, converting from QWERTY to AZERTY keyboard, filming new Flemish actors, and developing the TypeMission website. The product is now available at typemission.be for children in Flanders.
• Nederlands Herseninstituut (KNAW) / Vrije Universiteit AmsterdamcoreStrategic or Co-development PartnerDevelopment of the Nationaal Slaapregister platform including a Sleep Monitor app (iOS/Android), a website, and applications for scientists and practitioners. The platform has welcomed tens of thousands of participants since 2010 and is developing a motivating self-help app. Supported by Provincie Noord-Holland.
• Universiteit Leiden / Erasmus Universiteit RotterdamcoreStrategic or Co-development PartnerDevelopment of the GRIP edu-simulatie — a scalable educational simulation game for learning-by-doing. The game integrates explanations within the gameplay, allowing teachers to observe rather than lead. Student evaluations show high appreciation for the learning experience.
• Gemeente Rotterdam / RDM CampuscoreStrategic or Co-development PartnerLong-term partnership with the Municipality of Rotterdam on multiple projects including Urban2020 sustainability e-learning platform, Straat van de Toekomst 3D visualization of future city vision, Tjalklaan mobility campaign, and more.
• Uitgeverij ZwijsencoreStrategic or Co-development PartnerOngoing partnership with leading educational publisher Zwijsen to develop gamified educational products including Muzicool music game, De Zevensprong reading course (nominated for Spinaward top 3), and English/Spanish language courses (3,000+ reviews, 8.8 rating).
• Tonke DragtminorStrategic or Co-development PartnerThe story for the De Zevensprong online reading course was written by renowned Dutch author Tonke Dragt, based on her award-winning book 'De Zevensprong'.
• Paul van LoonminorStrategic or Co-development PartnerPaul van Loon, author of the Dolfje Weerwolfje series, wrote the story for the digital pop-up book and reading game developed by Organiq for Uitgeverij Leopold and Zwijsen.
• EftelingcoreStrategic or Co-development PartnerDevelopment of the Droozle interactive game and edu-game concept featuring Efteling characters. The concept brings Efteling's stories, myths, folklore, and fairy tales to life through interactive casual and educational game mechanics.
• AlliandercoreStrategic or Co-development PartnerDevelopment of the GRIDMAN serious game teaching children about energy grid management, the energy balance, and the challenges of variable renewable energy sources (wind, water, sun).
• TU Delft / Stichting Kikid / Rijksuniversiteit GroningencoreStrategic or Co-development PartnerDevelopment of Cyber Helden, an applied game co-created with TU Delft, Stichting Kikid, and University of Groningen to make children resilient against cyberbullying through a positive approach combining fun with learning.
• RabobankcoreStrategic or Co-development PartnerDevelopment of SavingPig game for teaching children financial literacy (group 6-8) and De Vette Game for promoting healthy nutrition and preventing obesity, both through gamified positive approaches.
• Diergaarde BlijdorpcoreStrategic or Co-development PartnerDevelopment of Blijdorp the Game (interactive GPS/beacon-based escape room) and the Blijdorp Visitor App with 200,000+ downloads. Diergaarde Blijdorp is the most visited zoo in the Netherlands with 1.5 million annual visitors.
• ChatLicenseminorStrategic or Co-development PartnerDevelopment of the ChatLicense smartphone diploma app for children, teens, and parents — helping a new generation use mobile phones and screens wisely. Note: 76% of children aged 7-12 already use a smartphone.
• Stichting Lezen en SchrijvencoreStrategic or Co-development PartnerDevelopment of multiple solutions for Stichting Lezen en Schrijven including the EVA (Educatie voor Vrouwen met Ambitie) e-learning for labor market participation, literacy detection training for midwives, and the Dolfje Weerwolfje reading game. EVA targets 6,000 women in 4 regions over 3 years.
• NLFminorImplementation/ SI/ Consulting PartnerNLF collaborated with Organiq to develop the EVA Werk Ze! e-learning solution for Stichting Lezen en Schrijven, combining technical implementation with didactic design.
• BCWminorStrategic or Co-development PartnerDevelopment of an interactive online group training tool for BCW (crisis communication consultancy) that replicates the interaction of traditional in-person training in a digital format, enabling crisis communication skills practice.
• PIANOo / Ministerie van Economische ZakencoreStrategic or Co-development PartnerDevelopment of the EU Procurement Platform (learning and collaboration tool) for ICLEI and PIANOo (Ministry of Economic Affairs), replacing the Viadesk platform. Used by 8,000+ EU procurement professionals. Also developed the Innovatiekoffer website for procurement knowledge sharing.
• ICLEI - Local Governments for SustainabilityminorStrategic or Co-development PartnerDevelopment of the EU Procurement Platform for ICLEI, an international NGO promoting sustainable development that provides technical advice to local governments.
• NBD BiblioncoreStrategic or Co-development PartnerDevelopment of Tjugo.tv — a platform for 21st-century skills education for children aged 9-12 in Dutch libraries. The platform uses missions to introduce children to entrepreneurship and port technology through experiential learning.
• Erasmus Universiteit RotterdamcoreStrategic or Co-development PartnerDevelopment of the TeamInsight app for the Erasmus Universiteit Rotterdam — providing students and staff with dashboards for team dynamics monitoring, group wellbeing factors, and KPI tracking to reduce study dropout and group work stress.
• VialisminorStrategic or Co-development PartnerDevelopment of the Minder Hinder webapp with Vialis for reducing traffic congestion during roadworks. The app uses real-time traffic information, route advice, and cameras to help travelers make informed decisions. Deployed in Rotterdam, Almere, Oss, Delft, and Zwolle.
• DTV ConsultantsminorStrategic or Co-development PartnerCo-developed Van5Naar4 (V5N4) gamified mobility webapp with DTV Consultants — a traffic engineering consultancy. The solution challenges commuters to travel smarter one day per week. Deployed in 9 countries in the EU, USA, and New Zealand. Won the Intertraffic Innovation Award 2012.
• Goodtimestories / Stichting LOKOMO KunstminorStrategic or Co-development PartnerDevelopment of the Liefde-in-het-Park app for Goodtimestories — an audio game and walking experience through Vondelpark, Amsterdam, combining nature storytelling with gamified immersion. Supported by Fonds Podiumkunsten.
• Oefenen.nl / Stichting Expertisecentrum Oefenen.nlcoreStrategic or Co-development PartnerUX research and optimization for the Oefenen.nl platform (used by 52,000 new accounts per year), development of the D-of-T app for Dutch verb conjugation practice (500+ verbs), and the IPOL Trainer app for BOA training courses.
• Boom UitgeversminorStrategic or Co-development PartnerDevelopment of the D-of-T language app in partnership with Oefenen.nl and Boom Uitgevers for practicing Dutch verb conjugations.
• Vrije Universiteit Amsterdam / Opvoeden.nl / NVRG / Baby Erbij / Triple P / GemeentencoreStrategic or Co-development PartnerDevelopment of OudersInc — a 10-episode online parenting training (co-parenting e-Health solution) incorporating expert content from VU Amsterdam, Opvoeden.nl, NVRG, Baby Erbij, Triple P, and multiple municipalities. Now offered in 70+ Dutch municipalities and recommended by the Raad voor de Kinderbescherming.
• Solo StoriesminorStrategic or Co-development PartnerDevelopment of the Vlucht! app for Solo Stories' theatrical production by Eric Corton — a multimedia experience spanning the journey from Amsterdam Station to the outdoor performance venue and including in-show content.
• Little ChickenminorStrategic or Co-development PartnerDevelopment of the KLM Flyer Game concept for KLM/Little Chicken — a Facebook-based casual game where players fly KLM aircraft, managing punctuality and flight smoothness to earn customer satisfaction scores.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triseum: US studio (Texas A&M spinoff) building serious simulation games for higher education and corporate training — directly comparable to Organiq's GRIP edu-simulatie and GRIDMAN products targeting universities and enterprise learning.
• Caspian Learning: UK-based serious games studio delivering interactive learning simulations for corporate and educational clients — comparable in serious-games focus, B2B sales motion, and behavioral-learning outcomes.
• Filament Games: Madison, WI-based studio that designs and develops serious games and educational games for schools, museums, and corporate clients — directly comparable to Organiq's serious-games and edutainment offerings, with similar use of game mechanics to drive learning outcomes.
• Monobanda: Dutch creative-tech studio that builds interactive games, AR/VR experiences, and gamified brand activations for enterprises and cultural institutions — comparable in custom-project model and Dutch market positioning.
• Ludomotion: Belgium/Netherlands-based studio that designs and develops serious games, gamification, and interactive media for education and corporate training — closely comparable niche, methodology, and Benelux footprint.
• EffectUX: Dutch gamification consultancy and platform provider that designs engagement programs for enterprises and government — comparable in motivational-design specialization and Benelux public-sector focus.
• Inspire Interactive: UK serious-games and gamification studio serving corporate and public-sector clients with custom behavioral-change simulations — comparable in client mix and motivational-design methodology.
• Ranj Serious Games: Netherlands/India-based serious games studio serving European governments, healthcare, and education clients with custom applied games — directly comparable in geographic focus, sector mix, and serious-games delivery model.

Broad incumbents

• Kahoot!: Norway-based public EdTech platform with gamified learning, quizzes, and corporate training — operates in Organiq's educational-gamification space but at vastly larger scale and with a self-serve SaaS model rather than custom projects.

Regional players

• CoolGames: Dutch game studio and publisher of casual/mobile games for consumer brands and media companies — comparable as a Dutch game-development peer but focused on entertainment publishing rather than serious/educational games.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/organiqnewmedia
• Xx.com/OrganiqNewMedia
• LinkedInlinkedin.com/company/organiq-new-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organiq