Chalk and Chuckles

Name

Chalk and Chuckles

Legal name

Chalk and Chuckles Products Private Limited

Website

https://chalkandchuckles.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Educational Toys and Games

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), Educational Supplies & Learning Toys Retail (CRALAIAL), DIY Kits, STEM Electronics & Maker Bundles Retail (CRACAKAN)

Keywords

• Educational toys
• Children's board games
• Puzzle games
• Arts and crafts kits
• Screen-free learning

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of educational toys, games, and puzzles through owned e-commerce website. One-time purchase model with prices ranging from Rs. 299 to Rs. 1,599 per product. Revenue supplemented by bundle/combo product sales with 18-25% discounts for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Chalk and Chuckles designs, produces, and sells a catalog of 100+ physical educational toys, board games, puzzles, and arts & crafts kits targeted at children aged 3-14, sold direct-to-consumer via chalkandchuckles.com at unit prices between INR 299 and INR 1,597. Products are organized by age (3-6, 6-9, 9-12, Family) and by seven developmental skill categories (Math, Thinking & Logic, Language, Creativity & Imagination, Knowledge Building, Attention & Memory, Social & Emotional Learning), and are built from recycled board with non-toxic soy inks and FSC-certified paper to meet BIS, EN71, ASTM, CPSIA, and CE safety standards. The offering is anchored by category bestsellers such as Super Math Spy and supplemented by curated bundled product packs at 18-25% savings and bulk order discounts up to 25% off for 20-30+ unit orders.

Product overview

Chalk and Chuckles is an Indian educational toys and games company founded in 2013 by sisters Pallavi and Prachi Agarwal. The product portfolio includes physical board games, puzzles, and arts & crafts activity kits designed for children ages 3-14 years. Products are organized into categories: Games (Super Math Spy, Elemental Blast, Not That One, Grammar Wise), Puzzles (Helpfilli, Get Puzzled), Arts & Crafts (Joydomes DIY kits, Fab Felt Stickers, Tape Trails, Keychain Dolls, Foil Art), and Smart Sticks series (Scavenger Hunt, Elemental Chemistry, Countries of the World, STEM Scavenger Hunt, Jr. Logic Fun). The company also offers curated bundles (Playful Family Bundle, STEM Combo, Preschool Bundle, Lovable Gift Bundle) that combine multiple products at discounted prices. All products target specific skill development including math, language, thinking/logic, creativity, knowledge building, attention/memory, and social-emotional learning. The company emphasizes screen-free, sustainable play experiences using recycled materials and non-toxic inks.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Math Spy Equation-making mental math game for ages 7-99. Players wear decoder glasses and race to solve equations using fingerprint number tokens; bestseller for 5+ years.
• Smart Sticks - Elemental Chemistry Educational stick-based chemistry game for ages 8+ teaching elemental chemistry concepts through interactive activity sticks.
• Smart Sticks - Scavenger Hunt Search and find smart-sticks game for ages 5-99. Includes 100 prompts across 50 double-sided sticks and a spinner, with multiple cooperative game variations.
• Smart Sticks - STEM Scavenger Hunt Science card game for ages 8-12 featuring 75 STEM concepts with real-life science examples in a scavenger hunt format.
• Smart Sticks - Jr. Logic Fun (Ages 3-6) Write and wipe activity game for ages 3-6 with 50 double-sided activity sticks featuring 100 challenges that build pre-writing and logic skills.
• Elemental Blast - Card Game Lightning-paced chemistry card game for ages 8-99 where players match element cards and trigger explosive reactions to master the Periodic Table.
• Not That One - Board Game Action-packed guessing board game for ages 5-10 where players race to collect tokens via yes/no questions while avoiding the forbidden 'Not That One' token.
• Joydomes - Kawaii Cuties DIY shaker keychain and bag charm making kit for ages 5-10. Children create 10 chunky 3D shaker keychains with kawaii characters and colourful confetti.
• Joydomes - Tokens of Love DIY shaker keychain kit featuring hidden surprise messages; kids create 10 shaker charms that reveal messages when shaken, combining creativity, kindness, and gifting.
• Fab Felt Stickers - Craft Activity Book Reusable felt sticker activity book for ages 4-8 featuring 100 fuzzy felt stickers and 60 googly eyes to build 30 animal characters.
• Tape Trails - Craft Activity Book Mess-free tape art craft kit for ages 3-7 including 10 washi tape rolls, 30+ activities, and child-safe scissors for fine motor skill development.
• Keychain Dolls DIY keychain making craft kit for ages 8+ where kids learn 5 techniques to create 15 wooden bead keychain dolls using yarn, beads, and thread.
• Helpfilli Puzzle 100-piece jigsaw puzzle for ages 5-10 featuring the Caring Cats theme, including 5 kindness missions to promote empathy and helpful behaviour.
• Clever Counting Self-correcting number matching puzzle for ages 3-6 where children match picture cards with numbers 1-10 using a tractor-shaped checker for independent learning.
• Caterpillar Clutter Memory game for ages 4-8 with multiple variations of classic memory gameplay using themed shoe cards and scene cards.
• Foil Art - Magical World Foil art activity kit with a magical theme for creative play and art exploration.
• Pajama Party - Preschool Game Preschool board game for ages 3-6 focused on social skills and imaginative play.
• Smart Sticks Combo (Ages 8+) Value bundle combining Smart Sticks Elemental Chemistry and Scavenger Hunt for ages 8+, priced at Rs. 1,197 (was Rs. 1,137).
• STEM Combo (Ages 8+) Bundle combining math and science games including Elemental Chemistry and STEM Scavenger Hunt for ages 8+, priced at Rs. 1,597 (was Rs. 1,497).
• DIY Yarn & Keychain Crafts Combo (Ages 8+) Craft bundle including Keychain Dolls and Yarn Birds kits, priced at Rs. 1,398 (was Rs. 1,318).
• Creative Lacing Combo (Ages 3-6) Lacing craft activities bundle for ages 3-6 combining multiple threading toys.
• Playful Family Bundle (Ages 5-12) Curated family bundle for ages 5-12 including Rolling Tales, Super Word Spy, Design Your Own Pendants, Superhero Animal Focus, and Beware of the Shark. Retail value Rs. 3,671, bundle price Rs. 2,753 (25% off).
• Lovable Gift Bundle (Ages 4-6) Gift pack of 3 games for ages 4-6 including Hungry Four, Bedtime Bear, and Smart Sticks Scavenger Hunt. Retail value Rs. 2,197, bundle price Rs. 1,802 (18% off).
• Preschool Bundle (Ages 3-5) Games and puzzles collection for ages 3-5 including Pajama Party, Busy Bear's Day, and Season Wise. Retail value Rs. 2,447, bundle price Rs. 1,958 (20% off).

Quantifiable outcome

• Super Math Spy has been a best seller for 5+ years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Learning Resources: US educational toy company producing hands-on learning products for classrooms and home. Comparable in educational positioning and skill-development focus, but with much broader US school channel distribution and larger catalog across STEM and early childhood categories.
• Hasbro: Global toy and games major with extensive portfolio of family board games, puzzles, and educational brands. Broad incumbent that overlaps with Chalk and Chuckles in the family board game and educational toy category, but at vastly greater scale and with global retail and licensing reach.
• Ravensburger: German publisher of puzzles, board games, and educational children's games. Directly competes in the puzzles and educational games sub-categories but operates globally with massive catalog depth and established retail presence across 80+ countries.
• Asmodee: Global board game publisher (Catan, Ticket to Ride, Dobble) with operations in India. Overlaps in the family board games and educational play category, but operates at a much larger scale with established retail distribution and a portfolio of globally recognized IPs.

Direct peers

• ThinkFun: US-based educational game company specializing in logic, math, and STEM puzzles for children. Closely comparable in educational positioning, math/logic game mechanics, and skill-development product philosophy; a Ravensburger subsidiary with established global distribution.
• Imagimake: Indian educational toys and games company focused on activity-based learning products. Similar product philosophy of combining play with skill development, Indian origin, and DTC-led distribution to parents and schools.
• Smartivity: Indian STEM/STEAM educational toy company offering DIY kits and activity sets for children. Comparable product format (DIY construction and activity kits), India-based DTC operations, and educational positioning targeted at parents of school-age children.
• Shumee: Indian wooden toys and educational play brand targeting parents seeking screen-free, safe alternatives. Comparable on Indian DTC positioning, child-development value proposition, and emphasis on sustainable/safe materials over mass-market plastic toys.
• Skillmatics: Indian educational card and board game company selling skill-based games for children. Closest comparable in terms of product format (card games, reusable activity kits), Indian origin, direct-to-consumer focus, and skill-development positioning across age groups.

Regional players

• Funskool India: One of India's largest toy manufacturers with a broad games and puzzles portfolio including licensed and educational lines. Comparable on category (games, puzzles, educational toys) and Indian market presence, but at much greater scale and with multi-channel retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chalkandchuckles
• Instagraminstagram.com/chalkandchuckles
• Xx.com/chalknchuckles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chalk and Chuckles