Peg's Salt

What Peg's Salt does

Peg's Salt is a privately held, family-originated specialty seasoning company based in Greenwood, United States, operating with 1–10 employees and founded in 2012 by the daughter of the original recipe creator. The company's core technology is a proprietary 18-spice blend created in the 1970s, combined with either U.S. kosher salt or a Himalayan/sea-salt base, and free from sugar, MSG, gluten, and GMOs. The product portfolio extends across five seasoning variants — Original, Pink, NO Salt (sodium-free), Peppy Salt (Tex-Mex), and Popcorn Salt — supplemented by accessory items including a microwave popcorn kit and silicone popper, plus a gift-pack category bundling jars with burlap bags.

The business operates a multi-channel distribution model anchored on direct-to-consumer e-commerce through its Shopify-powered pegssalt.com website, where unit prices range from $5.35 to $9.95 for individual jars and pouches and $19 to $42 for gift sets and bundled kits, with free shipping on orders above $49 and flat $6 shipping below. Physical retail distribution covers over 60 locations concentrated in Virginia (including Food Lion "Local Goodness" shelves and Whole Foods Virginia/DC stores) with selected independent retailers in Ohio, Texas, Maryland, North Carolina, West Virginia, Washington D.C., New York, Delaware, and Illinois. The company extends reach via Amazon.com and supports retail buyer acquisition through the Faire wholesale marketplace.

The customer base is split between two personas — home cooks and food enthusiasts seeking versatile premium seasonings, and gift shoppers purchasing multi-jar packs for holidays and hostess occasions. Brand loyalty is strong, evidenced by 577 website reviews at a 98% five-star rating and testimonials describing multi-year repurchase patterns and word-of-mouth advocacy. The company has no disclosed institutional funding, no enterprise or foodservice accounts, and no AI/ML capabilities, positioning it as a small-scale artisanal CPG brand whose 2024 ownership transition to Cass Cannon is the most material recent corporate event.

Name

Peg's Salt

Legal name

Peg's Salt

Website

https://pegssalt.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Peg's Salt is a privately held U.S. specialty seasoning company that produces proprietary kosher salt and Himalayan salt blends with 18 spices. It serves home cooks and gift shoppers through DTC e-commerce, regional retail (Whole Foods, Food Lion), Amazon, and Faire wholesale channels.

Ownership category

akta.pro rank

Product category

Specialty Seasonings

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYAFAJANAE

Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

Keywords

• Seasoned salt blends
• Spice seasonings
• Kosher salt products
• Gift food sets
• Specialty seasonings

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct E-commerce Sales: Peg's Salt sells directly to consumers through its Shopify-powered e-commerce website. Products include various salt blends, gift packs, and the microwave popcorn kit. Shipping: free on orders $49+, $6 flat rate otherwise (Continental U.S. only).
2. Wholesale Distribution: Peg's Salt offers wholesale ordering through Faire, an online wholesale marketplace, and direct contact for retailers interested in carrying the product.
3. Amazon Marketplace: Products are available for purchase through Amazon.com, reaching customers beyond the company's direct e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Peg's Salt produces and sells a proprietary blend of kosher salt combined with 18 spices, originally formulated in the 1970s by founder Peg and now sold as a branded seasoning line. The portfolio includes Original, Pink Himalayan/sea salt, sodium-free (NO Salt), Tex-Mex (Peppy), and finely ground Popcorn variants, packaged in jars, pouches, and gift sets, plus a complementary microwave popcorn kit.

Product overview

Peg's Salt is a specialty food seasoning company offering a portfolio of savory salt and spice blends. The core product line centers on Original Peg's Salt (a blend of kosher salt and 18 spices) and Peg's Pink Salt (using Himalayan and sea salts), available in various sizes from small jars to bulk pouches. The portfolio extends to specialty variants including Peg's NO Salt (salt-free herbal blend), Peg's Peppy Salt (Tex-Mex variation with heat), and Peg's Popcorn Salt (finely ground for coating). Complementary products include a microwave popcorn kit and silicone popper. Gift sets bundle multiple salt varieties with decorative bags for gifting occasions. All products are free from gluten, sugar, MSG, and GMOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Peg's Salt (8 oz jar) Signature 8 oz jar of kosher salt blended with 18 spices including garlic, pepper, parsley, thyme, rosemary, and paprika; for home cooks seeking a single all-purpose seasoning.
• Original Peg's Salt (3.75 oz jar) Smaller jar of the same 18-spice kosher salt blend, designed for trial purchases and everyday tabletop use.
• Peg's Pink Salt (6 oz jar) 6 oz jar combining Pink Himalayan and four sea salts with the 18-spice blend, formulated as a coarser finishing salt for finishing dishes.
• A Pound of Pink

Quantifiable outcome

• 98% 5-star review rate from 577 reviews
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorFaire is an online wholesale marketplace that enables retailers to discover and purchase Peg's Salt products. The partnership provides a streamlined channel for retail buyers to stock Peg's Salt, with special offers available for new retailers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Badia Spices: Badia Spices is a family-owned spice and seasoning brand offering a broad portfolio of blends including seasoned salt variants. Like Peg's Salt, Badia grew from a small family operation into a national CPG brand — a useful trajectory comparable.
• Frontier Co-op: Frontier Co-op is a wholesale and retail supplier of organic herbs, spices, and seasoning blends, including private-label and branded lines. It competes with Peg's Salt in the natural-foods channel at Whole Foods and similar retailers.
• Himalayan Pink Salt (branded, e.g., Himalayan Chef): Himalayan Chef and similar pink Himalayan salt brands sell finished, flavored salt products DTC and on Amazon. They overlap with Peg's Pink Salt variant in the premium pink finishing salt category.
• Olde Thompson: Olde Thompson is a privately held spice and seasoning company producing private-label and branded blends sold through retail and food channels. It is comparable to Peg's Salt as a smaller-scale seasoning brand operator competing in the salt/spice blend space, though it relies more heavily on private-label.
• Kernel Season's: Kernel Season's is a popcorn seasoning brand selling flavored salts and popcorn toppings in grocery and DTC channels. It directly overlaps with Peg's Popcorn Salt and Microwave Popcorn Kit in product format and target use case.

Broad incumbents

• McCormick & Company: McCormick is the global leader in spices, seasonings, and flavor solutions, owning brands like Lawry's, French's, and Old Bay. It is the broadest incumbent benchmark for Peg's Salt — both sell branded seasoning blends through grocery and foodservice channels, though McCormick operates at multibillion-dollar scale.
• Lawry's (McCormick & Company): Lawry's is the iconic seasoned salt brand, now owned by McCormick & Company. It is the most direct incumbent comparison for Peg's Salt in the seasoned salt category — both sell salt-based seasoning blends for everyday cooking, though Lawry's operates at massive national scale and a much broader product portfolio.
• Trader Joe's (Everything Bagel / Seasoning Blends): Trader Joe's sells private-label seasoning blends (Everything Bagel Seasoning, chile lime, etc.) at premium grocery. It competes directly with Peg's Salt for the same home-cook and gift-shopper customer, but with the structural advantage of an owned retail channel.
• Spice Islands (McCormick): Spice Islands is a premium spice brand owned by McCormick, selling herbs, spices, and seasoning blends to home cooks. It competes with Peg's Salt in the same shelf set at premium grocery, though at much broader scale and with a wider SKU range.

Emerging players

• Flavor God: Flavor God is a small DTC seasoning brand that grew via social media and Amazon into a national CPG business. It is a relevant comparable for Peg's Salt's DTC-first, social-driven GTM model, although Flavor God leans on sodium-free/sugar-free positioning.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pegssalt
• Facebookfacebook.com/pegssalt
• Instagraminstagram.com/pegssalt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peg's Salt